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Primerica Valuation Multiples
Discover revenue and EBITDA valuation multiples for Primerica and similar public comparables like AXIS Capital, Medibank, China Re, Jackson Financial and more.
Primerica Overview
About Primerica
Primerica Inc is a provider of financial services to middle-income households in the United States and Canada. The company offers life insurance, mutual funds, annuities, and other financial products, distributed on behalf of third parties. Primerica has three main subsidiaries: Primerica Financial Services, a marketing company; Primerica Life Insurance Company, a principal life insurance underwriting entity; and PFS Investments, which offers investment and savings products, brokerage services, and registered investment advisory. It has three segments Term Life Insurance; Investment and Savings Products; and Corporate and Other Distributed Products. Geogriphically, it derives a majority of its revenue from the United States.
Founded
2009
HQ

Employees
2.9K
Website
Financials (LTM)
EV
$9B
Primerica Financials
Primerica reported last 12-month revenue of $3B.
In the same LTM period, Primerica generated $749M in net income.
Revenue (LTM)
Primerica P&L
In the most recent fiscal year, Primerica reported revenue of $3B and net income of $751M.
Primerica expects next 12-month revenue of XXX and NTM EBITDA of XXX
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue | $3B | XXX | $3B | XXX | XXX | XXX |
| EBIT Margin | 29% | XXX | 30% | XXX | XXX | XXX |
| Net Profit | $749M | XXX | $751M | XXX | XXX | XXX |
| Net Margin | 22% | XXX | 23% | XXX | XXX | XXX |
| Net Debt | — | — | $1B | XXX | XXX | XXX |
Financial data powered by Morningstar, Inc.
Primerica Stock Performance
Primerica has current market cap of $8B, and enterprise value of $9B.
Market Cap Evolution
Primerica's stock price is $258.24.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $9B | $8B | 0.0% | XXX | XXX | XXX | $23.62 |
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Start Free TrialPrimerica Valuation Multiples
Primerica trades at 2.8x EV/Revenue multiple.
EV / Revenue (LTM)
Primerica Financial Valuation Multiples
As of April 8, 2026, Primerica has market cap of $8B and EV of $9B.
Equity research analysts estimate Primerica's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
Primerica has a P/E ratio of 11.0x.
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $8B | XXX | $8B | XXX | XXX | XXX |
| EV (current) | $9B | XXX | $9B | XXX | XXX | XXX |
| EV/Revenue | 2.8x | XXX | 2.8x | XXX | XXX | XXX |
| EV/EBIT | 9.5x | XXX | 9.5x | XXX | XXX | XXX |
| P/E | 11.0x | XXX | 10.9x | XXX | XXX | XXX |
| EV/FCF | — | XXX | 10.7x | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified Primerica Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.


Primerica Margins & Growth Rates
Primerica's revenue in the last 12 month grew by 5%.
Primerica's revenue per employee in the last FY averaged $1.1M.
Primerica Operational Valuation Multiples
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 5% | XXX | 5% | XXX | XXX | XXX |
| Revenue per Employee | — | XXX | $1.1M | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Primerica Public Comps
See public comps and valuation multiples for other Insurance Carriers and Insurance Brokers comps.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| LTM | 2026E | 2027E | LTM | 2026E | 2027E | |
| AXIS Capital | XXX | XXX | XXX | XXX | XXX | XXX |
| Medibank | XXX | XXX | XXX | XXX | XXX | XXX |
| China Re | XXX | XXX | XXX | XXX | XXX | XXX |
| Jackson Financial | XXX | XXX | XXX | XXX | XXX | XXX |
| DB Insurance | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
Primerica M&A Activity
Primerica acquired XXX companies to date.
Last acquisition by Primerica was on XXXXXXXX, XXXXX. Primerica acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Acquisitions by Primerica
| Acquired Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialPrimerica Investment Activity
Primerica invested in XXX companies to date.
Primerica made its latest investment on XXXXXXXX, XXXXX. Primerica invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Investments by Primerica
| Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialAbout Primerica
| When was Primerica founded? | Primerica was founded in 2009. |
| Where is Primerica headquartered? | Primerica is headquartered in United States. |
| How many employees does Primerica have? | As of today, Primerica has over 2K employees. |
| Who is the CEO of Primerica? | Primerica's CEO is Glenn J. Williams. |
| Is Primerica publicly listed? | Yes, Primerica is a public company listed on NYSE. |
| What is the stock symbol of Primerica? | Primerica trades under PRI ticker. |
| When did Primerica go public? | Primerica went public in 2010. |
| Who are competitors of Primerica? | Primerica main competitors are AXIS Capital, Medibank, China Re, Jackson Financial. |
| What is the current market cap of Primerica? | Primerica's current market cap is $8B. |
| What is the current revenue of Primerica? | Primerica's last 12 months revenue is $3B. |
| What is the current revenue growth of Primerica? | Primerica revenue growth (NTM/LTM) is 5%. |
| What is the current EV/Revenue multiple of Primerica? | Current revenue multiple of Primerica is 2.8x. |
| Is Primerica profitable? | Yes, Primerica is net-income-positive (as of the last 12 months). |
| What is the current net income of Primerica? | Primerica's last 12 months net income is $749M. |
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