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Harley-Davidson Valuation Multiples
Discover revenue and EBITDA valuation multiples for Harley-Davidson and similar public comparables like Polestar, WeRide, Blue Bird Corp., Marcopolo and more.
Harley-Davidson Overview
About Harley-Davidson
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 34% of the heavyweight domestic market in 2025.
Founded
1981
HQ
Employees
5.9K
Website
Sectors
Financials (LTM)
EV
$2B
Harley-Davidson Financials
Harley-Davidson reported last 12-month revenue of $4B and EBITDA of $491M.
In the same LTM period, Harley-Davidson generated $861M in gross profit, $491M in EBITDA, and $279M in net income.
Revenue (LTM)
Harley-Davidson P&L
In the most recent fiscal year, Harley-Davidson reported revenue of $4B and EBITDA of $665M.
Harley-Davidson expects next 12-month revenue of XXX and NTM EBITDA of XXX
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue | $4B | XXX | $4B | XXX | XXX | XXX |
| Gross Profit | $861M | XXX | $1B | XXX | XXX | XXX |
| Gross Margin | 24% | XXX | 30% | XXX | XXX | XXX |
| EBITDA | $491M | XXX | $665M | XXX | XXX | XXX |
| EBITDA Margin | 14% | XXX | 15% | XXX | XXX | XXX |
| EBIT Margin | 9% | XXX | 9% | XXX | XXX | XXX |
| Net Profit | $279M | XXX | $339M | XXX | XXX | XXX |
| Net Margin | 8% | XXX | 8% | XXX | XXX | XXX |
Financial data powered by Morningstar, Inc.
Harley-Davidson Stock Performance
Harley-Davidson has current market cap of $2B, and enterprise value of $2B.
Market Cap Evolution
Harley-Davidson's stock price is $17.77.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $2B | $2B | 0.0% | XXX | XXX | XXX | $2.87 |
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Start Free TrialHarley-Davidson Valuation Multiples
Harley-Davidson trades at 0.6x EV/Revenue multiple, and 4.2x EV/EBITDA.
EV / Revenue (LTM)
Harley-Davidson Financial Valuation Multiples
As of March 14, 2026, Harley-Davidson has market cap of $2B and EV of $2B.
Equity research analysts estimate Harley-Davidson's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
Harley-Davidson has a P/E ratio of 7.5x.
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $2B | XXX | $2B | XXX | XXX | XXX |
| EV (current) | $2B | XXX | $2B | XXX | XXX | XXX |
| EV/Revenue | 0.6x | XXX | 0.5x | XXX | XXX | XXX |
| EV/EBITDA | 4.2x | XXX | 3.1x | XXX | XXX | XXX |
| EV/EBIT | 6.7x | XXX | 5.3x | XXX | XXX | XXX |
| EV/Gross Profit | 2.4x | XXX | 1.5x | XXX | XXX | XXX |
| P/E | 7.5x | XXX | 6.2x | XXX | XXX | XXX |
| EV/FCF | 6.0x | XXX | 5.0x | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified Harley-Davidson Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.
Harley-Davidson Margins & Growth Rates
Harley-Davidson's revenue in the last 12 month grew by 4%.
Harley-Davidson's revenue per employee in the last FY averaged $0.6M.
Harley-Davidson's rule of 40 is 18% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Harley-Davidson's rule of X is 24% (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
Harley-Davidson Operational Valuation Multiples
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 4% | XXX | (16%) | XXX | XXX | XXX |
| EBITDA Margin | 14% | XXX | 15% | XXX | XXX | XXX |
| EBITDA Growth | (58%) | XXX | (73%) | XXX | XXX | XXX |
| Rule of 40 | — | XXX | 18% | XXX | XXX | XXX |
| Bessemer Rule of X | — | XXX | 24% | XXX | XXX | XXX |
| Revenue per Employee | — | XXX | $0.6M | XXX | XXX | XXX |
| Opex to Revenue | — | XXX | 21% | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Harley-Davidson Public Comps
See public comps and valuation multiples for other Automakers comps.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| LTM | 2026E | 2027E | LTM | 2026E | 2027E | |
| Polestar | XXX | XXX | XXX | XXX | XXX | XXX |
| WeRide | XXX | XXX | XXX | XXX | XXX | XXX |
| Blue Bird Corp. | XXX | XXX | XXX | XXX | XXX | XXX |
| Marcopolo | XXX | XXX | XXX | XXX | XXX | XXX |
| Hino Motors | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
Harley-Davidson M&A Activity
Harley-Davidson acquired XXX companies to date.
Last acquisition by Harley-Davidson was on XXXXXXXX, XXXXX. Harley-Davidson acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Acquisitions by Harley-Davidson
| Acquired Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialHarley-Davidson Investment Activity
Harley-Davidson invested in XXX companies to date.
Harley-Davidson made its latest investment on XXXXXXXX, XXXXX. Harley-Davidson invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Investments by Harley-Davidson
| Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialAbout Harley-Davidson
| When was Harley-Davidson founded? | Harley-Davidson was founded in 1981. |
| Where is Harley-Davidson headquartered? | Harley-Davidson is headquartered in United States. |
| How many employees does Harley-Davidson have? | As of today, Harley-Davidson has over 5K employees. |
| Who is the CEO of Harley-Davidson? | Harley-Davidson's CEO is Arthur Francis Starrs. |
| Is Harley-Davidson publicly listed? | Yes, Harley-Davidson is a public company listed on NYSE. |
| What is the stock symbol of Harley-Davidson? | Harley-Davidson trades under HOG ticker. |
| When did Harley-Davidson go public? | Harley-Davidson went public in 1986. |
| Who are competitors of Harley-Davidson? | Harley-Davidson main competitors are Polestar, WeRide, Blue Bird Corp., Marcopolo. |
| What is the current market cap of Harley-Davidson? | Harley-Davidson's current market cap is $2B. |
| What is the current revenue of Harley-Davidson? | Harley-Davidson's last 12 months revenue is $4B. |
| What is the current revenue growth of Harley-Davidson? | Harley-Davidson revenue growth (NTM/LTM) is 4%. |
| What is the current EV/Revenue multiple of Harley-Davidson? | Current revenue multiple of Harley-Davidson is 0.6x. |
| Is Harley-Davidson profitable? | Yes, Harley-Davidson is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of Harley-Davidson? | Harley-Davidson's last 12 months EBITDA is $491M. |
| What is Harley-Davidson's EBITDA margin? | Harley-Davidson's last 12 months EBITDA margin is 14%. |
| What is the current EV/EBITDA multiple of Harley-Davidson? | Current EBITDA multiple of Harley-Davidson is 4.2x. |
| What is the current FCF of Harley-Davidson? | Harley-Davidson's last 12 months FCF is $344M. |
| What is Harley-Davidson's FCF margin? | Harley-Davidson's last 12 months FCF margin is 10%. |
| What is the current EV/FCF multiple of Harley-Davidson? | Current FCF multiple of Harley-Davidson is 6.0x. |
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