Electra Consumer Valuation Multiples

Samsung Electronics is a diversified electronics conglomerate that manufactures and sells a wide range of products including smartphones, televisions, home appliances, telecommunications network equipment, as well as electronic and device components such as semiconductors and flat panel displays. Samsung is the world's largest manufacturer of smartphones and televisions as well as memory semiconductor products. The Manufacturing and sale of mobile phones and semiconductors make up >70% of both the company’s revenue as well as its profit.

Midea Group Co., Ltd. is one of the largest household appliance manufacturers in China, with key products such as air conditioners, refrigerators, washing machines and small household appliances. It is consistently ranked as one of the top three players in China by retail sales in most home appliance categories. The firm also engages in industrial automation and robotics systems through wholly owned Kuka, a global market leader based in Germany. Heating, ventilation, and air conditioning, or HVAC, products generally contribute the most to Midea's revenue, followed by other consumer appliances, and robotics and automation systems. In addition, Midea generates around 40% of sales outside of China.

Gree Electric Appliances is one of the largest heating, ventilating, and air conditioning, or HVAC, product manufacturers in China, with key products such as residential and commercial air conditioners. Gree generates over 80% of sales domestically and is backed by China’s Zhuhai local government. Air conditioners remain the biggest contributor to Gree’s earnings, with an over 70% representation over the years. The company has also made forays into industrial component parts, photovoltaic equipment, new energy vehicles, and battery production. As of March 2025, Chairwoman Dong Mingzhu and privately owned investment entity Zhuhai Mingjun collectively held 18% of its total equity interest, while state-owned Zhuhai Gree Group owned about 3.5%.

Haier Smart Home is one of the largest household appliance manufacturers globally, with key products spanning refrigerators, washing machines, kitchen appliances, air conditioners, and water solutions. It has been consistently among the top three in China by retail sales in most home appliance categories. The company has also established a footprint in distribution channel services and commercial refrigeration business. Haier generates around 50% of sales outside China. As of December 2024, Haier Group and its subsidiaries are the largest shareholders of Haier Smart Home with around 29% equity interest in aggregate.

Geberit is a leading manufacturer of sanitary products, which include flushing systems, piping systems, and bathroom ceramics. Products are primarily sold through the wholesale channel. Geberit has an extensive history in sanitary products, having filed a patent for its first flushing mechanism in 1912. The company generates sales in 50 countries and operates 26 production plants, the majority of which are in Europe. Geberit shares are listed on the SIX Swiss Exchange. The majority of sales are generated from residential and renovation activities.

SharkNinja Inc is a product design and technology company that creates 5-star-rated lifestyle solutions through inventive products for consumers around the world. Its product categories include Cleaning, Cooking, Food Preparation, Home Environment and Beauty products. It sells vacuum cleaners, cooking pots, fryers, hair dryers, etc. The SharkNinja Group is expected to carry on the design, production, marketing, and distribution of the Shark and Ninja brands of small household appliances in North America, Europe and other selected international markets (excluding the Asia Pacific Region and Greater China). Currently, the majority of the revenue is derived from the U.S. market.

LG Electronics India Ltd is engaged in the manufacturing of televisions (flat panel, signage, projectors, monitor TVs), air conditioners, refrigerators, microwave ovens, washing machines, dishwashers, vacuum cleaners, ceiling fans, audio-visual equipment, water purifiers, air purifiers, compressors, personal computers, and security cameras. It has identified two primary business segments: the Home Appliances and Air Solution division, and the Home Entertainment division. The majority of the company's revenue is generated from the Home Appliances and Air Solution division. The company operates across various geographies, including Domestic markets, Africa, Europe, Asia (excluding India), and others, with the majority of its revenue coming from the Domestic market.

NIBE Industrier AB manufactures and sells energy-efficient products for industrial and consumer use. The firm is organized into three segments by product type. The climate solutions segment, which generates the majority of revenue, sells HVAC systems and hot water heaters to homes, apartment buildings, and other large properties. The elements segment sells components and elements to multiple industries, including appliance manufacturers, home remodelers, energy, and automotive. The stoves segment sells energy-efficient stoves and chimney systems to residential and commercial customers. The vast majority of revenue comes from Europe.

Havells India Ltd manufactures and distributes electrical equipment for consumer and industrial applications. Its product portfolio includes fans, appliances, switches, lighting, switch gears, circuit breakers, water heaters, air purifiers, flexible cables, air coolers, monoblock and submersible pumps, personal grooming products, motors, and reactive power solutions. The firm has seven manufacturing facilities, all of which are in India. The company operates in multiple segments: switchgear (domestic and industrial), Cables (domestic and industrial underground), Lighting and Fixtures (LED lamps), Electrical Consumer Durables (fans, water heaters), Lloyd Consumer products (air conditioners, televisions), and Others (industrial motors, water purifiers).

