Botrista Technology Funding, Investors & Competitors

Botrista Technology has raised $125M across 8 funding rounds, most recently a $7M Series C in May 2025.

Last Botrista Technology funding round

$7M

Series C · May 2025

Cumulative funding Botrista Technology raised

$125M

across 8 funding rounds

Key investors in Botrista Technology

  • Happiness Capital
  • Jollibee Food
  • UpHonest Capital
  • Sony Innovation Fund
  • Middleby
  • Dunamu & Partners
  • Hive Ventures
  • Citta Capital

Botrista Technology Overview

About Botrista Technology

Botrista Technology is a Silicon Valley robotics firm delivering automated beverage dispensing systems for food and beverage retail. Its robot barista mixes non-alcoholic drinks, fresh juices, and cocktails from customizable menus, integrating with POS systems for order fulfillment. Deployed in convenience stores and hotels, it ensures consistent pours while cutting labor costs in the United States.


Founded

2017

HQ

United StatesSan Francisco, CA

Status

Privately held

Customer focus

B2B

Revenue model

Product sales

Botrista Technology Funding History

Botrista Technology has raised a total of $125M across 8 funding rounds.

Botrista Technology's first fundraising round was a $200K Series A in October 2017. The most recent completed round was a $7M Series C in May 2025.

Botrista Technology funding rounds

Botrista Technology funding rounds
DateStageInvestorsRaisedDeal Summary
May 2025Series CJollibee Food; Dunamu & Partners$7MBotrista Technology is a U.S.-based startup developing beverage automation robots that precisely dispense liquids of varying viscosities for premium beverages like coffee, cocktails, bubble tea, smoothies, and shakes. The robots integrate fluid dynamics, mechanical engineering, and software, holding patents in sensor control, inventory analytics, and cloud-based updates. Deployments include U.S. franchises such as The Halal Guys, Jollibee, Shipley Do-Nuts, and Porkworks, with recent supply contracts covering over 50% market share in universities, hospitals, office cafeterias, and theme parks. On May 23, 2025, Botrista closed a Series C funding round with participation from Dunamu & Partners, which invested USD 6.57 million (KRW 9.2 billion), Jollibee Foods Corporation as a returning investor, and other strategic investors. The funding supports advancement of liquid dispensing technology, hyper-expansion into new markets, investment in AI for data-driven menus, and R&D. Botrista has raised $120 million total since 2021, following prior rounds of $10 million in 2021 and $45-55 million in Series B in 2022. Jollibee Foods Corporation, a global F&B giant, previously took a 10% stake for $28 million three months prior and leads efforts to integrate Botrista's DrinkBot into its U.S. locations for premium beverages like Sweet Cream Cold Brew, reducing training needs and generating new revenue streams. The partnership addresses labor shortages and rising costs in F&B, with Botrista operational across 37 U.S. states in chains, independents, campuses, theaters, and theme parks.
Jul 2024Series CJollibee Food (lead)$65MBotrista Technology, founded in 2017 and based in San Francisco or California, develops a data-driven automated beverage platform that enables restaurants, coffee shops, and hospitality businesses to produce high-margin cold drinks like bubble teas, smoothies, iced coffees, flavored lemonades, cold brews, teas, juices, fizzy drinks, and cocktails from a single machine at the push of a button. The platform leverages AI for data-driven menus and is deployed across 34 to 37 U.S. states, partnering with national chains, independent restaurants, college campuses, movie theaters, theme parks, and other venues. On July 16, 2024, Botrista closed its Series C funding round led by Jollibee Foods Corporation (JFC), a Filipino multinational with 18 brands across 33 countries including Jollibee, The Coffee Bean & Tea Leaf, Highlands Coffee, and Milksha. The round brought Botrista's total funding to $120 million since inception, following a $10 million raise in July 2021 and $45 million in October 2022. JFC's investment aligns with its strategy to expand coffee and tea operations, which include over 2,250 stores globally. Botrista plans to use the funds for hyper-expansion into new markets, enhancing AI technology for beverage menus, R&D for new offerings and global ingredient sourcing, and meeting demand from partners amid growing interest from restaurant brands worldwide. CEO Sean Hsu, a former Tesla automation engineer, highlighted the validation of their vision, while JFC Chairman Tony Tan Caktiong praised Botrista's potential for customer experience and profitable growth.
