Appier Funding, Investors & Competitors

Appier has raised $164M across 7 funding rounds, most recently a $100K pre-seed round in February 2021.

Last Appier funding round

$100K

Pre-seed · Feb 2021

Cumulative funding Appier raised

$164M

across 7 funding rounds

Key investors in Appier

Appier Overview

About Appier

Appier is a Taipei-headquartered AI marketing platform listed on the Taiwan Stock Exchange since 2020. Founded in 2014, the company offers CrossX for customer lifecycle management and AIQuantal for audience discovery using machine learning. Retailers and brands in Japan, Southeast Asia, and beyond use it for personalized targeting and programmatic advertising.


Founded

2012

HQ

TaiwanTaipei

Website

appier.com

Status

Privately held

Customer focus

B2B

Revenue model

Subscription

Appier Funding History

Appier has raised a total of $164M across 7 funding rounds.

Appier's first fundraising round was a $6M Series A in June 2014. The most recent completed round was a $100K pre-seed round in February 2021.

Appier funding rounds

Appier funding rounds
DateStageInvestorsRaisedDeal Summary
Feb 2021Pre-seedChina-ASEAN etst Investment Cooperation Fund; Hippo Technologies; SoftBank Group; Su Jiayong; Sequoia Capital; TA STRATEGIC PTE$100K-
Sep 2020SeedMizuho Financial Group; Sumitomo Mitsui Trust Bank$3M-
Nov 2019Series DHOPU-Arm Innovation Fund (lead); TGVest Capital (lead); Temasek; Jafco Group; UMC Capital; Insignia Ventures Partners; Pavilion Capital$80MAppier, a Taipei-based AI marketing technology company, raised $80 million in a Series D funding round on November 25, 2019, led by HOPU-Arm Innovation Fund and TGVest Capital, with participation from Insignia Ventures Partners, JAFCO Investment, Pavilion Capital (Temasek), and UMC Capital. This brought total funding to $162 million, with prior investors including Alibaba, Sequoia, SoftBank, and Line. The company provides an AI engine for brands and retailers to enhance customer engagement, predict purchasing behavior, and boost conversions, serving around 1,000 customers at the time across 12 countries in Asia, including major brands like Carrefour, Audi, and Estee Lauder. The funds were earmarked for regional expansion in Asia to strengthen its presence with local and global brands' Asian operations. Later financials show strong growth: revenue reached JPY 6.29 billion by December 2018, scaling to JPY 43.7 billion in 2025 (28% YoY), with FY25 segments like e-commerce up 49% and other internet services up 59%. Appier went public on TSE:4180 and achieved profitability.
Aug 2017Series CLine; SoftBank Group; AMTD Group; EDBI; NAVER$33M-
Nov 2016Series BPavilion Capital (lead); Qualgro VC; FIRSTFLOOR CAPITAL; WI Harper Group$20M-
Nov 2015Series BJAFCO Asia; Translink Capital; UOB Venture; Peak XV Partners; MediaTek$23MAppier, an AI company focused on digital marketing platforms, closed a US$23 million Series B funding round in approximately March 2015 from investors including UOB Venture Management (UOBVM), Sequoia, JAFCO Asia, and TransLink Capital. This round supported R&D and expansion efforts, as the company also hired a former Google executive around the same time. Appier provides AI-powered solutions to help enterprises automate decision-making in customer lifecycles, serving leading brands with data-driven marketing tools. By later stages, such as its 2019 Series D, the company had grown to over 400 employees across 14 offices in 12 markets and raised a total of US$162 million, indicating significant scaling post-2015. The 2015 Series B marked an early expansion phase for the Taiwan-based firm founded in 2012. Later funding in 2019 involved different investors like TGVest Capital and Temasek’s Pavilion Capital, with funds directed toward global market expansion and product innovation.
Jun 2014Series APeak XV Partners (lead); Sequoia Capital$6MAppier is a Taipei-based advertising technology startup developing AI-powered cross-screen targeted marketing solutions across devices like wearables, smartphones, and tablets. The company raised a $6 million Series A round on June 18, 2014, led by Sequoia Capital India, marking the firm's first investment in Taiwan. Clients at the time included Heineken, IKEA, Lancome, and game developers, with prior seed funding of $1 million. Proceeds from the Series A funded product development, research for the integrated cross-screen targeting platform, and expansion of international sales offices, particularly in Asia amid rising mobile penetration. Sequoia managing director Shailendra Singh highlighted Appier's world-class technology, team, and early success in driving superior conversions for clients. The investment aligned with growing demand for multi-screen marketing solutions in the region.

Who has invested in Appier?

27 investors have backed Appier across its funding rounds, including Sequoia Capital, Peak XV Partners, SoftBank Group, Pavilion Capital, Temasek and Jafco Group.

Lead investors include HOPU-Arm Innovation Fund, TGVest Capital, Pavilion Capital and Peak XV Partners.


