- Companies
- Red Ventures
Red Ventures Valuation, Funding & Investors
Red Ventures is valued at $1B as of January 2015.
Last Red Ventures valuation
$1B
Undisclosed stage · Jan 2015
Last Red Ventures funding round
$250M
Undisclosed stage · Jan 2015
Cumulative funding Red Ventures raised
$250M
across 1 funding round
Key investors in Red Ventures
Silver Lake
About Red Ventures
Red Ventures is a Charlotte-headquartered digital holding company founded in 2000 that owns and operates media brands including Bankrate, Healthline, The Points Guy, CNET, Lifewire, and Payscale. It delivers personalized content and marketing services across finance, health, travel, education, home services, and entertainment sectors. The company maintains offices in 10 US cities plus locations in London and Sao Paulo, powering consumer decision-making through data-driven platforms and partnerships with lenders and service providers. Red Ventures expanded its portfolio by acquiring CNET in 2020 and continues to integrate AI for enhanced user experiences.
Founded
2000
HQ
Website
Status
Privately held
Customer focus
B2C & B2B
Revenue model
Advertising, Commission
Valuation
$1B (Jan 2015)
Red Ventures Valuation
Red Ventures is currently valued at $1B, based on its undisclosed-stage round in January 2015.
The $250M round was led by Silver Lake.
Red Ventures valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Jan 2015 | Undisclosed stage | $1B |
Red Ventures Funding History
Red Ventures has raised a total of $250M across 1 funding round.
Red Ventures funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Jan 2015 | Undisclosed stage | Silver Lake (lead) | $250M | $1B | Red Ventures is a digital consumer choice platform based in Indian Land, SC, operating as a strategic partner to brands in industries like consumer home video, telecom, insurance, energy, financial services, and software. It leverages advanced data analytics, marketing, and sales technology to optimize customer acquisition and lifetime value for clients including DIRECTV, MetLife, and Verizon. Founded in 2000, the company had grown to over 2,000 employees by 2015, doubling its headcount in the prior five years, and was ranked among the top 20 fastest-growing companies on the Inc. 500 list twice. In January 2015, Silver Lake made a $250 million strategic minority investment in Red Ventures, joining General Atlantic as a shareholder to fuel expansion. The investment valued the company at $1 billion according to an investment source cited in contemporary reporting. Greg Mondre, Managing Partner at Silver Lake, joined the board, highlighting Red Ventures' performance marketing leadership driven by data analytics and its results-oriented culture. At the time, Red Ventures reported annual sales growing at approximately 20% year-over-year, with growth forecasted to accelerate in 2015. Silver Lake, a technology-focused investor managing over $23 billion in assets, targeted Red Ventures for its tremendous growth potential in the US and internationally. Subsequent developments included Red Ventures acquiring Choose Energy, as noted in 2017 coverage referencing the 2015 round's valuation exceeding $1 billion. |
Who has invested in Red Ventures?
1 investor has backed Red Ventures across its funding rounds, including Silver Lake.
Lead investors include Silver Lake.
Red Ventures Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
This data is available for Pro users. Sign up to see all 1 Red Ventures investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialAcquisitions by Red Ventures
Red Ventures has acquired 10 companies to date.
Last acquisition by Red Ventures was on December 1st 2020. Red Ventures acquired Lonely Planet for $50M.
Latest Acquisitions by Red Ventures
| Description | Lonely Planet is a Melbourne-headquartered travel media company that publishes guidebooks, digital apps, and online content covering over 200 countries and territories. The brand produces annual titles like Best in Travel and operates the Thorn Tree travel forum with millions of user posts. Acquired by NC2 Media in 2020, it previously belonged to BBC Worldwide and generates content through a network of 500 authors. Lonely Planet delivers experiences via podcasts, videos, and customized itineraries for independent travelers worldwide. | CNET is a technology media company delivering product reviews, news, buying guides, and videos on consumer electronics, software, and gadgets. Headquartered in San Francisco since its 1995 launch, it operates a global editorial team covering CES, WWDC, and Mobile World Congress events. CNET maintains forums and podcasts on cybersecurity, smart home devices, and AI developments, serving audiences in the US, UK, Australia, and India through localized sites. | Healthline Media publishes health information via Healthline.com and MedicalNewsToday.com, ranking among top consumer health sites per comScore. The company manages HealthWEB network including Drugs.com and partners with Yahoo Health. Healthline Media reaches millions monthly with evidence-based content from San Francisco, New York, London, Reykjavik, and Taipei offices. Founded in 1999 as YourDoctor.com, it also provides HIT solutions for employers and plans. | Higher Education is a marketing and enrollment services provider for US post-secondary institutions, operating a network of 50+ websites that connect prospective students to over 150 not-for-profit partners. Based in Midvale, Utah, the company facilitates lead generation and program matching for online and campus-based degrees nationwide. | |
| HQ Country | |||||
| HQ City | Melbourne | San Francisco, CA | San Francisco, CA | Houston, TX | |
| Deal Date | 1 Dec 2020 | 14 Sep 2020 | 16 Jul 2019 | 12 Apr 2019 | |
| Valuation | $50M | $500M | $300M | undisclosed | |
| EV/Revenue | |||||
| EV/EBITDA | |||||
This data is available for Pro users. Sign up to see all Red Ventures acquisitions and their M&A valuation multiples. Start Free Trial | |||||
Investments by Red Ventures
Red Ventures has invested in 6 companies to date.
Latest investment by Red Ventures was on December 3rd 2024. Red Ventures invested in Onze in their $18M Series A round.