De'Longhi SPA is an Italy-based company that is principally engaged in designing, producing, and selling small domestic appliances. The company's products consist of coffeemakers, cooking and food products, home-care products, air conditioners and air treatment products, electric heaters, and others. The company offers products under four brands: De'Longhi, Kenwood, Nutribullet, Magic Bullet, Braun, and Ariete. It has two business segment Household and Professional divisions. Key revenue is generated from Household segment. The company has a business presence across the world, including Europe, America, MEIA Asia Pacific, and others, The company generates maximum revenue from Europe.

Supor is one of the largest kitchen electric appliance, cookware, and utensil manufacturers in China, with a business footprint in most Chinese provinces through online and offline channels. In 2007, France-based kitchen appliance producer Groupe SEB acquired 53% of Supor’s shares and became its controlling shareholder. Groupe SEB held 83% of Supor’s equity interest in 2024. Aside from domestic presence, Supor generates about 30% of revenue from North American, Latin American, European, and Asian markets, mainly through Groupe SEB’s distribution network.

Hisense Home Appliances Group Co Ltd is a manufacturer of white household electrical appliances in the People's Republic of China, with eight brand names, namely Hisense, Ronshen, KELON, HITACHI, YORK, Gorenje, ASKO, and SANDEN. The company produces refrigerators, air-conditioners, freezers, washing machines, and Kitchen electrical appliances. The businesses of the Company are set out as follows: HVAC Business Work; Refrigerator and Washing Machine Business Work; Automotive Air Conditioner Compressor and Integrated Thermal Management System Business Work; Smart Home Business Work; Overseas Markets for Home Appliances Business Work and Implementing the Manufacturing Work. The majority of the company's revenue is generated from China.

Ecovacs Robotics Co Ltd is engaged in research and development, design, production, and sales of various types of household service robots, small cleaning appliances, and other intelligent household equipment and related components. The company offers service robots under the Ecovacs brand, including products such as robotic vacuum cleaners, window cleaners, air purifiers, and lawn mowers. Through its Tineco brand, it provides smart home appliances like floor scrubbers, vacuum cleaners, food processors, and air-conditioning and heating devices.

Sichuan Changhong Electric Co Ltd is a China-based manufacturer and distributor of electronics and home appliances. It specializes in research and development, manufacturing, and marketing of various series of products, including TVs, refrigerators, air conditioners, cell phones, electronic components, compressors, and IT-integrated service businesses represented by mass distribution of digital products and cloud computing value-added services.

Coway is a Korean-based company engaged in the manufacturing of water filtration appliances, air purifiers, and bidets. The company's product portfolio consists of water purifiers, air purifiers, electronic bidets, non-electronic bidets, water softeners, vacuum cleaners, water dispensers, food waste treatment solutions, and sewage treatment solutions for household and business uses. It is also involved in the mattress rental and related home furniture products.

Beijing Roborock Technology Co Ltd is engaged in design, research and development, production (through commissioned processing), and sales of intelligent hardware such as intelligent cleaning robots. The company’s key products include Xiaomi’s customized Mi Home intelligent cleaning robots and handheld wireless vacuum cleaners, along with its own Roborock and Xiaowa-branded intelligent cleaning robots.

SEB SA is engaged in designing, manufacturing, and marketing cookware and small household appliances including pressure cookers, irons, steam generators, kettles, waffle makers, deep fryers, toasters, and food processors, among others. The products are marketed under various brands such as Tefal, Seb, Rowenta, Moulinex, Krups, Lagostina, All-Clad, WMF, Emsa, Supor, etc. The group's activities are organized into two activities: Consumer business, which derives maximum revenue, and Professional business. Geographically, the group generates maximum revenue from Western Europe, followed by China, North America, South America, and other countries in Europe, the Middle East, Africa (EMEA), and Asia.

LIXIL Corp is a Japan-based company engaged in housing and building materials businesses. The company operates through two main segments: Water Technology Business and Housing Technology Business. The Water Technology Business manufactures and sells sanitary ware, water faucets, bathroom units, and system kitchens. The Housing Technology Business provides windows, doors, shutters, interior and exterior building materials, curtain walls, housing solutions, and real estate management services. It generates the majority of its revenue from the Water technology business segment.

