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Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring segments, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 37% of the heavyweight domestic market in 2024.
1981
5.9K+
LTM Revenue $4.1B
LTM EBITDA $622M
$8.2B
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Harley-Davidson has a last 12-month revenue of $4.1B and a last 12-month EBITDA of $622M.
In the most recent fiscal year, Harley-Davidson achieved revenue of $5.2B and an EBITDA of $709M.
Harley-Davidson expects next 12-month revenue of XXX and NTM EBITDA of XXX
See Harley-Davidson valuation multiples based on analyst estimates| FY 2023 | FY 2024 | FY 2025 | LTM | NTM | |
|---|---|---|---|---|---|
| Revenue | $5.8B | $5.2B | XXX | XXX | XXX |
| Gross Profit | $2.1B | $2.2B | XXX | XXX | XXX |
| Gross Margin | 37% | 42% | XXX | XXX | XXX |
| EBITDA | $1.1B | $709M | XXX | XXX | XXX |
| EBITDA Margin | 18% | 14% | XXX | XXX | XXX |
| Net Profit | $741M | $707M | XXX | XXX | XXX |
| Net Margin | 13% | 14% | XXX | XXX | XXX |
| Net Debt | $5.5B | $5.6B | XXX | XXX | XXX |
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As of April 15, 2025, Harley-Davidson's stock price is $23.
Harley-Davidson has current market cap of $2.8B, and EV of $8.2B.
See Harley-Davidson trading valuation data| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $8.2B | $2.8B | XXX | XXX | XXX | XXX | $3.34 |
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Sign UpAs of April 15, 2025, Harley-Davidson has market cap of $2.8B and EV of $8.2B.
Harley-Davidson's trades at 2.0x LTM EV/Revenue multiple, and 13.2x LTM EBITDA.
Analysts estimate Harley-Davidson's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
See valuation multiples for Harley-Davidson and 10K+ public comps| FY 2024 | FY 2025E | FY 2026E | FY 2027E | |
|---|---|---|---|---|
| EV | $8.2B | XXX | XXX | XXX |
| EV/Revenue | 1.6x | XXX | XXX | XXX |
| EV/EBITDA | 11.6x | XXX | XXX | XXX |
| P/E | 6.1x | XXX | XXX | XXX |
| P/E/Growth | -19.7x | XXX | XXX | XXX |
| EV/FCF | 9.5x | XXX | XXX | XXX |
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Access all public comps and forward-looking valuation multiples like EV/Revenue in 2025, based on equity research analyst estimates.
Sign UpHarley-Davidson's NTM/LTM revenue growth is 2%
Harley-Davidson's revenue per employee for the last fiscal year averaged $0.9M, while opex per employee averaged $0.2M for the same period.
Over next 12 months, Harley-Davidson's ratio of sales and marketing spend to revenue is estimated to be XXX , while its R&D spend to revenue to be XXX .
Analysts estimate Harley-Davidson's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
See operational valuation multiples for Harley-Davidson and other 10K+ public comps| FY 2024 | NTM | FY 2025E | FY 2026E | FY 2027E | |
|---|---|---|---|---|---|
| Revenue Growth | -11% | XXX | XXX | XXX | XXX |
| EBITDA Margin | 14% | XXX | XXX | XXX | XXX |
| EBITDA Growth | -33% | XXX | XXX | XXX | XXX |
| Rule of 40 (SaaS-only) | 16% | XXX | XXX | XXX | XXX |
| Revenue per Employee | $0.9M | XXX | XXX | XXX | XXX |
| Opex per Employee | $0.2M | XXX | XXX | XXX | XXX |
| S&M Expenses to Revenue | n/a | XXX | XXX | XXX | XXX |
| G&A Expenses to Revenue | n/a | XXX | XXX | XXX | XXX |
| R&D Expenses to Revenue | n/a | XXX | XXX | XXX | XXX |
| Opex to Revenue | 27% | XXX | XXX | XXX | XXX |
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Benchmark public comps and private revenue and EBITDA valuation multiples across GRC software, cloud infrastructure, DevOps, online marketplaces and so much more!
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| 2025E | 2026E | 2027E | 2025E | 2026E | 2027E | |
| Ebusco Holding | XXX | XXX | XXX | XXX | XXX | XXX |
| Traton | XXX | XXX | XXX | XXX | XXX | XXX |
| Ashok Leyland | XXX | XXX | XXX | XXX | XXX | XXX |
| TVS Motor | XXX | XXX | XXX | XXX | XXX | XXX |
| Bajaj Auto | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
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Harley-Davidson acquired XXX companies to date.
Last acquisition by Harley-Davidson was XXXXXXXX, XXXXX XXXXX XXXXXX . Harley-Davidson acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX ).
See M&A valuation multiples| Acquired Company | EV | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
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Sign Up| When was Harley-Davidson founded? | Harley-Davidson was founded in 1981. |
| Where is Harley-Davidson headquartered? | Harley-Davidson is headquartered in United States of America. |
| How many employees does Harley-Davidson have? | As of today, Harley-Davidson has 5.9K+ employees. |
| Who is the CEO of Harley-Davidson? | Harley-Davidson's CEO is Mr. Jochen Zeitz. |
| Is Harley-Davidson publicy listed? | Yes, Harley-Davidson is a public company listed on NYS. |
| What is the stock symbol of Harley-Davidson? | Harley-Davidson trades under HOG ticker. |
| When did Harley-Davidson go public? | Harley-Davidson went public in 1998. |
| Who are competitors of Harley-Davidson? | Similar companies to Harley-Davidson include e.g. Ebusco Holding, Traton, Ashok Leyland, TVS Motor. |
| What is the current market cap of Harley-Davidson? | Harley-Davidson's current market cap is $2.8B |
| What is the current revenue of Harley-Davidson? | Harley-Davidson's last 12-month revenue is $4.1B. |
| What is the current EBITDA of Harley-Davidson? | Harley-Davidson's last 12-month EBITDA is $622M. |
| What is the current EV/Revenue multiple of Harley-Davidson? | Current revenue multiple of Harley-Davidson is 2.0x. |
| What is the current EV/EBITDA multiple of Harley-Davidson? | Current EBITDA multiple of Harley-Davidson is 13.2x. |
| What is the current revenue growth of Harley-Davidson? | Harley-Davidson revenue growth between 2023 and 2024 was -11%. |
| Is Harley-Davidson profitable? | Yes, Harley-Davidson is EBITDA-positive (as of the last 12 months). |
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