Lassie Revenue, Valuation, Funding & Investors

Lassie is valued at $400M as of February 2026, a 4.0x multiple on its last reported $100M revenue.

Last Lassie valuation

$400M

Series C · Feb 2026

Last Lassie funding round

$75M

Series C · Feb 2026

Lassie revenue

$100M

Series C · Feb 2026

Key investors in Lassie

  • Passion Capital
  • Inventure
  • Felix Capital
  • Josefin Landgård
  • Balderton Capital
  • Stefan Lindeberg

Lassie Overview

About Lassie

Lassie is a Stockholm-headquartered digital pet insurance provider launched in 2020 for dogs and cats in Sweden. Policyholders access coverage for accidents, illnesses, and chronic conditions via a mobile app handling claims with photo uploads and payouts within 24 hours. Plans cover veterinary fees up to SEK 120,000 annually, preventive care like vaccinations, and rehab therapies, underwritten by partnered insurers.


Founded

2020

HQ

SwedenStockholm

Website

lassie.co

Status

Privately held

Customer focus

B2C

Revenue model

Product sales

Revenue

$100M (Feb 2026)

Valuation

$400M (Feb 2026)

Lassie Valuation

Lassie is currently valued at $400M, based on its Series C in February 2026.

The $75M round was led by Balderton Capital, Felix Capital, Inventure, Passion Capital and Stena Sessan.

Lassie valuation by funding round

Lassie valuation by funding round
DateStageValuationRevenue Multiple
Feb 2026Series C$400M4.0x

Lassie Revenue

Lassie's latest recorded revenue is $100M, as of its Series C in February 2026. At a $400M valuation, that implies a 4.0x revenue multiple.

Lassie revenue by funding round

Lassie revenue and valuation multiple by funding round
DateRevenue *ValuationRevenue MultipleStage
Feb 2026$100M$400M4.0xSeries C

* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.

Lassie Funding History

Lassie has raised a total of $115M across 5 funding rounds.

Lassie's first fundraising round was a $600K pre-seed round in December 2020. The most recent completed round was a $75M Series C in February 2026.

Lassie funding rounds

Lassie funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Feb 2026Series CBalderton Capital (lead); Felix Capital (lead); Inventure (lead); Passion Capital (lead); Stena Sessan (lead)$75M$400M-
Nov 2023Series BBalderton Capital (lead); Felix Capital; Inventure; Passion Capital; Philian Invest$25M-Lassie is a Stockholm-based insurtech offering preventive pet insurance and companion services through an app that tracks diet, activity, and health behaviors, rewarding users with premium discounts and using AI for fast claims processing. It differentiates from traditional pet insurance by focusing on daily preventive care rather than reactive coverage post-incident, achieving high engagement with 25% daily active users versus industry averages of 8-9%. The company launched in Sweden in 2020 and expanded to Germany (now its largest market) and France, insuring 250k pets across these markets. In late 2023 (funding dated 2023-12-28 in sources), Lassie raised $25.3M in its fifth funding round from investors including Balderton Capital, with total funding reaching $25.3M across one reported round. A later Series C round in early 2026 raised $75M (or €63.2M) from Balderton Capital, Felix Capital, Inventure, Passion Capital, Stena Sessan, and others to accelerate European expansion, invest in AI claims and preventive health, hit profitability, and deepen partnerships like Lidl and Tractive. By the 2026 Series C, Lassie surpassed $100M in annual recurring revenue (ARR), positioning it among Europe's faster-growing insurtechs, with separate reports of reaching $70M ARR with continued growth. The global pet insurance market is projected to reach $80B by 2033 amid rising vet costs and pet humanization trends, where Lassie aims to lead Europe's pet care ecosystem beyond insurance.
May 2022Series AFelix Capital (lead); Karl-Johan Persson; Inventure; Passion Capital; Caroline Hjelm; Josefin Landgård$12M-Lassie is a prevention-first pet insurance platform founded in 2020 by Hedda Båverud Olsson, Sophie Wilkinson, and Johan [co-founder]. The company raised €11 million in a Series A round in May 2022 led by Felix Capital. By February 2026, Lassie had grown to serve over 250,000 pet families across Sweden, France, and Germany, with annual recurring revenue exceeding $100 million and a path to profitability. The company combines AI-driven claims processing with preventive pet health capabilities and partnerships with retailers like Lidl and tracking platforms like Tractive to link everyday pet care to insurance outcomes.
Oct 2021SeedInventure (lead); Passion Capital; Stefan Lindeberg; Josefin Landgård$2M--
Dec 2020Pre-seedDHS Venture Partners; Rikard Josefson; Stefan Lindeberg; Josefin Landgård; Bjorn Bergstrom; Susanna Campbell$600K--

Who has invested in Lassie?

