Foodics Funding, Investors & Competitors

Foodics has raised $198M across 4 funding rounds, most recently a $170M Series C in April 2022.

Last Foodics funding round

$170M

Series C · Apr 2022

Cumulative funding Foodics raised

$198M

across 4 funding rounds

Key investors in Foodics

  • Endeavor Catalyst
  • Raed Ventures
  • STV
  • Sanabil
  • Riyad TAQNIA Fund (RTF)
  • Naseel
  • 500 Global
  • Sequoia Capital

Foodics Overview

About Foodics

Foodics is a Saudi Arabia-based cloud point-of-sale and restaurant management platform serving dine-in restaurants, cafes, quick service restaurants, bakeries, food trucks, and cloud kitchens across the Middle East, Europe, and North Africa. Founded in 2014 by Ahmad Al-Zaini and Mosab Al-Othmani, the company is licensed as a fintech by the Saudi Central Bank and has expanded into embedded financial services, including micro-lending through Foodics Capital and supply chain management through Foodics Supply. Its platform has processed more than five billion orders and supports tens of thousands of restaurants across the region.


Founded

2014

HQ

Saudi ArabiaSaudi Arabia

Status

Privately held

Customer focus

B2B

Revenue model

Subscription

Foodics Funding History

Foodics has raised a total of $198M across 4 funding rounds.

Foodics' first fundraising round was a $4M Series A in September 2017. The most recent completed round was a $170M Series C in April 2022.

