CallRail Revenue, Valuation, Funding & Investors
CallRail is valued at $160M as of September 2017, a 8.0x multiple on its last reported $20M revenue.
Last CallRail valuation
$160M
Undisclosed stage · Sep 2017
Last CallRail funding round
$46M
Undisclosed stage · Nov 2020
CallRail revenue
$20M
Undisclosed stage · Sep 2017
Key investors in CallRail
March Capital
Sageview Capital
BLH Venture Partners
Leaders Fund
Brookstone Venture Capital
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Reggie Bradford
About CallRail
CallRail is an Atlanta-headquartered call tracking and conversation intelligence platform founded in 2011. Businesses employ its software to attribute inbound phone calls to specific marketing channels such as Google Ads, Microsoft Advertising, and Meta Ads through dynamic number insertion. The platform records calls, transcribes conversations using AI, and scores leads based on keywords and sentiment analysis. Marketers access dashboards for campaign performance metrics and automate follow-up workflows via integrations with CRMs like Salesforce and HubSpot. Agencies and e-commerce companies across North America utilize CallRail to optimize paid search and display advertising ROI.
Founded
2011
HQ
Atlanta, GAWebsite
Status
Privately held
Customer focus
B2B
Revenue model
Subscription
Revenue
$20M (Sep 2017)
Valuation
$160M (Sep 2017)
CallRail Valuation
CallRail is currently valued at $160M, based on its undisclosed-stage round in September 2017.
The $75M round was led by Leaders Fund and Sageview Capital, with participation from Weatherby Partners.
CallRail valuation by funding round
| Date | Stage | Valuation | Revenue Multiple |
|---|---|---|---|
| Sep 2017 | Undisclosed stage | $160M | 8.0x |
CallRail Revenue
CallRail's latest recorded revenue is $20M, as of its undisclosed-stage round in September 2017. At a $160M valuation, that implies a 8.0x revenue multiple.
CallRail revenue by funding round
| Date | Revenue * | Valuation | Revenue Multiple | Stage |
|---|---|---|---|---|
| Sep 2017 | $20M | $160M | 8.0x | Undisclosed stage |
* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.
CallRail Funding History
CallRail has raised a total of $123M across 3 funding rounds.
CallRail's first fundraising round was a $2M Series A in January 2015. The most recent completed round was a $46M undisclosed-stage round in November 2020.
CallRail funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Nov 2020 | Undisclosed stage | - | $46M | - | CallRail is a lead-focused marketing and analytics platform specializing in call tracking, form tracking, conversation intelligence, and marketing attribution to help SMBs and agencies optimize campaigns, prove ROI, and manage customer journeys across channels like calls, texts, forms, and chats. The company announced a $56M funding round on December 10, 2020, from existing investors Sageview Capital and Leaders Fund, bringing total capital raised to $132M; this followed a Series B round dated November 30, 2020, in other reports, with an amended filing noting $45.6M raised from a $56.3M offering. At the time, CallRail achieved record $60M in ARR, demonstrating strong growth amid the COVID-19 pandemic by expanding into a fully integrated platform beyond call tracking. The investment reflects confidence in CallRail's trajectory, with investors highlighting its role in helping businesses improve marketing efficiency, engage customers, and pivot strategies. Leaders Fund noted the company's tremendous growth and innovation in managing insights from all communication channels, while Sageview emphasized its value for budget-conscious organizations seeking revenue growth. CallRail's platform features include advanced phone number tracking across PPC, SEO, and offline ads, AI-powered call analytics and transcription, complete customer journey mapping, and automated lead scoring and routing. The funding supported ongoing product expansion, with the company positioning itself as a vital tool for marketing optimization without high costs. |
| Sep 2017 | Undisclosed stage | Leaders Fund (lead); Sageview Capital (lead); Weatherby Partners | $75M | $160M | CallRail is a call tracking and analytics platform founded in 2011 that serves businesses and marketing agencies with attribution and analytics for inbound phone calls. The platform helps data-driven marketers optimize advertising campaign performance, increase sales effectiveness, and improve customer retention through intuitive software that tracks where phone call-based sales leads originate and which marketing campaigns are effective. In September 2017, CallRail completed a $75M growth capital financing from Sageview Capital and Leaders Fund at a $160M post-money valuation, representing an 8x valuation multiple. At the time of the investment, CallRail served more than 65,000 companies and marketing agencies globally. The company planned to add approximately 100 new jobs by the end of 2018 following this funding. Sageview and Leaders Fund board representatives joined CallRail's board to provide strategic support across operations, sales, marketing, and capital markets activities. The company would subsequently raise an additional $56M in 2020, bringing total capital raised to $132M, at which point CallRail had achieved $60M in annual recurring revenue. |
| Jan 2015 | Series A | Wain Kellum (lead); Tycho Howle; Brookstone Venture Capital; March Capital; Reggie Bradford; BLH Venture Partners | $2M | - | - |
Who has invested in CallRail?
