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- Mavrck
Mavrck Funding, Investors & Competitors
Mavrck has raised $276M across 9 funding rounds, most recently a $135M undisclosed-stage round in April 2022.
Last Mavrck funding round
$135M
Undisclosed stage · Apr 2022
Cumulative funding Mavrck raised
$276M
across 9 funding rounds
Key investors in Mavrck
GrandBanks Capital
Techstars
Right Side Capital Management
Summit Partners
Kepha Partners
MassChallenge
Walnut Venture Associates
Oyster Angel Fund
About Mavrck
Mavrck is an influencer marketing platform that facilitates brand collaborations with creators to boost audience reach and engagement. Rebranded as Later Influence following its integration with Later in 2024, it provides tools for campaign management, performance tracking, and ROI measurement. The Boston-headquartered service partners with platforms like Instagram, TikTok, and YouTube, enabling marketers to execute authentic influencer strategies across industries.
Founded
2014
HQ
Website
Status
Privately held
Customer focus
B2B
Revenue model
Subscription
Mavrck Funding History
Mavrck has raised a total of $276M across 9 funding rounds.
Mavrck's first fundraising round was a $100K pre-seed round in August 2014. The most recent completed round was a $135M undisclosed-stage round in April 2022.
Mavrck funding rounds
| Date | Stage | Investors | Raised | Deal Summary |
|---|---|---|---|---|
| Apr 2022 | Undisclosed stage | Summit Partners (lead) | $135M | Mavrck, a leading influencer marketing platform for enterprise consumer brands, secured a $135 million strategic investment from Summit Partners on April 27, 2022, as a follow-on to the firm's $120 million investment in December 2021. This funding enabled Mavrck to acquire Later, a social media marketing and commerce platform for small business owners and creators, combining their technologies to address measurement and monetization challenges in the creator economy. The deal positioned the companies to empower both content creators and brands with integrated solutions for influencer sourcing, engagement, analytics, and revenue generation. Post-acquisition, Mavrck and Later planned to operate with some independence initially while integrating features like Later's Linkin.bio analytics into the Mavrck dashboard. Leadership was unified under CEO Lyle Stevens, with key executives from both companies forming a new senior team, including Later's Roger Patterson as President of the Later unit and Mavrck's Smith Anderson as President of the enterprise unit. Summit Partners' Managing Director Michael Medici highlighted the potential to solve industry pain points and drive better outcomes for creators and marketers. The transaction reflected the heated creator economy, where brand spending on platforms like Mavrck had increased 114% on average since 2020, underscoring accelerating growth in influencer marketing. Later had experienced substantial revenue growth prior to the deal, aiding its expansion into business solutions for creators. By 2024, Mavrck and Later rebranded as a single entity under Later, serving over eight million users and enterprise clients with a Social Revenue Platform featuring three flagship products. |
| Dec 2021 | Undisclosed stage | Summit Partners (lead) | $120M | Mavrck is a Boston-based influencer marketing platform for enterprise consumer brands, offering self-service tools for automated, performance-based influencer management, relationship management, workflow automation, and measurement across influencer, creator, advocacy, affiliate, ambassador, referral, and loyalty programs. Founded in 2014, it has offices in Boston and Denver, and serves nearly 5,000 marketers across more than 500 global consumer brands. The platform has received awards including 'Best Influencer Marketing Platform' by Digiday, recognition as a leader in Forrester’s The Forrester New Wave™: Influencer Marketing Solutions, Q2 2020, top ranking on G2, and Inc. 5000 listings in 2019 and 2020. On December 16, 2021, Mavrck closed a $120 million growth equity investment from Summit Partners as the sole investor and lead. The funding aims to accelerate product expansion, build an operations cloud for social proof at scale using petabytes of historical data for recommendation engines, double the team size, and support business development to connect enterprise marketers with creators efficiently. Summit Partners Principal Sophia Popova and Managing Director Michael Medici joined the Mavrck board with the investment. The investment reflects strong investor confidence in Mavrck's traction and the growing importance of authentic brand relationships and social proof in consumer marketing, where consumers are more influenced by online recommendations, content, and reviews than direct brand messaging. Summit Partners, managing over $42 billion in capital since 1984, has a history of investing in commerce technologies and brands like Klaviyo and Recharge Payments. |
