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- Authentic Brands Group
Authentic Brands Group Valuation, Funding & Investors
Authentic Brands Group is valued at $20B as of June 2023.
Last Authentic Brands Group valuation
$20B
Undisclosed stage · Jun 2023
Last Authentic Brands Group funding round
Undisclosed stage
Amount undisclosed · Jan 2026
Cumulative funding Authentic Brands Group raised
$1.4B
across 4 funding rounds
Key investors in Authentic Brands Group
General Atlantic
BlackRock
CVC Capital Partners
GIC
Lion Capital
HPS Investment Partners
About Authentic Brands Group
Authentic Brands Group is a New York-headquartered brand management firm founded in 2010 that acquires, develops, and licenses global trademarks in fashion, sports, and entertainment sectors. The company oversees brands such as Reebok, Forever 21, Sports Illustrated, and Vince, partnering with manufacturers and retailers from luxury department stores like Saks Fifth Avenue to mass-market chains including Walmart. ABG extends brand value through product licensing, content creation, and experiential marketing across physical and digital platforms worldwide.
Founded
2010
HQ
Website
Status
Privately held
Customer focus
B2B
Revenue model
Licensing
Valuation
$20B (Jun 2023)
Authentic Brands Group Valuation
Authentic Brands Group is currently valued at $20B, based on its undisclosed-stage round in June 2023.
The $500M round was led by General Atlantic.
Authentic Brands Group's valuation has grown 5.0x from $4B at its undisclosed-stage round in August 2019 to $20B in June 2023, across 3 priced rounds.
Authentic Brands Group valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Jun 2023 | Undisclosed stage | $20B |
| Nov 2021 | Undisclosed stage | $13B |
| Aug 2019 | Undisclosed stage | $4B |
Authentic Brands Group Funding History
Authentic Brands Group has raised a total of $1.4B across 4 funding rounds, plus 1 secondary share sale.
Authentic Brands Group's first fundraising round was a $875M undisclosed-stage round in August 2019. The most recent completed round was a undisclosed-stage round in January 2026.
Authentic Brands Group funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Jan 2026 | Undisclosed stage | Kevin Hart (lead) | - | - | Authentic Brands Group is a global sports, media, entertainment, and lifestyle platform that owns a portfolio of more than 50 world-renowned brands including Muhammad Ali, Sports Illustrated, Reebok, David Beckham, and Shaquille O’Neal brands. The company generates $32 billion in annual systemwide retail sales worldwide and reaches nearly one billion social media followers. In January 2026, Kevin Hart entered a strategic partnership with Authentic Brands Group to co-own and manage the Kevin Hart brand, scaling it across consumer products, digital platforms, collaborations, and live experiences using Authentic’s global IP infrastructure. As part of the deal, Hart became a shareholder in Authentic Brands Group, joining influential partners like David Beckham and Shaquille O’Neal. Hart brings a global social media following of nearly 300 million, along with ventures in film, television, comedy tours, Hartbeat Productions, Gran Coramino tequila, VitaHustle, Hartfelt dog food, and partnerships with Qatar Airways, Fabletics, Netflix, and others. The partnership aims to accelerate growth, diversification, and long-term brand legacy for Hart while enhancing Authentic’s IP ecosystem. Jamie Salter, Founder, Chairman, and CEO of Authentic, highlighted Hart’s creative vision, business instincts, and cultural impact as key to building a global business through brand ownership. |
| Jun 2023 | Undisclosed stage | General Atlantic (lead) | $500M | $20B | Authentic Brands Group is a global brand owner, marketing, and entertainment platform that manages a portfolio of more than 40 brands. The company operates an expansive retail footprint spanning 150 countries, with 10,800-plus freestanding stores and shop-in-shops, and 380,000 points of sale worldwide. On June 29, 2023, Authentic Brands Group announced a $500 million primary follow-on investment from General Atlantic, valuing the company at more than $20 billion according to Bloomberg sources. This investment brought General Atlantic's total capital invested in Authentic Brands to nearly $2 billion since the firm's initial partnership in October 2017. The company stated it would use the new funding to support its global expansion plans and accelerate its proven platform model, which connects strong brands with dynamic partners and operators to optimize marketplace value. Since General Atlantic's initial 2017 investment, Authentic Brands has executed nearly 30 brand acquisitions and diversified into new verticals including media, outdoor, events, experiences, and studios. The company's brands generate more than $25 billion in global annual retail sales, reflecting strong market traction across its diversified portfolio. |
| Nov 2021 | Undisclosed stage | CVC Capital Partners (lead); HPS Investment Partners (lead) | - | $13B | Funds advised by CVC Capital Partners and HPS Investment Partners signed definitive agreements to buy significant equity stakes in Authentic Brands Group from certain existing shareholders, in a transaction valuing the brand licensing company at USD 12.7 billion of enterprise value. ABG's portfolio had grown since its 2010 founding to more than 30 fashion, luxury, outdoor, home, entertainment, events, media and fine arts brands, and its pending Reebok acquisition was set to lift system-wide retail sales past USD 20 billion. BlackRock Long Term Private Capital remained the largest shareholder, with Simon, General Atlantic, Leonard Green & Partners, GIC, Brookfield, Lion Capital, Jasper Ridge Partners and Shaquille O'Neal continuing to hold significant positions. CVC and HPS were to join the board on closing, which was expected in December 2021. |
