Wunderkind Revenue, Valuation, Funding & Investors
Wunderkind is valued at $173M as of May 2018.
Last Wunderkind valuation
$173M
Series B · May 2018
Last Wunderkind funding round
$76M
Series C · Mar 2023
Wunderkind revenue
$100M
Series A · May 2017
Key investors in Wunderkind
Contour Venture Partners
Jason Finger
Primary Venture Partners
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Justin YoshimuraBattery Ventures
Silicon Valley Bank
About Wunderkind
Wunderkind is a New York-headquartered performance marketing platform that personalizes customer experiences across email, SMS, web, and ads. The company powers individualized messaging for e-commerce brands such as Uniqlo, Sonos, and HelloFresh, generating $1.2 billion in annual attributable revenue. Founded in 2009, Wunderkind processes billions of customer interactions monthly using first-party data, positioning it as a top revenue channel for retailers. Its technology integrates with platforms like Shopify and Adobe Commerce, serving over 1,000 enterprise clients globally.
Founded
2010
HQ
New York City, NYWebsite
Status
Privately held
Customer focus
B2B
Revenue model
Subscription
Revenue
$100M (May 2017)
Valuation
$173M (May 2018)
Wunderkind Valuation
Wunderkind is currently valued at $173M, based on its Series B in May 2018.
The $37M round was led by Battery Ventures, with participation from Third Seven Capital, Jason Finger, Rho Ventures, Primary Venture Partners, Adam Marchick and 2 other investors.
Wunderkind's valuation has moved from $265M at its Series A in May 2017 to $173M in May 2018, across 2 priced rounds.
Wunderkind valuation by funding round
Revenue multiple| Date | Stage | Valuation | Revenue Multiple |
|---|---|---|---|
| May 2018 | Series B | $173M | - |
| May 2017 | Series A | $265M | 2.6x |
Wunderkind Revenue
Wunderkind's latest recorded revenue is $100M, as of its Series A in May 2017. At a $265M valuation, that implies a 2.6x revenue multiple.
Wunderkind revenue by funding round
| Date | Revenue * | Valuation | Revenue Multiple | Stage |
|---|---|---|---|---|
| May 2017 | $100M | $265M | 2.6x | Series A |
* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.
Wunderkind Funding History
Wunderkind has raised a total of $152M across 5 funding rounds.
Wunderkind's first fundraising round was a $2M Series A in May 2013. The most recent completed round was a $76M Series C in March 2023.
Wunderkind funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Mar 2023 | Series C | Neuberger Berman (lead); Disruptive Ventures | $76M | - | Wunderkind is a behavioral marketing platform that enables brands to target web visitors through emails, texts, and other digital advertising formats by analyzing real-time and historical behaviors to match value to intent. Founded in 2010 (previously known as BounceX), it serves over 1,000 brands and publishers in luxury, direct-to-consumer, and tech sectors, including Rag & Bone, HelloFresh, Uniqlo, Sonos, and See’s Candy. The company reported $100 million in annual recurring revenue in 2020, with revenue growing 35% year-over-year in 2022, implying approximately $135 million. On March 2, 2023, Wunderkind raised $76 million in a Series C round led by Neuberger Berman, with participation from Disruptive Ventures, bringing total funding to over $150 million. Funds are allocated to product development, hiring, market expansion, AI, machine learning, cookieless retargeting, and enhanced e-commerce discovery features. Under new CEO Bill Ingram, Wunderkind focuses on scaling beyond acquisition and conversion to boost customer lifetime value and revenue growth. The platform integrates with existing tech stacks to provide data access, user profiles, and one-to-one marketing strategies amid privacy challenges. It employs around 700 people and continues investing in R&D for vertical and geographic expansion. Wunderkind positions itself for performance marketing in a cookieless future. |