| Oct 2018 | Series A | GrandBanks Capital (lead); Kepha Partners (lead) | $6M | Mavrck is a micro-influencer marketing platform that connects enterprises with influencers and helps them manage those relationships. The platform enables brands to identify and activate influential consumers at scale across multiple social networks, including Facebook, Instagram, and Twitter, while providing tools to detect fraud and authenticity issues. On October 31, 2018, Mavrck raised $5.8 million in a bridge round from GrandBanks Capital and Kepha Partners, bringing total funding raised to $16.7 million across 12 rounds. The company had built an impressive customer roster including major brands such as Gillette, Hershey's, Bota Box, and Hydro Flask, along with agency partnerships with firms like Mullen Lowe and GroupM. Mavrck had activated over 1 million micro-influencers and was recognized with a U.S. patent for its influencer activation engine algorithm. |
| Mar 2018 | Seed | - | $3M | Mavrck raised $2.7M in a venture round on March 29, 2018. The company, an influencer marketing platform, had previously secured a $5M Series A in November 2015 led by Kepha Partners and GrandBanks Capital, along with a $4.7M venture round around the same time. By October 2018, Mavrck raised a $5.8M Series B from GrandBanks Capital and Kepha Partners, bringing total funding to $13.8M at that point. |
| Nov 2015 | Seed | Walnut Venture Associates | $5M | - |
| Nov 2015 | Series A | Kepha Partners (lead); GrandBanks Capital | $5M | Mavrck is a micro-influencer marketing platform that helps brands identify and activate their most influential consumers at scale across multiple social networks. The company allows brands to work with micro-influencers who are already part of their customer base, differentiating itself from competitors that simply identify influencers or rent them for one-off campaigns. In November 2015, Mavrck raised $5 million in Series A funding from Kepha Partners (lead) and GrandBanks Capital, bringing total funding to $8.3 million. The company was incubated at TechStars Boston and works with brands including Gillette, Hershey's, and Tom's of Maine, alongside agency partnerships with Mullen Lowe and GroupM. By 2015, Mavrck had launched its free Fan Grader product to identify a brand's most engaged Facebook fans, secured a U.S. patent for its influencer activation engine, and expanded its platform to Instagram, analyzing over one million posts in the first two weeks following launch. |
| Dec 2014 | Series A | Oyster Angel Fund; GrandBanks Capital | $3M | The only reference to Mavrck located describes a 2025 investment round where Mavrck secured $135 million from Summit Partners to build a platform serving the creator economy. |
| Aug 2014 | Seed | IDEA Northeastern University Venture Accelerator; Techstars; Right Side Capital Management | $600K | - |
| Aug 2014 | Pre-seed | Techstars (lead); MassChallenge; Right Side Capital Management | $100K | - |
Who has invested in Mavrck?
9 investors have backed Mavrck across its funding rounds, including GrandBanks Capital, Techstars, Right Side Capital Management, Summit Partners, Kepha Partners and MassChallenge.
Lead investors include Summit Partners, GrandBanks Capital, Kepha Partners and Techstars.
Mavrck Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 3 | Lead | Dec 2014 | ||
| 2 | Lead | Aug 2014 | ||
| 2 | Lead | Dec 2021 | ||
| 2 | Participant | Aug 2014 | ||
| 2 | Lead | Nov 2015 | ||
| 1 | Participant | Aug 2014 | ||
| 1 | Participant | Nov 2015 | ||
This data is available for Pro users. Sign up to see all 9 Mavrck investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialAcquisitions by Mavrck
Mavrck has acquired 3 companies to date.
Last acquisition by Mavrck was on January 3rd 2025. Mavrck acquired Mavely for $250M.
