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- Cowbell
Cowbell Valuation, Funding & Investors
Cowbell is valued at $355M as of July 2024.
Last Cowbell valuation
$355M
Series C · Jul 2024
Last Cowbell funding round
$60M
Series C · Jul 2024
Cumulative funding Cowbell raised
$208M
across 5 funding rounds
Key investors in Cowbell
ManchesterStory Group
Tri-Valley Ventures
Anthemis
Nyca Partners
Permira
Prosperity7 Ventures
About Cowbell
Cowbell is a San Francisco Bay Area-based provider of adaptive cyber insurance for small and medium-sized enterprises. Launched in 2019, it uses AI-driven underwriting via Cowbell Factors to assess risks and issue policies across 50 US states, the District of Columbia, and the United Kingdom. Backed by global reinsurance partners, the platform offers continuous monitoring and rapid policy issuance.
Founded
2019
HQ
Website
Status
Privately held
Customer focus
B2B
Revenue model
Product sales
Valuation
$355M (Jul 2024)
Cowbell Valuation
Cowbell is currently valued at $355M, based on its Series C in July 2024.
The $60M round was led by Zurich Insurance Group.
Cowbell's valuation has grown 39x from $9M at its seed round in September 2019 to $355M in July 2024, across 3 priced rounds.
Cowbell valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Jul 2024 | Series C | $355M |
| Mar 2021 | Series A | $90M |
| Sep 2019 | Seed | $9M |
Cowbell Funding History
Cowbell has raised a total of $208M across 5 funding rounds.
Cowbell's first fundraising round was a $3M seed round in September 2019. The most recent completed round was a $60M Series C in July 2024.
Cowbell funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Jul 2024 | Series C | Zurich Insurance Group (lead) | $60M | $355M | Cowbell is a leading provider of adaptive cyber insurance for small and medium-sized enterprises (SMEs) and mid-market businesses, utilizing an AI-powered continuous underwriting platform called Cowbell Factors that enables risk assessment and policy issuance in under five minutes. Founded in 2019 and based in Pleasanton, California, the company focuses on protecting, educating, and empowering SMEs against cyber threats through innovative products, resilience services, and broker partnerships. On July 26, 2024, Cowbell closed a $60 million Series C equity funding round led by and solely from Zurich Insurance Group, a global multi-line insurer. This investment brings Cowbell's total funding to $202 million across multiple rounds, highlighting its capital-efficient growth amid rapid geographic expansion, product development, technological advancements, and expert hires. Zurich's backing underscores commitment to cyber risk management for SMEs using cutting-edge technology. The new capital will fuel scaling of operations to meet rising demand, extension into key international markets, bolstering of cyber resilience services, introduction of new AI-enhanced products, and strengthening of strategic partnerships. Cowbell aims to deepen its global footprint in the cyber insurance market, leveraging generative AI for improved efficiencies in traditional, digital, and API channels. The company continues pursuing near-term operating profitability while advancing SME cyber adoption. |
| Nov 2023 | Series B | Prosperity7 Ventures (lead) | $25M | - | Cowbell Cyber, founded in 2019 and headquartered in Pleasanton, California, provides AI-driven cyber insurance tailored for small and medium-sized enterprises (SMEs), serving customers in 50 U.S. states, the District of Columbia, and the United Kingdom through a vertically integrated technology platform with continuous risk monitoring across 38 million businesses. The company announced a $25 million equity financing round on November 1, 2023, led by Prosperity7 Ventures, Aramco's venture arm, with participation from new and existing investors, bringing total funding raised to approximately $148-149 million across multiple rounds including a $100 million Series B in March 2022, $20 million Series A, and $3.3 million seed. This round, described as Series B-1 in some reports, was raised at a slightly higher valuation than the prior round to support deepening focus on U.S. and U.K. SME markets, enhancing omnichannel distribution, broker partnerships, and policyholder services amid strong momentum from its largest quarter to date and record renewal retention. Cowbell demonstrated robust growth in 2023, expanding its customer base by 49% year-over-year following its most profitable quarter, with a path toward profitable growth and near-term operating profitability highlighted by investors and management. The company reported a 43% ultimate loss ratio for 2022, underscoring positive unit economics in the cyber insurance sector where economic costs of cybercrime are projected to reach $24 trillion by 2027, driving adoption. Backed by over 20 global reinsurance partners and investors like Zurich Insurance Group, Cowbell recently launched in the U.K. with Prime One, positioning it as a leader in SME cyber risk management. Prosperity7 Ventures' investment principal Chris Zhong emphasized backing Cowbell's people, culture, and unit economics to cement global SME market leadership, while CEO Jack Kudale noted the funding as a testament to expertise and market position. |
