Harley-Davidson Valuation Multiples

Tesla is a vertically integrated battery electric vehicle automaker and developer of real world artificial intelligence software, which includes autonomous driving and humanoid robots. The company has multiple vehicles in its fleet, which include luxury and midsize sedans, crossover SUVs, a light truck, and a semi truck. Tesla also plans to begin selling a sports car and offer a robotaxi service. Global deliveries in 2025 were nearly 1.64 million vehicles. The company sells batteries for stationary storage for residential and commercial properties including utilities and solar panels and solar roofs for energy generation. Tesla also owns a fast-charging network and an auto insurance business.

CATL, headquartered in Ningde, Fujian Province, is a global leading battery manufacturer founded in 2011. The company specializes in the development and production of lithium-ion batteries for EVs and energy storage systems. CATL is the largest EV battery manufacturer in the world and leads the industry in innovative battery technology development for higher-energy density and safety, longer battery service life and super-fast charging. CATL is also involved in the manufacturing of cathode and other related battery materials. Through its subsidiary Brunp, it works with customers to create a closed-loop battery life cycle from production, application, to recycling.

Founded in 1937, Toyota is one of the world's largest automakers, with 11.0 million units sold at retail in fiscal 2025, including 10.3 million across the Toyota and Lexus brands. Brands include Toyota, Lexus, Daihatsu, and truck maker Hino; market share in Japan is about 50% excluding mini-vehicles, while US share is around 14%. The firm also owns stakes in Denso, a parts supplier, about 20% of Subaru, and holds investments in many other firms, including shares of Uber Technologies, Joby Aviation, Aurora Innovation, Isuzu Motors, and about 5% in each of Mazda and Suzuki. Fiscal 2025 sales excluding financial services were JPY 43.8 trillion. Toyota also has a financing arm and manufactures homes and boats.

Uber Technologies is a technology provider that matches riders with drivers, hungry people with restaurants and food couriers, and shippers with carriers. The firm's on-demand technology platform is currently utilized by traditional cars as well as autonomous vehicles, but could eventually be used for additional products and services, such as delivery via drones or electronic vehicle take-off and landing (eVTOL) technology. Uber operates in over 70 countries, with over 202 million users who order rides or food at least once a month.

Founded in 1995, BYD is a leading Chinese manufacturer in the design, development, and production of new energy vehicles, or NEVs. In March 2022, the firm discontinued production of internal combustion engine, or ICE, vehicles. Its products primarily target the growing midpriced mass-market segment in China’s passenger vehicle market. The company sold about 4.3 million passenger NEVs in 2024, accounting for 35% of the Chinese passenger NEV market. Besides automobile production, the company is also engaged in handset components and assembly services, as well as the rechargeable battery and photovoltaics business. After more than 25 years of development, the company has established over 30 industrial parks worldwide.

Hyundai Motor Co is engaged in the manufacturing and distribution of motor vehicles and parts. The business of the group is operated through a vehicle, finance, and other segments. Its vehicle segment is engaged in the manufacturing and sale of motor vehicles. The finance segment operates vehicle financing, credit card processing, and other financing activities. The other segment includes the research and development, train manufacturing, and other activities. The company derives the majority of its revenue from the vehicle segment.

General Motors Co. emerged from the bankruptcy of General Motors Corp. (old GM) in July 2009. GM has eight brands and operates under three segments: GM North America, GM International, and GM Financial. The United States now has four brands instead of eight under old GM. The company regained its US market share leadership in 2022, after losing it to Toyota due to the chip shortage in 2021. 2025 US share was 17.4%, up 60 basis points from 2024. The Cruise autonomous vehicle arm, which GM now owns outright, previously operated driverless geofenced AV robotaxi services in San Francisco and other cities, but after a 2023 accident, GM decided that it will focus on personal AVs. GM Financial became the company's captive finance arm in 2010 via the purchase of AmeriCredit.

