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Primerica Valuation Multiples
Discover revenue and EBITDA valuation multiples for Primerica and similar public comparables like China Taiping Insurance, Medibank, ICICI Lombard General, Hiscox and more.
Primerica Overview
About Primerica
Primerica Inc is a provider of financial services to middle-income households in the United States and Canada. The company offers life insurance, mutual funds, annuities, and other financial products, distributed on behalf of third parties. Primerica has three main subsidiaries: Primerica Financial Services, a marketing company; Primerica Life Insurance Company, a principal life insurance underwriting entity; and PFS Investments, which offers investment and savings products, brokerage services, and registered investment advisory. It has three segments Term Life Insurance; Investment and Savings Products; and Corporate and Other Distributed Products. Geogriphically, it derives a majority of its revenue from the United States.
Founded
2009
HQ

Employees
2.9K
Website
Financials (LTM)
EV
$10B
Valuation Multiples
Start free trialPrimerica Financials
Primerica reported last 12-month revenue of $3B.
In the same LTM period, Primerica generated $753M in net income.
Revenue (LTM)
Primerica P&L
In the most recent fiscal year, Primerica reported revenue of $3B and net income of $751M.
Primerica is profitable as of last fiscal year, with net margin of 23%.
Financial data powered by Morningstar, Inc.
Primerica Stock Performance
Primerica has current market cap of $9B, and enterprise value of $10B.
Market Cap Evolution
Primerica's stock price is $279.75.
Primerica share price decreased by 0.5% in the last 30 days, and increased by 3.4% in the last year.
Primerica has an EPS (earnings per share) of $24.09.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $10B | $9B | -0.4% | -0.5% | 10.3% | 3.4% | $24.09 |
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Start Free TrialPrimerica Valuation Multiples
Primerica trades at 3.0x EV/Revenue multiple.
EV / Revenue (LTM)
Primerica Financial Valuation Multiples
As of May 23, 2026, Primerica has market cap of $9B and EV of $10B.
Primerica has a P/E ratio of 11.6x.
Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified Primerica Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.


Primerica Margins & Growth Rates
Primerica grew revenue by 5% and net profit by 1% in the last fiscal year.
In the most recent fiscal year, Primerica reported net margin of 23%.
Primerica Margins
Primerica Growth Rates
Data powered by FactSet, Inc. and Morningstar, Inc.
Primerica Operational KPIs
Primerica's revenue per employee in the last FY averaged $1.1M.
Data powered by FactSet, Inc. and Morningstar, Inc.
Primerica Competitors
Primerica competitors include China Taiping Insurance, Medibank, ICICI Lombard General, Hiscox, Old Republic International, IAMGOLD, Vienna Insurance Group, ICICI Prudential Life, Clal Insurance and Jackson Financial.
Most Primerica public comparables operate across Insurance Carriers and Insurance Brokers.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| 0.5x | 0.8x | — | — | |||
| 1.5x | 1.5x | 19.1x | 15.7x | |||
| 2.9x | 2.9x | 69.3x | 70.0x | |||
| 2.0x | — | — | — | |||
| 1.2x | 1.2x | — | — | |||
| 0.6x | 0.9x | 6.5x | — | |||
| 0.5x | 0.6x | — | — | |||
| 1.2x | 1.1x | — | — | |||
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Primerica M&A Activity
Primerica has acquired 1 company to date.
Last acquisition by Primerica was on April 19th 2021. Primerica acquired e-TeleQuote for $750M (EV/Revenue multiple of ).
Latest Acquisitions by Primerica
| Description | e-TeleQuote is a Chicago-headquartered online insurance agency selling Medicare, health, and life policies to U.S. consumers. Licensed agents provide consultations via phone and chat, quoting plans from carriers like Aetna and Humana. Acquired by UnitedHealth Group in 2012, it generates $500 million in annual premiums, focusing on seniors with comparison tools for 2024 ACA-compliant options. |
| HQ Country | |
| HQ City | Clearwater, FL |
| Deal Date | 19 Apr 2021 |
| Valuation | $750M |
| EV/Revenue | |
| EV/EBITDA | |
This data is available for Pro users. Sign up to see all Primerica acquisitions and their M&A valuation multiples. Start Free Trial | |
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Start Free TrialAbout Primerica
| When was Primerica founded? | Primerica was founded in 2009. |
| Where is Primerica headquartered? | Primerica is headquartered in United States. |
| How many employees does Primerica have? | As of today, Primerica has over 2K employees. |
| Who is the CEO of Primerica? | Primerica's CEO is Glenn J. Williams. |
| Is Primerica publicly listed? | Yes, Primerica is a public company listed on NYSE. |
| What is the stock symbol of Primerica? | Primerica trades under PRI ticker. |
| When did Primerica go public? | Primerica went public in 2010. |
| Who are competitors of Primerica? | Primerica main competitors include China Taiping Insurance, Medibank, ICICI Lombard General, Hiscox, Old Republic International, IAMGOLD, Vienna Insurance Group, ICICI Prudential Life, Clal Insurance, Jackson Financial. |
| What is the current market cap of Primerica? | Primerica's current market cap is $9B. |
| What is the current revenue of Primerica? | Primerica's last 12 months revenue is $3B. |
| What is the current revenue growth of Primerica? | Primerica revenue growth (NTM/LTM) is 5%. |
| What is the current EV/Revenue multiple of Primerica? | Current revenue multiple of Primerica is 3.0x. |
| Is Primerica profitable? | Yes, Primerica is net-income-positive (as of the last 12 months). |
| What is the current net income of Primerica? | Primerica's last 12 months net income is $753M. |
| How many companies Primerica has acquired to date? | As of May 2026, Primerica has acquired 1 company. |
| What was the largest acquisition by Primerica? | $750M acquisition of e-TeleQuote on 19th April 2021 was the largest M&A Primerica has done to date. |
| What companies Primerica acquired? | Primerica acquired e-TeleQuote. |
| In how many companies Primerica has invested to date? | Primerica hasn't invested in any companies yet (or none have been disclosed publicly). |
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