Marshmallow Revenue, Valuation, Funding & Investors

Marshmallow is valued at $2B as of April 2025, a 4.0x multiple on its last reported $500M revenue.

Last Marshmallow valuation

$2B

Series C · Apr 2025

Last Marshmallow funding round

$45M

Series C · Apr 2025

Marshmallow revenue

$500M

Series C · Apr 2025

Key investors in Marshmallow

Marshmallow Overview

About Marshmallow

Marshmallow is a UK-based insurtech, founded in 2017 by twin brothers Oliver and Alexander Kent-Braham together with David Goaté, that sells car and van insurance to migrants and other drivers who are often overlooked by mainstream insurers because they lack UK credit history or driving records. The company uses technology, data, and AI to price risk and process claims, and does not charge customers for mid-policy changes. Marshmallow now insures more than 1 million drivers and has become one of the UK's largest fintech companies.


Founded

2017

HQ

United KingdomUnited Kingdom

Status

Privately held

Customer focus

B2C

Revenue model

Product sales

Revenue

$500M (Apr 2025)

Valuation

$2B (Apr 2025)

Marshmallow Valuation

Marshmallow is currently valued at $2B, based on its Series C in April 2025.

The $45M round was led by Portage Ventures, with participation from BlackRock and Columbia Lake Partners.

Marshmallow's valuation has grown 6.5x from $310M at its Series A in November 2020 to $2B in April 2025, across 3 priced rounds.

Marshmallow valuation by funding round

Revenue multiple
Marshmallow valuation by funding round
DateStageValuationRevenue Multiple
Apr 2025Series C$2B4.0x
Sep 2021Series B$1.3B-
Nov 2020Series A$310M-

Marshmallow Revenue

Marshmallow's latest recorded revenue is $500M, as of its Series C in April 2025. At a $2B valuation, that implies a 4.0x revenue multiple.

Marshmallow revenue by funding round

Marshmallow revenue and valuation multiple by funding round
DateRevenue *ValuationRevenue MultipleStage
Apr 2025$500M$2B4.0xSeries C

* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.

Marshmallow Funding History

Marshmallow has raised a total of $161M across 4 funding rounds.

Marshmallow's first fundraising round was a $1M seed round in June 2018. The most recent completed round was a $45M Series C in April 2025.

Marshmallow funding rounds

Marshmallow funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Apr 2025Series CPortage Ventures (lead); BlackRock; Columbia Lake Partners$45M$2BMarshmallow is a UK-based fintech and insurtech company founded in 2017 by twin brothers Oliver and Alexander Kent-Braham alongside David Goaté. It specializes in providing affordable car and van insurance to migrants, immigrants, and underserved consumers in the UK who often face challenges due to limited credit history or driving records. The company has expanded its offerings and now insures over 1 million drivers, positioning it as one of Europe's largest fintechs by scale. On April 14-15, 2025, Marshmallow raised $90 million in a Series C funding round led by Portage Ventures (also referred to as Portage Capital or Portage Capital Solutions), with participation from BlackRock and Columbia Lake Partners. The round, a mix of equity and debt, valued the company at just over $2 billion, nearly doubling its previous $1.25 billion valuation from an $85 million Series B in 2021. Previous investors include Passion Capital, Investec, and Scor. To date, Marshmallow has raised around $220 million in total funding. The company reported a profitable $500 million annual revenue run rate (also described as turnover run rate) at the time of the round, reflecting strong growth three years post-Series B. Funds from this raise will support expansion into additional insurance products, financial services, international markets, and building a one-stop financial shop for newcomers to enhance their integration. Marshmallow's success highlights investor confidence amid fintech valuation pressures, marking it as one of the UK's few Black-founded unicorns and a leader in innovative financial solutions for underserved populations. Portage praised the team's ability to address key consumer challenges in a fairer financial ecosystem.
Sep 2021Series BInvestec; Passion Capital; Tribe Capital; SCOR$85M$1.3BMarshmallow is a digital motor insurance startup founded in 2017 by identical twins Oliver and Alexander Kent-Braham and David Goaté. The company uses technology, data, and AI to provide fair pricing and efficient customer service for insurance customers, particularly targeting underserved communities traditionally excluded from affordable coverage. The platform distinguishes itself through no charges for policy changes and a modern user experience compared to traditional insurers. In September 2021, Marshmallow raised $85 million in Series B funding at a post-money valuation of $1.25 billion, achieving unicorn status and becoming one of the first Black-founded unicorns in the UK. The round was led by Hedosophia with participation from existing investors Passion Capital, Investec, and Scor, bringing total funding to approximately $120 million since inception. The valuation represented a near-quadrupling from the company's $310 million valuation in its November 2020 Series A round. At the time of the Series B close, Marshmallow had achieved strong traction with over 100,000 policies sold and 100% growth in the prior six months. The company had a team of approximately 170 employees and planned to hire an additional 400 people over the following 24 months. Proceeds from the funding round were allocated toward team expansion, international expansion planning into European markets, and product development beyond its core UK motor insurance offering. Marshmallow subsequently raised a $90 million Series C round in April 2025 at a $2 billion valuation, led by Portage Capital with participation from BlackRock and Columbia Lake Partners. By 2024, the company had grown to approximately $369.9 million in revenue (£289.4 million), representing 62% year-over-year growth and demonstrating sustained momentum from its 2021 funding milestone. The company's expansion into van coverage and ancillary services, combined with advances in proprietary risk modeling, drove improvements in gross margins and overall financial performance.
Nov 2020Series AHedosophia (lead); Portfolio Ventures; Will Brooks; Aerion Partners; Antenna Ventures; Outrun Ventures$30M$310MMarshmallow is a UK-based insurtech founded in 2018 by twin brothers Oliver and Alexander Kent-Braham, specializing in car insurance for underserved segments like immigrants and expats using proprietary pricing algorithms and technology-driven risk assessment. The company targets gaps left by traditional insurers with a mobile and web-native interface. In November 2020, Marshmallow raised $30 million in a Series A funding round, achieving a post-money valuation of $310 million. The round included investors such as Outrun Ventures and unnamed parties described as a prominent VC fund and a financial institution. Proceeds were allocated to scale operations, expand into additional insurance products and geographies over the next 18 months, and emphasize diversity and inclusion efforts. This funding followed a $1.2 million seed round in 2018 led by Passion Capital and Investec. Marshmallow positioned itself to disrupt the massive global insurance market by serving non-traditional customers. Subsequent developments included a $85 million Series B in September 2021 led by Hedosophia at a $1.25 billion unicorn valuation, with over 100,000 policies sold and plans for team expansion from 170 to 400 employees, plus new products and markets. A later $90 million Series C in 2025 reached over $2 billion valuation with participation from Portage Ventures, BlackRock, and others, reporting around one million customers and a turnover run rate over $500 million.
Jun 2018SeedInvestec (lead); Passion Capital (lead); Outrun Ventures$1M--

