SG Co Valuation Multiples

SG Co is valued at $14M as of October 2026, a 0.3x revenue multiple. In the last 12 months, SG Co revenue was $67M and SG Co EBITDA was $5M.

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SG Co Overview

About SG Co

SG Company is an Italian communication group headquartered in Milan, listed on Euronext Growth Milan under the ticker SGC since July 2018. It operates through majority-owned agencies in events and live communication, shopper and brand activation, prize promotions, integrated and digital communication, media planning and geomarketing, and web3 software. Its subsidiaries include Sinergie, Louder, FMA, Concreta Promotion, Winning, Klein Russo, Mission to Heart, Geotag, Waymedia and Knobs, and it holds minority stakes in Kampaay, Pinguando, Urania and Core. The group is led by chief executive and chairman Davide Verdesca and has grown mainly by acquiring majority stakes in agencies whose founders stay in management, paying on a multiple of normalised EBITDA with earn-out clauses. Its 2026 to 2030 industrial plan targets revenue of 150 million euros, half from organic growth and half from acquisitions, and EBITDA of 12.75 million euros. SG Advisory supplies administrative and corporate services to the group companies and K2 Capital provides financial advisory services.


Founded

2000

HQ

Italy

Employees

153

Financials (LTM)

Revenue: $67M
EBITDA: $5M

EV

$18M

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SG Co Financials

SG Co reported last 12-month revenue of $67M and EBITDA of $5M.

In the same LTM period, SG Co generated $5M in EBITDA and $190K in net income.

Revenue (LTM)


SG Co P&L

In the most recent fiscal year, SG Co reported revenue of $56M and EBITDA of $3M.

SG Co is unprofitable as of last fiscal year, with gross margin of 89%, EBITDA margin of 6%, and net margin of (3%).

See analyst estimates for SG Co
LTMLast FY202320242025202620272028
Revenue$67M$56M$34M$41M$56M
Gross Profit-$50M$30M$38M$50M
Gross Margin-89%87%93%89%
EBITDA$5M$3M$1M$2M$3M
EBITDA Margin7%6%4%5%6%
EBIT Margin3%3%5%2%3%
Net Profit$190K($2M)$383K($300K)($2M)
Net Margin0%(3%)1%(1%)(3%)
Net Debt-$8M---

Financial data powered by Morningstar, Inc.

SG Co Stock Performance

SG Co has current market cap of $14M, and enterprise value of $18M.

Market Cap Evolution


SG Co's stock price is $0.39.

SG Co share price increased by 0.1% in the last 30 days, and by 34.0% in the last year.

SG Co has an EPS (earnings per share) of $-0.05.

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EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$18M$14M0.1%0.1%9.9%34.0%$-0.05

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SG Co Valuation Multiples

SG Co trades at 0.3x EV/Revenue multiple, and 3.7x EV/EBITDA.

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EV / Revenue (LTM)


SG Co Financial Valuation Multiples

As of November 3, 2026, SG Co has market cap of $14M and EV of $18M.

SG Co has a P/E ratio of 75.4x.

LTMLast FY202320242025202620272028
EV/Revenue0.3x0.3x0.5x0.4x0.3x
EV/EBITDA3.7x5.8x12.8x8.5x5.8x
EV/EBIT8.4x10.9x10.5x19.6x10.9x
EV/Gross Profit-0.4x0.6x0.5x0.4x
P/E75.4x(7.6x)37.4x(47.8x)(7.6x)
EV/FCF9.8x(201.4x)(12.9x)(9.6x)(201.4x)

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

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SG Co Margins & Growth Rates

SG Co grew revenue by 23% and EBITDA by 58% in the last fiscal year.

In the most recent fiscal year, SG Co reported gross margin of 89%, EBITDA margin of 6%, and net margin of (3%).

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SG Co Margins

Last FY202420252026202720282029
Gross Margin89%93%89%-
EBITDA Margin6%5%6%7%
EBIT Margin3%2%3%3%
Net Margin(3%)(1%)(3%)1%
FCF Margin(0%)(5%)(0%)2%

SG Co Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth23%19%36%23%
Gross Profit Growth-27%30%-
EBITDA Growth58%50%48%58%
EBIT Growth39%(46%)81%39%
Net Profit Growth(136%)(178%)529%(136%)
FCF Growth(1814%)34%(95%)(1814%)

Data powered by FactSet, Inc. and Morningstar, Inc.

SG Co Operational KPIs

SG Co's revenue per employee in the last FY averaged $0.4M, while opex per employee averaged $0.3M for the same period.

