YuLife Revenue, Valuation, Funding & Investors

YuLife is valued at $800M as of July 2022, a 8.0x multiple on its last reported $100M revenue.

Last YuLife valuation

$800M

Series C · Jul 2022

Last YuLife funding round

$120M

Series C · Jul 2022

YuLife revenue

$100M

Series C · Jul 2022

Key investors in YuLife

  • OurCrowd
  • Anthemis Exponential Ventures
  • LocalGlobe
  • Creandum
  • Notion Capital
  • MMC Ventures

YuLife Overview

About YuLife

YuLife is a London-headquartered insurance company founded in 2016 that gamifies employee benefits with rewards for healthy behaviors. Backed by investors including Creandum, MMC Ventures, Notion Capital, LocalGlobe, and Anthemis Exponential Ventures, it operates in the UK and Europe focusing on wellness-integrated financial protection.


Founded

2016

HQ

United KingdomLondon

Website

yulife.com

Status

Privately held

Customer focus

B2B

Revenue model

Subscription

Revenue

$100M (Jul 2022)

Valuation

$800M (Jul 2022)

YuLife Valuation

YuLife is currently valued at $800M, based on its Series C in July 2022.

The $120M round was led by Daiichi Life Group, with participation from LocalGlobe, Creandum, T. Rowe Price, Latitude, Target Global and 5 other investors.

YuLife's valuation has grown 2.3x from $346M at its Series B in July 2021 to $800M in July 2022, across 2 priced rounds.

YuLife valuation by funding round

Revenue multiple
YuLife valuation by funding round
DateStageValuationRevenue Multiple
Jul 2022Series C$800M8.0x
Jul 2021Series B$346M3.5x

YuLife Revenue

YuLife's latest recorded revenue is $100M, as of its Series C in July 2022. At a $800M valuation, that implies a 8.0x revenue multiple.

Revenue moved from $100M in July 2021 to $100M in July 2022, while the revenue multiple moved from 3.5x to 8.0x.

YuLife revenue by funding round

YuLife revenue and valuation multiple by funding round
DateRevenue *ValuationRevenue MultipleStage
Jul 2022$100M$800M8.0xSeries C
Jul 2021$100M$346M3.5xSeries B

* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.

YuLife Funding History

YuLife has raised a total of $206M across 4 funding rounds.

YuLife's first fundraising round was a $4M seed round in November 2018. The most recent completed round was a $120M Series C in July 2022.