Volvo AB manufactures trucks, buses, and construction equipment as well as marine and industrial engines. The company also provides complete solutions for financing and service. Its segments include Volvo Trucks, Mack Trucks, Renault Trucks, Volvo Autonomous Solutions, Volvo Energy, Volvo Construction Equipment, Volvo Buses, Volvo Penta and Volvo Financial Services.

LG Energy Solution is the third-largest battery maker for electric vehicles with about 11% global share in 2024, according to SNE Research. The EV battery segment is the largest revenue contributor, which accounted for more than 60% of total revenue in 2024. LGES also manufactures batteries for mobility, mobile phones, laptops, electrical devices, and energy storage systems. The company was spun off from LG Chem’s battery division in December 2020 and listed on the Korea Exchange in January 2022. It has global manufacturing facilities in Korea, China, Poland, and the United States. Key customers include General Motors, Tesla, Volkswagen, Hyundai, and Stellantis.

Ford Motor Co. manufactures automobiles under its Ford and Lincoln brands. In March 2022, the company announced that it will run its combustion engine business, Ford Blue, and its BEV business, Ford Model e, as separate businesses but still all under Ford Motor. The company has over 13% market share in the United States, about 10% share in the UK, and just over 1% share in China including Taiwan and unconsolidated affiliates. Sales in the US made up about 65% of 2025 total company revenue. Ford has about 169,000 employees, including about 56,300 UAW employees, and is based in Dearborn, Michigan.

Sumitomo Electric Industries Ltd manufactures and sells electric wires and cables, and other products. The company operates through five segments. The Automotive related business covers wire harnesses, anti-vibration rubber, hoses, electrical parts, and traffic control systems. The Electronics related business provides electronic wires, flexible printed circuits, fluoropolymer products, and metal components. The Environment and Energy related business handles power transmission equipment, substation systems, vacuum and beam equipment, and conductive products. The Industrial Materials business includes steel wire, tools, optical components, and sintered parts. The Information and Communication business offers fiber optic cables, communication equipment, and optical devices.

Ferrari designs, engineers, and manufactures some of the world's most expensive luxury cars. With supply carefully controlled to be below demand and a brand steeped in decades of motor racing history, a Ferrari is viewed as a status symbol. In 2025, the company sold 13,640 vehicles at an average price over EUR 500,000 with more than 80% of its vehicles being sold to existing Ferrari clients. Eighty-four percent of revenue is generated from the sale of cars and spare parts and 10% from sponsorship, commercial, and brand activities including racing and lifestyle activities. In 2025, the Europe, Middle East, and Africa region accounted for 49% of revenue, the Americas was 32%, mainland China, Hong Kong, and Taiwan was 7%, and the rest of Asia was 12%.

Mercedes-Benz Group is a premium automotive original equipment manufacturer, selling around 2 million passenger cars, including its Chinese joint venture, and just under 400,000 vans per year. The company's financial profile improved significantly following the spinoff of Daimler Truck in 2021. Unlike most automotive OEMs, Mercedes operates under its brand alone. In 2024, 14% of its passenger cars sold were top end (G Class, Maybach, AMG, S Class), 59% were core (C and E Class), and 27% entry (A and B Class). In volume terms, Asia and Europe are Mercedes' largest markets, each at just under 40% of 2024 vehicle sales, followed by North America at 16%.

Paccar is a leading manufacturer of medium- and heavy-duty trucks under the premium nameplates Kenworth and Peterbilt, which are primarily sold in the Americas and Australia, and DAF, which primarily services Europe and South America. The trucks segment (74% sales) goes to market through a network of 2,200 independent dealers. Paccar maintains an internal finance subsidiary that provides retail and wholesale financing for customers and dealers (6% sales). In recent years, Paccar has aggressively expanded its parts business (20% of sales), including engines, axles, and transmissions for its own truck brands as well as independent producers. The company commands 30% of the Class 8 market share in North America and 15% of the heavy-duty market share in Europe.

