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Keep Inc. Valuation Multiples

Discover revenue and EBITDA valuation multiples for Keep Inc. and similar public comparables like CyberLink, Perfect Corp., Weight Watchers, Be Friends Holding and more.

Keep Inc. Overview

About Keep Inc.

Keep Inc is a growing and result-oriented platform that provides users with a comprehensive fitness solution to help them achieve their fitness goals. It offers extensive and professional fitness content with AI-assisted personalized curriculums, encompassing interactive live-streaming classes and recorded fitness courses, that dynamically adjust course content and workout intensity based on users’ athletic levels, fitness goals, daily workout patterns, and diet. The company's operating segment includes Self-branded fitness products, Online membership and paid content, and Advertising and others. The company generates the majority of its revenue from Self-branded fitness products.


Founded

2015

HQ

China

Employees

827

Website

keep.com

Financials (FY)

Revenue: $241M
EBITDA: ($6M)

EV

$43M

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Keep Inc. Financials

Keep Inc. reported last fiscal year revenue of $241M and negative EBITDA of ($6M).

In the same fiscal year, Keep Inc. generated $126M in gross profit, ($6M) in EBITDA losses, and had net loss of ($11M).


Keep Inc. P&L

In the most recent fiscal year, Keep Inc. reported revenue of $241M and EBITDA of ($6M).

Keep Inc. is unprofitable as of last fiscal year, with gross margin of 52%, EBITDA margin of (3%), and net margin of (4%).

See analyst estimates for Keep Inc.
Last FY202320242025202620272028
Revenue$241M$315M$304M$241M
Gross Profit$126M$142M$142M$126M
Gross Margin52%45%47%52%
EBITDA($6M)$172M($72M)($6M)
EBITDA Margin(3%)55%(24%)(3%)
EBIT Margin(7%)(18%)(28%)(7%)
Net Profit($11M)$163M($79M)($11M)
Net Margin(4%)52%(26%)(4%)

Financial data powered by Morningstar, Inc.

Keep Inc. Stock Performance

Keep Inc. has current market cap of $166M, and enterprise value of $43M.

Market Cap Evolution


Keep Inc.'s stock price is $0.33.

Keep Inc. share price decreased by 14.0% in the last 30 days, and by 47.7% in the last year.

Keep Inc. has an EPS (earnings per share) of $-0.02.

See more trading valuation data for Keep Inc.
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$43M$166M-4.1%-14.0%-28.0%-47.7%$-0.02

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Keep Inc. Valuation Multiples

Keep Inc. trades at 0.2x EV/Revenue multiple, and (6.7x) EV/EBITDA.

See NTM and 2027E valuation multiples for Keep Inc.

Keep Inc. Financial Valuation Multiples

As of May 29, 2026, Keep Inc. has market cap of $166M and EV of $43M.

Keep Inc. has a P/E ratio of (15.7x).

Last FY202320242025202620272028
EV/Revenue0.2x0.1x0.1x0.2x
EV/EBITDA(6.7x)0.3x(0.6x)(6.7x)
EV/EBIT(2.6x)(0.8x)(0.5x)(2.6x)
EV/Gross Profit0.3x0.3x0.3x0.3x
P/E(15.7x)1.0x(2.1x)(15.7x)
EV/FCF(7.0x)(0.9x)(0.6x)(7.0x)

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

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Keep Inc. Margins & Growth Rates

In the most recent fiscal year, Keep Inc. reported gross margin of 52%, EBITDA margin of (3%), and net margin of (4%).

See estimated margins and future growth rates for Keep Inc.

Keep Inc. Margins

Last FY20242025202720282029
Gross Margin52%47%52%
EBITDA Margin(3%)(24%)(3%)
EBIT Margin(7%)(28%)(7%)
Net Margin(4%)(26%)(4%)
FCF Margin(3%)(24%)(3%)

Keep Inc. Growth Rates

23/2424/2526/2727/2828/29
Revenue Growth(3%)(21%)
Gross Profit Growth0%(12%)
EBITDA Growth(142%)(91%)
EBIT Growth53%(80%)
Net Profit Growth(148%)(87%)
FCF Growth47%(91%)

Data powered by FactSet, Inc. and Morningstar, Inc.