| Mar 2022 | Series B | Anthemis (lead); Permira; Nyca Partners; PruVen Capital; Viola FinTech | $100M | - | Cowbell Cyber, founded in 2019 and based in Pleasanton, California, provides AI-powered cyber insurance tailored for small and medium-sized enterprises (SMEs) through its continuous underwriting platform, Cowbell Factors, which enables risk assessment and policy issuance in under five minutes. The company offers vertically integrated insurance with closed-loop risk management, including data science, underwriting, risk engineering, and claims handling, supported by its reinsurance captive, Cowbell Re. It has built the largest U.S. cyber insurance distribution network with over 14,000 producers and monitors risks for more than 23 million businesses, covering 70% of the SME market. On March 15, 2022, Cowbell Cyber raised $100 million in a Series B funding round led by Anthemis Group, with participation from Permira Funds, PruVen Capital, NYCA Partners, Viola Fintech, and all prior investors, bringing total funding to approximately $123.5-$123.6 million. The capital was earmarked for expanding go-to-market channels, including digital distribution, enhancing data science and risk management capabilities, and bolstering risk-bearing operations. Matthew Jones from Anthemis joined the board, Victoria Cheng from PruVen became a board observer, and Michael J. Christenson from CDX Advisors was appointed as an independent director. In 2021, Cowbell achieved 40x growth in gross written premium while maintaining industry-low loss ratios through disciplined underwriting. The company planned to triple its policyholder base in 2022 to strengthen its leadership in SME cyber insurance amid rising cyberattacks. This round followed a $20 million Series A in March 2021 and a $3.3 million seed in 2019, with total raised reaching $208.3 million by later rounds including a 2024 extension. |
| Mar 2021 | Series A | Brewer Lane Ventures (lead); Holmes Murphy; Tri-Valley Ventures; ManchesterStory Group; Avanta Ventures; Markel Corporation; Pivot Investment Partners | $20M | $90M | Cowbell Cyber, based in Pleasanton, California, provides AI-powered cyber insurance tailored for small and medium-sized enterprises (SMEs), using continuous underwriting, risk assessment, and closed-loop risk management including cybersecurity training and pre/post-breach improvements. The Series A round closed on approximately March 11, 2021, raising $20 million led by Brewer Lane Ventures, with participation from Pivot Investment Partners, Avanta Ventures, Markel Corporation, and existing investors ManchesterStory Group, Tri-Valley Ventures, and Holmes Murphy. Funds were allocated to product development, expanding risk engineering, sales and marketing, and growing nationwide footprint, with the Prime 250 program already live in 38 US states by late 2020. Brewer Lane Ventures managing partner Martha Notaras joined the board, and Pivot's Akbar Poonawala became a board observer. This followed a $3.3 million seed round in September 2019 led by ManchesterStory Group, bringing total funding to about $23.5 million at the time. Cowbell operates in a rapidly expanding cyber insurance market projected to reach $20.4 billion by 2025, amid rising cyberattacks driving SME demand. Competitors like Corvus Insurance ($100 million Series C at $750 million valuation), At-Bay ($74 million in 2020), and Coalition ($90 million) highlight investor interest. |
| Sep 2019 | Seed | ManchesterStory Group (lead); Global Insurance Accelerator; Tri-Valley Ventures; General Advance | $3M | $9M | Cowbell Cyber is a California-based cyber insurance provider offering AI-driven risk selection and pricing for businesses. The company emerged from stealth mode in September 2019 with the announcement of its seed funding round. In the September 2019 Series Seed round, Cowbell raised $3.3 million at a post-money valuation of $9.47 million, with lead investor ManchesterStory Group joined by Global Insurance Accelerator, Holmes Murphy, and Tri-Valley Ventures. The funds were used to establish the company and develop its initial AI-driven cyber insurance platform. The company went on to raise $20 million in Series A funding, reportedly at a $100 million valuation, demonstrating strong investor confidence in the cyber insurance market and Cowbell's business model. |
Who has invested in Cowbell?