Latest Acquisitions by Mavrck
| Description | Mavely is a social commerce platform connecting direct-to-consumer brands with content creators and advocates. The marketplace enables influencers to promote products via shoppable links, earning commissions on sales driven through authentic recommendations. Chicago-based since 2021, Mavely powers campaigns for brands like Alo Yoga and Outdoor Voices, integrating with Shopify and Instagram for seamless tracking. Its network spans millions of creators across TikTok, YouTube, and Pinterest. | Later is a social revenue platform combining content scheduling, link-in-bio functionality, and influencer marketing under Later Social and Later Influence brands. Founded in 2014 through the merger of Mavrck and its core scheduling tool, the Vancouver-based company integrates with Meta, TikTok, Twitter, LinkedIn, YouTube, and Pinterest. It empowers brands, social managers, and creators to produce content, foster collaborations, and drive measurable growth via automated workflows and analytics. | GroupHigh is a US-based influencer marketing platform maintaining a database of blogs and social communities for outreach campaigns. It enables brands to search bloggers by niche, audience demographics, and engagement metrics in categories like fashion, tech, and food. GroupHigh serves clients in media, PR, advertising, finance, and SEO with tools for contact management and performance tracking across North America. |
| HQ Country | |||
| HQ City | Chicago, IL | Vancouver | Boulder, CO |
| Deal Date | 3 Jan 2025 | 27 Apr 2022 | 21 Aug 2019 |
| Valuation | $250M | $135M | undisclosed |
| EV/Revenue | |||
| EV/EBITDA | |||
This data is available for Pro users. Sign up to see all Mavrck acquisitions and their M&A valuation multiples. Start Free Trial | |||
Mavrck Competitors
Mavrck competitors include listed companies like Revu Corporation and Publicis Groupe, and private ones like LTK, ShopMy, Agentio and One Impression.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | - | - | $2B | - | ||
| Private | $80M | - | $1.5B | 18.8x | ||
| Private | - | - | $340M | - | ||
| Private | - | - | $70M | - | ||
| Publicly listed | $41M | $7M | $41M | - | ||
| Publicly listed | $20B | $3.6B | $28B | 1.8x |
Mavrck Public Comps
Mavrck is still privately-owned, but its public comps include Publicis Groupe, Omnicom Group, Focus Media, BlueFocus Communication, Dentsu Group, JCDecaux, WPP, Outfront Media, CyberAgent and Hakuhodo Dy Holdings.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $20B | $3.6B | 1.6x | 1.8x | 8.9x | 8.3x | |||
| $17B | $721M | 1.8x | 1.3x | 42.4x | 8.2x | |||
| $1.9B | $985M | 4.7x | 4.8x | 9.0x | 8.2x | |||
| $10B | $56M | 0.6x | 0.6x | 116.8x | 74.3x | |||
| $9.2B | ($1.8B) | 0.7x | 0.7x | (3.7x) | 4.7x | |||
| $4.2B | $1.5B | 2.1x | 2.0x | 6.1x | 9.3x | |||
| $18B | $726M | 0.7x | 0.9x | 16.9x | 5.8x | |||
| $1.8B | $453M | 4.9x | 4.6x | 19.9x | 16.0x | |||
This data is available for Pro users. Sign up to see all Mavrck competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Mavrck
| When was Mavrck founded? | Mavrck was founded in 2014. |
| Where is Mavrck headquartered? | Mavrck is headquartered in Boston, MA, United States. |
| Is Mavrck publicly listed? | No, Mavrck is a private, VC-backed company. |
| How much funding has Mavrck raised? | Mavrck has raised $276M across 9 funding rounds. |
| What was Mavrck's last funding round? | Mavrck's last funding round was a $135M undisclosed-stage round in April 2022, led by Summit Partners. |
| Who are Mavrck's investors? | Mavrck's investors include GrandBanks Capital, Techstars, Summit Partners, Right Side Capital Management, Kepha Partners, MassChallenge, Walnut Venture Associates, IDEA Northeastern University Venture Accelerator and Oyster Angel Fund. |
| Which companies are comparable to Mavrck? | Companies comparable to Mavrck include LTK, ShopMy, Agentio, One Impression, Revu Corporation and Publicis Groupe. |
| How many companies has Mavrck acquired? | Mavrck has acquired 3 companies, including Mavely, Later and GroupHigh. |
| What was the largest acquisition by Mavrck? | The $250M acquisition of Mavely in January 2025 is the largest acquisition Mavrck has made to date. |
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