SG Co's Rule of 40 is 31% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

SG Co's Rule of X is 66% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

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LTMLast FY202320242025202620272028
Rule of 4020%31%---
Bessemer Rule of X40%66%---
Revenue per Employee-$0.4M---
Opex per Employee-$0.3M---
Opex to Revenue-86%82%91%86%

Data powered by FactSet, Inc. and Morningstar, Inc.

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SG Co Competitors

SG Co competitors include Websolute, CEO Event Medya, ISPD Network, ACCESS Newswire, Motio, Revee, Syzygy, Metacare, Fill Up Media and Moment Group.

Most SG Co public comparables operate across Events and Advertising & Marketing.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Websolute$24M$2M0.9x0.8x9.8x5.3x
CEO Event Medya$18M($1M)0.4x-(5.2x)-
ISPD Network$160M$4M0.2x0.2x7.1x5.4x
ACCESS Newswire$23M$1M0.6x0.6x12.2x4.8x
Motio$6M$2M1.7x1.6x6.6x5.6x
Revee$209K-56.5x---
Syzygy$64M$3M0.4x0.5x9.8x-
Metacare$25M$4M3.0x-18.2x-

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Acquisitions by SG Co

SG Co has acquired 13 companies to date.

Last acquisition by SG Co was on June 23rd 2026. SG Co acquired Eurotarget Group for $5M (EV/Revenue multiple available to Pro users).

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Latest Acquisitions by SG Co

Eurotarget Group
In Action
Waymedia
Winning
Description
Eurotarget Group is an Italian operating holding company that has been active since 1992 in below-the-line communication, with offices in Bergamo, Rome and Turin and an intelligence desk in London. It has more than 50 specialists and runs advertising campaigns, events, promotions and incentive schemes, digital platforms and apps, and web market analysis tools. Its subsidiaries are Eurotarget Incentive, Eurotarget Events and Eurotarget Services, and it holds 50 percent of Monsters and Co and 30 percent of Clevermarketing. Clients are large companies in automotive, technology, food, thermal comfort, financial services, insurance, banking and building materials. In 2025 it had revenue of 12.8 million euros, EBITDA of 885,000 euros and profit of 650,000 euros.
In Action is an Italian communication company based in Verona that has been active for more than 25 years. It works through four main divisions and takes an integrated approach to marketing and communication, offering sales promotion and co-marketing, communication and packaging, event organisation, and incentive travel and training. At the end of 2024 it had revenue of about 1.8 million euros, EBITDA of about 97,000 euros and net cash of about 177,000 euros. It was owned by Massimiliano Peruzzo, Giulia Rumor and Alberto Rumor, and Peruzzo and Giulia Rumor sold 51 percent to Winning in 2026. The company is the group's entry point to the Verona area and its board now includes Winning's chief executive Marco Previati and SG Company's chief financial officer.
Waymedia is an Italian independent media centre based in Rome that was founded in 2008. It manages and plans tailor-made communication campaigns for private clients and public institutions, offering media strategy, media planning and media buying. Its sole shareholder and managing director, Roberta Girolami, has more than twenty years of experience in Rome and in public tenders. In 2024 it reported revenue of 2.2 million euros, EBITDA of 844,000 euros, profit of 772,000 euros and net cash of 270,000 euros. Geotag, a subsidiary of SG Company, agreed to buy all of it in December 2025, and Girolami stays on with responsibility for sales and client management.
Winning is an Italian company based in Milan that designs and runs prize competitions and promotional operations for business-to-business and consumer clients. Founded in 1998, it has its own integrated multichannel platform to manage the initiatives, and it runs competitions, prize operations and cashback schemes for consumers as well as incentive programmes for trade partners and sales forces. It also handles the ministerial filings for its promotions and works in Italy and abroad, mostly for food and beverage clients. In 2024 it had revenue of about 3.4 million euros, EBITDA of 722,000 euros and profit of 504,000 euros. SG Company bought 51 percent in 2025 from Brenda, Silvia Maria Rosa and Marco Previati, whose current management is to stay on.
HQ CountryItalyItalyItalyItaly
HQ City
Bergamo
Verona
Rome
Milan
Deal Date23 Jun 202618 Feb 202622 Dec 202530 Jul 2025
Valuation$5M$266K$881K$2M
EV/Revenue
EV/EBITDA

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Investments by SG Co

SG Co has invested in 5 companies to date.

Latest investment by SG Co was on May 21st 2025. SG Co invested in Core in their Strategic investment round.