Volkswagen is the second-largest automotive original equipment manufacturer by vehicle sales globally, selling 9 million vehicles in 2024. Its four vehicle segments core (Volkswagen, SEAT, Skoda, and VW commercial), progressive (Audi, Lamborghini, and Bentley), sports luxury (Porsche), and Traton commercial vehicles (Traton, Scania, Navistar, MAN, and VW truck and bus) contribute 43%, 20%, 11% and 14% to group revenue, respectively. It also has a vehicle software business (Cariad), batteries, power engineering production, and financial services.

BMW is a premium passenger car and motorcycle original equipment manufacturer, home to the brands BMW, Mini Cooper, Rolls-Royce, and BMW Motorrad. BMW sold 2.7 million vehicles in 2024 (2.5 million were passenger cars). In terms of sales volumes, Europe and Asia are BMW’s largest regions, contributing 40% and 37%, respectively. BMW's core competence is in the "affordable" luxury channel, with limited exposure to high-end priced vehicles.

Carvana Co is an e-commerce platform for buying and selling used cars. The company derives revenue from used vehicle sales, wholesale vehicle sales and other sales and revenues. The other sales and revenues include sales of loans originated and sold in securitization transactions or to financing partners, commissions received on VSCs and sales of GAP waiver coverage. The foundation of the business is retail vehicle unit sales. This drives the majority of the revenue and allows the company to capture additional revenue streams associated with financing, VSCs, auto insurance and GAP waiver coverage, as well as trade-in vehicles.

Porsche designs, engineers, and manufactures premium cars synonymous with its racing history heritage, engineering mastery, sporty design, and driving experience. Porsche is uniquely positioned in that its brand is associated with luxury, but it produces cars on a much larger scale than its superluxury peers. Porsche sold 311,000 vehicles in 2024 at an average price of EUR 129,000. Europe, North America, mainland China including Hong Kong, and the rest of the world accounted for 36%, 28%, 18%, and 18% of volume in 2024, respectively. Ninety-two percent of revenue is generated from the sale of cars and related services, with the remainder from the captive finance arm. Porsche’s equity is tightly held with Volkswagen owning 75.4% and Porsche SE (the Porsche/Piech family) owning 12.5%.

Garmin produces GPS-enabled hardware and software for five sectors: fitness, outdoors, automotive, aviation, and marine. Garmin has built a strong reputation for durable, high-precision devices through a vertically integrated design and manufacturing approach. The company’s product lines include smartwatches, fitness trackers, communication equipment, and a comprehensive suite of systems for marine and aviation navigation. Garmin operates globally, with its business focused primarily on North America and Europe.

Constellation Software is an acquirer, manager, and developer of vertical market software, or VMS, businesses globally. VMS differentiates from horizontal software in that it provides mission critical solutions within a specific industry for customers in a particular market. Constellation operates through a decentralized model in which each business operates as its own independent entity. Managers of individual businesses are incentivized to optimize their business for returns on invested capital and revenue growth. Excess cash generated by the individual businesses is repatriated to portfolio managers who focus on allocating as much capital as possible on new acquisitions. As of 2025, Constellation consisted of over 1,000 individual businesses and 64,000 employees.

Kia Corp is a Korean motor-vehicle manufacturer. It is engaged in manufacturing and selling finished vehicles and automotive parts, along with providing rental and maintenance services. The company's main products include passenger vehicles, recreational vehicles (RVs), and commercial vehicles. Its geographical segments include South Korea, America, Europe, and Others, of which it generates the majority of its revenue from South Korea.

Weichai Power Co Ltd is an industrial technology company that offers vehicles and equipment manufacturing, and logistics and supply chain services in China. The operating segments of the company are; Engines segment which includes the manufacturing and sale of engines and related parts; Automobiles and automobile components which includes the manufacturing and sale of automobiles and automobile components other than Engines; Agricultural equipment includes the manufacturing and sale of agricultural equipment (complete machineries), agricultural machineries, agricultural vehicles, and related parts; and the Intelligent logistics segment which includes forklift trucks production, warehousing technology, and supply chain solution services.

