🎉 M&A multiples are live!
Check it out!

Purefun Group Valuation Multiples

Discover revenue and EBITDA valuation multiples for Purefun Group and similar public comparables like BIKE24, Brillia Inc, and Adore Beauty.

Purefun Group Overview

About Purefun Group

Purefun Group AB is a group focusing on e-commerce with non-durable goods in the Nordic region. The company is active in the Nordic e-commerce market, primarily in the adult toys segment, and the company operates the well-established e-commerce platform Vuxen.


Founded

HQ

Sweden
Employees

n/a

Financials

LTM Revenue $21.4M

LTM EBITDA $1.4M

EV

$10.2M

Valuation Multiples

Multiples.vc

Sign up to see

Valuation Multiples for 10K+ Public Comps

Benchmark forward-looking revenue and EBITDA valuation multiples across generative AI, climate tech, semiconductors, online marketplaces, vertical SaaS and 220 more verticals.

Purefun Group Financials

Purefun Group has a last 12-month revenue of $21.4M and a last 12-month EBITDA of $1.4M.

In the most recent fiscal year, Purefun Group achieved revenue of $20.3M and an EBITDA of $1.7M.

Purefun Group expects next 12-month revenue of  XXX    and NTM EBITDA of  XXX

See Purefun Group valuation multiples based on analyst estimates

Purefun Group P&L

FY 2023 FY 2024 FY 2025 LTM NTM
Revenue $19.4M $20.3M XXX XXX XXX
Gross Profit $6.6M $8.4M XXX XXX XXX
Gross Margin 34% 42% XXX XXX XXX
EBITDA $1.3M $1.7M XXX XXX XXX
EBITDA Margin 7% 8% XXX XXX XXX
Net Profit $0.5M $0.3M XXX XXX XXX
Net Margin 3% 1% XXX XXX XXX
Net Debt $0.9M $0.5M XXX XXX XXX

Financial data powered by Morningstar, Inc.

Purefun Group Stock Performance

As of April 15, 2025, Purefun Group's stock price is SEK 11 (or $1).

Purefun Group has current market cap of SEK 118M (or $11.7M), and EV of SEK 103M (or $10.2M).

See Purefun Group trading valuation data

Purefun Group Stock Data

EV Market Cap Price 1D Price 1M Price 3M Price 12M EPS
$10.2M $11.7M XXX XXX XXX XXX n/a

Benchmark Trading Valuation Multiples by Industry

Sign up to access valuation multiples like growth-adjusted P/E, next 12-month EV/Revenue, EBITDA multiples by industry and many more

Sign Up

Purefun Group Valuation Multiples

As of April 15, 2025, Purefun Group has market cap of $11.7M and EV of $10.2M.

Purefun Group's trades at 0.5x LTM EV/Revenue multiple, and 7.2x LTM EBITDA.

Analysts estimate Purefun Group's 2025E EV/Revenue multiple at  XXX and 2025E EV/EBITDA multiple at  XXX

See valuation multiples for Purefun Group and 10K+ public comps

Purefun Group Financial Valuation Multiples

FY 2024 FY 2025E FY 2026E FY 2027E
EV $10.2M XXX XXX XXX
EV/Revenue 0.5x XXX XXX XXX
EV/EBITDA 6.8x XXX XXX XXX
P/E n/a XXX XXX XXX
P/E/Growth n/a XXX XXX XXX
EV/FCF n/a XXX XXX XXX

Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Get Purefun Group Valuation Multiples

Access all public comps and forward-looking valuation multiples like EV/Revenue in 2025, based on equity research analyst estimates.

Sign Up

Purefun Group Valuation Multiples

Purefun Group's NTM/LTM revenue growth is 6%

Purefun Group's revenue per employee for the last fiscal year averaged n/a, while opex per employee averaged n/a for the same period.

