Ancestry Acquisition & Valuation

Ancestry was acquired by Blackstone for $6.3B in August 2020, a 6.3x multiple on $1B of revenue.

Ancestry acquisition price

$6.3B

Acquired by Blackstone · Aug 2020

Ancestry revenue at acquisition

$1B

Last twelve months · Aug 2020

Ancestry revenue multiple at acquisition

6.3x

EV/Revenue · Aug 2020

Key investors in Ancestry

  • GIC
  • Silver Lake

Ancestry Overview

About Ancestry

Ancestry is a Lehi-headquartered genealogy company that operates an online platform for building family trees and accessing historical records. Users explore digitized collections encompassing U.S. federal census data from 1790, vital records, immigration manifests, and military documents primarily from the United States, Canada, and Europe. The service integrates DNA testing kits for ethnicity estimates and relative connections. Launched as an online database in 1996 from roots in a 1983 publishing firm, Ancestry supports public tree sharing and premium subscriptions for full record access across its global user base.


Founded

1983

HQ

United StatesSalt Lake City, UT

Status

Acquired

Customer focus

B2C

Revenue model

Subscription

Revenue

$1B (Aug 2020)

Valuation

$2.6B (Apr 2016)

Ancestry Acquisition

Ancestry was acquired by Blackstone for $6.3B on 5 August 2020.

The acquisition price implies a 6.3x revenue multiple on $1B of revenue.

Blackstone acquired a majority stake in Ancestry.com, a global leader in digital family history services and consumer genomics, for $4.7 billion in enterprise value. The company operates in more than 30 countries and had over 3.6 million subscribers at the time of acquisition. Ancestry's business spans genealogy research, DNA testing, and genetic health screening services, positioning it as a competitor in the direct-to-consumer genetics market. Blackstone acquired the company from existing equity holders including Silver Lake, GIC, Spectrum Equity, and Permira, with GIC retaining a significant minority stake of approximately 25% and Blackstone taking a 75% controlling stake. The transaction closed on December 4, 2020, and represented the first control acquisition for Blackstone Capital Partners VIII, the firm's largest-ever private equity fund that had raised $26 billion. Blackstone's investment strategy emphasized growth opportunities in the digital consumer business space and leveraging the company's market-leading platform, large user network, and unique historical content to drive further expansion in family history and consumer genomics markets.

Ancestry acquisition details
AcquirerDateTypePriceEV/Revenue
5 Aug 2020PE buyout$6.3B6.3x

Ancestry Valuation

Ancestry is currently valued at $2.6B, based on its secondary sale in April 2016. Read the announcement ↗

The round included Silver Lake and GIC.

Ancestry valuation by funding round

Ancestry valuation by funding round
DateStageValuation
Apr 2016Secondary$2.6B

Ancestry Funding History

Ancestry has 1 recorded secondary share sale and no primary funding rounds.

Ancestry funding rounds
DateStageInvestorsValuationDeal Summary
Apr 2016SecondarySilver Lake; GIC$2.6BSilver Lake and existing shareholder GIC agreed to acquire substantial equity stakes in Ancestry from existing holders at an enterprise value of approximately USD 2.6 billion. The Permira funds, Spectrum Equity and management remained meaningful investors and, with GIC, continued to own a majority of the company. Ancestry then had more than 2.2 million paying subscribers and 1.5 million DNA samples.

Who has invested in Ancestry?

2 investors have backed Ancestry across its funding rounds, including GIC and Silver Lake.


Ancestry Investors

Investors in Ancestry by funding rounds participated
InvestorHQRoundsRoleFirst check

This data is available for Pro users. Sign up to see all 2 Ancestry investors.

Start Free Trial

Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.

Start Free Trial

Acquisitions by Ancestry

Ancestry has acquired 3 companies to date.

Last acquisition by Ancestry was on July 30th 2025. Ancestry acquired iMemories for undisclosed valuation.