9 investors have backed CallRail across its funding rounds, including March Capital, Sageview Capital, BLH Venture Partners, Leaders Fund, Brookstone Venture Capital and Reggie Bradford.
Lead investors include Leaders Fund, Sageview Capital and Wain Kellum.
CallRail Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
 Toronto | 1 | Lead | Sep 2017 | |
| Wain Kellum | Atlanta, GA | 1 | Lead | Jan 2015 |
| Tycho Howle | Atlanta, GA | 1 | Participant | Jan 2015 |
| Phoenix, AZ | 1 | Participant | Jan 2015 | |
| Los Angeles, CA | 1 | Participant | Jan 2015 | |
| San Francisco, CA | 1 | Lead | Sep 2017 | |
| Reggie Bradford | Atlanta, GA | 1 | Participant | Jan 2015 |
This data is available for Pro users. Sign up to see all 9 CallRail investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialAcquisitions by CallRail
CallRail has acquired 1 company to date.
Last acquisition by CallRail was on May 6th 2021. CallRail acquired PhoneWagon for undisclosed valuation.
Latest Acquisitions by CallRail
| Description | PhoneWagon is a call tracking platform that assigns dynamic local phone numbers to online and offline ads for precise ROI measurement. Businesses use it to monitor campaign performance, automate SMS follow-ups for missed calls, and A/B test creatives. PhoneWagon supports integrations with Google Ads, Facebook, and landing page builders. Headquartered in the US, it targets digital marketers in automotive, legal, and home services industries. |
| HQ Country | |
| HQ City | New York City, NY |
| Deal Date | 6 May 2021 |
| Valuation | undisclosed |
| EV/Revenue | |
| EV/EBITDA | |
This data is available for Pro users. Sign up to see all CallRail acquisitions and their M&A valuation multiples. Start Free Trial | |
CallRail Competitors
CallRail competitors include listed companies like dotDigital Group, AnyMind Group and Nuvini, and private ones like Botify, Instoried and Neon Flux.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| New York City, NY | Private | - | - | $136M | - | |
 United Kingdom | Publicly listed | $113M | $33M | $196M | 1.2x | |
 Bangalore | Private | - | - | $208M | - | |
 Japan | Publicly listed | $368M | $12M | $301M | 0.7x | |
 Brazil | Publicly listed | $38M | ($3M) | $11M | 0.5x | |
| Miami, FL | Private | - | - | $159M | - |
CallRail Public Comps
CallRail is still privately-owned, but its public comps include User Local, Optim, NeoJapan, TON Strategy, Plaid, Coocon, eGain, Saltlux, Domo and dotDigital Group.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $34M | $15M | 2.7x | 2.8x | 6.1x | - | |||
| $75M | $20M | 1.9x | 1.7x | 7.2x | - | |||
| $53M | $19M | 2.0x | 2.0x | 5.6x | - | |||
| $13M | ($148M) | 11.0x | 11.0x | (1.0x) | - | |||
| $86M | $9M | 1.6x | 1.1x | 15.3x | - | |||
| $51M | $22M | 1.2x | 1.2x | 2.7x | 3.6x | |||
| $91M | $10M | 0.8x | 0.8x | 7.1x | 6.6x | |||
| $30M | ($5M) | 3.8x | - | (22.9x) | - | |||
This data is available for Pro users. Sign up to see all CallRail competitors and their valuation data. Start Free Trial | ||||||||
Common questions about CallRail
| When was CallRail founded? | CallRail was founded in 2011. |
| Where is CallRail headquartered? | CallRail is headquartered in Atlanta, GA, United States. |
| Is CallRail publicly listed? | No, CallRail is a private, VC-backed company. |
| What is CallRail's valuation? | CallRail was last valued at $160M in its undisclosed-stage round in September 2017. |
| How much funding has CallRail raised? | CallRail has raised $123M across 3 funding rounds. |
| What was CallRail's last funding round? | CallRail's last funding round was a $46M undisclosed-stage round in November 2020. |
| Who are CallRail's investors? | CallRail's investors include Leaders Fund, Wain Kellum, Tycho Howle, Brookstone Venture Capital, March Capital, Sageview Capital, Reggie Bradford, Weatherby Partners and BLH Venture Partners. |
| What is CallRail's revenue? | CallRail's latest recorded revenue is $20M (September 2017). |
| What is CallRail's revenue multiple? | CallRail's latest valuation implies a 8.0x revenue multiple ($160M valuation on $20M of revenue). |
| Which companies are comparable to CallRail? | Companies comparable to CallRail include Botify, dotDigital Group, Instoried, AnyMind Group, Nuvini and Neon Flux. |
| How many companies has CallRail acquired? | CallRail has acquired 1 company, including PhoneWagon. |
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