Breville designs and distributes small kitchen appliances globally. The vast majority of revenue is derived from the firm's global product segment, which distributes premium appliances under the Breville brand in Australia, New Zealand, and North America and the Sage brand in the UK and Europe. The company's distribution segment sells products designed and developed by a third party under Breville-owned brands such as Breville or third-party brands such as Nespresso.

Rinnai Corporation is engaged in the manufacture and sale of thermal equipment. The company operates through six regional segments based on its production and sales systems: Japan, America, Australia, China, South Korea, and Indonesia. Its products include water heaters, kitchen appliances, air-conditioning appliances, commercial-use equipment, and others.

Whirlpool Corp is a manufacturer and marketer of kitchen and laundry appliances, with its presence in different markets around the world. It offers products like refrigerators, washing machines, cooktops, ovens, freezers, and others, which are marketed through various brands such as KitchenAid, Maytag, Amana, Brastemp, Consul, Whirlpool, Jennair, etc. The company's operating and reportable segments are: Major Domestic Appliances (MDA) North America (its key revenue-generating segment), MDA Europe, MDA Latin America, and Small Domestic Appliances (SDA) Global.

Husqvarna AB provides products and solutions for managing forests, parks, and gardens. The product range includes robotic mowers, battery and petrol-powered chainsaws, trimmers, riding lawn mowers, as well as watering solutions. In addition, the group offers equipment for sawing and drilling in concrete surfaces, floor preparation, as well as diamond tools for the light construction industry. Its products are marketed mainly under the Husqvarna and Gardena brands. The group's operating segments include the Husqvarna Forest and Garden Division, which generates key revenue, the Gardena Division, and the Husqvarna Construction Division. Geographically, it generates maximum revenue from the United States and the rest from Germany, France, Sweden, the United Kingdom, Austria, and other regions.

Shanghai Flyco Electrical Appliance Co Ltd is a China-based company engaged in the manufacturing and marketing of shaver and personal care electrical appliances. Its product portfolio comprises of the shaver, hair drier, hair clipper, hair straightener, hair curler, electric iron, garment steamer, lint remover, nose hair trimmer, robot vacuum cleaner and others. The company's products are sold in China and other countries.

Hangzhou Robam Appliances Co Ltd is a China based company developing manufacturing and selling household electrical kitchen appliances in China. Some of its products include hood, stove, utensil, disinfection cabinet, electric oven, dishwasher and among others. The company earns majority of its revenue from sale of electrical kitchen appliances.

AUX Electric Co Ltd is one of the air conditioner providers, with capabilities covering the design, R&D, production, sales and related services of household and central air conditioners. It is a key player for smart-enabled air conditioners within the industry, maintaining technology capabilities such as voice recognition and semantic understanding.

Kingclean Electric Co Ltd is a China-based company engaged in manufacturing and selling of vacuum cleaners. It also offers garden tools, car motor, hard floor polisher, carpet washer and small home appliances like food cooking machine, juicer, and soymilk maker. The company operates three categories of its core business, High-speed motor and automobile motor, Cleaning appliance and kitchen appliance, and Garden tool products.

Crompton Greaves Consumer Electricals Ltd manufactures and markets consumer products in India. Its operating segments are Electric Consumer Durables Lighting Products and Butterfly. The company offers Fans, Lights, Water Heaters, Air Coolers, Home Appliances, Kitchen Appliances, Built-in Appliances, and Pumps. The company operates predominantly in the domestic market, in India.

Spectrum Brands Holdings Inc is consumer products and home essentials company. The company is a supplier of consumer batteries, residential locksets, residential builders' hardware, grooming products and personal care products. The company manages the businesses in product-focused segments; Home and Personal Care, global Pet Care, and Home and Garden. The Company manufactures, markets and distributes its products globally in the North America, Europe, Middle East & Africa, Latin America, and Asia-Pacific.

Arcelik AS is a Turkey-based company that is principally engaged in manufacturing household appliances. Its products consist of consumer durable goods, consumer electronics, kitchen accessories, and small home appliances. It provides after-sale services as well. It supplies products and services under the brands of Altus, Arctic, Arcelik, Beko, Blomberg, Dawlance, Defy, Elektrabregenz, Flavel, Grundig, Leisure, and VoltasBeko among others. The company's reportable segments are White goods and Consumer Electronics. The majority of its revenue is derived from the White goods segment which comprises washing machines, dryers, dishwashers, refrigerators, ovens, cookers, and the services provided for these products. Geographically, key revenue for the company is generated from Europe.

