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Primerica Valuation Multiples

Discover revenue and EBITDA valuation multiples for Primerica and similar public comparables like NN Group, Aegon, and ADNIC.

Primerica Overview

About Primerica

Primerica Inc is a provider of financial services to middle-income households in the United States and Canada. The company offers life insurance, mutual funds, annuities, and other financial products, distributed on behalf of third parties. Primerica has three main subsidiaries: Primerica Financial Services, a marketing company; Primerica Life Insurance Company, a principal life insurance underwriting entity; and PFS Investments, which offers investment and savings products, brokerage services, and registered investment advisory. It has three segments Term Life Insurance; Investment and Savings Products; and Corporate and Other Distributed Products. Geogriphically, it derives a majority of its revenue from the US.


Founded

2009

HQ

United States of America
Employees

2.9K+

Website

primerica.com

Financials

LTM Revenue $3.1B

Last FY EBITDA n/a

EV

$10.3B

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Primerica Financials

Primerica has a last 12-month revenue (LTM) of $3.1B and a last 12-month EBITDA of n/a.

In the most recent fiscal year, Primerica achieved revenue of $3.1B and an EBITDA of n/a.

Primerica expects next 12-month revenue of  XXX    and NTM EBITDA of  XXX

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Primerica P&L

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Revenue $3.1B XXX $3.1B XXX XXX XXX
Gross Profit $3.1B XXX n/a XXX XXX XXX
Gross Margin 100% XXX n/a XXX XXX XXX
EBITDA n/a XXX n/a XXX XXX XXX
EBITDA Margin n/a XXX n/a XXX XXX XXX
EBIT $833M XXX n/a XXX XXX XXX
EBIT Margin 27% XXX n/a XXX XXX XXX
Net Profit $559M XXX $471M XXX XXX XXX
Net Margin 18% XXX 15% XXX XXX XXX
Net Debt XXX XXX $1.2B XXX XXX XXX

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Primerica Stock Performance

As of May 30, 2025, Primerica's stock price is $271.

Primerica has current market cap of $8.9B, and EV of $10.3B.

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Primerica Stock Data

EV Market Cap Price 1D Price 1M Price 3M Price 12M EPS
$10.3B $8.9B XXX XXX XXX XXX $20.29

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Primerica Valuation Multiples

As of May 30, 2025, Primerica has market cap of $8.9B and EV of $10.3B.

Primerica's trades at 3.3x EV/Revenue multiple, and n/a EV/EBITDA.

Equity research analysts estimate Primerica's 2025E EV/Revenue multiple at  XXX and 2025E EV/EBITDA multiple at  XXX

Primerica has a P/E ratio of 15.9x.

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Primerica Financial Valuation Multiples

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Market cap (current) $8.9B XXX $8.9B XXX XXX XXX
EV (current) $10.3B XXX $10.3B XXX XXX XXX
EV/Revenue 3.3x XXX 3.3x XXX XXX XXX
EV/EBITDA n/a XXX n/a XXX XXX XXX
EV/EBIT 12.4x XXX n/a XXX XXX XXX
EV/Gross Profit 3.3x XXX n/a XXX XXX XXX
P/E 15.9x XXX 18.9x XXX XXX XXX
EV/FCF n/a XXX 12.4x XXX XXX XXX

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Primerica Margins & Growth Rates

Primerica's last 12 month revenue growth is 5%

Primerica's revenue per employee in the last FY averaged $1.1M, while opex per employee averaged n/a for the same period.

Primerica's rule of 40 is unknown (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Primerica's rule of X is unknown (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

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Primerica Operational Valuation Multiples

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Revenue Growth 5% XXX 4% XXX XXX XXX
EBITDA Margin n/a XXX n/a XXX XXX XXX
EBITDA Growth n/a XXX n/a XXX XXX XXX
Rule of 40 n/a XXX n/a XXX XXX XXX
Bessemer Rule of X XXX XXX n/a XXX XXX XXX
Revenue per Employee XXX XXX $1.1M XXX XXX XXX
Opex per Employee XXX XXX n/a XXX XXX XXX
S&M Expenses to Revenue XXX XXX n/a XXX XXX XXX
G&A Expenses to Revenue XXX XXX n/a XXX XXX XXX
R&D Expenses to Revenue XXX XXX n/a XXX XXX XXX
Opex to Revenue XXX XXX n/a XXX XXX XXX

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Primerica Public Comps

See public comps and valuation multiples for Insurance Carriers and Insurance Brokers comps
EV/Revenue EV/EBITDA
2025E 2026E 2027E 2025E 2026E 2027E
ADNIC XXX XXX XXX XXX XXX XXX
Aegon XXX XXX XXX XXX XXX XXX
ASR Nederland XXX XXX XXX XXX XXX XXX
NN Group XXX XXX XXX XXX XXX XXX
Challenger XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX

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Primerica M&A and Investment Activity

Primerica acquired  XXX companies to date.

Last acquisition by Primerica was  XXXXXXXX, XXXXX XXXXX XXXXXX . Primerica acquired  XXXXXXXX for  XXX (EV/Revenue multiple of  XXX ).

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Latest Acquisitions by Primerica

Acquired Company EV EV/Revenue EV/EBITDA
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX

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About Primerica

When was Primerica founded? Primerica was founded in 2009.
Where is Primerica headquartered? Primerica is headquartered in United States of America.
How many employees does Primerica have? As of today, Primerica has 2.9K+ employees.
Who is the CEO of Primerica? Primerica's CEO is Mr. Glenn J. Williams.
Is Primerica publicy listed? Yes, Primerica is a public company listed on NYS.
What is the stock symbol of Primerica? Primerica trades under PRI ticker.
When did Primerica go public? Primerica went public in 2010.
Who are competitors of Primerica? Similar companies to Primerica include e.g. ADNIC, Aegon, ASR Nederland, NN Group.
What is the current market cap of Primerica? Primerica's current market cap is $8.9B
What is the current revenue of Primerica? Primerica's last 12 months revenue is $3.1B.
What is the current revenue growth of Primerica? Primerica revenue growth (NTM/LTM) is 5%.
What is the current EV/Revenue multiple of Primerica? Current revenue multiple of Primerica is 3.3x.
Is Primerica profitable? Yes, Primerica is EBITDA-positive (as of the last 12 months).

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