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Saga Valuation Multiples

Discover revenue and EBITDA valuation multiples for Saga and similar public comparables like Challenger, NN Group, and ASR Nederland.

Saga Overview

About Saga

Saga PLC is a diversified insurance company that also offers lifestyle products and services. The company operates in two main segments: Insurance, Cruise and travel. The company generates the vast majority of its revenue from the insurance segment, specifically through premiums and broking revenues. This segment offers retail motor broking, retail home broking, and underwriting products and services. The travel segment provides group tours, holiday packages, and cruises. Saga's customers are people aged 50 and older, and all revenue comes from the United Kingdom.


Founded

2013

HQ

United Kingdom of Great Britain and Northern Ireland
Employees

3.9K+

Website

saga.co.uk

Financials

LTM Revenue $847M

LTM EBITDA $151M

EV

$952M

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Saga Financials

Saga has a last 12-month revenue (LTM) of $847M and a last 12-month EBITDA of $151M.

In the most recent fiscal year, Saga achieved revenue of $790M and an EBITDA of $122M.

Saga expects next 12-month revenue of  XXX    and NTM EBITDA of  XXX

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Saga P&L

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Revenue $847M XXX $790M XXX XXX XXX
Gross Profit $847M XXX $375M XXX XXX XXX
Gross Margin 100% XXX 48% XXX XXX XXX
EBITDA $151M XXX $122M XXX XXX XXX
EBITDA Margin 18% XXX 15% XXX XXX XXX
EBIT $103M XXX $85.9M XXX XXX XXX
EBIT Margin 12% XXX 11% XXX XXX XXX
Net Profit -$153M XXX -$221M XXX XXX XXX
Net Margin -18% XXX -28% XXX XXX XXX
Net Debt XXX XXX n/a XXX XXX XXX

Financial data powered by Morningstar, Inc.

Saga Stock Performance

As of May 30, 2025, Saga's stock price is GBP 1 (or $2).

Saga has current market cap of GBP 203M (or $272M), and EV of GBP 709M (or $952M).

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Saga Stock Data

EV Market Cap Price 1D Price 1M Price 3M Price 12M EPS
$952M $272M XXX XXX XXX XXX $0.29

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Saga Valuation Multiples

As of May 30, 2025, Saga has market cap of $272M and EV of $952M.

Saga's trades at 1.2x EV/Revenue multiple, and 8.0x EV/EBITDA.

Equity research analysts estimate Saga's 2025E EV/Revenue multiple at  XXX and 2025E EV/EBITDA multiple at  XXX

Saga has a P/E ratio of -1.8x.

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Saga Financial Valuation Multiples

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Market cap (current) $272M XXX $272M XXX XXX XXX
EV (current) $952M XXX $952M XXX XXX XXX
EV/Revenue 1.1x XXX 1.2x XXX XXX XXX
EV/EBITDA 6.3x XXX 8.0x XXX XXX XXX
EV/EBIT 9.3x XXX 12.2x XXX XXX XXX
EV/Gross Profit 1.1x XXX n/a XXX XXX XXX
P/E -1.8x XXX -1.3x XXX XXX XXX
EV/FCF 9.3x XXX 7.9x XXX XXX XXX

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Saga Margins & Growth Rates

Saga's last 12 month revenue growth is -60%

Saga's revenue per employee in the last FY averaged $0.2M, while opex per employee averaged $0.1M for the same period.

Saga's rule of 40 is -45% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Saga's rule of X is -132% (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

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Saga Operational Valuation Multiples

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Revenue Growth -60% XXX -64% XXX XXX XXX
EBITDA Margin 18% XXX 15% XXX XXX XXX
EBITDA Growth -7% XXX 11% XXX XXX XXX
Rule of 40 -45% XXX -45% XXX XXX XXX
Bessemer Rule of X XXX XXX -132% XXX XXX XXX
Revenue per Employee XXX XXX $0.2M XXX XXX XXX
Opex per Employee XXX XXX $0.1M XXX XXX XXX
S&M Expenses to Revenue XXX XXX 8% XXX XXX XXX
G&A Expenses to Revenue XXX XXX n/a XXX XXX XXX
R&D Expenses to Revenue XXX XXX n/a XXX XXX XXX
Opex to Revenue XXX XXX 37% XXX XXX XXX

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Saga Public Comps

See public comps and valuation multiples for Insurance Carriers and Travel & Hospitality Software comps
EV/Revenue EV/EBITDA
2025E 2026E 2027E 2025E 2026E 2027E
ADNIC XXX XXX XXX XXX XXX XXX
Aegon XXX XXX XXX XXX XXX XXX
ASR Nederland XXX XXX XXX XXX XXX XXX
NN Group XXX XXX XXX XXX XXX XXX
Challenger XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX

Valuation data powered by FactSet, Inc.

Saga M&A and Investment Activity

Saga acquired  XXX companies to date.

Last acquisition by Saga was  XXXXXXXX, XXXXX XXXXX XXXXXX . Saga acquired  XXXXXXXX for  XXX (EV/Revenue multiple of  XXX ).

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Latest Acquisitions by Saga

Acquired Company EV EV/Revenue EV/EBITDA
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX

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About Saga

When was Saga founded? Saga was founded in 2013.
Where is Saga headquartered? Saga is headquartered in United Kingdom of Great Britain and Northern Ireland.
How many employees does Saga have? As of today, Saga has 3.9K+ employees.
Who is the CEO of Saga? Saga's CEO is Mr. Mike Hazell.
Is Saga publicy listed? Yes, Saga is a public company listed on LON.
What is the stock symbol of Saga? Saga trades under SAGA ticker.
When did Saga go public? Saga went public in 2014.
Who are competitors of Saga? Similar companies to Saga include e.g. ADNIC, Aegon, ASR Nederland, NN Group.
What is the current market cap of Saga? Saga's current market cap is $272M
What is the current revenue of Saga? Saga's last 12 months revenue is $847M.
What is the current revenue growth of Saga? Saga revenue growth (NTM/LTM) is -60%.
What is the current EV/Revenue multiple of Saga? Current revenue multiple of Saga is 1.1x.
Is Saga profitable? Yes, Saga is EBITDA-positive (as of the last 12 months).
What is the current EBITDA of Saga? Saga's last 12 months EBITDA is $151M.
What is Saga's EBITDA margin? Saga's last 12 months EBITDA margin is 18%.
What is the current EV/EBITDA multiple of Saga? Current EBITDA multiple of Saga is 6.3x.
What is the current FCF of Saga? Saga's last 12 months FCF is $102M.
What is Saga's FCF margin? Saga's last 12 months FCF margin is 12%.
What is the current EV/FCF multiple of Saga? Current FCF multiple of Saga is 9.3x.

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