Oct 2022Series BHappiness Capital (lead); Taiwan Global Angels (lead); Citta Capital; Rich Products; Foodland Ventures; Hive Ventures$38MBotrista Technology, founded in 2017 in San Francisco, develops an automated beverage platform called DrinkBot that enables restaurants to serve high-margin craft cold beverages like boba, smoothies, cold brews, and cocktails from a compact machine the size of a soda fountain, without additional labor or training. The system automates portioning, dispensing, and mixing to deliver consistent drinks in under 20 seconds, serving clients in 37 U.S. states including chain restaurants, independents, college campuses, movie theaters, and theme parks. Prior to 2022, Botrista raised $4 million in seed funding in 2020 and $10 million in Series A in June 2021 co-led by Purestone Capital and La Kaffa International, with participation from investors like Sony Innovation Fund and Foodland Ventures, bringing total capital to around $16 million at that point. In 2022, Botrista closed a $55 million Series B round, matching the approximate June 10 date and aligning with investors including Happiness Capital, Taiwan Global Angels, Citta Capital, Foodland Ventures, Hive Ventures, Rich Products. This round significantly boosted the company's growth trajectory in the restaurant industry's shift toward automated, data-driven beverage solutions addressing labor shortages and operational complexities for premium drinks. Subsequently, Botrista raised a Series C round in 2024 led by Jollibee Foods Corp. (JFC), bringing total funding to $120 million, with plans to invest in AI for data-driven menus, R&D for broader offerings, global expansion, and meeting surging demand from partners like Smashburger, Jollibee, and The Coffee Bean & Tea Leaf. The company, led by CEO Sean Hsu (ex-Tesla engineer), holds 93 patents and is positioned to transform beverage operations in food service. As of recent reports, Botrista continues exponential growth with contracts in discussion reaching $100 million.
Mar 2021Series ALa Kaffa International (lead); Purestone Capital (lead); PIDC; Happiness Capital; Middleby; UpHonest Capital; Sony Innovation Fund$10MBotrista Technology develops the DrinkBot, a robotic beverage dispenser that automates the preparation of craft beverages like infused teas, flavored lemonades, and iced coffees in under 20 seconds. The DrinkBot enables restaurants to offer premium drinks without requiring a full bar or additional labor, while generating incremental revenue through its CloudBar software that tracks sales and inventory. In June 2021, Botrista closed a $10 million Series A funding round co-led by Purestone Capital and La Kaffa International, with participation from Sony Innovation Fund, PIDC, Happiness Capital, The Middleby Corp, and UpHonest Capital. This followed a $4 million seed round, bringing total funding to approximately $16 million at that time. The capital supports nationwide expansion amid pandemic-driven shifts in food service, including reduced fountain drink sales and increased take-out demand. At the time of the Series A, Botrista reported 10x year-over-year growth in deployments and revenue, with clients including Bonchon, The Halal Guys, and Goldilocks. Founded in 2017 by former Tesla engineer Sean Hsu, the company addresses labor shortages and rising demand for craft beverages in the restaurant industry.
Dec 2019Seed-$4M-
Jan 2018Angel-$600K-
Oct 2017Pre-seed-$200K-
Oct 2017Series A-$200K-

Who has invested in Botrista Technology?

14 investors have backed Botrista Technology across its funding rounds, including Happiness Capital, Jollibee Food, UpHonest Capital, Sony Innovation Fund, Middleby and Dunamu & Partners.

Lead investors include Jollibee Food, Happiness Capital, Taiwan Global Angels, La Kaffa International and Purestone Capital.