| May 2018 | Series B | Battery Ventures (lead); Third Seven Capital; Jason Finger; Rho Ventures; Primary Venture Partners; Adam Marchick; Contour Venture Partners; Cross Creek | $37M | $173M | Wunderkind (formerly BounceX) is a performance marketing platform founded in 2010 that delivers AI-driven, tailored customer experiences at scale. The company uses an identity graph and proprietary technology to recognize website visitors, enabling highly targeted email campaigns and cross-channel marketing automation in the post-cookie environment. In May 2018, Wunderkind completed a Series B funding round with a post-money valuation of $173–$210 million. The company's platform demonstrates measurable impact for enterprise e-commerce clients; for example, it drove a 5.5x increase in triggered email revenue for international shoe retailer Clarks, contributing nearly 5% of their total digital revenue, and delivered a 24.95x lift in incremental revenue for a high-end retailer over a two-month period. By 2023, Wunderkind had raised $162.95 million across 8 funding rounds, including a $76 million Series C in March 2023, and has grown to approximately 700 employees with reported revenue of $204.7 million, positioning itself as a scaled, high-ACV platform capitalizing on the shift toward owned-channel marketing and AI-driven revenue automation. |
| May 2017 | Series A | Silicon Valley Bank (lead); CSC Upshot; Zach Coelius; Tom Chavez | $31M | $265M | Wunderkind, formerly known as BounceX, is a marketing technology company focused on personalized customer experiences. On May 23, 2017, it raised $11.06 million in a Series A-2 funding round led by Silicon Valley Bank, with participation from investors including Alex Rodriguez, Contour Venture Partners, Justin Yoshimura, and Primary Venture Partners. The post-money valuation for this round was $265.17 million, as reported by Forge Global. The company continued raising capital, with a total of $162.95 million across 8 rounds by 2023, culminating in a $76 million Series C. Wunderkind's funding history reflects growth in the martech sector, with investors like Silicon Valley Bank playing a key role in supporting VC-backed startups. |
| Aug 2015 | Series A | Justin Yoshimura (lead); Jason Finger; Mike Volpe; Primary Venture Partners; Contour Venture Partners; Alex Rodriguez | $6M | - | - |
| May 2013 | Series A | Contour Venture Partners (lead); NYC Seed; Jason Finger; Justin Yoshimura; LaunchTime; Jonathan Keidan; Spring Lake Equity Partners; Trigger Media | $2M | - | - |
Who has invested in Wunderkind?
22 investors have backed Wunderkind across its funding rounds, including Contour Venture Partners, Jason Finger, Primary Venture Partners, Justin Yoshimura, Battery Ventures and Silicon Valley Bank.
Lead investors include Neuberger Berman, Battery Ventures, Silicon Valley Bank, Justin Yoshimura and Contour Venture Partners.
Wunderkind Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| New York City, NY | 3 | Participant | May 2013 | |
| New York City, NY | 3 | Lead | May 2013 | |
| Justin Yoshimura | San Francisco, CA | 2 | Lead | May 2013 |
| New York City, NY | 2 | Participant | Aug 2015 | |
| New York City, NY | 1 | Participant | May 2013 | |
| San Francisco, CA | 1 | Participant | May 2017 | |
| New York City, NY | 1 | Participant | May 2018 | |
| Boston, MA | 1 | Lead | May 2018 | |
| New York City, NY | 1 | Lead | Mar 2023 | |
| Zach Coelius | San Francisco, CA | 1 | Participant | May 2017 |
| San Francisco, CA | 1 | Participant | May 2017 | |
| New York City, NY | 1 | Participant | May 2013 | |
| New York City, NY | 1 | Participant | May 2018 | |
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Start Free TrialAcquisitions by Wunderkind
Wunderkind has acquired 3 companies to date.
Last acquisition by Wunderkind was on November 17th 2020. Wunderkind acquired SmarterHQ for undisclosed valuation.