Who has invested in Marshmallow?

13 investors have backed Marshmallow across its funding rounds, including Outrun Ventures, Passion Capital, Investec, BlackRock, Tribe Capital and Portage Ventures.

Lead investors include Portage Ventures, Hedosophia, Investec and Passion Capital.


Marshmallow Investors

Investors in Marshmallow by funding rounds participated
InvestorHQRoundsRoleFirst check
InvestecSouth AfricaCape Town2LeadJun 2018
Passion CapitalUnited KingdomLondon2LeadJun 2018
Outrun VenturesUnited KingdomLondon2ParticipantJun 2018
Portfolio VenturesUnited KingdomLondon1ParticipantNov 2020
Portage VenturesCanadaToronto1LeadApr 2025
Tribe CapitalUnited StatesSan Francisco, CA1ParticipantSep 2021
Will BrooksUnited KingdomLondon1ParticipantNov 2020
BlackRockUnited StatesUnited States1ParticipantApr 2025
SCORFranceFrance1ParticipantSep 2021
Aerion PartnersUnited KingdomLondon1ParticipantNov 2020
HedosophiaUnited KingdomLondon1LeadNov 2020

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Marshmallow Competitors

Marshmallow competitors include listed companies like Ethos Insurance, Clover Health, Trupanion and Lemonade, and private ones like Ominimo and Root Insurance.

Public and private companies comparable to Marshmallow
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Ethos InsuranceUnited StatesUnited StatesPublicly listed$388M$79M$2.3B3.4x
Clover HealthUnited StatesUnited StatesPublicly listed$1.9B($84M)$2.4B0.8x
OminimoHungaryHungaryPrivate$350M-$1.6B4.6x
TrupanionUnited StatesUnited StatesPublicly listed$1.4B$39M$1.1B0.5x
Root InsuranceUnited StatesColumbus, OHPrivate$43M$132M$3.6B-
LemonadeUnited StatesUnited StatesPublicly listed$738M($146M)$3.8B3.5x

Marshmallow Public Comps

Marshmallow is still privately-owned, but its public comps include Stewart Title, Pelagos Insurance Capital, BaoViet, Horace Mann, Wafa Assurance SA, Lancashire Holdings, ZhongAn, Pacífico Seguros, Baige Online and Inversiones La Construcción.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Stewart Title$2.9B$247M0.9x0.7x10.2x-
Pelagos Insurance Capital$2.2B$323M1.0x0.6x7.0x-
BaoViet$2.3B$214M0.9x1.1x9.3x-
Horace Mann$1.6B$265M2.2x2.9x13.6x-
Wafa Assurance SA$970M$160M1.9x1.2x11.8x-
Lancashire Holdings$1.9B$342M1.0x0.9x5.7x6.1x
ZhongAn$5.2B$317M0.6x0.6x9.5x16.8x
Pacífico Seguros$981M$102M1.8x-17.6x-

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Common questions about Marshmallow

When was Marshmallow founded?Marshmallow was founded in 2017.
Where is Marshmallow headquartered?Marshmallow is headquartered in United Kingdom.
Is Marshmallow publicly listed?No, Marshmallow is a private, VC-backed company.
What is Marshmallow's valuation?Marshmallow was last valued at $2B in its Series C in April 2025.
How much funding has Marshmallow raised?Marshmallow has raised $161M across 4 funding rounds.
What was Marshmallow's last funding round?Marshmallow's last funding round was a $45M Series C in April 2025, led by Portage Ventures.
Who are Marshmallow's investors?Marshmallow's investors include Investec, Passion Capital, Outrun Ventures, Portfolio Ventures, Portage Ventures, Tribe Capital, Will Brooks, BlackRock, SCOR, Aerion Partners and 3 others.
What is Marshmallow's revenue?Marshmallow's latest recorded revenue is $500M (April 2025).
What is Marshmallow's revenue multiple?Marshmallow's latest valuation implies a 4.0x revenue multiple ($2B valuation on $500M of revenue).
Which companies are comparable to Marshmallow?Companies comparable to Marshmallow include Ethos Insurance, Clover Health, Ominimo, Trupanion, Root Insurance and Lemonade.

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