Keep Inc. Operational KPIs

Keep Inc.'s revenue per employee in the last FY averaged $0.3M, while opex per employee averaged $0.2M for the same period.

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Last FY202320242025202620272028
Revenue per Employee$0.3M---
Opex per Employee$0.2M---
S&M Expenses to Revenue27%27%37%27%
G&A Expenses to Revenue9%10%11%9%
R&D Expenses to Revenue19%21%21%19%
Opex to Revenue59%63%75%59%

Data powered by FactSet, Inc. and Morningstar, Inc.

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Keep Inc. Competitors

Keep Inc. competitors include CyberLink, Perfect Corp., Weight Watchers, Be Friends Holding, Cheetah Mobile, Dozn, Zepp Health, Grupo Sports World, UNITED and Escalade.

Most Keep Inc. public comparables operate across Consumer Apps, Fitness & Wellness, Consumer SaaS and SportsTech.

EV/RevenueEV/EBITDA
Last FYLTM2027ELast FYLTM2027E
CyberLink1.1x1.1x6.4x8.0x
Perfect Corp.0.2x0.1x1.5x2.2x
Weight Watchers0.6x0.7x(2.5x)3.7x
Be Friends Holding0.5x-4.7x-
Cheetah Mobile(0.5x)(0.5x)(59.6x)-
Dozn0.7x-2.5x-
Zepp Health1.2x1.0x(11.9x)(25.1x)
Grupo Sports World1.0x-2.5x-

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Keep Inc. Funding History

Before going public, Keep Inc. raised $614M in total equity funding, across 6 rounds.

Last private valuation of Keep Inc. was $2B, after raising $360M in January 2021 from 5Y Capital, BAI capital, Coatue, and 5 other investors.


Keep Inc. Funding Rounds

DateStageRaised FromRaisedValuationRev. MultipleDeal Summary
Jan-21Series F5Y Capital; BAI capital; Coatue; GGV Capital; Hillhouse Investment; Jeneration Capital; SoftBank Group; Tencent$360M$2B-
May-20Series E5Y Capital; BAI capital; GGV Capital; Jeneration Capital; Tencent$80M$1BKeep is a Chinese fitness app founded in 2014 in Beijing, offering online training programs and exercise content for home workouts, evolving into a mobile fitness community with integrations for content generation, hardware, and community management. In May 2020, it raised US$80 million in its Series E funding round led by Jeneration Capital Management, with participation from GGV Capital, Tencent, Morningside Venture Capital, and Bertelsmann Asia Investments (BAI Capital), pushing its post-money valuation above US$1 billion and granting unicorn status. The funding came amid the Covid-19 pandemic, boosting demand for home fitness solutions after a challenging late 2019 period that included layoffs of 15% of staff. At the time of the Series E, Keep reported over 200 million registered users and 3.6 billion user exercise data entries. For the 12 months ended June 30, 2020—shortly after the round—it generated CNY1 billion (approximately USD154.4 million) in sales. By June 2020, it had nearly 10 million subscribers receiving customized training programs, highlighting strong user engagement and monetization potential in the surging online fitness market. The round positioned Keep to develop comprehensive 'sports solutions' leveraging its ecosystem. Investors showed confidence in the home fitness trend, even pre-pandemic, amid global competition like ClassPass, which also reached unicorn status earlier in 2020. Keep later raised a larger Series F round of USD360 million led by Softbank, Hillhouse Capital, and Coatue, achieving a USD2 billion valuation, but denied immediate IPO plans as of early 2021.
Jul-18Series D5Y Capital; BAI capital; GGV Capital; Goldman Sachs; Tencent$127M-Keep is a Chinese sports technology company that evolved into a comprehensive fitness ecosystem covering online courses, communities, offline hardware, and gyms. The company completed a US$127 million Series D financing round led by Goldman Sachs with participation from Tencent Holdings, Morningside Capital, and GGV Capital. Prior to this Series D, Keep had raised approximately $60 million across five previous funding rounds. The company had grown to 140 million users by July 2018, demonstrating significant traction in China's fitness and wellness market. Keep positioned itself as a content-oriented sports platform aiming to develop an internet-driven sports ecosystem and become a lifestyle necessity for young people amid China's consumption upgrade trend. The Chinese sports and fitness industry was forecast to triple in value to exceed $725 billion by 2025, from $216 billion in 2016, representing substantial market opportunity for Keep's continued expansion.
May-16Series C5Y Capital; BAI capital; GGV Capital; Morningside$32M-Keep is a China-based online fitness platform founded in 2014, offering livestreamed fitness classes run by influencers, home workout videos, and hardware like connected stationary bikes, treadmills, smart wristbands, and apparel. In May 2016, existing backers GGV Capital and 5Y Capital (then known as Morningside Ventures) co-led a $32 million Series C round that included BAI Capital. Keep continued raising capital post-2016, adding $127 million in a 2018 Series D led by Goldman Sachs with participation from BAI, Tencent, GGV Capital, and 5Y Capital. This was followed by an $80 million Series E in May 2020 led by Jeneration Capital, valuing the company above $1 billion, with the same prior investors returning. By 2021, Keep closed a $360 million Series F led by SoftBank Vision Fund, with BAI, Tencent, Hillhouse Capital, Coatue Management, GGV Capital, 5Y Capital, and Jeneration Capital participating, achieving a post-money valuation of approximately $2 billion and bringing total funding to $627 million. At the time of the Series F, Keep reported 300 million registered users, 38 million average monthly active users, and 10 million paying for personalized services, amid rising demand during the coronavirus pandemic. The company expanded internationally with foreign versions launched in 2018 but slowed promotion in 2019, and has no current IPO plans, focusing funds on product enhancement and supporting China's national fitness initiatives.
Sep-15Series BGGV Capital; Ventech China$10M--
Apr-15Series ABAI capital; Ventech China$5M--

