Primerica - Public Comps and Valuation Multiples

Primerica Overview

About Primerica

Primerica Inc is a provider of financial services to middle-income households in the United States and Canada. The company offers life insurance, mutual funds, annuities, and other financial products, distributed on behalf of third parties. Primerica has three main subsidiaries: Primerica Financial Services, a marketing company; Primerica Life Insurance Company, a principal life insurance underwriting entity; and PFS Investments, which offers investment and savings products, brokerage services, and registered investment advisory. It has three segments Term Life Insurance; Investment and Savings Products; and Corporate and Other Distributed Products. Geogriphically, it derives a majority of its revenue from the US.

Founded

2009

HQ

Employees

2.9K+

Website

primerica.com

Sectors

Insurance Carriers
Insurance Brokers

Financials

LTM Revenue $3.1B

LTM EBITDA n/a

EV

$9.9B

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Primerica Financials

Primerica has a last 12-month revenue of $3.1B and a last 12-month EBITDA of n/a.

In the most recent fiscal year, Primerica achieved revenue of $3.1B and an EBITDA of n/a.

Primerica expects next 12-month revenue of XXX and NTM EBITDA of XXX

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Primerica P&L

	FY 2023	FY 2024	FY 2025	LTM	NTM
Revenue	$2.8B	$3.1B	XXX	XXX	XXX
Gross Profit	n/a	n/a	XXX	XXX	XXX
Gross Margin	NaN%	NaN%	XXX	XXX	XXX
EBITDA	n/a	n/a	XXX	XXX	XXX
EBITDA Margin	NaN%	NaN%	XXX	XXX	XXX
Net Profit	$373M	$577M	XXX	XXX	XXX
Net Margin	13%	19%	XXX	XXX	XXX
Net Debt	$1.5B	$1.4B	XXX	XXX	XXX

Financial data powered by Morningstar, Inc.

Primerica Stock Performance

As of April 15, 2025, Primerica's stock price is $258.

Primerica has current market cap of $8.5B, and EV of $9.9B.

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Primerica Stock Data

EV	Market Cap	Price 1D	Price 1M	Price 3M	Price 12M	EPS
$9.9B	$8.5B	XXX	XXX	XXX	XXX	$20.14

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Primerica Valuation Multiples

As of April 15, 2025, Primerica has market cap of $8.5B and EV of $9.9B.

Primerica's trades at 3.2x LTM EV/Revenue multiple, and n/a LTM EBITDA.

Analysts estimate Primerica's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX

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Primerica Financial Valuation Multiples

	FY 2024	FY 2025E	FY 2026E	FY 2027E
EV	$9.9B	XXX	XXX	XXX
EV/Revenue	3.2x	XXX	XXX	XXX
EV/EBITDA	n/a	XXX	XXX	XXX
P/E	18.2x	XXX	XXX	XXX
P/E/Growth	0.8x	XXX	XXX	XXX
EV/FCF	11.9x	XXX	XXX	XXX

Valuation data powered by FactSet, Inc. and Morningstar, Inc.

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Primerica Valuation Multiples

Primerica's NTM/LTM revenue growth is 5%

Primerica's revenue per employee for the last fiscal year averaged $1.1M, while opex per employee averaged n/a for the same period.

Over next 12 months, Primerica's ratio of sales and marketing spend to revenue is estimated to be XXX , while its R&D spend to revenue to be XXX .

Analysts estimate Primerica's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX

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Primerica Operational Valuation Multiples

	FY 2024	NTM	FY 2025E	FY 2026E	FY 2027E
Revenue Growth	10%	XXX	XXX	XXX	XXX
EBITDA Margin	n/a	XXX	XXX	XXX	XXX
EBITDA Growth	n/a	XXX	XXX	XXX	XXX
Rule of 40 (SaaS-only)	n/a	XXX	XXX	XXX	XXX
Revenue per Employee	$1.1M	XXX	XXX	XXX	XXX
Opex per Employee	n/a	XXX	XXX	XXX	XXX
S&M Expenses to Revenue	n/a	XXX	XXX	XXX	XXX
G&A Expenses to Revenue	n/a	XXX	XXX	XXX	XXX
R&D Expenses to Revenue	n/a	XXX	XXX	XXX	XXX
Opex to Revenue	n/a	XXX	XXX	XXX	XXX

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