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Master Kong Valuation Multiples

Discover revenue and EBITDA valuation multiples for Master Kong and similar public comparables like CELSIUS Energy Drinks, Suntory, Magnum Ice Cream Company, Kikkoman and more.

Master Kong Overview

About Master Kong

Tingyi is a leading producer of instant noodles and ready-to-drink beverages in China, with its Master Kong brand being the most popular. The company commenced its instant noodle business in the country in 1992 and expanded into beverages in 1996. In March 2012, Tingyi formed a strategic alliance with PepsiCo and became China's exclusive manufacturer and distributor of Pepsi’s nonalcoholic drinks.


Founded

1996

HQ

China

Employees

64.8K

Financials (LTM)

Revenue: $12B
EBITDA: $1B

EV

$9B

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Master Kong Financials

Master Kong reported last 12-month revenue of $12B and EBITDA of $1B.

In the same LTM period, Master Kong generated $4B in gross profit, $1B in EBITDA, and $659M in net income.

Revenue (LTM)


Master Kong P&L

In the most recent fiscal year, Master Kong reported revenue of $12B and EBITDA of $1B.

Master Kong expects next 12-month revenue of XXX and NTM EBITDA of XXX

See Master Kong forward-looking valuation multiples
LTMNTMLast FYFY 2026FY 2027FY 2028
Revenue$12BXXX$12BXXXXXXXXX
Gross Profit$4BXXX$4BXXXXXXXXX
Gross Margin35%XXX33%XXXXXXXXX
EBITDA$1BXXX$1BXXXXXXXXX
EBITDA Margin13%XXX12%XXXXXXXXX
EBIT Margin9%XXX7%XXXXXXXXX
Net Profit$659MXXX$547MXXXXXXXXX
Net Margin6%XXX5%XXXXXXXXX
Net Debt——$841MXXXXXXXXX

Financial data powered by Morningstar, Inc.

Master Kong Stock Performance

Master Kong has current market cap of $9B, and enterprise value of $9B.

Market Cap Evolution


Master Kong's stock price is $1.60.

See Master Kong trading valuation data
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$9B$9B0.0%XXXXXXXXX$0.10

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Master Kong Valuation Multiples

Master Kong trades at 0.8x EV/Revenue multiple, and 6.2x EV/EBITDA.

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EV / Revenue (LTM)


Master Kong Financial Valuation Multiples

As of April 20, 2026, Master Kong has market cap of $9B and EV of $9B.

Equity research analysts estimate Master Kong's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX

Master Kong has a P/E ratio of 13.7x.

LTMNTMLast FYFY 2026FY 2027FY 2028
Market cap (current)$9BXXX$9BXXXXXXXXX
EV (current)$9BXXX$9BXXXXXXXXX
EV/Revenue0.8xXXX0.8xXXXXXXXXX
EV/EBITDA6.2xXXX6.3xXXXXXXXXX
EV/EBIT9.0xXXX10.7xXXXXXXXXX
EV/Gross Profit2.3xXXX2.4xXXXXXXXXX
P/E13.7xXXX16.5xXXXXXXXXX
EV/FCF10.5xXXX13.6xXXXXXXXXX

Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified Master Kong Valuation Multiples

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Master Kong Margins & Growth Rates

Master Kong's revenue in the last 12 month grew by 4%.

Master Kong's revenue per employee in the last FY averaged $0.2M, while opex per employee averaged $0.0M for the same period.

Master Kong's rule of 40 is 17% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Master Kong's rule of X is 24% (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

See operational valuation multiples for Master Kong and other 15K+ public comps

Master Kong Operational Valuation Multiples

LTMNTMLast FYFY 2026FY 2027FY 2028
Revenue Growth4%XXX(3%)XXXXXXXXX
EBITDA Margin13%XXX12%XXXXXXXXX
EBITDA Growth3%XXX0%XXXXXXXXX
Rule of 40—XXX17%XXXXXXXXX
Bessemer Rule of X—XXX24%XXXXXXXXX
Revenue per Employee—XXX$0.2MXXXXXXXXX
Opex per Employee—XXX$0.0MXXXXXXXXX
S&M Expenses to Revenue23%XXX22%XXXXXXXXX
G&A Expenses to Revenue4%XXX4%XXXXXXXXX
R&D Expenses to Revenue0%XXX—XXXXXXXXX
Opex to Revenue—XXX26%XXXXXXXXX

Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Valuation Multiples Across 230+ Verticals

Master Kong Public Comps

See public comps and valuation multiples for other Food & Beverages comps.

EV/RevenueEV/EBITDA
LTM2026E2027ELTM2026E2027E
Master KongXXXXXXXXXXXXXXXXXX
CELSIUS Energy DrinksXXXXXXXXXXXXXXXXXX
SuntoryXXXXXXXXXXXXXXXXXX
Magnum Ice Cream CompanyXXXXXXXXXXXXXXXXXX
KikkomanXXXXXXXXXXXXXXXXXX
Lotus BakeriesXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXXXXXXX

Valuation data powered by FactSet, Inc.

Master Kong M&A Activity

Master Kong acquired XXX companies to date.

Last acquisition by Master Kong was on XXXXXXXX, XXXXX. Master Kong acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).

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Latest Acquisitions by Master Kong

Acquired CompanyValuationEV/RevenueEV/EBITDA
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX

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Master Kong Investment Activity

Master Kong invested in XXX companies to date.

Master Kong made its latest investment on XXXXXXXX, XXXXX. Master Kong invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).

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Latest Investments by Master Kong

CompanyValuationEV/RevenueEV/EBITDA
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX

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About Master Kong

When was Master Kong founded?Master Kong was founded in 1996.
Where is Master Kong headquartered?Master Kong is headquartered in China.
How many employees does Master Kong have?As of today, Master Kong has over 64K employees.
Is Master Kong publicly listed?Yes, Master Kong is a public company listed on HKEX.
What is the stock symbol of Master Kong?Master Kong trades under 00322 ticker.
When did Master Kong go public?Master Kong went public in 1996.
Who are competitors of Master Kong?Master Kong main competitors are CELSIUS Energy Drinks, Suntory, Magnum Ice Cream Company, Kikkoman.
What is the current market cap of Master Kong?Master Kong's current market cap is $9B.
What is the current revenue of Master Kong?Master Kong's last 12 months revenue is $12B.
What is the current revenue growth of Master Kong?Master Kong revenue growth (NTM/LTM) is 4%.
What is the current EV/Revenue multiple of Master Kong?Current revenue multiple of Master Kong is 0.8x.
Is Master Kong profitable?Yes, Master Kong is EBITDA-positive (as of the last 12 months).
What is the current EBITDA of Master Kong?Master Kong's last 12 months EBITDA is $1B.
What is Master Kong's EBITDA margin?Master Kong's last 12 months EBITDA margin is 13%.
What is the current EV/EBITDA multiple of Master Kong?Current EBITDA multiple of Master Kong is 6.2x.
What is the current FCF of Master Kong?Master Kong's last 12 months FCF is $886M.
What is Master Kong's FCF margin?Master Kong's last 12 months FCF margin is 8%.
What is the current EV/FCF multiple of Master Kong?Current FCF multiple of Master Kong is 10.5x.

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