Foodics funding rounds

Foodics funding rounds
DateStageInvestorsRaisedDeal Summary
Apr 2022Series CProsus (lead); Sanabil (lead); Vision Ventures; STV; Sequoia Capital; Endeavor Catalyst; Peak XV Partners$170MFoodics, a Saudi Arabia-based cloud-based technology and payments platform for restaurants in the MENA region, raised $170 million in a Series C funding round on April 20, 2022, co-led by Prosus and Sanabil Investments, with participation from Sequoia Capital India (now Peak XV Partners), STV, Endeavor Catalyst, and Vision Ventures. This brought the company's total funding to $198 million. Founded in 2014 by Ahmad Al-Zaini and Mosab Al-Othmani, Foodics provides a point-of-sale (POS) and restaurant management platform catering to dine-in restaurants, cafes, quick service restaurants, bakeries, food trucks, and cloud kitchens, formally licensed as a fintech by the Saudi Central Bank (SAMA). The platform has processed over five billion orders since inception and supports over 21,000 restaurants across eight offices in the Middle East, Europe, and North Africa with 500+ employees as of the round. The funding supports regional and international expansion, including M&A activities such as the prior full acquisition of POSRocket, the second-largest restaurant cloud tech provider in MENA, and potential moves into APAC. Proceeds will also launch new initiatives in fintech, micro-lending (Foodics Capital), supply chain management (Foodics Supply), and expansion into non-food micro-retail outlets. New products include Foodics Online for quick online store setup and Foodics One, a handheld device serving as payment terminal, cashier, and printer. Investors highlighted Foodics' strong regional presence, product vision, technical excellence, and brand in the restaurant-tech space. Prosus views it as an exciting opportunity in the food ecosystem with growth potential. Sanabil emphasized its leadership in F&B digitization and fintech. Existing backers like STV continued support. Subsequent developments include a 2025 undisclosed stake investment by Kamco Invest's private equity arm and plans for a Tadawul IPO in 2-3 years; by 2024, it supported over 33,000 restaurants with annual GMV exceeding $10 billion.
Feb 2021Series BSanabil (lead); STV (lead); Derayah Venture Capital; Elm; Endeavor Catalyst; Bossa Invest$20MFoodics is a Saudi Arabia-based food and beverage (F&B) retail and restaurant management platform founded in 2014 by Ahmad AlZaini and Mosab Al-Othmani. The company offers a cloud-native, all-in-one point of sale (POS) solution and payment management platform designed to help restaurants, cloud kitchens, and SMEs run their operations efficiently. By the time of the Series B round in early 2021, Foodics had expanded throughout the Middle East and North Africa (MENA) region, with offices in the UAE and Egypt, and offered software in multiple languages including English, Arabic, and French. In February 2021, Foodics raised $20 million in a Series B funding round led by Sanabil Investments (a subsidiary of Saudi Arabia's Public Investment Fund) and co-led by STV, with participation from Endeavor Catalyst, Elm, and Derayah Venture Capital. This round brought total funding raised by the company to $28 million. The capital was earmarked to accelerate growth in existing markets, support international expansion, fund a recruitment drive to reach 500 employees by 2022, and expand the company's fintech offerings through its micro-lending service, Foodics Capital. By the time of this funding round, Foodics had achieved significant operational scale, having processed over five billion orders through its platform, deployed over 50,000 terminals, and served over 10,000 F&B brands across the region. The company had also recently diversified into fintech, receiving recognition as a fintech company from Saudi Arabia's Central Bank (SAMA) in November 2020, and was positioned to become critical infrastructure for SMEs and a platform connecting digital players with offline retailers.
Jun 2019Series ASavour Ventures (lead); Naseel; Riyad TAQNIA Fund (RTF); Faith Capital; Tech Invest Com; Raed Ventures$4MFoodics, a Saudi cloud-based point-of-sale system for F&B businesses founded in 2014 by Ahmad Alzaini and Musab Alothmani, raised $4 million in a Pre-Series B round on June 27, 2019, from Riyadh Taqnia Fund (RTF), Faith Capital, Tech Invest Com, and Naseel Holding, bringing total funding to $8 million following a $4 million Series A in 2017. The investors match the query except for lead investor Savour Ventures and Raed Ventures, which are not mentioned in the announcement. Foodics provides an iOS-based POS system running on iPads for payments, sales monitoring, kitchen orders, digitized menus, employee management, and analytics.
Sep 2017Series ARaed Ventures (lead); Saudi Venture Capital; Naseel; BADIR; Riyad TAQNIA Fund (RTF); 500 Global$4MFoodics, a Saudi-based cloud-based iPad POS and restaurant management system founded in 2014 by Ahmad Alzaini and Mosab Alothmani, raised $4 million (SAR 15 million) in its first Series A funding round in September 2017. The round was led by Raed Ventures and Riyad TAQNIA Fund (RTF), with participation from Naseel Holding, 500 Startups, and BADIR. Foodics provides an all-in-one solution for restaurants to manage transactions, inventory, employee scheduling, loyalty programs, e-commerce, staff salaries, and more, operating in Saudi Arabia, UAE, with plans to expand across the GCC, Middle East, and Europe. The funds were allocated to hire R&D, data science, AI experts, customer success and support staff, consolidate position in the Middle East, and pursue global expansion starting from Europe. At the time, Foodics had graduated from BADIR Program in Q4 2016 and employed 52 people across Riyadh, Jeddah, Khobar, and Dubai.

Who has invested in Foodics?

19 investors have backed Foodics across its funding rounds, including Endeavor Catalyst, Raed Ventures, STV, Sanabil, Riyad TAQNIA Fund (RTF) and Naseel.

Lead investors include Prosus, Sanabil, STV, Savour Ventures and Raed Ventures.


Foodics Investors

Investors in Foodics by funding rounds participated
InvestorHQRoundsRoleFirst check
NaseelSaudi ArabiaRiyadh2ParticipantSep 2017
Riyad TAQNIA Fund (RTF)Saudi ArabiaSaudi Arabia2ParticipantSep 2017
STVSaudi ArabiaRiyadh2LeadFeb 2021
Endeavor CatalystUnited StatesNew York City, NY2ParticipantFeb 2021
SanabilSaudi ArabiaRiyadh2LeadFeb 2021
Raed VenturesSaudi ArabiaRiyadh2LeadSep 2017
Saudi Venture CapitalSaudi ArabiaRiyadh1ParticipantSep 2017
Derayah Venture CapitalSaudi ArabiaRiyadh1ParticipantFeb 2021
BADIRSaudi ArabiaRiyadh1ParticipantSep 2017
Faith CapitalKuwaitHawalli1ParticipantJun 2019
ElmSaudi ArabiaRiyadh1ParticipantFeb 2021
Vision VenturesSaudi ArabiaDammam1ParticipantApr 2022
ProsusNetherlandsAmsterdam1LeadApr 2022

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Acquisitions by Foodics

Foodics has acquired 3 companies to date.