Over next 12 months, Purefun Group's ratio of sales and marketing spend to revenue is estimated to be  XXX , while its R&D spend to revenue to be  XXX .

Analysts estimate Purefun Group's 2025E EV/Revenue multiple at  XXX and 2025E EV/EBITDA multiple at  XXX

See operational valuation multiples for Purefun Group and other 10K+ public comps

Purefun Group Operational Valuation Multiples

FY 2024 NTM FY 2025E FY 2026E FY 2027E
Revenue Growth 5% XXX XXX XXX XXX
EBITDA Margin 7% XXX XXX XXX XXX
EBITDA Growth 34% XXX XXX XXX XXX
Rule of 40 (SaaS-only) 13% XXX XXX XXX XXX
Revenue per Employee n/a XXX XXX XXX XXX
Opex per Employee n/a XXX XXX XXX XXX
S&M Expenses to Revenue n/a XXX XXX XXX XXX
G&A Expenses to Revenue n/a XXX XXX XXX XXX
R&D Expenses to Revenue n/a XXX XXX XXX XXX
Opex to Revenue 42% XXX XXX XXX XXX

Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Valuation Multiples Across 220+ Verticals

Benchmark public comps and private revenue and EBITDA valuation multiples across GRC software, cloud infrastructure, DevOps, online marketplaces and so much more!

Digital Therapeutics
Pharma Analytics
Private Equity
ERP Software
Developer Tools
Consumer SaaS
Streaming Platforms

Purefun Group Public Comps

See public comps and valuation multiples for Consumer E-commerce and Vertical E-commerce comps
EV/Revenue EV/EBITDA
2025E 2026E 2027E 2025E 2026E 2027E
Brillia Inc XXX XXX XXX XXX XXX XXX
Adore Beauty XXX XXX XXX XXX XXX XXX
Kogan.com XXX XXX XXX XXX XXX XXX
Temple & Webster XXX XXX XXX XXX XXX XXX
BIKE24 XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX

Valuation data powered by FactSet, Inc.

Purefun Group M&A and Investment Activity

Purefun Group acquired  XXX companies to date.

Last acquisition by Purefun Group was  XXXXXXXX, XXXXX XXXXX XXXXXX . Purefun Group acquired  XXXXXXXX for  XXX (EV/Revenue multiple of  XXX ).

See M&A valuation multiples

Latest Acquisitions by Purefun Group

Acquired Company EV EV/Revenue EV/EBITDA
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX

Get Verified M&A Valuation Multiples

Sign up to see revenue and EBITDA valuation multiples for 60K+ M&A deals.

Sign Up

About Purefun Group

Where is Purefun Group headquartered? Purefun Group is headquartered in Sweden.
Is Purefun Group publicy listed? Yes, Purefun Group is a public company listed on STO.
What is the stock symbol of Purefun Group? Purefun Group trades under PURE ticker.
When did Purefun Group go public? Purefun Group went public in 2022.
Who are competitors of Purefun Group? Similar companies to Purefun Group include e.g. Brillia Inc, Adore Beauty, Kogan.com, Temple & Webster.
What is the current market cap of Purefun Group? Purefun Group's current market cap is $11.7M
What is the current revenue of Purefun Group? Purefun Group's last 12-month revenue is $21.4M.
What is the current EBITDA of Purefun Group? Purefun Group's last 12-month EBITDA is $1.4M.
What is the current EV/Revenue multiple of Purefun Group? Current revenue multiple of Purefun Group is 0.5x.
What is the current EV/EBITDA multiple of Purefun Group? Current EBITDA multiple of Purefun Group is 7.2x.
What is the current revenue growth of Purefun Group? Purefun Group revenue growth between 2023 and 2024 was 5%.
Is Purefun Group profitable? Yes, Purefun Group is EBITDA-positive (as of the last 12 months).

Join Now Or Talk To Us

Get access to always up-to-date, precisely categorized 70K+ public and private valuation multiples, across tech and beyond.