| Aug 2019 | Undisclosed stage | BlackRock (lead); GIC; Jasper Ridge Partners | $875M | $4B | Authentic Brands Group (ABG) is a global brand development, marketing, and entertainment company founded in 2010, owning over 50 brands across lifestyle, sports, celebrity, entertainment, and media sectors, including Marilyn Monroe, Elvis Presley, Muhammad Ali, and brands like Nine West, Spyder, and Sports Illustrated. In August 2019, BlackRock's Long Term Private Capital (LTPC) led an $875 million equity investment in ABG, with $625 million from LTPC, $250 million co-investment including $150 million from GIC and $80 million from Jasper Ridge Partners, making BlackRock the largest shareholder alongside existing investors like Leonard Green & Partners, General Atlantic, Lion Capital, Simon Property Group, Brookfield Properties, and Shaquille O'Neal. The deal valued ABG at around $4.5 billion including existing debt, or an enterprise value of $4-5 billion. ABG's portfolio generated close to $10 billion in annual worldwide revenue in more than 70 countries at the time of the investment, spanning luxury, specialty, and mid-tier retail channels in e-commerce and brick-and-mortar. |
| Apr 2016 | Secondary | Lion Capital | - | - | Lion Capital agreed in April 2016 to acquire a minority interest in Authentic Brands Group from certain existing shareholders, taking a stake reported at about 20 per cent. Terms were not disclosed. Chairman and chief executive Jamie Salter and Leonard Green & Partners remained the majority owners of the company after the transaction, and Salter said the firm was pleased to add Lion Capital as a new partner alongside Leonard Green. Authentic Brands Group was founded in 2010 and is headquartered in New York; it acquires consumer and entertainment brands and licenses them to operators, manufacturers and retailers rather than running the operations itself. At the time of the investment its portfolio included more than 23 brands, among them Marilyn Monroe, Elvis Presley, Muhammad Ali, Juicy Couture, Jones New York, Spyder, Tapout, Hickey Freeman and Hart Schaffner Marx. Lion Capital described the business as complementary to its consumer brand investing strategy. Lion Capital later reduced its holding when BlackRock led a majority investment in the company in 2019. |
Who has invested in Authentic Brands Group?
8 investors have backed Authentic Brands Group across its funding rounds, including General Atlantic, BlackRock, CVC Capital Partners, GIC, Lion Capital and HPS Investment Partners.
Lead investors include Kevin Hart, General Atlantic, CVC Capital Partners, HPS Investment Partners and BlackRock.
Authentic Brands Group Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 1 | Lead | Nov 2021 | ||
| 1 | Participant | Aug 2019 | ||
| 1 | Participant | Apr 2016 | ||
| 1 | Lead | Jun 2023 | ||
| 1 | Lead | Aug 2019 | ||
| 1 | Participant | Aug 2019 | ||
This data is available for Pro users. Sign up to see all 8 Authentic Brands Group investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialAcquisitions by Authentic Brands Group
Authentic Brands Group has acquired 28 companies to date.
Last acquisition by Authentic Brands Group was on August 27th 2026. Authentic Brands Group acquired October’s Very Own (IP) for undisclosed valuation.
Latest Acquisitions by Authentic Brands Group
| Description | October’s Very Own is the intellectual property division belonging to OVO. | Care Bears is an entertainment franchise centered on a group of brightly colored bears. Stories highlight emotional awareness and relationship skills through books, animation, and licensed products. | Lee designs and manufactures denim apparel along with casual clothing and workwear for men, women, and children. The company develops lines that feature jeans, jackets, shirts, shorts, and pants built around everyday wear and utility needs. Lee combines heritage styling with modern fit technologies and stretch fabrics, while also releasing seasonal collaborations and sustainability-focused products. Distribution occurs through e-commerce, retail stores, wholesale channels, and international licensing. | Guess? Inc designs, markets distributes, and licenses contemporary apparel and accessories that reflect European fashion sensibilities and American Lifestyle under brands including Guess, Marciano, and G by Guess. The company has five reportable segments: Americas Retail, Americas Wholesale, Europe, Asia, and licensing. Geographically, the company derives maximum revenue from the United States. | |
| HQ Country | - | ||||
| HQ City | - | - | Greensboro, NC | Los Angeles, CA | |
| Deal Date | 27 Aug 2026 | 29 Jun 2026 | 20 May 2026 | 20 Aug 2025 | |
| Valuation | undisclosed | undisclosed | $1B | $1.4B | |
| EV/Revenue | |||||
| EV/EBITDA | |||||
This data is available for Pro users. Sign up to see all Authentic Brands Group acquisitions and their M&A valuation multiples. Start Free Trial | |||||
Investments by Authentic Brands Group
Authentic Brands Group has invested in 1 company to date.
