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- Lassie
Lassie Revenue, Valuation, Funding & Investors
Lassie is valued at $400M as of February 2026, a 4.0x multiple on its last reported $100M revenue.
Last Lassie valuation
$400M
Series C · Feb 2026
Last Lassie funding round
$75M
Series C · Feb 2026
Lassie revenue
$100M
Series C · Feb 2026
Key investors in Lassie
Passion Capital
Inventure
Felix Capital
Josefin Landgård
Balderton Capital
Stefan Lindeberg
About Lassie
Lassie is a Stockholm-headquartered digital pet insurance provider launched in 2020 for dogs and cats in Sweden. Policyholders access coverage for accidents, illnesses, and chronic conditions via a mobile app handling claims with photo uploads and payouts within 24 hours. Plans cover veterinary fees up to SEK 120,000 annually, preventive care like vaccinations, and rehab therapies, underwritten by partnered insurers.
Founded
2020
HQ
Website
Status
Privately held
Customer focus
B2C
Revenue model
Product sales
Revenue
$100M (Feb 2026)
Valuation
$400M (Feb 2026)
Lassie Valuation
Lassie is currently valued at $400M, based on its Series C in February 2026.
The $75M round was led by Balderton Capital, Felix Capital, Inventure, Passion Capital and Stena Sessan.
Lassie valuation by funding round
| Date | Stage | Valuation | Revenue Multiple |
|---|---|---|---|
| Feb 2026 | Series C | $400M | 4.0x |
Lassie Revenue
Lassie's latest recorded revenue is $100M, as of its Series C in February 2026. At a $400M valuation, that implies a 4.0x revenue multiple.
Lassie revenue by funding round
| Date | Revenue * | Valuation | Revenue Multiple | Stage |
|---|---|---|---|---|
| Feb 2026 | $100M | $400M | 4.0x | Series C |
* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.
Lassie Funding History
Lassie has raised a total of $115M across 5 funding rounds.
Lassie's first fundraising round was a $600K pre-seed round in December 2020. The most recent completed round was a $75M Series C in February 2026.
Lassie funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Feb 2026 | Series C | Balderton Capital (lead); Felix Capital (lead); Inventure (lead); Passion Capital (lead); Stena Sessan (lead) | $75M | $400M | - |
| Nov 2023 | Series B | Balderton Capital (lead); Felix Capital; Inventure; Passion Capital; Philian Invest | $25M | - | Lassie is a Stockholm-based insurtech offering preventive pet insurance and companion services through an app that tracks diet, activity, and health behaviors, rewarding users with premium discounts and using AI for fast claims processing. It differentiates from traditional pet insurance by focusing on daily preventive care rather than reactive coverage post-incident, achieving high engagement with 25% daily active users versus industry averages of 8-9%. The company launched in Sweden in 2020 and expanded to Germany (now its largest market) and France, insuring 250k pets across these markets. In late 2023 (funding dated 2023-12-28 in sources), Lassie raised $25.3M in its fifth funding round from investors including Balderton Capital, with total funding reaching $25.3M across one reported round. A later Series C round in early 2026 raised $75M (or €63.2M) from Balderton Capital, Felix Capital, Inventure, Passion Capital, Stena Sessan, and others to accelerate European expansion, invest in AI claims and preventive health, hit profitability, and deepen partnerships like Lidl and Tractive. By the 2026 Series C, Lassie surpassed $100M in annual recurring revenue (ARR), positioning it among Europe's faster-growing insurtechs, with separate reports of reaching $70M ARR with continued growth. The global pet insurance market is projected to reach $80B by 2033 amid rising vet costs and pet humanization trends, where Lassie aims to lead Europe's pet care ecosystem beyond insurance. |
| May 2022 | Series A | Felix Capital (lead); Karl-Johan Persson; Inventure; Passion Capital; Caroline Hjelm; Josefin Landgård | $12M | - | Lassie is a prevention-first pet insurance platform founded in 2020 by Hedda Båverud Olsson, Sophie Wilkinson, and Johan [co-founder]. The company raised €11 million in a Series A round in May 2022 led by Felix Capital. By February 2026, Lassie had grown to serve over 250,000 pet families across Sweden, France, and Germany, with annual recurring revenue exceeding $100 million and a path to profitability. The company combines AI-driven claims processing with preventive pet health capabilities and partnerships with retailers like Lidl and tracking platforms like Tractive to link everyday pet care to insurance outcomes. |
| Oct 2021 | Seed | Inventure (lead); Passion Capital; Stefan Lindeberg; Josefin Landgård | $2M | - | - |
| Dec 2020 | Pre-seed | DHS Venture Partners; Rikard Josefson; Stefan Lindeberg; Josefin Landgård; Bjorn Bergstrom; Susanna Campbell | $600K | - | - |
Who has invested in Lassie?