Appier Investors

Investors in Appier by funding rounds participated
InvestorHQRoundsRoleFirst check
SoftBank GroupJapanTokyo2ParticipantAug 2017
Sequoia CapitalUnited StatesSan Francisco, CA2ParticipantJun 2014
Peak XV PartnersIndiaBangalore2LeadJun 2014
Pavilion CapitalSingaporeSingapore2LeadNov 2016
TemasekSingaporeSingapore1ParticipantNov 2019
LineJapanTokyo1ParticipantAug 2017
China-ASEAN etst Investment Cooperation FundHong KongHong Kong1ParticipantFeb 2021
Hippo TechnologiesUnited StatesUnited States1ParticipantFeb 2021
Qualgro VCSingaporeSingapore1ParticipantNov 2016
Mizuho Financial GroupJapanTokyo1ParticipantSep 2020
Jafco GroupJapanJapan1ParticipantNov 2019
UMC CapitalTaiwanHsinchu1ParticipantNov 2019
JAFCO AsiaSingaporeSingapore1ParticipantNov 2015

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Acquisitions by Appier

Appier has acquired 5 companies to date.

Last acquisition by Appier was on February 12th 2025. Appier acquired AdCreative.ai for $39M.


Latest Acquisitions by Appier

AdCreative.ai
Woopra
BotBonnie
Emotion Intelligence
Description
AdCreative.ai is a Paris-based artificial intelligence platform generating ad creatives, copy, and visuals for Facebook, Google Ads, LinkedIn, and display networks. Launched in 2021, the tool uses machine learning trained on 100,000 top-performing ads to produce variants optimized for CTR and conversions. AdCreative.ai serves e-commerce brands and agencies, integrating with Shopify and Google Analytics for A/B testing workflows.
Woopra is a San Francisco-headquartered customer analytics platform unifying behavioral data across marketing tools. The service integrates with over 40 partners including Salesforce, HubSpot, and Zendesk to create unified customer profiles tracking journeys from acquisition to retention. San Francisco-based since 2008, Woopra powers real-time segmentation, automated triggers for emails and chats, and lifecycle reports for SaaS, ecommerce, and subscription businesses worldwide.
BotBonnie is a Bangkok-headquartered provider of comprehensive chatbot solutions featuring content design tools, marketing kits, data analytics, broadcast messaging, remarketing capabilities, and automation features. The platform supports omnichannel customer service across LINE, Facebook Messenger, and websites, including counseling services for optimized bot deployment. BotBonnie equips businesses with customizable chat flows to enhance user engagement and conversion rates in e-commerce and service industries.
Emotion Intelligence is a Tokyo-based firm specializing in cognitive emotional interaction design. The company analyzes unconscious behaviors using cognitive science and behavioral economics to interpret emotions. Its technology predicts behavioral shifts in e-commerce and business applications through bi-directional human-machine feedback. Emotion Intelligence applies emotion estimation to interaction frameworks across retail and service sectors.
HQ CountryFranceUnited StatesTaiwanJapan
HQ City
Orléans
San Francisco, CA
Taipei
Tokyo
Deal Date12 Feb 202511 Oct 202212 May 202116 Oct 2019
Valuation$39Mundisclosedundisclosedundisclosed
EV/Revenue
EV/EBITDA

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Appier Competitors

Appier competitors include listed companies like SenseTime Group, ServiceNow, Datadog and SoundHound, and private ones like AppsFlyer and Contentsquare.

Public and private companies comparable to Appier
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
SenseTime GroupChinaChinaPublicly listed$748M($70M)$6.2B5.8x
ServiceNowUnited StatesUnited StatesPublicly listed$13B$2.6B$143B9.6x
DatadogUnited StatesUnited StatesPublicly listed$3.4B($588K)$85B19.4x
AppsFlyerUnited StatesSan Francisco, CAPrivate$350M-$2.7B7.7x
SoundHoundUnited StatesUnited StatesPublicly listed$169M$19M$2.7B11.3x
ContentsquareFranceParisPrivate--$5.6B-

Appier Public Comps

Appier is still privately-owned, but its public comps include Alphabet, Meta, Palantir, CrowdStrike, SAP, Salesforce, ServiceNow, Snowflake, AppLovin and Adobe.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Alphabet$403B$176B10.2x8.7x23.3x19.0x
Meta$201B$104B8.8x7.4x17.0x12.7x
Palantir$4.5B$1.5B92.6x58.1x285.0x97.4x
CrowdStrike$4.8B($12M)51.4x44.5x(19816.2x)151.0x
SAP$42B$13B5.8x5.4x18.4x17.1x
Salesforce$42B$13B5.5x5.2x17.8x12.2x
ServiceNow$13B$2.6B11.1x9.6x57.2x25.0x
Snowflake$4.7B($1.3B)25.6x21.0x(94.1x)121.7x

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Common questions about Appier

When was Appier founded?Appier was founded in 2012.
Where is Appier headquartered?Appier is headquartered in Taipei, Taiwan.
Is Appier publicly listed?No, Appier is a private, VC-backed company.
How much funding has Appier raised?Appier has raised $164M across 7 funding rounds.
What was Appier's last funding round?Appier's last funding round was a $100K pre-seed round in February 2021.
Who are Appier's investors?Appier's investors include SoftBank Group, Sequoia Capital, Peak XV Partners, Pavilion Capital, Temasek, Line, China-ASEAN etst Investment Cooperation Fund, Hippo Technologies, Qualgro VC, Mizuho Financial Group and 17 others.
Which companies are comparable to Appier?Companies comparable to Appier include SenseTime Group, ServiceNow, Datadog, AppsFlyer, SoundHound and Contentsquare.
How many companies has Appier acquired?Appier has acquired 5 companies, including AdCreative.ai, Woopra, BotBonnie, Emotion Intelligence and QGraph.
What was the largest acquisition by Appier?The $39M acquisition of AdCreative.ai in February 2025 is the largest acquisition Appier has made to date.

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