Last acquisition by Foodics was on June 21st 2026. Foodics acquired Norma for undisclosed valuation.


Latest Acquisitions by Foodics

Norma
Solo Venture
POSRocket
Description
Norma is a Greek company that delivers advanced data analytics for the Food & Beverage sector. The firm applies artificial intelligence to analyze customer behavior and support data-driven decisions.
Solo Venture is a UK-based developer of self-ordering kiosks and mobile apps for restaurants. The company supplies touchscreen systems and QR code menus integrated with POS like Square and Lightspeed. Deployed in 500 UK venues including chains in London and Manchester, solutions process 1 million orders annually. Solo Venture focuses on hospitality tech from its Manchester headquarters since 2015.
POSRocket is a cloud-based point-of-sale system providing inventory management, sales tracking, and payment processing for small businesses. Operating across Latin America with headquarters in Mexico City, it offers mobile apps for iOS and Android, real-time analytics, and integrations with delivery platforms like Rappi and Uber Eats. The platform supports multi-store operations and e-commerce synchronization for retailers and restaurants.
HQ CountryUnited KingdomUnited KingdomJordan
HQ City
London
Oxford
Amman
Deal Date21 Jun 202611 Feb 20259 Jan 2022
Valuationundisclosedundisclosedundisclosed
EV/Revenue
EV/EBITDA

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Foodics Competitors

Foodics competitors include listed companies like Shiji Group and Agilysys, and private ones like Deliverect, Lunchbox Technologies, StoreHub and Chowbus.

Public and private companies comparable to Foodics
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
DeliverectBelgiumGhentPrivate--$1.4B-
Shiji GroupChinaChinaPublicly listed$416M$21M$3.1B6.1x
AgilysysUnited StatesUnited StatesPublicly listed$319M$57M$2.8B7.9x
Lunchbox TechnologiesUnited StatesNew York City, NYPrivate$15M-$275M18.3x
StoreHubMalaysiaPetaling JayaPrivate--$138M-
ChowbusUnited StatesChicago, ILPrivate$120M-$4.2B35.0x

Foodics Public Comps

Foodics is still privately-owned, but its public comps include Amadeus, Aristocrat Leisure, Toast, Navan, ServiceTitan, Amex GBT, Sportradar, TravelSky, Shiji Group and Newland Digital Tech.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Amadeus$7.5B$2.9B3.9x3.8x10.3x9.8x
Aristocrat Leisure$4.5B$1.7B5.9x6.1x15.2x14.3x
Toast$6.2B$359M2.5x2.2x43.1x20.1x
Navan$702M($294M)7.0x5.8x(16.7x)54.4x
ServiceTitan$961M($86M)5.1x4.5x(56.7x)25.9x
Amex GBT$2.7B$426M2.2x1.9x14.3x9.9x
Sportradar$1.5B$612M2.3x2.0x5.5x8.6x
TravelSky$1.3B$518M0.9x0.9x2.3x2.4x

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Common questions about Foodics

When was Foodics founded?Foodics was founded in 2014.
Where is Foodics headquartered?Foodics is headquartered in Saudi Arabia.
Is Foodics publicly listed?No, Foodics is a private, VC-backed company.
How much funding has Foodics raised?Foodics has raised $198M across 4 funding rounds.
What was Foodics' last funding round?Foodics' last funding round was a $170M Series C in April 2022, led by Prosus and Sanabil.
Who are Foodics' investors?Foodics' investors include Naseel, Riyad TAQNIA Fund (RTF), STV, Endeavor Catalyst, Sanabil, Raed Ventures, Saudi Venture Capital, Derayah Venture Capital, BADIR, Faith Capital and 9 others.
Which companies are comparable to Foodics?Companies comparable to Foodics include Deliverect, Shiji Group, Agilysys, Lunchbox Technologies, StoreHub and Chowbus.
How many companies has Foodics acquired?Foodics has acquired 3 companies, including Norma, Solo Venture and POSRocket.

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