Maruti Suzuki India Ltd, a subsidiary of Suzuki Motor Corp. The company is engaged in the manufacturing, purchase, and sale of motor vehicles, components, and spare parts. Its other activities include the facilitation of pre-owned car sales, fleet management, and car financing. The company manufactures various types of passenger vehicles and light commercial vehicles for its customers belonging to different income categories. Some of the vehicles manufactured by it are: WagonR, Dzire, Ertiga, Fronx (SUV), and others. Geographically, the company generates a majority of its revenue from its business in India and also engages in exports of its products to countries like Chile, Saudi Arabia, South Africa, Japan, Mexico, and others.

Toyota Industries Corp is engaged in the manufacture and sale of automobiles, industrial vehicles, and textile machinery. The group operates through three reportable segments: Automobiles, Industrial Vehicles, and Textile Machinery. The Automobiles segment includes vehicles, engines, castings, car air conditioner compressors, electronic devices, and batteries. The Industrial Vehicles segment covers forklift trucks, warehouse equipment, automated warehouses, and logistics solutions. The Textile Machinery segment manufactures looms, spinning machines, and related equipment. It generates the majority of its revenue from the Industrial vehicles segment.

Mahindra & Mahindra Ltd is a holding company. The company's segment includes Automotive; Farm Equipment and Services. It generates maximum revenue from the Automotive segment. The Automotive segment comprises the sale of automobiles, spares, mobility solutions, construction equipment, and related services. Geographically, it derives a majority of its revenue from India.

Daimler Trucks is the largest global truck and bus original equipment manufacturer, producing around 500,000 trucks per year. It has the dominant share of the highly concentrated North American truck market, at just under 40%, with its brands Freightliner and Western Star. It also has a large share, just below 20%, of the European truck market with its Mercedes-Benz brand offering. Its segments of Trucks North America, Trucks Mercedes-Benz, Trucks Asia, and Daimler Buses contribute 41%, 33%, 11% and 9% to revenue, respectively; however, Trucks North America contributes disproportionately (64%) to EBIT. An in-house financial services arm supports these businesses. Daimler spun out of Mercedes-Benz in December 2021.

Incorporated in 1948, Honda Motor was originally a motorcycle manufacturer. Today, the firm makes automobiles, motorcycles, and power products such as boat engines, generators, and lawnmowers. Including joint ventures, Honda sold 3.7 million light vehicles and 20.6 million motorcycles in fiscal 2025, and consolidated sales were JPY 21.7 trillion. Automobiles constitute 65% of revenue and motorcycles 17%, with the rest split between power products and financial services. Honda also makes robots and private jets.

Denso was founded on Dec. 16, 1949, as Nippondenso, and is now a leading global manufacturer of automotive components, ranging from thermal and powertrain control systems to electronic and electrification solutions, headquartered in Kariya, Aichi Prefecture, Japan, and a core member of the Toyota Group.

Bajaj Auto Ltd is an automotive sales company. The company is engaged in the business of development, manufacturing, and distribution of automobiles such as motorcycles, commercial vehicles, electric vehicles, etc., and parts thereof. The company sells its products in India as well as in various other global markets. It has three business segments Automotive, Investments, Financing and Others. The company derives the majority of its revenue from the Automotive segment.

Dassault Systèmes is a leading provider of computer-assisted design and product lifecycle management software, serving customers like Boeing and Volkswagen throughout the production process. The company’s flagship product, Catia, primarily serves the transportation, industrial equipment, and aerospace and defense industries. In life sciences, Dassault’s Medidata cloud platform optimizes clinical trial efficiency and is the leader in electronic data capture.