Botrista Technology Investors

Investors in Botrista Technology by funding rounds participated
InvestorHQRoundsRoleFirst check
Jollibee FoodPhilippinesManila2LeadJul 2024
Happiness CapitalHong KongHong Kong2LeadMar 2021
Taiwan Global AngelsUnited StatesSan Francisco, CA1LeadOct 2022
Citta CapitalUnited StatesSan Francisco, CA1ParticipantOct 2022
Rich ProductsUnited StatesBuffalo, NY1ParticipantOct 2022
PIDCUnited StatesAnn Arbor, MI1ParticipantMar 2021
Dunamu & PartnersSouth KoreaSeoul1ParticipantMay 2025
Purestone CapitalTaiwanTaipei1LeadMar 2021
La Kaffa InternationalTaiwanTaiwan1LeadMar 2021
MiddlebyUnited StatesChicago, IL1ParticipantMar 2021
Foodland VenturesTaiwanTaipei1ParticipantOct 2022
UpHonest CapitalUnited StatesSan Francisco, CA1ParticipantMar 2021

This data is available for Pro users. Sign up to see all 14 Botrista Technology investors.

Start Free Trial

Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.

Start Free Trial

Botrista Technology Competitors

Botrista Technology competitors include listed companies like JBT Corporation and ABB, and private ones like PuduTech, Chowbus, SpotOn and Mashgin.

Public and private companies comparable to Botrista Technology
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
PuduTechChinaShenzhenPrivate--$1.5B-
JBT CorporationUnited StatesUnited StatesPublicly listed$3.8B$307M$5.7B1.8x
ChowbusUnited StatesChicago, ILPrivate$120M-$4.2B35.0x
SpotOnUnited StatesSan Francisco, CAPrivate--$3.6B-
MashginUnited StatesSan Francisco, CAPrivate--$1.5B-
ABBSwitzerlandSwitzerlandPublicly listed$33B$6.9B$175B4.9x

Botrista Technology Public Comps

Botrista Technology is still privately-owned, but its public comps include Siemens, Schneider Electric, McDonald's, ABB, Hitachi, Mitsubishi, Starbucks, Delta Electronics (Thailand), Johnson Controls and Emerson Electric.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Siemens$91B$15B3.0x2.9x18.1x15.7x
Schneider Electric$46B$9.5B4.3x3.9x21.0x18.4x
McDonald's$27B$15B8.5x8.2x15.7x15.0x
ABB$33B$6.9B5.4x4.9x25.9x22.6x
Hitachi$68B$11B2.2x2.2x13.8x13.5x
Mitsubishi$122B$8.7B1.2x1.2x17.2x21.8x
Starbucks$37B$4.7B3.5x3.4x27.4x22.0x
Delta Electronics (Thailand)$5.9B$1.1B15.0x11.4x80.8x64.9x

This data is available for Pro users. Sign up to see all Botrista Technology competitors and their valuation data.

Start Free Trial

Common questions about Botrista Technology

When was Botrista Technology founded?Botrista Technology was founded in 2017.
Where is Botrista Technology headquartered?Botrista Technology is headquartered in San Francisco, CA, United States.
Is Botrista Technology publicly listed?No, Botrista Technology is a private, VC-backed company.
How much funding has Botrista Technology raised?Botrista Technology has raised $125M across 8 funding rounds.
What was Botrista Technology's last funding round?Botrista Technology's last funding round was a $7M Series C in May 2025.
Who are Botrista Technology's investors?Botrista Technology's investors include Jollibee Food, Happiness Capital, Taiwan Global Angels, Citta Capital, Rich Products, PIDC, Dunamu & Partners, Purestone Capital, La Kaffa International, Middleby and 4 others.
Which companies are comparable to Botrista Technology?Companies comparable to Botrista Technology include PuduTech, JBT Corporation, Chowbus, SpotOn, Mashgin and ABB.

See companies similar to Botrista Technology

Start Your
Free Trial Today

Try Multiples for free for 3 days. Got questions or need a demo? Schedule a call with us below.

Start Trial