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Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring segments, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 37% of the heavyweight domestic market in 2024.
1981
5.9K+
LTM Revenue $4.1B
LTM EBITDA $605M
$8.4B
Benchmark forward-looking revenue and EBITDA valuation multiples across generative AI, climate tech, semiconductors, online marketplaces, vertical SaaS and 220 more verticals.
Harley-Davidson has a last 12-month revenue (LTM) of $4.1B and a last 12-month EBITDA of $605M.
In the most recent fiscal year, Harley-Davidson achieved revenue of $5.2B and an EBITDA of $709M.
Harley-Davidson expects next 12-month revenue of XXX and NTM EBITDA of XXX
See Harley-Davidson valuation multiples based on analyst estimates| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Revenue | $4.1B | XXX | $5.2B | XXX | XXX | XXX |
| Gross Profit | $1.2B | XXX | $1.8B | XXX | XXX | XXX |
| Gross Margin | 29% | XXX | 35% | XXX | XXX | XXX |
| EBITDA | $605M | XXX | $709M | XXX | XXX | XXX |
| EBITDA Margin | 15% | XXX | 14% | XXX | XXX | XXX |
| EBIT | $375M | XXX | $417M | XXX | XXX | XXX |
| EBIT Margin | 9% | XXX | 8% | XXX | XXX | XXX |
| Net Profit | $395M | XXX | $455M | XXX | XXX | XXX |
| Net Margin | 10% | XXX | 9% | XXX | XXX | XXX |
| Net Debt | XXX | XXX | $5.4B | XXX | XXX | XXX |
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As of May 30, 2025, Harley-Davidson's stock price is $24.
Harley-Davidson has current market cap of $2.9B, and EV of $8.4B.
See Harley-Davidson trading valuation data| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $8.4B | $2.9B | XXX | XXX | XXX | XXX | $3.09 |
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Start Free TrialAs of May 30, 2025, Harley-Davidson has market cap of $2.9B and EV of $8.4B.
Harley-Davidson's trades at 1.6x EV/Revenue multiple, and 11.8x EV/EBITDA.
Equity research analysts estimate Harley-Davidson's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
Harley-Davidson has a P/E ratio of 7.5x.
See valuation multiples for Harley-Davidson and 12K+ public comps| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $2.9B | XXX | $2.9B | XXX | XXX | XXX |
| EV (current) | $8.4B | XXX | $8.4B | XXX | XXX | XXX |
| EV/Revenue | 2.1x | XXX | 1.6x | XXX | XXX | XXX |
| EV/EBITDA | 13.8x | XXX | 11.8x | XXX | XXX | XXX |
| EV/EBIT | 22.3x | XXX | 20.1x | XXX | XXX | XXX |
| EV/Gross Profit | 7.1x | XXX | n/a | XXX | XXX | XXX |
| P/E | 7.5x | XXX | 6.5x | XXX | XXX | XXX |
| EV/FCF | 16.6x | XXX | 9.6x | XXX | XXX | XXX |
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Access all public comps and forward-looking valuation multiples like EV/Revenue in 2025, based on equity research analyst estimates.
Start Free TrialHarley-Davidson's last 12 month revenue growth is 0%
Harley-Davidson's revenue per employee in the last FY averaged $0.9M, while opex per employee averaged $0.2M for the same period.
Harley-Davidson's rule of 40 is 18% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Harley-Davidson's rule of X is 14% (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
See operational valuation multiples for Harley-Davidson and other 12K+ public comps| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 0% | XXX | -11% | XXX | XXX | XXX |
| EBITDA Margin | 15% | XXX | 14% | XXX | XXX | XXX |
| EBITDA Growth | 4% | XXX | -25% | XXX | XXX | XXX |
| Rule of 40 | 18% | XXX | 13% | XXX | XXX | XXX |
| Bessemer Rule of X | XXX | XXX | 14% | XXX | XXX | XXX |
| Revenue per Employee | XXX | XXX | $0.9M | XXX | XXX | XXX |
| Opex per Employee | XXX | XXX | $0.2M | XXX | XXX | XXX |
| S&M Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| G&A Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| R&D Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| Opex to Revenue | XXX | XXX | 27% | XXX | XXX | XXX |
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| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| 2025E | 2026E | 2027E | 2025E | 2026E | 2027E | |
| Ebusco Holding | XXX | XXX | XXX | XXX | XXX | XXX |
| Traton | XXX | XXX | XXX | XXX | XXX | XXX |
| Ashok Leyland | XXX | XXX | XXX | XXX | XXX | XXX |
| TVS Motor | XXX | XXX | XXX | XXX | XXX | XXX |
| Bajaj Auto | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
Harley-Davidson acquired XXX companies to date.
Last acquisition by Harley-Davidson was XXXXXXXX, XXXXX XXXXX XXXXXX . Harley-Davidson acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX ).
See M&A valuation multiples| Acquired Company | EV | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
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Start Free Trial| When was Harley-Davidson founded? | Harley-Davidson was founded in 1981. |
| Where is Harley-Davidson headquartered? | Harley-Davidson is headquartered in United States of America. |
| How many employees does Harley-Davidson have? | As of today, Harley-Davidson has 5.9K+ employees. |
| Who is the CEO of Harley-Davidson? | Harley-Davidson's CEO is Mr. Jochen Zeitz. |
| Is Harley-Davidson publicy listed? | Yes, Harley-Davidson is a public company listed on NYS. |
| What is the stock symbol of Harley-Davidson? | Harley-Davidson trades under HOG ticker. |
| When did Harley-Davidson go public? | Harley-Davidson went public in 1998. |
| Who are competitors of Harley-Davidson? | Similar companies to Harley-Davidson include e.g. Ebusco Holding, Traton, Ashok Leyland, TVS Motor. |
| What is the current market cap of Harley-Davidson? | Harley-Davidson's current market cap is $2.9B |
| What is the current revenue of Harley-Davidson? | Harley-Davidson's last 12 months revenue is $4.1B. |
| What is the current revenue growth of Harley-Davidson? | Harley-Davidson revenue growth (NTM/LTM) is 0%. |
| What is the current EV/Revenue multiple of Harley-Davidson? | Current revenue multiple of Harley-Davidson is 2.1x. |
| Is Harley-Davidson profitable? | Yes, Harley-Davidson is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of Harley-Davidson? | Harley-Davidson's last 12 months EBITDA is $605M. |
| What is Harley-Davidson's EBITDA margin? | Harley-Davidson's last 12 months EBITDA margin is 15%. |
| What is the current EV/EBITDA multiple of Harley-Davidson? | Current EBITDA multiple of Harley-Davidson is 13.8x. |
| What is the current FCF of Harley-Davidson? | Harley-Davidson's last 12 months FCF is $504M. |
| What is Harley-Davidson's FCF margin? | Harley-Davidson's last 12 months FCF margin is 12%. |
| What is the current EV/FCF multiple of Harley-Davidson? | Current FCF multiple of Harley-Davidson is 16.6x. |
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