Dorna Sports Acquisition & Valuation

Dorna Sports was acquired by Liberty Media for $4.5B in April 2024, a 8.8x multiple on $510M of revenue.

Dorna Sports acquisition price

$4.5B

Acquired by Liberty Media · Apr 2024

Dorna Sports revenue at acquisition

$510M

Last twelve months · Apr 2024

Dorna Sports revenue multiple at acquisition

8.8x

EV/Revenue · Apr 2024

Dorna Sports EBITDA multiple at acquisition

23.8x

EV/EBITDA · Apr 2024

Dorna Sports Overview

About Dorna Sports

Dorna Sports is a Madrid-based sports management, marketing and media company that holds the exclusive commercial and television rights to the MotoGP world championship and the Superbike World Championship, and was renamed MotoGP Sports Entertainment Group in February 2026. It was established in 1988 by Spanish bank Banesto as Dorna Promoción del Deporte, won the Grand Prix motorcycle racing rights in 1992 as part of a consortium and has been sole rights owner since 1993, adding World Superbike in 2013. CVC bought the company in 1998 and renamed it Dorna Sports, and private equity group Bridgepoint became majority shareholder in 2006. Dorna earns revenue from media rights, sponsorship and race promotion; MotoGP staged 21 races across 17 countries in 2024, and the series generated overall revenue of €486 million in 2023. It also manages the FIM JuniorGP World Championship and has offices or subsidiaries in Barcelona, Amsterdam, London and Rome. Liberty Media agreed in April 2024 to buy 86% of Dorna at an enterprise value of €4.2 billion, completing the deal on 3 July 2025 with an 84% stake, and Dorna became part of the Formula One Group under its long-serving chief executive Carmelo Ezpeleta.


Founded

1988

HQ

SpainMadrid

Website

dorna.com

Status

Acquired

Customer focus

B2B

Revenue model

Advertising, Licensing

Revenue

$510M (Apr 2024)

Valuation

$4.5B (acquired Apr 2024)

Dorna Sports Acquisition

Dorna Sports was acquired by Liberty Media for $4.5B on 1 April 2024.

The acquisition price implies a 8.8x revenue and 23.8x EBITDA multiple on $510M of revenue.

Liberty Media agreed on 1 April 2024 to acquire Dorna Sports, the exclusive commercial rights holder of the MotoGP World Championship, from Bridgepoint and the Canada Pension Plan Investment Board. The transaction valued MotoGP at an enterprise value of EUR 4.2 billion and an equity value of EUR 3.5 billion, with Dorna's existing debt expected to remain in place after closing. Liberty agreed to buy about 86% of the company, with Dorna's management retaining about 14%. Bridgepoint, which had owned Dorna since buying it from CVC Capital Partners in 2006, held close to 40%, and CPP Investments, a shareholder since 2013, held a slightly smaller stake; CPP Investments expected net proceeds of about $1.4 billion, roughly three-quarters in cash and the rest in Liberty Formula One tracking stock. Liberty chief executive Greg Maffei said MotoGP had a loyal fan base and a highly cash-generative financial profile, and Carmelo Ezpeleta, Dorna's chief executive since 1994, stayed on to run the business. The deal was expected to close by the end of 2024 but was delayed by an in-depth European Commission review of its effect on broadcasting markets; after unconditional clearance it completed on 3 July 2025, with Liberty taking an 84% stake and management keeping 16%. Dorna became part of Liberty's Formula One Group alongside Formula 1. Dorna, founded in 1988 and based in Madrid, earns its revenue from media rights, race-hosting fees and sponsorship, and MotoGP stages 21 races in 17 countries in 2024.

Dorna Sports acquisition details
AcquirerDateTypePriceEV/RevenueEV/EBITDA
1 Apr 2024Strategic M&A$4.5B8.8x23.8x

Sources: libertymedia.com, financierworldwide.com, blackbookmotorsport.com

Dorna Sports Funding History

Dorna Sports has 1 recorded secondary share sale and no primary funding rounds.

