Primerica Valuation Multiples

Discover Primerica's revenue and EBITDA valuation multiples and M&A history, alongside public comparables like Medibank, China Taiping Insurance, Jackson Financial, Kinsale Cap Group and more.

Primerica Overview

About Primerica

Primerica Inc is a provider of financial services to middle-income households in the United States and Canada. The company offers life insurance, mutual funds, annuities, and other financial products, distributed on behalf of third parties. Primerica has three main subsidiaries: Primerica Financial Services, a marketing company; Primerica Life Insurance Company, a principal life insurance underwriting entity; and PFS Investments, which offers investment and savings products, brokerage services, and registered investment advisory. It has three segments Term Life Insurance; Investment and Savings Products; and Corporate and Other Distributed Products. Geogriphically, it derives a majority of its revenue from the United States.


Founded

2009

HQ

United States

Employees

2.9K

Financials (LTM)

Revenue: $3.4B
Net Income: $767M

EV

$11B

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Primerica Financials

Primerica reported last 12-month revenue of $3.4B.

In the same LTM period, Primerica generated $767M in net income.

Revenue (LTM)


Primerica P&L

In the most recent fiscal year, Primerica reported revenue of $3.3B and EBITDA of $1B.

Primerica is profitable as of last fiscal year, with EBITDA margin of 31% and net margin of 23%.

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LTMLast FY202320242025202620272028
Revenue$3.4B$3.3B$2.8B$3.1B$3.3B
EBITDA-$1B--$1B
EBITDA Margin-31%--31%
EBIT Margin29%30%--30%
Net Profit$767M$751M$577M$471M$751M
Net Margin22%23%20%15%23%
Net Debt-$1B---

Financial data powered by Morningstar, Inc.

Primerica Stock Performance

Primerica has current market cap of $9.3B, and enterprise value of $11B.

Market Cap Evolution


Primerica's stock price is $300.97.

Primerica share price decreased by 7.2% in the last 30 days, and increased by 11.7% in the last year.

Primerica has an EPS (earnings per share) of $24.41.

See more trading valuation data for Primerica
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$11B$9.3B0.0%-7.2%11.5%11.7%$24.41

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Primerica Valuation Multiples

Primerica trades at 3.1x EV/Revenue multiple, and 10.6x EV/EBITDA.

See NTM and 2027E valuation multiples for Primerica

EV / Revenue (LTM)


Primerica Financial Valuation Multiples

As of August 21, 2026, Primerica has market cap of $9.3B and EV of $11B.

Primerica has a P/E ratio of 12.1x.

LTMLast FY202320242025202620272028
EV/Revenue3.1x3.3x3.8x3.5x3.3x
EV/EBITDA-10.6x--10.6x
EV/EBIT10.8x11.0x--11.0x
P/E12.1x12.3x16.1x19.7x12.3x
EV/FCF-12.4x16.4x13.0x12.4x

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified Primerica Valuation Multiples

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Primerica Margins & Growth Rates

Primerica grew revenue by 7% and net profit by 3% in the last fiscal year.

In the most recent fiscal year, Primerica reported EBITDA margin of 31% and net margin of 23%.

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Primerica Margins

Last FY202420252026202720282029
EBITDA Margin31%-31%-
EBIT Margin30%-30%29%
Net Margin23%15%23%22%
FCF Margin27%27%27%-

Primerica Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth7%10%7%7%
EBIT Growth3%--3%
Net Profit Growth3%(18%)60%3%
FCF Growth-26%5%-

Data powered by FactSet, Inc. and Morningstar, Inc.

Primerica Operational KPIs

Primerica's revenue per employee in the last FY averaged $1.1M.

Access forward-looking KPIs for Primerica
Last FY202620272028
Revenue per Employee$1.1M

Data powered by FactSet, Inc. and Morningstar, Inc.

Valuation Multiples Across 230+ Verticals

EV/RevenueEV/EBITDA
Last FYLTM2027ELast FYLTM2027E
Medibank1.5x1.4x18.3x15.3x
China Taiping Insurance1.4x2.1x6.5x-
Jackson Financial14.9x12.8x(6931.3x)-
Kinsale Cap Group4.6x5.3x13.3x13.1x
Menora Mivtachim2.8x3.7x7.7x-
Oscar Health0.5x0.4x(16.2x)17.9x
ICICI Lombard General2.9x2.5x20.6x38.4x
Old Republic International1.3x1.2x9.6x-

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Acquisitions by Primerica

Primerica has acquired 1 company to date.

Last acquisition by Primerica was on April 19th 2021. Primerica acquired e-TeleQuote for $750M (EV/Revenue multiple available to Pro users).

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Latest Acquisitions by Primerica

e-TeleQuote
Description
e-TeleQuote is a Chicago-headquartered online insurance agency selling Medicare, health, and life policies to U.S. consumers. Licensed agents provide consultations via phone and chat, quoting plans from carriers like Aetna and Humana. Acquired by UnitedHealth Group in 2012, it generates $500 million in annual premiums, focusing on seniors with comparison tools for 2024 ACA-compliant options.
HQ CountryUnited States
HQ City
Clearwater, FL
Deal Date19 Apr 2021
Valuation$750M
EV/Revenue
EV/EBITDA

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About Primerica

When was Primerica founded?Primerica was founded in 2009.
Where is Primerica headquartered?Primerica is headquartered in United States.
How many employees does Primerica have?As of today, Primerica has over 2K employees.
Who is the CEO of Primerica?Primerica's CEO is Glenn J. Williams.
Is Primerica publicly listed?Yes, Primerica is a public company listed on NYSE.
What is the stock symbol of Primerica?Primerica trades under PRI ticker.
When did Primerica go public?Primerica went public in 2010.
Who are competitors of Primerica?Primerica main competitors include Medibank, China Taiping Insurance, Jackson Financial, Kinsale Cap Group, Menora Mivtachim, Oscar Health, ICICI Lombard General, Old Republic International, Lincoln National, Vienna Insurance Group.
What is the current market cap of Primerica?Primerica's current market cap is $9.3B.
What is the current revenue of Primerica?Primerica's last 12 months revenue is $3.4B.
What is the current revenue growth of Primerica?Primerica revenue growth (NTM/LTM) is 6%.
What is the current EV/Revenue multiple of Primerica?Current revenue multiple of Primerica is 3.1x.
What is the current net income of Primerica?Primerica's last 12 months net income is $767M.
How many companies Primerica has acquired to date?As of August 2026, Primerica has acquired 1 company.
In how many companies Primerica has invested to date?Primerica hasn't invested in any companies yet (or none have been disclosed publicly).

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