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Latest Investments by SG Co

Core
Urania
Socialbroker
Kampaay
Description
Core Corp is an independent information technology services company. It is organized into two business segments - System Integration business and product solutions business. The system integration segment focuses on embedded contract development in smartphones, automotive-related and equipment control fields. Its product solutions segment operates in the fields of security, cloud big data utilization cloud service, and global navigation satellite system. It primarily serves medical/healthcare, automobiles and agriculture markets.
Urania is a Milan-based industrial holding company that groups companies active in technology. It takes part in the life of the businesses it holds by raising capital to invest in their development and by offering them services for growth, including technology updates and business support. Its portfolio, listed on its website, includes Sooneat, a cloud platform for food court dining, Flamingo, a blockchain streaming platform that certifies videoconferences, Texpo, DeTalent, ICON, Mitgate and Diderot. The company was formed in 2021 from the combination of the technology company KNOBS and the financial holding Smart Capital. In July 2024 SG Company bought a 9.11% stake in Urania, which was then controlled 60.34% by KNOBS.
Socialbroker is an Italian software company based in Milan that was founded in 2016. It develops and sells software for the insurance and financial sector and is one of the main aggregators of insurance intermediaries, selling profiled leads to traditional insurance agents. It owns the Pinguando app, in which a user photographs a car number plate and is directed to a nearby insurance agent who helps choose a motor policy. This phygital model is meant to keep a human intermediary in the purchase and is easy to replicate outside Italy. Since 2022 SG Company, through its subsidiary Brainwaves, has been its main supplier of communication and media campaigns, and in 2023 SG Company took a minority stake of about 20 percent.
Kampaay is a B2B SaaS marketplace disrupting the EU event industry for SMBs and enterprises. The platform facilitates virtual and hybrid event bookings, vendor matching, and management tools from its base in Europe.
HQ CountryJapanItalyItalyItaly
HQ City
Tokyo
Milan
Milan
Milan
Deal Date21 May 202523 Jul 20243 Aug 202318 May 2023
RoundStrategic investmentStrategic investmentStrategic investmentSeries A
Raisedundisclosedundisclosed$1M$8M
InvestorsSG CoSG CoSG Co360 Capital; Azimut Digitech Fund; SG Co
Valuation$317K$100K$5Mundisclosed
EV/Revenue
EV/EBITDA

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About SG Co

When was SG Co founded?SG Co was founded in 2000.
Where is SG Co headquartered?SG Co is headquartered in Italy.
How many employees does SG Co have?As of today, SG Co has over 153 employees.
Is SG Co publicly listed?Yes, SG Co is a public company listed on Borsa Italiana.
What is the stock symbol of SG Co?SG Co trades under SGC ticker.
When did SG Co go public?SG Co went public in 2018.
Who are competitors of SG Co?SG Co main competitors include Websolute, CEO Event Medya, ISPD Network, ACCESS Newswire, Motio, Revee, Syzygy, Metacare, Fill Up Media, Moment Group.
What is the current market cap of SG Co?SG Co's current market cap is $14M.
What is the current revenue of SG Co?SG Co's last 12 months revenue is $67M.
What is the current revenue growth of SG Co?SG Co revenue growth (NTM/LTM) is 13%.
What is the current EV/Revenue multiple of SG Co?Current revenue multiple of SG Co is 0.3x.
What is the current EBITDA of SG Co?SG Co's last 12 months EBITDA is $5M.
What is SG Co's EBITDA margin?SG Co's last 12 months EBITDA margin is 7%.
What is the current EV/EBITDA multiple of SG Co?Current EBITDA multiple of SG Co is 3.7x.
What is the current FCF of SG Co?SG Co's last 12 months FCF is $2M.
What is SG Co's FCF margin?SG Co's last 12 months FCF margin is 3%.
What is the current EV/FCF multiple of SG Co?Current FCF multiple of SG Co is 9.8x.
How many companies SG Co has acquired to date?As of November 2026, SG Co has acquired 13 companies.
What was the largest acquisition by SG Co?$5M acquisition of Eurotarget Group on 23rd June 2026 was the largest M&A SG Co has done to date.
What companies SG Co acquired?SG Co acquired Eurotarget Group, Geotag, KNOBS, Winning, Gruppo FMA, Louder, Waymedia, Brainwaves, Concreta Promotion, In Action, and 3 other companies.
In how many companies SG Co has invested to date?As of November 2026, SG Co has invested in 5 companies.
What was the last SG Co investment?On 21st May 2025 SG Co invested in Core, participating in a Strategic investment round at $317K valuation.
In what companies SG Co invested in?SG Co invested in Kampaay, Socialbroker, Urania, Louder, and Core.

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