Attio Funding, Investors & Competitors

Attio has raised $116M across 4 funding rounds, most recently a $52M Series B in August 2025.

See full Attio profile

Last Attio funding round

$52M

Series B · Aug 2025

Cumulative funding Attio raised

$116M

across 4 funding rounds

Key investors in Attio

  • Balderton Capital
  • Point Nine
  • Redpoint
  • 01 Advisors
  • GV
  • Headline
  • Passion Capital
  • Vinay Hiremath

Attio Overview

About Attio

Attio is a London-headquartered AI-powered CRM platform for sales and marketing teams. It integrates email, calendar, and external data sources for automated contact enrichment, workflow orchestration, and analytics dashboards. Launched in 2020, the service supports over 5,000 go-to-market organizations with real-time relationship intelligence.


Founded

2019

HQ

United KingdomLondon

Website

attio.com

Status

Privately held

Customer focus

B2B

Revenue model

Subscription

Attio Funding History

Attio has raised a total of $116M across 4 funding rounds.

Attio's first fundraising round was a $8M seed round in November 2021. The most recent completed round was a $52M Series B in August 2025.

Attio funding rounds

Attio funding rounds
DateStageInvestorsRaisedDeal Summary
Aug 2025Series BGV (lead); Redpoint; Balderton Capital; Point Nine; 01 Advisors$52MAttio, founded in 2021, is an AI-native customer relationship management platform designed from the ground up with artificial intelligence at its foundation, distinguishing it from traditional CRMs that were retrofitted with AI capabilities. The platform enables go-to-market teams to build customized systems through native data ingestion, intelligent workflows, programmable surfaces including an App SDK, and features like agent collaboration and advanced permissions, giving users the freedom to create tools tailored to their exact business needs without waiting for vendor roadmaps. On August 26, 2025, Attio announced a $52 million Series B funding round led by GV (Google Ventures), with participation from existing investors Redpoint Ventures, Balderton Capital, Point Nine, and 01 Advisors, bringing total funding to $116 million across rounds in November 2021 ($7.7 million), March 2023 ($23.5 million), and August 2025 ($52 million). The company has achieved significant traction in its first two years, growing to over 5,000 paying customers including notable AI-focused companies such as Lovable, Granola, Modal, and Replicate, and is on track to quadruple its annual recurring revenue in 2025. Attio will deploy the Series B proceeds to scale its engineering team, accelerate AI-driven CRM capabilities, and expand global go-to-market operations. Michael McBride, General Partner at GV and former Chief Revenue Officer of GitLab, joined Attio's board as part of the round, bringing enterprise software scaling expertise to guide the company's mission to redefine CRM for the AI era and challenge legacy platforms in what is characterized as an $89 billion market opportunity.
Aug 2024Undisclosed stage01 Advisors (lead); Balderton Capital (lead); Point Nine (lead); Redpoint (lead)$33MAttio is a London-based CRM startup founded in 2017 that provides a customizable, AI-native CRM platform designed to reinvent customer relationship management for the next generation of businesses. The platform emphasizes real-time data, enriched integrations, and three core pillars: system of record, system of context, and system of action, enabling teams to manage workflows, automate tasks with AI agents, and drive GTM strategies. On August 28, 2024, Attio raised $33 million in an undisclosed round (referred to variably as Series B or additional funding before a later Series B), led by existing investors Redpoint Ventures, Balderton Capital, and Point Nine, with participation from new investor 01 Advisors led by former Twitter CEO Dick Costolo. The funding aims to accelerate Attio's product development, particularly AI-driven features, enhance its flexible and powerful CRM product, and capitalize on momentum since its public launch the prior year. Attio has gained traction with forward-thinking, high-growth startups as customers and positions itself to disrupt the $89 billion B2B software CRM category by redefining it for the AI era, moving beyond incremental improvements to groundbreaking capabilities. Investors like Alex Bard (Redpoint), Daniel Waterhouse (Balderton), Ricardo Sequerra (Point Nine), and Dick Costolo bring deep expertise in scaling tech companies. This round follows prior funding including a $7.7 million seed in November 2021 led by Balderton and a $23.5 million Series A in March 2023, bringing total capital raised to around $64 million before a subsequent $52 million Series B in August 2025 led by GV (Google Ventures) with the same co-investors, reaching $116 million overall. The 2024 raise supports expansion of engineering teams, market reach, and introduction of new AI and non-AI features, solidifying Attio's role in modern data-driven customer engagement.
Mar 2023Series ARedpoint (lead); Balderton Capital; Point Nine$24MAttio is a London-based startup developing a next-generation CRM platform that combines a powerful, flexible data model with intuitive, no-code-like user experiences to rival legacy systems like Salesforce. Founded in 2019, it emphasizes real-time data architecture, advanced workflows, and seamless integrations, enabling rapid setup and intelligent insights for scaling businesses from startups to IPO stage. The platform targets teams needing customizable CRM without the complexity and slowness of traditional tools, priced at up to $119 per user per month, and has gained traction with over 2,000 customers across 100 countries, including major names like Coca-Cola and OpenAI. On March 2, 2023, Attio announced a $23.5 million Series A round led by Redpoint Ventures (Alex Bard joining the board), with participation from existing investors Balderton Capital and Point Nine. This brought total funding to $31.2 million, following prior seed investments from those firms plus Headline and angels like Loom co-founders. Funds are earmarked for accelerating engineering, building out the data layer, enhancing product features like workflow automation and integrations, and expanding global go-to-market efforts amid a challenging macro environment, with the company noting multiple years of runway and 25 employees at the time. Attio hit $1 million in annual recurring revenue (ARR) by December 2022, just before the round, underscoring rapid early growth after over a year of beta testing leading to general availability launch coinciding with the funding news. Investors praised Attio's unique blend of sophisticated data handling and magical UX, positioning it to disrupt the $58 billion CRM market growing at 13.9% CAGR through 2030. Redpoint highlighted prior CRM investments like RelateIQ and Kustomer, while backers see it evolving customer relationship management through composable, extensible architecture.
Nov 2021SeedPoint Nine (lead); Balderton Capital; Vinay Hiremath; Passion Capital; Headline$8MAttio is an automation-driven CRM platform that removes manual data entry, provides flexible customer relationship management tools, and automatically builds on live data streams for faster setup and dynamic workflows. The company launched in early 2021, founded by Nicolas Sharp and Alexander Christie, and serves paying customers including Coca-Cola, Saltpay, Causal, and Upfront Ventures, particularly appealing to tech-driven teams. Attio raised $7.7 million in a seed round on November 24, 2021, led by Point Nine Capital, with participation from Balderton Capital, Headline, existing investor Passion Capital, and angels including Vinay Hiremath. The funding supports doubling the team size, focusing on engineering and product development ahead of a full public launch in early 2022.