16 investors have backed Cowbell across its funding rounds, including ManchesterStory Group, Tri-Valley Ventures, Anthemis, Nyca Partners, Permira and Prosperity7 Ventures.
Lead investors include Zurich Insurance Group, Prosperity7 Ventures, Anthemis, Brewer Lane Ventures and ManchesterStory Group.
Cowbell Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 2 | Participant | Sep 2019 | ||
| 2 | Lead | Sep 2019 | ||
| 1 | Participant | Sep 2019 | ||
| 1 | Lead | Jul 2024 | ||
| 1 | Participant | Mar 2021 | ||
| 1 | Participant | Mar 2022 | ||
| 1 | Lead | Mar 2022 | ||
| 1 | Lead | Nov 2023 | ||
| 1 | Participant | Mar 2022 | ||
| 1 | Participant | Sep 2019 | ||
| 1 | Participant | Mar 2022 | ||
| 1 | Participant | Mar 2021 | ||
| 1 | Participant | Mar 2022 | ||
This data is available for Pro users. Sign up to see all 16 Cowbell investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialCowbell Competitors
Cowbell competitors include listed companies like Root Inc., weSure and Hippo Insurance, and private ones like Lassie, Independence Pet Group and YuLife.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | $100M | - | $400M | 4.0x | ||
| Private | $65M | - | $208M | 3.2x | ||
| Publicly listed | $1.5B | $74M | $787M | 0.4x | ||
| Private | $100M | - | $800M | 8.0x | ||
| Publicly listed | $1.5B | $179M | $800M | - | ||
| Publicly listed | $469M | $84M | $844M | 1.2x |
Cowbell Public Comps
Cowbell is still privately-owned, but its public comps include Activo Inmobiliario Peruano, Waterdrop, Sjova-Almennar tryggingar, Tower Ltd, STAR, Qatar Islamic Insurance, Nodak Insurance, Turtlemint, Kingstone Companies and Kingsway.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $100M | $45M | 3.5x | - | 7.8x | - | |||
| $593M | $63M | 0.5x | 0.4x | 4.3x | 3.8x | |||
| $287M | $28M | 1.3x | - | 13.9x | - | |||
| $344M | $74M | 1.0x | 1.0x | 4.7x | 4.1x | |||
| $153M | - | 1.9x | 1.7x | - | - | |||
| $153M | $43M | 1.2x | - | 4.2x | - | |||
| $285M | ($12M) | 0.9x | - | (22.1x) | - | |||
| $73M | ($18M) | 5.4x | 2.8x | (22.6x) | (69.8x) | |||
This data is available for Pro users. Sign up to see all Cowbell competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Cowbell
| When was Cowbell founded? | Cowbell was founded in 2019. |
| Where is Cowbell headquartered? | Cowbell is headquartered in San Francisco, CA, United States. |
| Is Cowbell publicly listed? | No, Cowbell is a private, VC-backed company. |
| What is Cowbell's valuation? | Cowbell was last valued at $355M in its Series C in July 2024. |
| How much funding has Cowbell raised? | Cowbell has raised $208M across 5 funding rounds. |
| What was Cowbell's last funding round? | Cowbell's last funding round was a $60M Series C in July 2024, led by Zurich Insurance Group. |
| Who are Cowbell's investors? | Cowbell's investors include Tri-Valley Ventures, ManchesterStory Group, Global Insurance Accelerator, Zurich Insurance Group, Holmes Murphy, Permira, Anthemis, Prosperity7 Ventures, Nyca Partners, General Advance and 6 others. |
| Which companies are comparable to Cowbell? | Companies comparable to Cowbell include Lassie, Independence Pet Group, Root Inc., YuLife, weSure and Hippo Insurance. |
See companies similar to Cowbell
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