European Camping Group Acquisition & Valuation

European Camping Group was acquired by PAI Partners for $832M in October 2021, a 0.9x multiple on $946M of revenue.

European Camping Group acquisition price

$832M

Acquired by PAI Partners · Oct 2021

European Camping Group revenue at acquisition

$946M

Last twelve months · Oct 2021

European Camping Group revenue multiple at acquisition

0.9x

EV/Revenue · Oct 2021

Key investors in European Camping Group

  • Abu Dhabi Investment Authority

European Camping Group Overview

About European Camping Group

European Camping Group is a European operator and distributor of outdoor-holiday accommodation. It serves families and leisure travellers booking stays at campsites and holiday parks, as well as property owners using its operating and distribution capabilities, and its products or services sit inside day-to-day operating or consumer workflows rather than acting as a passive holding vehicle. The business earns revenue through accommodation, ancillary guest services and commissions on distributed holiday inventory. The business has an established operating history and based in Aix-en-Provence, European Camping Group operates across France, Italy, Spain, Croatia, the Netherlands and other European destinations. The group operates consumer brands including Homair, Eurocamp and Roan and sells both owned or controlled inventory and third-party stays. Its network combines mobile homes, pitches, pools, restaurants and entertainment at resort-style locations. Customers choose the company for a broad multi-brand distribution network, repeat family demand and operating scale across seasonal European destinations, while its capital base supports the people, technology, physical assets and regulatory capabilities needed to deliver those services. Its profile in this research is that of an operating company with identifiable customers and commercial revenue, even where long-term institutional shareholders own a material stake.


Founded

1989

HQ

FranceAix-en-Provence

Status

Acquired

Customer focus

B2C

Revenue model

Usage-based

Revenue

$946M (Oct 2021)

Valuation

$832M (acquired Oct 2021)

European Camping Group Acquisition

European Camping Group was acquired by PAI Partners for $832M on 5 October 2021.

The acquisition price implies a 0.9x revenue multiple on $946M of revenue.

European Camping Group (ECG), headquartered in Aix-en-Provence, France, is a leading European operator of premium campsites, managing over 310 sites across France, Italy, Spain, and Croatia with a fleet of more than 22,000 mobile homes under brands including Homair, Eurocamp, Al Fresco, and Roan. The company provides outdoor holiday accommodations and features the CampingVision online booking platform. PAI Partners completed the acquisition of ECG from The Carlyle Group, Ontario Teachers' Pension Plan, and Montefiore Investment on October 5, 2021, investing from its PAI Europe VII fund to support organic growth and M&A opportunities in the outdoor accommodation sector. PAI saw ECG as a platform to reinforce leadership, drawing on its sector expertise from prior investments like Roompot. Post-acquisition, PAI backed ECG's expansion, including the 2023 transformational acquisition of Vacanceselect from Permira, which added scale and positioned the combined entity as Europe's number 3 player and France's market leader with about 10% share. By 2025, PAI agreed to sell a significant minority stake to a subsidiary of Abu Dhabi Investment Authority (ADIA) while retaining majority ownership, subject to regulatory approvals for Q2 2025 closure. Since 2021, ECG grew from just over 280 sites to more than 450 across 11 countries, with revenues at a 15% CAGR and earnings more than tripling, driven by site investments, fleet upgrades, and consolidation amid strong market tailwinds for value-for-money outdoor holidays.

European Camping Group acquisition details
AcquirerDateTypePriceEV/Revenue
  • PAI Partners
5 Oct 2021PE buyout$832M0.9x

Sources: unquote.com, spglobal.com

European Camping Group Funding History

European Camping Group has 1 recorded secondary share sale and no primary funding rounds.

European Camping Group funding rounds
DateStageInvestorsDeal Summary
Mar 2025SecondaryAbu Dhabi Investment AuthorityADIA agreed to acquire a significant minority stake in European Camping Group from PAI Partners as part of a restructuring of the holiday operator’s ownership. PAI remained a shareholder and the management team continued to invest, so control did not pass outright to ADIA. Contemporary reporting described the position as about 40% and placed enterprise value around EUR 2 billion, but the parties’ release did not publish binding financial terms and no amount is loaded here. European Camping Group operates and distributes outdoor-holiday stays under brands including Homair and Eurocamp across major European leisure destinations. The investment gave ADIA exposure to recurring family travel demand and a scaled, multi-brand accommodation network. The stored date reflects the counterparty announcement date; it is not inferred from a URL or publication identifier.