Electrolux AB is a Swedish company that is principally engaged in manufacturing home appliances and appliances for professional use. Its products are categorized into kitchen products, laundry products, small appliances, professional kitchen products, professional laundry products, and adjacent products, with kitchen products accounting for more than half of total revenue. The company's brands include Electrolux, AEG, Zanussi, Frigidaire, and Electrolux Grand Cuisine. The company has a business presence in North America, Europe, Latin America, Africa, the Middle East, and Asia-Pacific, with North America and Europe jointly contributing over half of the total revenue.

Newell Brands Inc is an American consumer goods company with a portfolio of brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. The group is focused on delighting consumers by lighting up everyday moments. Its segments are Home and Commercial Solutions, Learning and Development, and Outdoor and Recreation. The group geographic areas are the United States, Canada, Europe, the Middle East and Africa, Asia Pacific, and Latin America.

Fiskars Oyj is the home of design-driven brands for indoor and outdoor living. The company is organized into two business areas: Vita and Fiskars. The business area Vita offers premium and luxury products for the tableware, drinkware, jewelry, and interior categories. It comprises brands such as Iittala, Georg Jensen, Royal Copenhagen, Moomin Arabia, and Wedgwood. The business area Fiskars comprises the gardening, watering, and outdoor categories, as well as the scissors, creating, and cooking categories. The brands include Fiskars and Gerber. Fiskars Group's reporting segments are: Vita, Fiskars, and Other. The company's brands are present in more than 100 countries in Asia-Pacific, Europe, and the Americas.

PT Daya Intiguna Yasa Tbk is engaged in the retail trade of household appliances and furniture, hardware, stationery and sports, jewelry and cosmetics, toys, and others (including car accessories, electronic products, gifts, computer and mobile phone accessories, and food and beverages). The Company has three divisions: Importer division is involved in purchasing goods or retail commodities from overseas into the country; Distribution division is involved in the distribution of goods or retail commodities on a large-scale in strategic locations; and Retail division is involved with retail trade which includes household appliances, furniture, stationaries, electronics, sports equipments, etc. under the MR DIY trademark and stores.

Whirlpool SA is a manufacturer of home appliances in Brazil.  The corporate purpose is Industrialization, commercialization, import, export, commission, consignment and representation of Metallurgical, chemical, household cleaning, electrical and electronic products, other goods consumer products, food products. The company provides electronic products, machinery, and appliances for personal and commercial use, such as refrigerators, air conditioners, washing machines, food mixers, cooking equipment, microwaves, vacuum cleaners, and water purifiers. It is a subsidiary of Whirlpool Corporation.

Whirlpool of India Ltd is an India-based company that is principally engaged in producing and selling home appliances. Its products consist of refrigerators, washing machines, air conditioners, water purifiers, microwave ovens, small domestic appliances, built-in appliances, and others. The company’s operations predominantly comprise only one segment i.e. Home Appliances. The company also offers services to customers. It generates the majority of its revenue from the Indian domestic market, with the rest from overseas markets.

Bear Electric Appliance Co Ltd is engaged in the design, processing, manufacturing and sale of household appliances, electronic products and accessories, maternity and children's products, daily necessities and other related products.

TTK Prestige Ltd is an Indian company that sells a variety of kitchen appliances and products. Although it operates and manufactures its products in India, the company also exports its products to the U.S., Europe, South Africa, Kenya, Australia, Singapore, the Middle East, and Sri Lanka. Its kitchen appliances are divided into the Pressure Cookers group, Cookware group, Kitchen group, and Gas Stoves group among others. The majority of the company's revenue is derived from its operations in India. Despite traditionally selling pressure cookers, the company has shifted its model to be a complete kitchen solution provider. The core brands of the company include Prestige, Prestige Smart Kitchen and others.

Helen Of Troy Ltd is a consumer products company offering creative products and solutions for its customers through a diversified portfolio of brands. It has two operating segments: Home and Outdoor segment provides a broad range of consumer products for home activities such as food preparation, cooking, cleaning, and organization; as well as products for outdoor and on-the-go activities such as hydration, food storage, backpacks, and travel gear, and The Beauty and Wellness segment provides beauty and wellness products including mass and prestige market beauty appliances, prestige market liquid-based hair and personal care products, and wellness devices including thermometers, water and air filtration systems, humidifiers, and fans.

Senci Electric Machinery Co Ltd engages in research, development, manufacturing and sale of small generators, general gasoline engines and their terminal products. The company manufactures generators, starters, motors, inverters, internal combustion engines, generator sets, air compressors, washing machines, garden machinery and equipment, welding equipment, lighting equipment, uninterruptible power supplies, electronic components, microelectronics , mechatronic products and gasoline and diesel engine parts, power tools, electric vehicle parts, auto parts, motorcycle parts, general machinery, construction machinery and equipment; surface treatment of machine parts; sales of steel, building materials.

