- Companies
- Marshmallow
Marshmallow Revenue, Valuation, Funding & Investors
Marshmallow is valued at $2B as of April 2025, a 4.0x multiple on its last reported $500M revenue.
About Marshmallow
Marshmallow is a UK-based insurtech, founded in 2017 by twin brothers Oliver and Alexander Kent-Braham together with David Goaté, that sells car and van insurance to migrants and other drivers who are often overlooked by mainstream insurers because they lack UK credit history or driving records. The company uses technology, data, and AI to price risk and process claims, and does not charge customers for mid-policy changes. Marshmallow now insures more than 1 million drivers and has become one of the UK's largest fintech companies.
Founded
2017
HQ
Website
Status
Privately held
Customer focus
B2C
Revenue model
Product sales
Revenue
$500M (Apr 2025)
Valuation
$2B (Apr 2025)
Marshmallow Valuation
Marshmallow is currently valued at $2B, based on its Series C in April 2025.
The $45M round was led by Portage Ventures, with participation from BlackRock and Columbia Lake Partners.
Marshmallow's valuation has grown 6.5x from $310M at its Series A in November 2020 to $2B in April 2025, across 3 priced rounds.
Marshmallow valuation by funding round
Revenue multiple| Date | Stage | Valuation | Revenue Multiple |
|---|---|---|---|
| Apr 2025 | Series C | $2B | 4.0x |
| Sep 2021 | Series B | $1.3B | - |
| Nov 2020 | Series A | $310M | - |
Marshmallow Revenue
Marshmallow's latest recorded revenue is $500M, as of its Series C in April 2025. At a $2B valuation, that implies a 4.0x revenue multiple.
Marshmallow revenue by funding round
| Date | Revenue * | Valuation | Revenue Multiple | Stage |
|---|---|---|---|---|
| Apr 2025 | $500M | $2B | 4.0x | Series C |
* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.
Marshmallow Funding History
Marshmallow has raised a total of $161M across 4 funding rounds.
Marshmallow's first fundraising round was a $1M seed round in June 2018. The most recent completed round was a $45M Series C in April 2025.
Marshmallow funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Apr 2025 | Series C | Portage Ventures (lead); BlackRock; Columbia Lake Partners | $45M | $2B | Marshmallow is a UK-based fintech and insurtech company founded in 2017 by twin brothers Oliver and Alexander Kent-Braham alongside David Goaté. It specializes in providing affordable car and van insurance to migrants, immigrants, and underserved consumers in the UK who often face challenges due to limited credit history or driving records. The company has expanded its offerings and now insures over 1 million drivers, positioning it as one of Europe's largest fintechs by scale. On April 14-15, 2025, Marshmallow raised $90 million in a Series C funding round led by Portage Ventures (also referred to as Portage Capital or Portage Capital Solutions), with participation from BlackRock and Columbia Lake Partners. The round, a mix of equity and debt, valued the company at just over $2 billion, nearly doubling its previous $1.25 billion valuation from an $85 million Series B in 2021. Previous investors include Passion Capital, Investec, and Scor. To date, Marshmallow has raised around $220 million in total funding. The company reported a profitable $500 million annual revenue run rate (also described as turnover run rate) at the time of the round, reflecting strong growth three years post-Series B. Funds from this raise will support expansion into additional insurance products, financial services, international markets, and building a one-stop financial shop for newcomers to enhance their integration. Marshmallow's success highlights investor confidence amid fintech valuation pressures, marking it as one of the UK's few Black-founded unicorns and a leader in innovative financial solutions for underserved populations. Portage praised the team's ability to address key consumer challenges in a fairer financial ecosystem. |
| Sep 2021 | Series B | Investec; Passion Capital; Tribe Capital; SCOR | $85M | $1.3B | Marshmallow is a digital motor insurance startup founded in 2017 by identical twins Oliver and Alexander Kent-Braham and David Goaté. The company uses technology, data, and AI to provide fair pricing and efficient customer service for insurance customers, particularly targeting underserved communities traditionally excluded from affordable coverage. The platform distinguishes itself through no charges for policy changes and a modern user experience compared to traditional insurers. In September 2021, Marshmallow raised $85 million in Series B funding at a post-money valuation of $1.25 billion, achieving unicorn status and becoming one of the first Black-founded unicorns in the UK. The round was led by Hedosophia with participation from existing investors Passion Capital, Investec, and Scor, bringing total funding to approximately $120 million since inception. The valuation represented a near-quadrupling from the company's $310 million valuation in its November 2020 Series A round. At the time of the Series B close, Marshmallow had achieved strong traction with over 100,000 policies sold and 100% growth in the prior six months. The company had a team of approximately 170 employees and planned to hire an additional 400 people over the following 24 months. Proceeds from the funding round were allocated toward team expansion, international expansion planning into European markets, and product development beyond its core UK motor insurance offering. Marshmallow subsequently raised a $90 million Series C round in April 2025 at a $2 billion valuation, led by Portage Capital with participation from BlackRock and Columbia Lake Partners. By 2024, the company had grown to approximately $369.9 million in revenue (£289.4 million), representing 62% year-over-year growth and demonstrating sustained momentum from its 2021 funding milestone. The company's expansion into van coverage and ancillary services, combined with advances in proprietary risk modeling, drove improvements in gross margins and overall financial performance. |
| Nov 2020 | Series A | Hedosophia (lead); Portfolio Ventures; Will Brooks; Aerion Partners; Antenna Ventures; Outrun Ventures | $30M | $310M | Marshmallow is a UK-based insurtech founded in 2018 by twin brothers Oliver and Alexander Kent-Braham, specializing in car insurance for underserved segments like immigrants and expats using proprietary pricing algorithms and technology-driven risk assessment. The company targets gaps left by traditional insurers with a mobile and web-native interface. In November 2020, Marshmallow raised $30 million in a Series A funding round, achieving a post-money valuation of $310 million. The round included investors such as Outrun Ventures and unnamed parties described as a prominent VC fund and a financial institution. Proceeds were allocated to scale operations, expand into additional insurance products and geographies over the next 18 months, and emphasize diversity and inclusion efforts. This funding followed a $1.2 million seed round in 2018 led by Passion Capital and Investec. Marshmallow positioned itself to disrupt the massive global insurance market by serving non-traditional customers. Subsequent developments included a $85 million Series B in September 2021 led by Hedosophia at a $1.25 billion unicorn valuation, with over 100,000 policies sold and plans for team expansion from 170 to 400 employees, plus new products and markets. A later $90 million Series C in 2025 reached over $2 billion valuation with participation from Portage Ventures, BlackRock, and others, reporting around one million customers and a turnover run rate over $500 million. |
| Jun 2018 | Seed | Investec (lead); Passion Capital (lead); Outrun Ventures | $1M | - | - |
Who has invested in Marshmallow?