15 investors have backed Lassie across its funding rounds, including Passion Capital, Inventure, Felix Capital, Josefin Landgård, Balderton Capital and Stefan Lindeberg.
Lead investors include Balderton Capital, Felix Capital, Inventure, Passion Capital and Stena Sessan.
Lassie Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 4 | Lead | Oct 2021 | ||
| 3 | Lead | May 2022 | ||
| 3 | Lead | Oct 2021 | ||
| 3 | Participant | Dec 2020 | ||
| 2 | Lead | Nov 2023 | ||
| 2 | Participant | Dec 2020 | ||
| 1 | Participant | May 2022 | ||
| 1 | Lead | Feb 2026 | ||
| 1 | Participant | Dec 2020 | ||
| 1 | Participant | May 2022 | ||
| 1 | Participant | Dec 2020 | ||
| 1 | Participant | Dec 2020 | ||
| 1 | Participant | Dec 2020 | ||
This data is available for Pro users. Sign up to see all 15 Lassie investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialLassie Competitors
Lassie competitors include listed companies like Root Inc., weSure and Hippo Insurance, and private ones like Cowbell, Independence Pet Group and YuLife.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | - | - | $355M | - | ||
| Private | $65M | - | $208M | 3.2x | ||
| Publicly listed | $1.5B | $74M | $787M | 0.4x | ||
| Private | $100M | - | $800M | 8.0x | ||
| Publicly listed | $1.5B | $179M | $800M | - | ||
| Publicly listed | $469M | $84M | $844M | 1.2x |
Lassie Public Comps
Lassie is still privately-owned, but its public comps include Turtlemint, Tower Ltd, Sjova-Almennar tryggingar, American Coastal, Waterdrop, Activo Inmobiliario Peruano, AMERISAFE, Ray Sigorta, STAR and Qatar Islamic Insurance.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $73M | ($18M) | 5.4x | 2.8x | (22.6x) | (69.8x) | |||
| $344M | $74M | 1.0x | 1.0x | 4.7x | 4.1x | |||
| $287M | $28M | 1.3x | - | 13.9x | - | |||
| $335M | $160M | 1.1x | 0.7x | 2.3x | - | |||
| $593M | $63M | 0.5x | 0.4x | 4.3x | 3.8x | |||
| $100M | $45M | 3.5x | - | 7.8x | - | |||
| $317M | $60M | 1.3x | 1.3x | 7.1x | - | |||
| $652M | $111M | 0.0x | - | 0.0x | - | |||
This data is available for Pro users. Sign up to see all Lassie competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Lassie
| When was Lassie founded? | Lassie was founded in 2020. |
| Where is Lassie headquartered? | Lassie is headquartered in Stockholm, Sweden. |
| Is Lassie publicly listed? | No, Lassie is a private, VC-backed company. |
| What is Lassie's valuation? | Lassie was last valued at $400M in its Series C in February 2026. |
| How much funding has Lassie raised? | Lassie has raised $115M across 5 funding rounds. |
| What was Lassie's last funding round? | Lassie's last funding round was a $75M Series C in February 2026, led by Balderton Capital, Felix Capital, Inventure, Passion Capital and 1 other investor. |
| Who are Lassie's investors? | Lassie's investors include Passion Capital, Felix Capital, Inventure, Josefin Landgård, Balderton Capital, Stefan Lindeberg, Karl-Johan Persson, Inventure, DHS Venture Partners, Caroline Hjelm and 5 others. |
| What is Lassie's revenue? | Lassie's latest recorded revenue is $100M (February 2026). |
| What is Lassie's revenue multiple? | Lassie's latest valuation implies a 4.0x revenue multiple ($400M valuation on $100M of revenue). |
| Which companies are comparable to Lassie? | Companies comparable to Lassie include Cowbell, Independence Pet Group, Root Inc., YuLife, weSure and Hippo Insurance. |
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