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Saga Valuation Multiples
Discover revenue and EBITDA valuation multiples for Saga and similar public comparables like Ethos Insurance, IDI Insurance, UFG Insurance, Hagerty and more.
Saga Overview
About Saga
Saga PLC is a diversified insurance company that also offers lifestyle products and services. The company operates in two main segments: Insurance, travel and Other. The company generates the vast majority of its revenue from the insurance segment, specifically through premiums and broking revenues. This segment offers retail motor broking, retail home broking, and underwriting products and services. The travel segment provides group tours, holiday packages, and cruises. Saga's customers are people aged 50 and older, and all revenue comes from the United Kingdom.
Founded
2013
HQ

Employees
2.9K
Website
Financials (LTM)
EV
$2B
Valuation Multiples
Start free trialSaga Financials
Saga reported last 12-month revenue of $951M and EBITDA of $193M.
In the same LTM period, Saga generated $193M in EBITDA and $27M in net income.
Revenue (LTM)
Saga P&L
In the most recent fiscal year, Saga reported revenue of $970M and EBITDA of $195M.
Saga is profitable as of last fiscal year, with gross margin of 44%, EBITDA margin of 20%, and net margin of 1%.
Financial data powered by Morningstar, Inc.
Saga Stock Performance
Saga has current market cap of $1B, and enterprise value of $2B.
Market Cap Evolution
Saga's stock price is $7.51.
Saga share price decreased by 3.4% in the last 30 days, and increased by 221.3% in the last year.
Saga has an EPS (earnings per share) of $0.03.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $2B | $1B | -3.4% | -3.4% | 18.5% | 221.3% | $0.03 |
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Start Free TrialSaga Valuation Multiples
Saga trades at 1.9x EV/Revenue multiple, and 9.2x EV/EBITDA.
EV / Revenue (LTM)
Saga Financial Valuation Multiples
As of June 3, 2026, Saga has market cap of $1B and EV of $2B.
Saga has a P/E ratio of 40.7x.
Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified Saga Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.


Saga Margins & Growth Rates
Saga decreased revenue by 6% and EBITDA by 3% in the last fiscal year.
In the most recent fiscal year, Saga reported gross margin of 44%, EBITDA margin of 20%, and net margin of 1%.
Saga Margins
Saga Growth Rates
Data powered by FactSet, Inc. and Morningstar, Inc.
Saga Operational KPIs
Saga's revenue per employee in the last FY averaged $0.3M, while opex per employee averaged $0.1M for the same period.
Saga's Rule of 40 is 24% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Saga's Rule of X is 29% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
Data powered by FactSet, Inc. and Morningstar, Inc.
Saga Competitors
Saga competitors include Ethos Insurance, IDI Insurance, UFG Insurance, Hagerty, International General Insurance, ADNIC, Hapvida, Sagicor Group Jamaica, Safety Insurance Group and Universal Insurance Holdings.
Most Saga public comparables operate across Insurance Carriers, B2B SaaS, TravelTech and Vertical SaaS.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| 2.4x | 2.0x | 10.6x | 9.8x | |||
| 2.9x | - | - | - | |||
| 0.8x | 0.8x | - | - | |||
| 0.7x | 0.8x | 4.5x | 4.5x | |||
| 1.7x | 1.8x | - | - | |||
| 0.9x | - | - | - | |||
| 0.4x | 0.4x | 3.3x | 4.6x | |||
| 1.4x | - | - | - | |||
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Start Free TrialAbout Saga
| When was Saga founded? | Saga was founded in 2013. |
| Where is Saga headquartered? | Saga is headquartered in United Kingdom. |
| How many employees does Saga have? | As of today, Saga has over 2K employees. |
| Who is the CEO of Saga? | Saga's CEO is Mike Hazell. |
| Is Saga publicly listed? | Yes, Saga is a public company listed on London Stock Exchange. |
| What is the stock symbol of Saga? | Saga trades under SAGA ticker. |
| When did Saga go public? | Saga went public in 2014. |
| Who are competitors of Saga? | Saga main competitors include Ethos Insurance, IDI Insurance, UFG Insurance, Hagerty, International General Insurance, ADNIC, Hapvida, Sagicor Group Jamaica, Safety Insurance Group, Universal Insurance Holdings. |
| What is the current market cap of Saga? | Saga's current market cap is $1B. |
| What is the current revenue of Saga? | Saga's last 12 months revenue is $951M. |
| What is the current revenue growth of Saga? | Saga revenue growth (NTM/LTM) is (2%). |
| What is the current EV/Revenue multiple of Saga? | Current revenue multiple of Saga is 1.9x. |
| What is the current EBITDA of Saga? | Saga's last 12 months EBITDA is $193M. |
| What is Saga's EBITDA margin? | Saga's last 12 months EBITDA margin is 20%. |
| What is the current EV/EBITDA multiple of Saga? | Current EBITDA multiple of Saga is 9.2x. |
| What is the current FCF of Saga? | Saga's last 12 months FCF is $100M. |
| What is Saga's FCF margin? | Saga's last 12 months FCF margin is 10%. |
| What is the current EV/FCF multiple of Saga? | Current FCF multiple of Saga is 17.8x. |
| How many companies Saga has acquired to date? | Saga hasn't acquired any companies yet (or none have been disclosed publicly). |
| In how many companies Saga has invested to date? | Saga hasn't invested in any companies yet (or none have been disclosed publicly). |
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