15 investors have backed Lassie across its funding rounds, including Passion Capital, Inventure, Felix Capital, Josefin Landgård, Balderton Capital and Stefan Lindeberg.

Lead investors include Balderton Capital, Felix Capital, Inventure, Passion Capital and Stena Sessan.


Lassie Investors

Investors in Lassie by funding rounds participated
InvestorHQRoundsRoleFirst check
Passion CapitalUnited KingdomLondon4LeadOct 2021
Felix CapitalUnited KingdomLondon3LeadMay 2022
InventureFinlandHelsinki3LeadOct 2021
Josefin LandgårdSwedenStockholm3ParticipantDec 2020
Balderton CapitalUnited KingdomLondon2LeadNov 2023
Stefan LindebergSwedenStockholm2ParticipantDec 2020
Karl-Johan PerssonSwedenStockholm1ParticipantMay 2022
InventureUnited StatesWaterbury, CT1LeadFeb 2026
DHS Venture PartnersSwedenStockholm1ParticipantDec 2020
Caroline HjelmSwedenStockholm1ParticipantMay 2022
Rikard JosefsonSwedenStockholm1ParticipantDec 2020
Bjorn BergstromSwedenStockholm1ParticipantDec 2020
Susanna CampbellSwedenStockholm1ParticipantDec 2020

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Lassie Competitors

Lassie competitors include listed companies like Root Inc., weSure and Hippo Insurance, and private ones like Cowbell, Independence Pet Group and YuLife.

Public and private companies comparable to Lassie
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
CowbellUnited StatesSan Francisco, CAPrivate--$355M-
Independence Pet GroupUnited StatesChicago, ILPrivate$65M-$208M3.2x
Root Inc.United StatesUnited StatesPublicly listed$1.5B$74M$787M0.4x
YuLifeUnited KingdomLondonPrivate$100M-$800M8.0x
weSureIsraelIsraelPublicly listed$1.5B$179M$800M-
Hippo InsuranceUnited StatesUnited StatesPublicly listed$469M$84M$844M1.2x

Lassie Public Comps

Lassie is still privately-owned, but its public comps include Turtlemint, Tower Ltd, Sjova-Almennar tryggingar, American Coastal, Waterdrop, Activo Inmobiliario Peruano, AMERISAFE, Ray Sigorta, STAR and Qatar Islamic Insurance.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Turtlemint$73M($18M)5.4x2.8x(22.6x)(69.8x)
Tower Ltd$344M$74M1.0x1.0x4.7x4.1x
Sjova-Almennar tryggingar$287M$28M1.3x-13.9x-
American Coastal$335M$160M1.1x0.7x2.3x-
Waterdrop$593M$63M0.5x0.4x4.3x3.8x
Activo Inmobiliario Peruano$100M$45M3.5x-7.8x-
AMERISAFE$317M$60M1.3x1.3x7.1x-
Ray Sigorta$652M$111M0.0x-0.0x-

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Common questions about Lassie

When was Lassie founded?Lassie was founded in 2020.
Where is Lassie headquartered?Lassie is headquartered in Stockholm, Sweden.
Is Lassie publicly listed?No, Lassie is a private, VC-backed company.
What is Lassie's valuation?Lassie was last valued at $400M in its Series C in February 2026.
How much funding has Lassie raised?Lassie has raised $115M across 5 funding rounds.
What was Lassie's last funding round?Lassie's last funding round was a $75M Series C in February 2026, led by Balderton Capital, Felix Capital, Inventure, Passion Capital and 1 other investor.
Who are Lassie's investors?Lassie's investors include Passion Capital, Felix Capital, Inventure, Josefin Landgård, Balderton Capital, Stefan Lindeberg, Karl-Johan Persson, Inventure, DHS Venture Partners, Caroline Hjelm and 5 others.
What is Lassie's revenue?Lassie's latest recorded revenue is $100M (February 2026).
What is Lassie's revenue multiple?Lassie's latest valuation implies a 4.0x revenue multiple ($400M valuation on $100M of revenue).
Which companies are comparable to Lassie?Companies comparable to Lassie include Cowbell, Independence Pet Group, Root Inc., YuLife, weSure and Hippo Insurance.

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