13 investors have backed Marshmallow across its funding rounds, including Outrun Ventures, Passion Capital, Investec, BlackRock, Tribe Capital and Portage Ventures.
Lead investors include Portage Ventures, Hedosophia, Investec and Passion Capital.
Marshmallow Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 2 | Lead | Jun 2018 | ||
| 2 | Lead | Jun 2018 | ||
| 2 | Participant | Jun 2018 | ||
| 1 | Participant | Nov 2020 | ||
| 1 | Lead | Apr 2025 | ||
| 1 | Participant | Sep 2021 | ||
| 1 | Participant | Nov 2020 | ||
| 1 | Participant | Apr 2025 | ||
| 1 | Participant | Sep 2021 | ||
| 1 | Participant | Nov 2020 | ||
| 1 | Lead | Nov 2020 | ||
This data is available for Pro users. Sign up to see all 13 Marshmallow investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialMarshmallow Competitors
Marshmallow competitors include listed companies like Ethos Insurance, Clover Health, Trupanion and Lemonade, and private ones like Ominimo and Root Insurance.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Publicly listed | $388M | $79M | $2.3B | 3.4x | ||
| Publicly listed | $1.9B | ($84M) | $2.4B | 0.8x | ||
| Private | $350M | - | $1.6B | 4.6x | ||
| Publicly listed | $1.4B | $39M | $1.1B | 0.5x | ||
| Private | $43M | $132M | $3.6B | - | ||
| Publicly listed | $738M | ($146M) | $3.8B | 3.5x |
Marshmallow Public Comps
Marshmallow is still privately-owned, but its public comps include Stewart Title, Pelagos Insurance Capital, BaoViet, Horace Mann, Wafa Assurance SA, Lancashire Holdings, ZhongAn, Pacífico Seguros, Baige Online and Inversiones La Construcción.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $2.9B | $247M | 0.9x | 0.7x | 10.2x | - | |||
| $2.2B | $323M | 1.0x | 0.6x | 7.0x | - | |||
| $2.3B | $214M | 0.9x | 1.1x | 9.3x | - | |||
| $1.6B | $265M | 2.2x | 2.9x | 13.6x | - | |||
| $970M | $160M | 1.9x | 1.2x | 11.8x | - | |||
| $1.9B | $342M | 1.0x | 0.9x | 5.7x | 6.1x | |||
| $5.2B | $317M | 0.6x | 0.6x | 9.5x | 16.8x | |||
| $981M | $102M | 1.8x | - | 17.6x | - | |||
This data is available for Pro users. Sign up to see all Marshmallow competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Marshmallow
| When was Marshmallow founded? | Marshmallow was founded in 2017. |
| Where is Marshmallow headquartered? | Marshmallow is headquartered in United Kingdom. |
| Is Marshmallow publicly listed? | No, Marshmallow is a private, VC-backed company. |
| What is Marshmallow's valuation? | Marshmallow was last valued at $2B in its Series C in April 2025. |
| How much funding has Marshmallow raised? | Marshmallow has raised $161M across 4 funding rounds. |
| What was Marshmallow's last funding round? | Marshmallow's last funding round was a $45M Series C in April 2025, led by Portage Ventures. |
| Who are Marshmallow's investors? | Marshmallow's investors include Investec, Passion Capital, Outrun Ventures, Portfolio Ventures, Portage Ventures, Tribe Capital, Will Brooks, BlackRock, SCOR, Aerion Partners and 3 others. |
| What is Marshmallow's revenue? | Marshmallow's latest recorded revenue is $500M (April 2025). |
| What is Marshmallow's revenue multiple? | Marshmallow's latest valuation implies a 4.0x revenue multiple ($2B valuation on $500M of revenue). |
| Which companies are comparable to Marshmallow? | Companies comparable to Marshmallow include Ethos Insurance, Clover Health, Ominimo, Trupanion, Root Insurance and Lemonade. |
See companies similar to Marshmallow
Start Your
Free Trial Today
Try Multiples for free for 3 days. Got questions or need a demo? Schedule a call with us below.




