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Primerica Valuation Multiples

Discover revenue and EBITDA valuation multiples for Primerica and similar public comparables like AXIS Capital, Medibank, China Re, Jackson Financial and more.

Primerica Overview

About Primerica

Primerica Inc is a provider of financial services to middle-income households in the United States and Canada. The company offers life insurance, mutual funds, annuities, and other financial products, distributed on behalf of third parties. Primerica has three main subsidiaries: Primerica Financial Services, a marketing company; Primerica Life Insurance Company, a principal life insurance underwriting entity; and PFS Investments, which offers investment and savings products, brokerage services, and registered investment advisory. It has three segments Term Life Insurance; Investment and Savings Products; and Corporate and Other Distributed Products. Geogriphically, it derives a majority of its revenue from the United States.


Founded

2009

HQ

United States

Employees

2.9K

Financials (LTM)

Revenue: $3B
Net Income: $749M

EV

$9B

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Primerica Financials

Primerica reported last 12-month revenue of $3B.

In the same LTM period, Primerica generated $749M in net income.

Revenue (LTM)


Primerica P&L

In the most recent fiscal year, Primerica reported revenue of $3B and net income of $751M.

Primerica expects next 12-month revenue of XXX and NTM EBITDA of XXX

See Primerica forward-looking valuation multiples
LTMNTMLast FYFY 2026FY 2027FY 2028
Revenue$3BXXX$3BXXXXXXXXX
EBIT Margin29%XXX30%XXXXXXXXX
Net Profit$749MXXX$751MXXXXXXXXX
Net Margin22%XXX23%XXXXXXXXX
Net Debt$1BXXXXXXXXX

Financial data powered by Morningstar, Inc.

Primerica Stock Performance

Primerica has current market cap of $8B, and enterprise value of $9B.

Market Cap Evolution


Primerica's stock price is $258.24.

See Primerica trading valuation data
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$9B$8B0.0%XXXXXXXXX$23.62

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Primerica Valuation Multiples

Primerica trades at 2.8x EV/Revenue multiple.

See valuation multiples for Primerica and 15K+ public comps

EV / Revenue (LTM)


Primerica Financial Valuation Multiples

As of April 8, 2026, Primerica has market cap of $8B and EV of $9B.

Equity research analysts estimate Primerica's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX

Primerica has a P/E ratio of 11.0x.

LTMNTMLast FYFY 2026FY 2027FY 2028
Market cap (current)$8BXXX$8BXXXXXXXXX
EV (current)$9BXXX$9BXXXXXXXXX
EV/Revenue2.8xXXX2.8xXXXXXXXXX
EV/EBIT9.5xXXX9.5xXXXXXXXXX
P/E11.0xXXX10.9xXXXXXXXXX
EV/FCFXXX10.7xXXXXXXXXX

Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified Primerica Valuation Multiples

Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.

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Primerica Margins & Growth Rates

Primerica's revenue in the last 12 month grew by 5%.

Primerica's revenue per employee in the last FY averaged $1.1M.

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Primerica Operational Valuation Multiples

LTMNTMLast FYFY 2026FY 2027FY 2028
Revenue Growth5%XXX5%XXXXXXXXX
Revenue per EmployeeXXX$1.1MXXXXXXXXX

Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Valuation Multiples Across 230+ Verticals

Primerica Public Comps

See public comps and valuation multiples for other Insurance Carriers and Insurance Brokers comps.

EV/RevenueEV/EBITDA
LTM2026E2027ELTM2026E2027E
AXIS CapitalXXXXXXXXXXXXXXXXXX
MedibankXXXXXXXXXXXXXXXXXX
China ReXXXXXXXXXXXXXXXXXX
Jackson FinancialXXXXXXXXXXXXXXXXXX
DB InsuranceXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXXXXXXX

Valuation data powered by FactSet, Inc.

Primerica M&A Activity

Primerica acquired XXX companies to date.

Last acquisition by Primerica was on XXXXXXXX, XXXXX. Primerica acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).

See M&A valuation multiples

Latest Acquisitions by Primerica

Acquired CompanyValuationEV/RevenueEV/EBITDA
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX

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Primerica Investment Activity

Primerica invested in XXX companies to date.

Primerica made its latest investment on XXXXXXXX, XXXXX. Primerica invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).

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Latest Investments by Primerica

CompanyValuationEV/RevenueEV/EBITDA
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX

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About Primerica

When was Primerica founded?Primerica was founded in 2009.
Where is Primerica headquartered?Primerica is headquartered in United States.
How many employees does Primerica have?As of today, Primerica has over 2K employees.
Who is the CEO of Primerica?Primerica's CEO is Glenn J. Williams.
Is Primerica publicly listed?Yes, Primerica is a public company listed on NYSE.
What is the stock symbol of Primerica?Primerica trades under PRI ticker.
When did Primerica go public?Primerica went public in 2010.
Who are competitors of Primerica?Primerica main competitors are AXIS Capital, Medibank, China Re, Jackson Financial.
What is the current market cap of Primerica?Primerica's current market cap is $8B.
What is the current revenue of Primerica?Primerica's last 12 months revenue is $3B.
What is the current revenue growth of Primerica?Primerica revenue growth (NTM/LTM) is 5%.
What is the current EV/Revenue multiple of Primerica?Current revenue multiple of Primerica is 2.8x.
Is Primerica profitable?Yes, Primerica is net-income-positive (as of the last 12 months).
What is the current net income of Primerica?Primerica's last 12 months net income is $749M.

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