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WD-40 Valuation Multiples

Discover WD-40's revenue and EBITDA valuation multiples and M&A history, alongside public comparables like Hexpol, Turpaz Industries, Ashland, Saudi Industrial Investment Group and more.

WD-40 Overview

About WD-40

WD-40 Co is a global marketing organization focused on developing and selling products that solve maintenance and cleaning problems internationally. It offers two product groups: maintenance products, including the flagship WD-40 Multi-Use Product, which serves as a lubricant, rust preventative, penetrant, and moisture displacer, marketed globally; and homecare and cleaning products, mainly sold in North America, the UK, and Australia. The company distributes its products through hardware stores, automotive parts outlets, industrial suppliers, mass retailers, online platforms, and specialty retailers across the Americas, EIMEA, and Asia-Pacific, with the majority of revenue generated in the Americas.


Founded

1953

HQ

United States

Employees

714

Sectors

Financials (LTM)

Revenue: $650M
EBITDA: $119M

EV

$3B

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WD-40 Financials

WD-40 reported last 12-month revenue of $650M and EBITDA of $119M.

In the same LTM period, WD-40 generated $360M in gross profit, $119M in EBITDA, and $83M in net income.

Revenue (LTM)


WD-40 P&L

In the most recent fiscal year, WD-40 reported revenue of $620M and EBITDA of $117M.

WD-40 is profitable as of last fiscal year, with gross margin of 55%, EBITDA margin of 19%, and net margin of 15%.

See analyst estimates for WD-40
LTMLast FY202320242025202620272028
Revenue$650M$620M$555M$600M$633M
Gross Profit$360M$341M$288M$324M$350M
Gross Margin55%55%52%54%55%
EBITDA$119M$117M$101M$108M$115M
EBITDA Margin18%19%18%18%18%
EBIT Margin16%17%17%16%17%
Net Profit$83M$91M$67M$77M$87M
Net Margin13%15%12%13%14%
Net Debt-$29M---

Financial data powered by Morningstar, Inc.

WD-40 Stock Performance

WD-40 has current market cap of $3B, and enterprise value of $3B.

Market Cap Evolution


WD-40's stock price is $199.51.

WD-40 share price decreased by 0.2% in the last 30 days, and by 12.5% in the last year.

WD-40 has an EPS (earnings per share) of $6.76.

See more trading valuation data for WD-40
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$3B$3B1.4%-0.2%-2.2%-12.5%$6.76

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WD-40 Valuation Multiples

WD-40 trades at 4.2x EV/Revenue multiple, and 23.0x EV/EBITDA.

See NTM and 2027E valuation multiples for WD-40

EV / Revenue (LTM)


WD-40 Financial Valuation Multiples

As of June 3, 2026, WD-40 has market cap of $3B and EV of $3B.

WD-40 has a P/E ratio of 32.3x.

LTMLast FY202320242025202620272028
EV/Revenue4.2x4.4x4.9x4.6x4.3x
EV/EBITDA23.0x23.5x27.2x25.4x23.8x
EV/EBIT25.8x26.4x29.9x27.8x26.2x
EV/Gross Profit7.6x8.0x9.5x8.5x7.9x
P/E32.3x29.5x39.9x35.0x30.7x
EV/FCF72.5x32.9x30.4x31.8x39.8x

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified WD-40 Valuation Multiples

Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.

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WD-40 Margins & Growth Rates

WD-40 grew revenue by 6% and EBITDA by 2% in the last fiscal year.

In the most recent fiscal year, WD-40 reported gross margin of 55%, EBITDA margin of 19%, and net margin of 15%.

See estimated margins and future growth rates for WD-40

WD-40 Margins

Last FY202420252026202720282029
Gross Margin55%54%55%55%
EBITDA Margin19%18%18%18%
EBIT Margin17%16%17%16%
Net Margin15%13%14%12%
FCF Margin13%14%11%6%

WD-40 Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth6%8%5%6%
Gross Profit Growth7%13%8%6%
EBITDA Growth2%7%7%6%
EBIT Growth3%8%6%4%
Net Profit Growth(12%)14%14%(6%)
FCF Growth(52%)(4%)(20%)(38%)

Data powered by FactSet, Inc. and Morningstar, Inc.

WD-40 Operational KPIs

WD-40's revenue per employee in the last FY averaged $0.9M, while opex per employee averaged $0.3M for the same period.

WD-40's Rule of 40 is 24% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

WD-40's Rule of X is 34% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for WD-40
LTMLast FY202320242025202620272028
Rule of 4024%24%---
Bessemer Rule of X33%34%---
Revenue per Employee-$0.9M---
Opex per Employee-$0.3M---
S&M Expenses to Revenue6%6%5%6%6%
G&A Expenses to Revenue-32%30%32%32%
Opex to Revenue-38%35%37%38%

Data powered by FactSet, Inc. and Morningstar, Inc.

Valuation Multiples Across 230+ Verticals

WD-40 Competitors

WD-40 competitors include Hexpol, Turpaz Industries, Ashland, Saudi Industrial Investment Group, Huntsman, Orbia, Zeon, Quaker Houghton, Sipchem and Azelis Group.

Most WD-40 public comparables operate across Chemicals.

EV/RevenueEV/EBITDA
Last FYLTM2027ELast FYLTM2027E
Hexpol1.4x1.4x7.7x8.0x
Turpaz Industries9.8x-43.2x-
Ashland2.1x2.0x9.4x9.6x
Saudi Industrial Investment Group--(131.2x)476.2x
Huntsman0.8x0.8x14.4x14.7x
Orbia1.0x0.9x6.7x6.3x
Zeon0.9x0.9x7.5x7.9x
Quaker Houghton1.7x1.7x10.8x10.8x

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Acquisitions by WD-40

WD-40 has acquired 1 company to date.

Last acquisition by WD-40 was on March 4th 2024. WD-40 acquired Theron Marketing for $7M (EV/Revenue multiple available to Pro users).

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Latest Acquisitions by WD-40

Theron Marketing
Description
Theron Marketing is a São Paulo-based wholesaler of construction materials including tools, electrical supplies, paints, and hardware. The company distributes products from brands like Bosch, 3M, and Coral to retailers and contractors across Brazil. Operating warehouses in five states with inventory exceeding 10,000 SKUs, Theron provides logistics services and bulk pricing for projects over 1,000 square meters. Established in 1992, it serves the residential and infrastructure sectors with annual sales surpassing 50 million reals.
HQ CountryBrazil
HQ City
São José dos Campos
Deal Date4 Mar 2024
Valuation$7M
EV/Revenue
EV/EBITDA

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About WD-40

Who are competitors of WD-40?WD-40 main competitors include Hexpol, Turpaz Industries, Ashland, Saudi Industrial Investment Group, Huntsman, Orbia, Zeon, Quaker Houghton, Sipchem, Azelis Group.

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