Based in Hangzhou, Zhejiang province, Geely Auto manufactures and sells passenger vehicles and automotive parts. Geely is the largest local brand manufacturer and the third-largest passenger vehicle brand in terms of sales volume in China. Including Lynk, Geely sold about 2.2 million cars in 2024. The domestic market accounts for more than 75% of Geely’s revenue, with the rest coming from other parts of the world.

Suzuki Motor Corp is a Japan-based automobile manufacturing company. The company operates through Four-Wheel, Marine, Two-Wheel, and Other segments. The Four-Wheel segment covers mini cars, small cars, and regular cars. The Marine segment includes outboard motors, while the Two-Wheel segment handles motorcycles and ATVs. The Other segment consists of electric wheelchairs, solar power, and real estate. It generates the majority of its revenue from the Four-wheel business segment.

Stellantis was created out of the merger of US-based Fiat Chrysler Automobiles and French-based Peugeot in January 2021, resulting in the fourth-largest automotive original equipment manufacturer by vehicle sales. In 2024 it sold 5.5 million vehicles, 47%, 26% and 17% in Europe, North America, and South America, respectively. Its brands include Fiat, Jeep, Chrysler, Ram, Peugeot, Citroën, Opel, Alfa Romeo, and Maserati.

Rivian is a battery electric vehicle automaker that sells its vehicles in the US and Canada. The company also develops electronic control units and related software for autos in a joint venture with Volkswagen. Rivian has multiple vehicles in its fleet, which include a luxury truck and full-size SUV and a delivery van. The company plans to begin selling a midsize SUV in 2026. Total deliveries were over 42,000 in 2025. Rivian is also developing autonomous driving software to be used in its vehicles.

SAIC Motor Corp Ltd builds and sells passenger cars and commercial vehicles. The company operates its business through two segments: the Vehicle and Parts Segment and the Financial Services Segment. The Vehicle and Parts segment focuses on the manufacturing and sale of automobiles and components. The Financial Services segment is engaged in offering various financial solutions. It generates the majority of its revenue from the Vehicle and Parts Segment.

Chery Automobile Co Ltd is a passenger vehicle company. It designs, develops, manufactures and sells a diverse and expanding portfolio of passenger vehicles, including internal combustion engine (ICE) vehicles and new energy vehicles (NEVs), to cater to the distinct and evolving needs and preferences of customers in both the domestic and overseas markets.

Eicher Motors Ltd is an Indian automobile manufacturer and is also engaged in the retail of related components and accessories. The company manufactures two-wheeler motorcycles and commercial vehicles. The Motorcycles division, which derives its key revenue, produces motorcycles through the Royal Enfield brand. The Commercial Vehicles division, through a joint venture with Volvo, produces trucks and buses for sale in India and other developing markets. The company derives the vast majority of its revenue within India and also has a presence in overseas markets.

Seres Group Co Ltd is engaged in the research and development, production, sales, and service of complete vehicles, engines, and parts. The company's main products include the AITO series, covering new energy vehicles and traditional fuel vehicles.

Traton SE is the parent and holding company of the TRATON GROUP and one of the world’s commercial vehicle manufacturers. With its brands Scania, MAN, International, and Volkswagen Truck and Bus. The Group’s product portfolio comprises trucks, buses, and light-duty commercial vehicles. Transforming Transportation Together. For a sustainable world, this intention underlines the Company’s ambition to have a lasting and sustainable impact on the commercial vehicle business and on the Group’s commercial growth.

TVS Motor Co Ltd is an Indian automobile manufacturing company focused on the production of two-wheeled vehicles. The company principally manufactures motorcycles, scooters, mopeds, three-wheelers, and related spare parts and accessories. The company's reportable segments are Automotive vehicles and parts, Automotive Components, Financial Services, and Others. The company generates a majority of its revenue from the Automotive vehicles and parts segment. Geographically, the company derives its key revenue from India and the rest from other countries through exports.