Who has invested in Attio?

8 investors have backed Attio across its funding rounds, including Balderton Capital, Point Nine, Redpoint, 01 Advisors, GV and Headline.

Lead investors include GV, 01 Advisors, Balderton Capital, Point Nine and Redpoint.


Attio Investors

Investors in Attio by funding rounds participated
InvestorHQRoundsRoleFirst check
Balderton CapitalUnited KingdomLondon4LeadNov 2021
Point NineGermanyBerlin4LeadNov 2021
RedpointUnited StatesSan Francisco, CA3LeadMar 2023
01 AdvisorsUnited StatesSan Francisco, CA2LeadAug 2024
Vinay HiremathUnited StatesNew York City, NY1ParticipantNov 2021
GVUnited StatesSan Francisco, CA1LeadAug 2025

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Acquisitions by Attio

Attio has acquired 1 company to date.

Last acquisition by Attio was on July 7th 2026. Attio acquired Inconvo for undisclosed valuation.


Latest Acquisitions by Attio

Inconvo
Description
Inconvo is a developer of conversational research platforms that connect brands with audiences through automated chat infrastructure for insight collection.
HQ CountryIreland
HQ City
Dublin
Deal Date7 Jul 2026
Valuationundisclosed
EV/Revenue
EV/EBITDA

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Attio Competitors

Attio competitors include listed companies like SoundHound and Salesforce, and private ones like Invoca, Clay, Seismic and Cresta.

Public and private companies comparable to Attio
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
SoundHoundUnited StatesUnited StatesPublicly listed$169M$19M$2.7B11.3x
InvocaUnited StatesSanta Barbara, CAPrivate$100M-$1.1B11.0x
SalesforceUnited StatesUnited StatesPublicly listed$42B$13B$200B5.2x
ClayUnited StatesNew York City, NYPrivate$200M-$7.1B35.5x
SeismicUnited StatesSan Diego, CAPrivate$250M-$3B12.0x
CrestaUnited StatesSan Francisco, CAPrivate--$1.6B-

Attio Public Comps

Attio is still privately-owned, but its public comps include CrowdStrike, SAP, Salesforce, ServiceNow, Adobe, Datadog, Moody's, Workday, MongoDB and Range Intelligent.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
CrowdStrike$4.8B($12M)51.4x44.5x(19816.2x)151.0x
SAP$42B$13B5.8x5.4x18.4x17.1x
Salesforce$42B$13B5.5x5.2x17.8x12.2x
ServiceNow$13B$2.6B11.1x9.6x57.2x25.0x
Adobe$24B$9.3B4.3x3.9x10.9x8.2x
Datadog$3.4B($588K)23.6x19.4x(137813.0x)77.6x
Moody's$7.7B$3.8B11.2x10.6x22.5x20.1x
Workday$9.6B$1.2B5.1x4.7x42.0x14.2x

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Common questions about Attio

When was Attio founded?Attio was founded in 2019.
Where is Attio headquartered?Attio is headquartered in London, United Kingdom.
Is Attio publicly listed?No, Attio is a private, VC-backed company.
How much funding has Attio raised?Attio has raised $116M across 4 funding rounds.
What was Attio's last funding round?Attio's last funding round was a $52M Series B in August 2025, led by GV.
Who are Attio's investors?Attio's investors include Balderton Capital, Point Nine, Redpoint, 01 Advisors, Vinay Hiremath, GV, Passion Capital and Headline.
Which companies are comparable to Attio?Companies comparable to Attio include SoundHound, Invoca, Salesforce, Clay, Seismic and Cresta.
How many companies has Attio acquired?Attio has acquired 1 company, including Inconvo.

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