Latest Acquisitions by Ancestry

iMemories
Geneanet
AdPay
Description
iMemories is an Indiana-based digitization service converting analog media to digital formats since 2006. It processes home movies, photographs, and videos from various original formats like VHS and film into online-stored files shareable on televisions, mobile devices, social networks, and blogs in high-quality resolution.
Geneanet is a Paris-based genealogy platform aggregating over 30 billion records from more than 80 countries. The company enables users to build family trees, access digitized archives, and collaborate through community contributions. Geneanet hosts international databases of civil registers, censuses, and parish records. Its free access model supports millions of genealogists worldwide with searchable historical documents.
AdPay is a Chandler, Arizona-headquartered provider of e-commerce platforms for newspapers and media outlets. The company delivers integrated solutions for online classifieds, digital subscriptions, event ticketing, and billing management via its AdPay Classified Network that aggregates listings across multiple publisher sites. Serving community newspapers throughout North America, AdPay enables seamless monetization of digital content and print-to-web transitions. Established in 1999, it supports over 300 publications with tools for user retention and marketplace development.
HQ CountryUnited StatesFranceUnited States
HQ City
Phoenix, AZ
Paris
Denver, CO
Deal Date30 Jul 202530 Aug 202118 May 2016
Valuationundisclosedundisclosedundisclosed
EV/Revenue
EV/EBITDA

This data is available for Pro users. Sign up to see all Ancestry acquisitions and their M&A valuation multiples.

Start Free Trial

Ancestry Competitors

Ancestry competitors include listed companies like Kakao and Duolingo, and private ones like Nook Media, NewsBreak, Doctolib and Kakao Japan.

Public and private companies comparable to Ancestry
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
KakaoSouth KoreaSouth KoreaPublicly listed$5.9B$1.1B$11B0.9x
Nook MediaUnited StatesNew York City, NYPrivate--$1.8B-
NewsBreakUnited StatesSan Francisco, CAPrivate--$1.1B-
DoctolibFranceParisPrivate$400M-$6.4B16.0x
DuolingoUnited StatesUnited StatesPublicly listed$1B$152M$6.9B4.9x
Kakao JapanJapanTokyoPrivate--$7.3B-

Ancestry Public Comps

Ancestry is no longer listed, but its public comps include Duolingo, M3 Inc., Kakaku.com, Doximity, Kunlun, RUM Group, Kadokawa, Life360, People.cn and People.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Duolingo$1B$152M5.4x4.9x37.3x17.9x
M3 Inc.$2.3B$473M3.1x3.0x14.8x11.6x
Kakaku.com$605M$175M7.5x7.0x26.1x22.2x
Doximity$645M$229M6.3x6.2x17.7x11.9x
Kunlun$1.2B($230M)6.8x5.7x(36.1x)(111.2x)
RUM Group$101M($78M)39.2x19.4x(50.8x)(70.5x)
Kadokawa$1.8B$136M1.7x1.6x22.5x23.8x
Life360$489M$32M6.4x5.0x97.0x25.6x

This data is available for Pro users. Sign up to see all Ancestry competitors and their valuation data.

Start Free Trial

Common questions about Ancestry

When was Ancestry founded?Ancestry was founded in 1983.
Where is Ancestry headquartered?Ancestry is headquartered in Salt Lake City, UT, United States.
Is Ancestry publicly listed?No, Ancestry was acquired by Blackstone in August 2020.
Who acquired Ancestry?Ancestry was acquired by Blackstone in August 2020.
How much was Ancestry acquired for?Ancestry was acquired for $6.3B in August 2020, a 6.3x revenue multiple.
What is Ancestry's valuation?Ancestry was last valued at $2.6B in its secondary sale in April 2016.
Who are Ancestry's investors?Ancestry's investors include Silver Lake and GIC.
Which companies are comparable to Ancestry?Companies comparable to Ancestry include Kakao, Nook Media, NewsBreak, Doctolib, Duolingo and Kakao Japan.
How many companies has Ancestry acquired?Ancestry has acquired 3 companies, including iMemories, Geneanet and AdPay.

See companies similar to Ancestry

Start Your
Free Trial Today

Try Multiples for free for 3 days. Got questions or need a demo? Schedule a call with us below.

Start Trial