Knorr-Bremse AG is engaged in the development, production, marketing, and servicing of Automotive parts. It operates its business activities in two divisions: Rail Vehicle Systems and Commercial Vehicle Systems. Its product portfolio comprises Braking, entrance, and HVAC systems; power electric and control technology; digital solutions; couplers; signal systems; pneumatic braking systems; energy supply and distribution systems; wiper and wash systems; and others. Majority of revenue is from Rail Vehicle System. Its geographical segments are Europe/Africa, North America, South America, and Asia-Pacific.

Automobile manufacturer Great Wall Motor is China’s market leader in the SUV and pickup truck segments. In 2024, the company sold over 705,000 Haval-branded SUVs and 285,000 WEY- and Tank-branded SUVs, making it the largest SUV manufacturer by sales volume for the 15th year. It also sold more than 175,000 pickup trucks, also ranked number one in sales volume for 25 consecutive years. China’s domestic market accounts for about 60% of Great Wall’s revenue in 2024, with the balance coming from Russia, the Middle East, South Africa, Australia, and Chile, among others.

Huaqin Technology Co Ltd is engaged in the research & development, design, manufacturing, and operation of intelligent hardware products. The company operates four businesses: smart terminal business; high-performance computing business; automotive electronics and industrial products business; and artificial intelligence & internet of things (AIoT) business.

Founded in 2015, XPeng is a leading Chinese smart electric vehicle company that designs, develops, manufactures, and markets EVs in China. Its products primarily target the growing base of technology-savvy middle-class consumers in the midrange to high-end segment in China’s passenger vehicle market. The company sold over 190,000 EVs in 2024, accounting for about 2% of China’s passenger new energy vehicle market. It is also a leader in autonomous driving technology.

Hyundai Motor India Ltd is an auto manufacturer. It manufactures and sells four-wheeler passenger vehicles and includes a portfolio of various different models across multiple passenger vehicle segments by body type, such as sedans, hatchbacks, sports-utility vehicles (SUVs), and battery electric vehicles (EVs). It also manufactures parts, such as transmissions and engines. The group has one operating segment, namely the manufacture and sale of motor vehicles, engine, transmission and other parts, related after-sales activities, related engineering and broking services. The group generates maximum revenue from India, followed by the Middle East and Europe, Latin America, Africa, and other regions.

Samvardhana Motherson International Ltd is a manufacturer of automotive wiring harnesses and plastic components and modules. The products include wiring harnesses, mirrors for passenger cars, injection molded products, modules including dashboards, door trims, bumpers, blow moulded components, liquid silicone rubber molded components, injection molding tools, extruded rubber products, precision machined metal components, and others. The company has five reportable segments such as Wiring Harness, Modules and polymer products, Integrated Assemblies, Vision systems and Emerging businesses. It derives majority of the revenue from Modules and polymer products segment which is engaged in manufacturing and supplies of plastic parts and system modules for vehicle interiors and exteriors.

Kawasaki Heavy Industries Ltd is a Japan-based conglomerate with operations in aerospace, marine, and vehicles. The company operates through six segments. The Aerospace Systems segment manufactures and sells aircraft, engines, and space-related equipment. The Energy Solutions & Marine segment provides energy equipment, hydrogen systems, marine propulsion, plants, ships, and crushers. The Power Sports & Engine segment produces motorcycles, off-road vehicles, personal watercraft, and general-purpose engines. The Precision Machinery and Robots segment offers hydraulic equipment and industrial robots. The Vehicle segment manufactures railway vehicles and snow removal machinery. The Other segment covers commerce mediation, sales, orders, and welfare facility management.

Li Auto is a leading Chinese NEV manufacturer that designs, develops, manufactures, and sells premium smart NEVs. The company started volume production of its first model Li One in November 2019. The model is a six-seater, large, premium plug-in electric SUV equipped with a range extension system and advanced smart vehicle solutions. It sold over 500,000 NEVs in 2024, accounting for about 4% of China's passenger new energy vehicle market. Beyond Li One, the company expands its product line, including both BEVs and PHEVs, to target a broader consumer base.