Latest Acquisitions by Wunderkind
| Description | SmarterHQ is an Indianapolis-headquartered behavioral marketing platform launched in 2010 that personalizes cross-channel customer experiences. The company activates real-time data for brands like Bloomingdale’s, Hilton, Santander Bank, and Finish Line across online and outbound channels in North America. | Augur is a marketing analytics provider delivering cross-device and cross-channel attribution for Ad-Tech agencies. The platform tracks user journeys across web, mobile, and apps to attribute conversions accurately. New York-based, Augur integrates with ad platforms like Google Ads and Facebook to optimize campaigns through granular performance insights. | GoChime enables brands to integrate first-party data from ESP and CRM systems into advertising on Facebook, Instagram, Twitter, and Google platforms. The San Francisco-based service automates customer journeys across channels, targets non-email engagers, and generates lookalike audiences from high-value customers. Launched around 2016, GoChime streamlines cross-platform campaigns by bridging internal databases with external ad networks, facilitating unified retargeting and conversion optimization for e-commerce and direct-to-consumer companies. |
| HQ Country | | | |
| HQ City | Indianapolis, IN | Denver, CO | New York City, NY |
| Deal Date | 17 Nov 2020 | 4 May 2017 | 28 Jun 2016 |
| Valuation | undisclosed | undisclosed | undisclosed |
| EV/Revenue | |||
| EV/EBITDA | |||
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Wunderkind Competitors
Wunderkind competitors include listed companies like Beijing Quanshi World and Plaid, and private ones like Neon Flux, Partnerize, Tropic and Vidyard.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Miami, FL | Private | - | - | $159M | - | |
 Newcastle upon Tyne | Private | $31M | - | $240M | 7.7x | |
 China | Publicly listed | $169M | ($19M) | $441M | - | |
 Japan | Publicly listed | $86M | $9M | $171M | 1.1x | |
| New York City, NY | Private | - | - | $175M | - | |
 Kitchener | Private | - | - | $175M | - |
Wunderkind Public Comps
Wunderkind is still privately-owned, but its public comps include Plaid, Samba Digital, TON Strategy, Ceres, NeoJapan, dotDigital Group, Appear, Roctec Global, MIC Company and Cmc.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $86M | $9M | 1.6x | 1.1x | 15.3x | - | |||
| $7M | $294K | 23.8x | - | 580.4x | - | |||
| $13M | ($148M) | 11.0x | 11.0x | (1.0x) | - | |||
| $191M | $33M | 0.8x | 0.6x | 4.4x | 4.8x | |||
| $53M | $19M | 2.0x | 2.0x | 5.6x | - | |||
| $113M | $33M | 1.3x | 1.2x | 4.5x | 3.7x | |||
| $85M | $20M | 1.3x | 1.2x | 5.6x | 6.4x | |||
| $91M | $24M | 1.2x | - | 4.7x | - | |||
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Common questions about Wunderkind
| When was Wunderkind founded? | Wunderkind was founded in 2010. |
| Where is Wunderkind headquartered? | Wunderkind is headquartered in New York City, NY, United States. |
| Is Wunderkind publicly listed? | No, Wunderkind is a private, VC-backed company. |
| What is Wunderkind's valuation? | Wunderkind was last valued at $173M in its Series B in May 2018. |
| How much funding has Wunderkind raised? | Wunderkind has raised $152M across 5 funding rounds. |
| What was Wunderkind's last funding round? | Wunderkind's last funding round was a $76M Series C in March 2023, led by Neuberger Berman. |
| Who are Wunderkind's investors? | Wunderkind's investors include Jason Finger, Contour Venture Partners, Justin Yoshimura, Primary Venture Partners, NYC Seed, CSC Upshot, Third Seven Capital, Battery Ventures, Neuberger Berman, Zach Coelius and 12 others. |
| What is Wunderkind's revenue? | Wunderkind's latest recorded revenue is $100M (May 2017). |
| What is Wunderkind's revenue multiple? | Wunderkind's latest valuation implies a 2.6x revenue multiple ($265M valuation on $100M of revenue). |
| Which companies are comparable to Wunderkind? | Companies comparable to Wunderkind include Neon Flux, Partnerize, Beijing Quanshi World, Plaid, Tropic and Vidyard. |
| How many companies has Wunderkind acquired? | Wunderkind has acquired 3 companies, including SmarterHQ, Augur and GoChime. |
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