Latest investment by Authentic Brands Group was on January 24th 2024. Authentic Brands Group invested in Minute Media in their $100M Undisclosed stage round.
Latest Investments by Authentic Brands Group
| Description | Minute Media is a sports and culture content platform owning brands like The Players' Tribune, FanSided, 90min, and STN Video. Tel Aviv-headquartered with offices in New York, London, São Paulo, and Tokyo, it powers creation and distribution for 1,500 creators across 14 markets in 10 languages. |
| HQ Country | |
| HQ City | London |
| Deal Date | 24 Jan 2024 |
| Round | Undisclosed stage |
| Raised | $100M |
| Investors | HSBC; BlackRock |
| Valuation | $1B |
| EV/Revenue | |
| EV/EBITDA | |
This data is available for Pro users. Sign up to see all Authentic Brands Group investments and their VC round multiples. Start Free Trial | |
Authentic Brands Group Competitors
Authentic Brands Group competitors include listed companies like Ralph Lauren, Shein, ASICS and Omnicom Group, and private ones like Fanatics and Vuori.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Publicly listed | $8.1B | $1.4B | $20B | 2.5x | ||
| Publicly listed | $42B | $2.3B | $21B | - | ||
| Publicly listed | $5.2B | $1.1B | $19B | 2.9x | ||
| Publicly listed | $17B | $721M | $22B | 1.3x | ||
| Private | $3.5B | - | $31B | 8.9x | ||
| Private | - | - | $5.5B | - |
Authentic Brands Group Public Comps
Authentic Brands Group is still privately-owned, but its public comps include Ralph Lauren, ASICS, Shein, Omnicom Group, NEXT, Associated British Foods, Tapestry, Trent, ANTA and Moncler.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $8.1B | $1.4B | 2.6x | 2.5x | 14.8x | 12.9x | |||
| $5.2B | $1.1B | 3.5x | 2.9x | 17.2x | 13.5x | |||
| $42B | $2.3B | 0.2x | - | 3.5x | - | |||
| $17B | $721M | 1.8x | 1.3x | 42.4x | 8.2x | |||
| $9.3B | $2.2B | 2.7x | 2.6x | 11.5x | 11.6x | |||
| $26B | $3.2B | 0.8x | 0.8x | 6.6x | 6.5x | |||
| $8B | $2.1B | 3.2x | 3.2x | 12.2x | 12.5x | |||
| $2.1B | $388M | 7.6x | 6.8x | 40.6x | 36.7x | |||
This data is available for Pro users. Sign up to see all Authentic Brands Group competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Authentic Brands Group
| When was Authentic Brands Group founded? | Authentic Brands Group was founded in 2010. |
| Where is Authentic Brands Group headquartered? | Authentic Brands Group is headquartered in New York City, NY, United States. |
| Is Authentic Brands Group publicly listed? | No, Authentic Brands Group is a private, VC-backed company. |
| What is Authentic Brands Group's valuation? | Authentic Brands Group was last valued at $20B in its undisclosed-stage round in June 2023. |
| How much funding has Authentic Brands Group raised? | Authentic Brands Group has raised $1.4B across 4 funding rounds. |
| What was Authentic Brands Group's last funding round? | Authentic Brands Group's last funding round was a undisclosed-stage round in January 2026, led by Kevin Hart. |
| Who are Authentic Brands Group's investors? | Authentic Brands Group's investors include HPS Investment Partners, GIC, Lion Capital, General Atlantic, BlackRock, Jasper Ridge Partners, CVC Capital Partners and Kevin Hart. |
| Which companies are comparable to Authentic Brands Group? | Companies comparable to Authentic Brands Group include Ralph Lauren, Shein, ASICS, Omnicom Group, Fanatics and Vuori. |
| How many companies has Authentic Brands Group acquired? | Authentic Brands Group has acquired 28 companies, including October’s Very Own (IP), Care Bears, Lee, Guess and Dockers. |
| What was the largest acquisition by Authentic Brands Group? | The $2.5B acquisition of Reebok International in August 2021 is the largest acquisition Authentic Brands Group has made to date. |
| How many companies has Authentic Brands Group invested in? | Authentic Brands Group has invested in 1 company, including Minute Media. |
| What was Authentic Brands Group's last investment? | In January 2024, Authentic Brands Group invested in Minute Media's $100M undisclosed-stage round alongside HSBC and BlackRock. |
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