YuLife funding rounds

YuLife funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Jul 2022Series CDaiichi Life Group (lead); LocalGlobe; Creandum; T. Rowe Price; Latitude; Target Global; Anthemis Exponential Ventures; OurCrowd; Notion Capital; Eurazeo; MMC Ventures$120M$800MYuLife is a Swedish insurtech startup offering group life insurance integrated with a gamified wellness app, where employees complete activities like walking or meditating to earn YuCoin rewards for gifts, charity, or tree planting. The platform targets companies providing employee benefits, with over 500,000 employees covered, equating to $50 billion in coverage, and clients including Capital One, Co-op, Curve, and Sodexo. Since launching in 2016, YuLife has grown its gross written premiums more than fivefold annually. On July 7, 2022, YuLife raised a $120 million Series C round led by Dai-ichi Life, with participation from existing investors including Anthemis Exponential Ventures, Creandum, Eurazeo, Latitude, LocalGlobe, MMC Ventures, Notion Capital, OurCrowd, T. Rowe Price, and Target Global. The post-money valuation reached $800 million. This followed a $70 million Series B in 2021, bringing total funding to over $200 million across multiple rounds. At the time of the Series C, YuLife reported $100 million in annual recurring revenue and aimed to expand in the UK, with launches planned in the US and South Africa in early 2023, plus potential partnership with Dai-ichi in Japan. The company planned to increase headcount by 10-20% and broaden its product range to additional wellbeing-enhancing financial products. YuLife's model emphasizes high engagement, with over a third of customers interacting daily compared to industry averages, and 87% reporting wellbeing improvements. Investors' continued backing signals confidence in its unique 'win-win' approach for individuals, businesses, and society amid post-pandemic wellness demands.
Jul 2021Series BTarget Global (lead); Changer Club; Creandum; Latitude; Anthemis Exponential Ventures; OurCrowd; Notion Capital; Eurazeo; MMC Ventures$70M$346MYuLife is a London-based insurtech founded in 2016 by Sammy Rubin, offering gamified life insurance products that incentivize physical and mental health through rewards like YuCoin for activities such as walking or meditation. It provides group life insurance, income protection, critical illness cover, and wellbeing tools including virtual GP services and counseling, sold B2B to employers like Capital One, Co-op, Curve, Havas Media, Severn Trent, and Sodexo, currently active only in the UK. On July 14, 2021, YuLife raised $70 million in a Series B round led by Target Global, with participation from new investors Eurazeo and Latitude, plus existing backers Creandum, Notion Capital, Anthemis Exponential Ventures, MMC Ventures, and OurCrowd. The round valued the company at $346 million post-money according to Nordic9 and TechCrunch (equivalent to £250 million), though Tech.eu reported $275 million. This follows prior raises of $13 million in 2019 and nearly $4 million in 2018, marking one of Europe's largest insurtech Series B rounds in life insurance. The funding aims to expand UK operations, develop new products, invest in technology for policy management, grow headcount from around 90 to double in 18 months, and enter new global markets. YuLife reported 10x growth in the past year, providing $15 billion in coverage and more than 10x growth in Gross Written Premiums, accelerated by COVID-19's focus on wellbeing, positioning it to de-risk individuals for insurers and support employer employee engagement programs. YuLife differentiates in the $2.2 trillion global life insurance market by shifting from death payouts to proactive health incentives, using data to improve lifestyles and outcomes for members, insurers, and employers.
May 2019Series ACreandum (lead); LocalGlobe; RGAx; Anthemis; Anthemis Exponential Ventures; OurCrowd; Notion Capital; MMC Ventures$13M-YuLife is a London-based insurtech company founded in 2016 by Sammy Rubin that offers life insurance integrated with a wellbeing app. The app rewards users for healthy activities like walking or meditation with Avios air miles, vouchers, and gift cards from partners such as Amazon and ASOS. It targets large companies and SMEs by providing group life insurance that promotes employee wellness to reduce risk and boost productivity. On May 28, 2019, YuLife raised a Series A round of approximately £10 million (equivalent to $12.9 million or €11.3 million). Creandum led the round, with participation from MMC Ventures, Notion Capital, and existing investors Anthemis Exponential Ventures, RGAX, OurCrowd, and LocalGlobe. The funds were intended to develop the product further and expand to more businesses. YuLife's wellbeing-focused model differentiates it in the life insurance sector by gamifying health incentives. Later rounds included a $70 million Series B in 2021 at $346 million valuation and a $120 million Series C in 2022 at $800 million valuation led by Dai-ichi Life, with continued backing from Creandum and others.
Nov 2018SeedLocalGlobe (lead); Tiny Supercomputer Investment Company; RGAx; Anthemis Exponential Ventures; OurCrowd; Errol Damelin$4M-YuLife raised a £3 million seed round on November 8, 2018, led by LocalGlobe with participation from OurCrowd, Anthemis, and others including Errol Damelin and Tiny Supercomputer Investment Company. The company offers gamified lifestyle insurance through a wellness app that rewards users with yucoin for healthy activities like walking or meditating. Founded by Sammy Rubin, previously of Vitality Life, YuLife targets UK employers to improve employee wellbeing using behavioral science and AI. The app enables users to progress through levels, complete quests, and redeem yucoin for rewards such as Avios points or vouchers. Dr. Rangan Chatterjee serves as Chief Wellbeing Officer, promoting a holistic view of physical, mental, and financial health. The funding supported YuLife's UK launch shortly after the announcement.

Who has invested in YuLife?