Dorna Sports funding rounds

Dorna Sports funding rounds
DateStageInvestorsRaisedDeal Summary
Oct 2012SecondaryCPP Investments$516MThe Canada Pension Plan Investment Board agreed in October 2012 to buy a 39% stake in Dorna Sports, the commercial rights holder of MotoGP, from Bridgepoint for a reported EUR 400 million. The pension fund joined Bridgepoint and Dorna's management, led by chief executive Carmelo Ezpeleta, as a shareholder in the company, and the sale gave Bridgepoint a substantial return on the business it had bought from CVC Capital Partners in 2006 for about EUR 550 million. The stake also covered the World Superbike championship: shortly before the sale Bridgepoint consolidated Infront Motor Sports, which ran World Superbikes, under Dorna, bringing the two series under one owner and removing competition between them. Press reports at the time noted that Dorna carried around EUR 400 million of debt. CPP Investments later described its first investment in Dorna as dating from 2013, when the transaction completed, and the pension fund remained a shareholder alongside Bridgepoint for more than a decade. When Liberty Media agreed to buy Dorna in April 2024, Bridgepoint owned close to 40% and CPP Investments a slightly smaller stake, with the remainder held by management; CPP Investments expected net proceeds of about $1.4 billion. Dorna is headquartered in Madrid and earns its revenue from media rights, race-hosting fees and sponsorship.

Who has invested in Dorna Sports?

1 investor has backed Dorna Sports across its funding rounds, including CPP Investments.


Dorna Sports Investors

Investors in Dorna Sports by funding rounds participated
InvestorHQRoundsRoleFirst check

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Dorna Sports Competitors

Dorna Sports competitors include listed companies like Liberty Media and TKO, and private ones like Suning Sports, Harris Blitzer Sports & Entertainment, Infinite Reality and WME.

Public and private companies comparable to Dorna Sports
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Suning SportsChinaNanjingPrivate--$2.6B-
Liberty MediaUnited StatesUnited StatesPublicly listed$4.5B$1.4B$27B6.5x
Harris Blitzer Sports & EntertainmentUnited StatesCamden, NJPrivate--$4B-
Infinite RealityUnited StatesNorwalk, CTPrivate$75M-$5.1B68.0x
WMEUnited StatesLos Angeles, CAPrivate$1.7B-$5.5B3.2x
TKOUnited StatesUnited StatesPublicly listed$4.7B$1.3B$14B4.1x

Dorna Sports Public Comps

Dorna Sports is no longer listed, but its public comps include China Film Group, Nippon Television, HYBE, Sphere Entertainment, Lionsgate Studios, Toei Animation, Oriental Pearl Group, Sportradar, Manchester United and Enlight Media.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
China Film Group$725M$70M4.1x4.0x41.9x31.0x
Nippon Television$3.1B$609M1.1x1.1x5.7x7.5x
HYBE$2B($17M)2.2x1.3x(252.2x)14.5x
Sphere Entertainment$1.2B$451M3.9x3.6x10.5x16.4x
Lionsgate Studios$2.6B$1.1B3.0x2.6x7.1x24.3x
Toei Animation$592M$214M6.0x5.7x16.6x17.7x
Oriental Pearl Group$1.1B$298M3.2x3.1x12.0x12.3x
Sportradar$1.4B$597M2.7x2.3x6.5x9.8x

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Common questions about Dorna Sports

When was Dorna Sports founded?Dorna Sports was founded in 1988.
Where is Dorna Sports headquartered?Dorna Sports is headquartered in Madrid, Spain.
Is Dorna Sports publicly listed?No, Dorna Sports was acquired by Liberty Media in April 2024.
Who acquired Dorna Sports?Dorna Sports was acquired by Liberty Media in April 2024.
How much was Dorna Sports acquired for?Dorna Sports was acquired for $4.5B in April 2024, a 8.8x revenue multiple.
Who are Dorna Sports' investors?Dorna Sports' investors include CPP Investments.
Which companies are comparable to Dorna Sports?Companies comparable to Dorna Sports include Suning Sports, Liberty Media, Harris Blitzer Sports & Entertainment, Infinite Reality, WME and TKO.

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