Who has invested in European Camping Group?

1 investor has backed European Camping Group across its funding rounds, including Abu Dhabi Investment Authority.


European Camping Group Investors

Investors in European Camping Group by funding rounds participated
InvestorHQRoundsRoleFirst check

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Acquisitions by European Camping Group

European Camping Group has acquired 2 companies to date.

Last acquisition by European Camping Group was on July 29th 2022. European Camping Group acquired Vacanceselect for $1.1B.


Latest Acquisitions by European Camping Group

Vacanceselect
Eurocamp
Description
Vacanceselect is a Europe-leading provider in the outdoor hospitality sector, specializing in mobile home parks, campsites, and glamping sites. The Paris-headquartered group manages bookings for over 1,800 destinations across 19 countries, serving millions of vacationers annually through its extensive network of partner sites.
Eurocamp is a Stafford-headquartered holiday operator in the United Kingdom curating camping vacations on premium four- and five-star sites across Europe. The company partners with 180 locations in France, Italy, Spain, Croatia, and Switzerland, offering mobile homes, pitches, and glamping options. Eurocamp provides family-oriented amenities including kids' clubs, pools, and entertainment programs at destinations like the French Riviera and Tuscan coast. Its reservations system supports ferry and flight packages for seamless European travel.
HQ CountryFranceUnited Kingdom
HQ City
Sète
Northwich
Deal Date29 Jul 202210 Sep 2014
Valuation$1.1B$144M
EV/Revenue
EV/EBITDA

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European Camping Group Competitors

European Camping Group competitors include listed companies like FleetPartners Group, Katapult, United International and Willis Lease Finance, and private ones like Blueground and Grover.

Public and private companies comparable to European Camping Group
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
FleetPartners GroupAustraliaAustraliaPublicly listed$463M$252M$751M2.8x
KatapultUnited StatesUnited StatesPublicly listed$292M$215M$939M3.2x
United InternationalSaudi ArabiaSaudi ArabiaPublicly listed$645M$246M$731M1.8x
Willis Lease FinanceUnited StatesUnited StatesPublicly listed$730M$406M$992M4.4x
BluegroundUnited StatesNew York City, NYPrivate$140M-$1B-
GroverGermanyBerlinPrivate$236M-$1B4.2x

European Camping Group Public Comps

European Camping Group is no longer listed, but its public comps include FleetPartners Group, United International, Katapult, Willis Lease Finance, Mills, Rentomojo, Black Diamond Group, Simpar, Smartgroup Corp and Grupo Vamos.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
FleetPartners Group$463M$252M2.9x2.8x5.3x11.8x
United International$645M$246M1.9x1.8x4.9x3.8x
Katapult$292M$215M3.5x3.2x4.8x66.6x
Willis Lease Finance$730M$406M4.9x4.4x8.9x8.0x
Mills$335M$176M2.7x2.6x5.2x4.9x
Rentomojo$39M$17M17.4x-39.7x-
Black Diamond Group$326M$85M4.0x3.3x15.3x12.8x
Simpar$7.9B$2.2B1.2x1.1x4.4x3.9x

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Common questions about European Camping Group

When was European Camping Group founded?European Camping Group was founded in 1989.
Where is European Camping Group headquartered?European Camping Group is headquartered in Aix-en-Provence, France.
Is European Camping Group publicly listed?No, European Camping Group was acquired by PAI Partners in October 2021.
Who acquired European Camping Group?European Camping Group was acquired by PAI Partners in October 2021.
How much was European Camping Group acquired for?European Camping Group was acquired for $832M in October 2021, a 0.9x revenue multiple.
Who are European Camping Group's investors?European Camping Group's investors include Abu Dhabi Investment Authority.
Which companies are comparable to European Camping Group?Companies comparable to European Camping Group include FleetPartners Group, Katapult, United International, Willis Lease Finance, Blueground and Grover.
How many companies has European Camping Group acquired?European Camping Group has acquired 2 companies, including Vacanceselect and Eurocamp.
What was the largest acquisition by European Camping Group?The $1.1B acquisition of Vacanceselect in July 2022 is the largest acquisition European Camping Group has made to date.

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