Latest Investments by Red Ventures
| Description | Onze is a São Paulo-based fintech developing payroll-linked pension and financial wellness plans for Brazilian employers. Its platform automates employee contributions with tax incentives, investment options, and education tools to build long-term savings alongside corporate benefits. | Rephrase.ai is a Bengaluru-based developer of AI-powered video creation tools that generate personalized videos from text using visual dubbing technology. Founded in 2018, its platform reconstructs photorealistic faces synced to new audio for training modules, sales outreach, and AR/VR characters. Rephrase.ai serves enterprises like Tata and Accenture, processing millions of video minutes monthly. | Tilting Point is a mobile game publisher with offices in New York, Boston, Barcelona, Kiev, and Seoul that collaborates with development studios across more than a dozen countries. It publishes titles such as Star Trek Timelines, Warhammer: Chaos & Conquest, and SpongeBob: Krusty Cook-Off, which reached top 10 rankings in 97 countries upon launch. Founded in 2012, the company applies data-driven methods to optimize game development, user acquisition, and live operations for independent developers. | Upside Business Travel is a Washington, D.C.-headquartered travel management company targeting small and mid-sized businesses. The firm delivers a digital platform combining booking tools, expense tracking, and 24/7 support from travel advisors. Founded in 2015, it partners with airlines, hotels, and car rental providers to negotiate rates and ensure policy compliance. Clients access virtual payment solutions and sustainability reporting features through the platform. | |
| HQ Country | |||||
| HQ City | São Paulo | San Francisco, CA | New York City, NY | Washington, DC | |
| Deal Date | 3 Dec 2024 | 15 Sep 2022 | 20 Jul 2021 | 16 Jan 2017 | |
| Round | Series A | Series A | Undisclosed stage | Undisclosed stage | |
| Raised | $18M | $11M | $235M | $50M | |
| Investors | Atlantico; Ribbit Capital | Silver Lake; 8VC | New Age Ventures; General Atlantic; Kamerra | Jefferies | |
| Valuation | undisclosed | undisclosed | undisclosed | $200M | |
| EV/Revenue | |||||
| EV/EBITDA | |||||
This data is available for Pro users. Sign up to see all Red Ventures investments and their VC round multiples. Start Free Trial | |||||
Red Ventures Competitors
Red Ventures competitors include listed companies like Kakao and Yalla Group, and private ones like Yidian Zixun, NewsBreak, Nook Media and Dailyhunt.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | - | - | $1B | - | ||
| Private | - | - | $1.1B | - | ||
| Private | - | - | $1.8B | - | ||
| Private | - | - | $355M | - | ||
| Publicly listed | $5.9B | $1.1B | $11B | 0.9x | ||
| Publicly listed | $342M | $128M | $827M | - |
Red Ventures Public Comps
Red Ventures is still privately-owned, but its public comps include Taboola, Shanghai Ganglian, USA TODAY, Trustpilot Group, Yalla Group, Inmyshow Digital, Truecaller, New Guomai Digital, Hello Group and Alma Media.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $1.9B | $121M | 0.5x | 0.5x | 8.4x | 4.5x | |||
| $11B | $75M | 0.0x | - | 4.9x | - | |||
| $2.3B | $262M | 0.8x | 0.9x | 7.5x | 7.2x | |||
| $261M | $27M | 4.3x | 3.8x | 42.0x | 22.6x | |||
| $342M | $128M | - | - | - | - | |||
| $582M | $22M | 2.0x | 1.9x | 54.7x | - | |||
| $195M | $61M | 3.2x | 3.4x | 10.2x | 11.8x | |||
| $271M | $8M | 4.0x | - | 131.5x | - | |||
This data is available for Pro users. Sign up to see all Red Ventures competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Red Ventures
| When was Red Ventures founded? | Red Ventures was founded in 2000. |
| Where is Red Ventures headquartered? | Red Ventures is headquartered in Charlotte, SC, United States. |
| Is Red Ventures publicly listed? | No, Red Ventures is a private, VC-backed company. |
| What is Red Ventures' valuation? | Red Ventures was last valued at $1B in its undisclosed-stage round in January 2015. |
| How much funding has Red Ventures raised? | Red Ventures has raised $250M across 1 funding round. |
| What was Red Ventures' last funding round? | Red Ventures' last funding round was a $250M undisclosed-stage round in January 2015, led by Silver Lake. |
| Who are Red Ventures' investors? | Red Ventures' investors include Silver Lake. |
| Which companies are comparable to Red Ventures? | Companies comparable to Red Ventures include Yidian Zixun, NewsBreak, Nook Media, Dailyhunt, Kakao and Yalla Group. |
| How many companies has Red Ventures acquired? | Red Ventures has acquired 10 companies, including Lonely Planet, CNET Networks, Healthline Media, Higher Education and ExpertFlyer. |
| What was the largest acquisition by Red Ventures? | The $1.2B acquisition of Bankrate in July 2017 is the largest acquisition Red Ventures has made to date. |
| How many companies has Red Ventures invested in? | Red Ventures has invested in 6 companies, including Onze, Rephrase.ai, Tilting Point, Upside Business Travel, CourseHorse and Ampush. |
| What was Red Ventures' last investment? | In December 2024, Red Ventures invested in Onze's $18M Series A alongside Atlantico and Ribbit Capital. |
See companies similar to Red Ventures
Start Your
Free Trial Today
Try Multiples for free for 3 days. Got questions or need a demo? Schedule a call with us below.




