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Primerica Valuation Multiples

Discover revenue and EBITDA valuation multiples for Primerica and similar public comparables like China Taiping Insurance, Medibank, ICICI Lombard General, Hiscox and more.

Primerica Overview

About Primerica

Primerica Inc is a provider of financial services to middle-income households in the United States and Canada. The company offers life insurance, mutual funds, annuities, and other financial products, distributed on behalf of third parties. Primerica has three main subsidiaries: Primerica Financial Services, a marketing company; Primerica Life Insurance Company, a principal life insurance underwriting entity; and PFS Investments, which offers investment and savings products, brokerage services, and registered investment advisory. It has three segments Term Life Insurance; Investment and Savings Products; and Corporate and Other Distributed Products. Geogriphically, it derives a majority of its revenue from the United States.


Founded

2009

HQ

United States

Employees

2.9K

Financials (LTM)

Revenue: $3B
Net Income: $753M

EV

$10B

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Primerica Financials

Primerica reported last 12-month revenue of $3B.

In the same LTM period, Primerica generated $753M in net income.

Revenue (LTM)


Primerica P&L

In the most recent fiscal year, Primerica reported revenue of $3B and net income of $751M.

Primerica is profitable as of last fiscal year, with net margin of 23%.

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LTMLast FY202320242025202620272028
Revenue$3B$3B$3B$3B$3B
EBIT Margin29%30%30%
Net Profit$753M$751M$577M$471M$751M
Net Margin22%23%20%15%23%
Net Debt$1B

Financial data powered by Morningstar, Inc.

Primerica Stock Performance

Primerica has current market cap of $9B, and enterprise value of $10B.

Market Cap Evolution


Primerica's stock price is $279.75.

Primerica share price decreased by 0.5% in the last 30 days, and increased by 3.4% in the last year.

Primerica has an EPS (earnings per share) of $24.09.

See more trading valuation data for Primerica
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$10B$9B-0.4%-0.5%10.3%3.4%$24.09

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Primerica Valuation Multiples

Primerica trades at 3.0x EV/Revenue multiple.

See NTM and 2027E valuation multiples for Primerica

EV / Revenue (LTM)


Primerica Financial Valuation Multiples

As of May 23, 2026, Primerica has market cap of $9B and EV of $10B.

Primerica has a P/E ratio of 11.6x.

LTMLast FY202320242025202620272028
EV/Revenue3.0x3.0x3.5x3.2x3.0x
EV/EBIT10.0x10.1x10.1x
P/E11.6x11.6x15.1x18.5x11.6x
EV/FCF11.4x15.1x11.9x11.4x

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified Primerica Valuation Multiples

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Primerica Margins & Growth Rates

Primerica grew revenue by 5% and net profit by 1% in the last fiscal year.

In the most recent fiscal year, Primerica reported net margin of 23%.

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Primerica Margins

Last FY202420252026202720282029
EBIT Margin30%30%29%
Net Margin23%15%23%22%
FCF Margin27%27%27%17%

Primerica Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth5%10%7%5%
EBIT Growth1%1%
Net Profit Growth1%(18%)60%1%
FCF Growth(34%)26%5%(34%)

Data powered by FactSet, Inc. and Morningstar, Inc.

Primerica Operational KPIs

Primerica's revenue per employee in the last FY averaged $1.1M.

Access forward-looking KPIs for Primerica
Last FY202620272028
Revenue per Employee$1.1M

Data powered by FactSet, Inc. and Morningstar, Inc.

Valuation Multiples Across 230+ Verticals

EV/RevenueEV/EBITDA
Last FYLTM2027ELast FYLTM2027E
China Taiping Insurance0.5x0.8x
Medibank1.5x1.5x19.1x15.7x
ICICI Lombard General2.9x2.9x69.3x70.0x
Hiscox2.0x
Old Republic International1.2x1.2x
IAMGOLD0.6x0.9x6.5x
Vienna Insurance Group0.5x0.6x
ICICI Prudential Life1.2x1.1x

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Primerica M&A Activity

Primerica has acquired 1 company to date.

Last acquisition by Primerica was on April 19th 2021. Primerica acquired e-TeleQuote for $750M (EV/Revenue multiple of ).

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Latest Acquisitions by Primerica

e-TeleQuote
Description
e-TeleQuote is a Chicago-headquartered online insurance agency selling Medicare, health, and life policies to U.S. consumers. Licensed agents provide consultations via phone and chat, quoting plans from carriers like Aetna and Humana. Acquired by UnitedHealth Group in 2012, it generates $500 million in annual premiums, focusing on seniors with comparison tools for 2024 ACA-compliant options.
HQ CountryUnited States
HQ City
Clearwater, FL
Deal Date19 Apr 2021
Valuation$750M
EV/Revenue
EV/EBITDA

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About Primerica

When was Primerica founded?Primerica was founded in 2009.
Where is Primerica headquartered?Primerica is headquartered in United States.
How many employees does Primerica have?As of today, Primerica has over 2K employees.
Who is the CEO of Primerica?Primerica's CEO is Glenn J. Williams.
Is Primerica publicly listed?Yes, Primerica is a public company listed on NYSE.
What is the stock symbol of Primerica?Primerica trades under PRI ticker.
When did Primerica go public?Primerica went public in 2010.
Who are competitors of Primerica?Primerica main competitors include China Taiping Insurance, Medibank, ICICI Lombard General, Hiscox, Old Republic International, IAMGOLD, Vienna Insurance Group, ICICI Prudential Life, Clal Insurance, Jackson Financial.
What is the current market cap of Primerica?Primerica's current market cap is $9B.
What is the current revenue of Primerica?Primerica's last 12 months revenue is $3B.
What is the current revenue growth of Primerica?Primerica revenue growth (NTM/LTM) is 5%.
What is the current EV/Revenue multiple of Primerica?Current revenue multiple of Primerica is 3.0x.
Is Primerica profitable?Yes, Primerica is net-income-positive (as of the last 12 months).
What is the current net income of Primerica?Primerica's last 12 months net income is $753M.
How many companies Primerica has acquired to date?As of May 2026, Primerica has acquired 1 company.
What was the largest acquisition by Primerica?$750M acquisition of e-TeleQuote on 19th April 2021 was the largest M&A Primerica has done to date.
What companies Primerica acquired?Primerica acquired e-TeleQuote.
In how many companies Primerica has invested to date?Primerica hasn't invested in any companies yet (or none have been disclosed publicly).

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