16 investors have backed YuLife across its funding rounds, including OurCrowd, Anthemis Exponential Ventures, LocalGlobe, Creandum, Notion Capital and MMC Ventures.

Lead investors include Daiichi Life Group, Target Global, Creandum and LocalGlobe.


YuLife Investors

Investors in YuLife by funding rounds participated
InvestorHQRoundsRoleFirst check
Anthemis Exponential VenturesUnited KingdomLondon4ParticipantNov 2018
OurCrowdIsraelJerusalem4ParticipantNov 2018
LocalGlobeUnited KingdomLondon3LeadNov 2018
CreandumSwedenStockholm3LeadMay 2019
Notion CapitalUnited KingdomLondon3ParticipantMay 2019
MMC VenturesUnited KingdomLondon3ParticipantMay 2019
RGAxUnited StatesSaint Louis, MO2ParticipantNov 2018
LatitudeUnited KingdomUnited Kingdom2ParticipantJul 2021
Target GlobalUnited KingdomLondon2LeadJul 2021
EurazeoFranceFrance2ParticipantJul 2021
Changer ClubSwitzerlandLausanne1ParticipantJul 2021
Tiny Supercomputer Investment CompanyUnited KingdomLondon1ParticipantNov 2018
AnthemisUnited KingdomLondon1ParticipantMay 2019

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YuLife Competitors

YuLife competitors include listed companies like weSure, Root Inc. and Hippo Insurance, and private ones like TypTap Insurance, Ladder and Acko.

Public and private companies comparable to YuLife
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
weSureIsraelIsraelPublicly listed$1.5B$179M$800M-
Root Inc.United StatesUnited StatesPublicly listed$1.5B$74M$787M0.4x
Hippo InsuranceUnited StatesUnited StatesPublicly listed$469M$84M$844M1.2x
TypTap InsuranceUnited StatesOcala, FLPrivate$100M-$850M8.5x
LadderUnited StatesSan Francisco, CAPrivate--$900M-
AckoIndiaMumbaiPrivate$303M-$1B3.3x

YuLife Public Comps

YuLife is still privately-owned, but its public comps include weSure, NICO Holdings, FBD Holdings, Root Inc., Sagicor, Eurohold Bulgaria, Hippo Insurance, Rímac Seguros, AtlantaSanad and REVO Insurance.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
weSure$1.5B$179M0.7x-5.9x-
NICO Holdings$868M$131M0.9x-6.2x-
FBD Holdings$533M$100M1.4x1.2x7.3x-
Root Inc.$1.5B$74M0.4x0.4x8.0x4.1x
Sagicor$2.3B$420M0.4x0.3x2.0x-
Eurohold Bulgaria$1.9B$219M1.3x-11.0x-
Hippo Insurance$469M$84M1.4x1.2x7.8x23.6x
Rímac Seguros$798M$83M1.1x-10.2x-

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Common questions about YuLife

When was YuLife founded?YuLife was founded in 2016.
Where is YuLife headquartered?YuLife is headquartered in London, United Kingdom.
Is YuLife publicly listed?No, YuLife is a private, VC-backed company.
What is YuLife's valuation?YuLife was last valued at $800M in its Series C in July 2022.
How much funding has YuLife raised?YuLife has raised $206M across 4 funding rounds.
What was YuLife's last funding round?YuLife's last funding round was a $120M Series C in July 2022, led by Daiichi Life Group.
Who are YuLife's investors?YuLife's investors include Anthemis Exponential Ventures, OurCrowd, LocalGlobe, Creandum, Notion Capital, MMC Ventures, RGAx, Latitude, Target Global, Eurazeo and 6 others.
What is YuLife's revenue?YuLife's latest recorded revenue is $100M (July 2022).
What is YuLife's revenue multiple?YuLife's latest valuation implies a 8.0x revenue multiple ($800M valuation on $100M of revenue).
Which companies are comparable to YuLife?Companies comparable to YuLife include weSure, Root Inc., Hippo Insurance, TypTap Insurance, Ladder and Acko.

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