Keep Inc. Investment Activity

Keep Inc. has invested in 1 company to date.

Latest investment by Keep Inc. was on November 26th 2025. Keep Inc. invested in Lufei Intelligent in their Seed round.

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Latest Investments by Keep Inc.

Lufei Intelligent
Description
Lufei Intelligent is a Chinese AI software developer creating application software, foundational AI platforms, and internet security solutions.
HQ CountryChina
HQ City
-
Deal Date26 Nov 2025
RoundSeed
Raisedundisclosed
InvestorsAgileX; Chuxin Capital; Green Pine Capital Partners; Keep Inc.
Valuationundisclosed
EV/Revenue
EV/EBITDA

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About Keep Inc.

When was Keep Inc. founded?Keep Inc. was founded in 2015.
Where is Keep Inc. headquartered?Keep Inc. is headquartered in China.
How many employees does Keep Inc. have?As of today, Keep Inc. has over 827 employees.
Who is the CEO of Keep Inc.?Keep Inc.'s CEO is Ning Wang.
Is Keep Inc. publicly listed?Yes, Keep Inc. is a public company listed on HKEX.
What is the stock symbol of Keep Inc.?Keep Inc. trades under 03650 ticker.
When did Keep Inc. go public?Keep Inc. went public in 2023.
Who are competitors of Keep Inc.?Keep Inc. main competitors include CyberLink, Perfect Corp., Weight Watchers, Be Friends Holding, Cheetah Mobile, Dozn, Zepp Health, Grupo Sports World, UNITED, Escalade.
What is the current market cap of Keep Inc.?Keep Inc.'s current market cap is $166M.
What is the current revenue of Keep Inc.?Keep Inc.'s last fiscal year revenue is $241M.
What is the current EV/Revenue multiple of Keep Inc.?Current revenue multiple of Keep Inc. is 0.2x.
Is Keep Inc. profitable?No, Keep Inc. is not profitable.
How many companies Keep Inc. has acquired to date?Keep Inc. hasn't acquired any companies yet (or none have been disclosed publicly).
In how many companies Keep Inc. has invested to date?As of May 2026, Keep Inc. has invested in 1 company.
What was the last Keep Inc. investment?On 26th November 2025 Keep Inc. invested in Lufei Intelligent, participating in a Seed round, alongside AgileX, Chuxin Capital, and Green Pine Capital Partners.
In what companies Keep Inc. invested in?Keep Inc. invested in Lufei Intelligent.

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