JS Global Lifestyle Co Ltd is an investment holding company. Its operating segment includes Joyoung and SharkNinja APAC. Its Joyoung segment is involved in the design, manufacture, marketing, export, and distribution of small kitchen electrical appliances. Its SharkNinja APAC segment, which operates in the Asia Pacific Region, is involved in the design, marketing, manufacture, export, import, and distribution of a full range of floor care products, hard-surface steam cleaning products, small kitchen appliances products, personal care appliances, and home environment appliances under the brands of Shark and Ninja. The company generates maximum revenue from the Joyoung segment.

Hanssem Co Ltd is a Korea-based company primarily engaged in the manufacture and distribution of furniture, appliances, household accessories, fabric products, etc. It provides furniture used for kitchens, bedrooms, living rooms, bathrooms, and other spaces. All items are supplied through large direct stores, kitchen-and-interior-specialized stores, online shopping malls, and interior affiliated stores.

V-Zug Holding AG is a manufacturer of household appliances. The company manufactures appliances for the kitchen, laundry room. Its products include ovens & cookers, dishwashers, refrigerators, microwaves, washing machines, dryers, till systems, among others. Its segments include Household Appliances, Real Estate. Its geographical segments are Switzerland, Europe, the Americas, and Asia/Pacific/Others, of which Switzerland accounts for the majority of its revenue.

Hamilton Beach Brands Holding Co, through its subsidiaries, is engaged in consumer, commercial, and specialty small appliances and specialty retail. It designs, markets, and distributes small branded electric household and specialty housewares small appliances, as well as commercial products for restaurants, bars, and hotels. It has two operating segments Home and Commercial Products and Health.

Metalfrio Solutions SA is a Brazilian company which is engaged in the manufacture, import, and sale of domestic and commercial refrigerators and freezers, in Brazil and abroad. The company operates its business through Goods and Service segment. The Goods segment comprises the manufacture and sale of domestic and commercial refrigerators and freezers. The Service segment comprises the maintenance and technical assistance for the products sold by both the company and third parties, as well as the sale of parts to authorized dealers and product customers, and logistics services. It generates majority of the revenue from Goods segment. The product brands of the company are Metalfrio, Caravell, Derby, Klimasan, and other.

Vestel Beyaz Esa Ticaret Sanayi AS is a Turkish home appliances manufacturer. It sells television sets of all types ranging from LEDs to contemporary styles such as Smart, 3D Smart and 4K Ultra HD TVs. It also sells home cinema systems, headphones, speakers, television accessories, laptops, and LED lighting products. The geographical segment consists of Turkey, Europe, and Others. The company's revenue is derived from the sale of its products in Europe.

Traeger Inc designs, sources, sells, and supports wood pellet fueled barbeque grills sold to retailers, distributors, and direct to consumers. It produces and sells the pellets used to fire the grills and also sells Traeger-branded rubs, spices, and sauces, as well as grilling accessories including covers, barbeque tools, trays, liners, and merchandise. The company's geographical segments include North America and the Rest of the world, of which majority of revenue is from North America.

SKYX Platforms Corp operates in the business of developing proprietary technology that enables a quick and safe installation of electrical fixtures, such as light fixtures and ceiling fans. Its technology consists of a weight-bearing, fixable socket and a revolving plug for conducting electric power and supporting an electrical appliance attached to a wall or ceiling. The socket is comprised of a nonconductive body that houses conductive rings connectable to an electric power supply through terminals in its side exterior. The plug is also comprised of a nonconductive body that houses corresponding conductive rings, attaches to the socket via a male post, and is capable of feeding electric power to an appliance. It generates its income from lighting and heating products sold in the USA.

Waterco Ltd designs, manufactures, and distributes filtration and sanitisation products for swimming pools, spas, aquaculture, and water purification sectors. The company serves residential, commercial, and industrial markets in various countries. Waterco operates manufacturing and R&D facilities in Australia, New Zealand, Malaysia, China, and other countries. It also franchises Swimart, a pool and spa retail network in Australia and New Zealand, and is the exclusive distributor of Zane Solar Pool Heating systems. Waterco’s product range includes pool equipment, water treatment systems, chemicals, and solar heating solutions. The company generates revenue predominantly through the sales of pool and spa equipment, water treatment systems, and franchising operations.