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Diageo Overview
About Diageo
Formed in 1997 through the merger of Grand Metropolitan and Guinness, Diageo is the largest distiller globally by sales. Diageo acquired some of the Seagram assets in 2001, which gave it brands such as Captain Morgan rum and Crown Royal Canadian whisky. Since then, mergers and acquisitions have mostly been bolt-on in nature, plugging gaps in the company’s product and geographic portfolio.
Founded
1886
HQ
Employees
29.9K
Website
Sectors
Financials (LTM)
EV
$68B
Diageo Financials
Diageo reported last 12-month revenue of $20B and EBITDA of $6B.
In the same LTM period, Diageo generated $12B in gross profit, $6B in EBITDA, and $4B in net income.
Revenue (LTM)
Diageo P&L
In the most recent fiscal year, Diageo reported revenue of $20B and EBITDA of $7B.
Diageo expects next 12-month revenue of XXX and NTM EBITDA of XXX
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue | $20B | XXX | $20B | XXX | XXX | XXX |
| Gross Profit | $12B | XXX | $12B | XXX | XXX | XXX |
| Gross Margin | 60% | XXX | 60% | XXX | XXX | XXX |
| EBITDA | $6B | XXX | $7B | XXX | XXX | XXX |
| EBITDA Margin | 33% | XXX | 34% | XXX | XXX | XXX |
| EBIT Margin | 29% | XXX | 28% | XXX | XXX | XXX |
| Net Profit | $4B | XXX | $4B | XXX | XXX | XXX |
| Net Margin | 18% | XXX | 18% | XXX | XXX | XXX |
| Net Debt | — | — | $22B | XXX | XXX | XXX |
Financial data powered by Morningstar, Inc.
Diageo Stock Performance
Diageo has current market cap of $47B, and enterprise value of $68B.
Market Cap Evolution
Diageo's stock price is $21.31.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $68B | $47B | 0.5% | XXX | XXX | XXX | $1.64 |
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Start Free TrialDiageo Valuation Multiples
Diageo trades at 3.4x EV/Revenue multiple, and 10.5x EV/EBITDA.
EV / Revenue (LTM)
Diageo Financial Valuation Multiples
As of April 2, 2026, Diageo has market cap of $47B and EV of $68B.
Equity research analysts estimate Diageo's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
Diageo has a P/E ratio of 13.2x.
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $47B | XXX | $47B | XXX | XXX | XXX |
| EV (current) | $68B | XXX | $68B | XXX | XXX | XXX |
| EV/Revenue | 3.4x | XXX | 3.4x | XXX | XXX | XXX |
| EV/EBITDA | 10.5x | XXX | 9.9x | XXX | XXX | XXX |
| EV/EBIT | 12.1x | XXX | 11.9x | XXX | XXX | XXX |
| EV/Gross Profit | 5.7x | XXX | 5.6x | XXX | XXX | XXX |
| P/E | 13.2x | XXX | 13.0x | XXX | XXX | XXX |
| EV/FCF | 22.8x | XXX | 24.7x | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified Diageo Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.
Diageo Margins & Growth Rates
Diageo's revenue in the last 12 month declined by (1%).
Diageo's revenue per employee in the last FY averaged $0.7M, while opex per employee averaged $0.3M for the same period.
Diageo's rule of 40 is 30% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Diageo's rule of X is 27% (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
Diageo Operational Valuation Multiples
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue Growth | (1%) | XXX | (4%) | XXX | XXX | XXX |
| EBITDA Margin | 33% | XXX | 34% | XXX | XXX | XXX |
| EBITDA Growth | (3%) | XXX | (7%) | XXX | XXX | XXX |
| Rule of 40 | — | XXX | 30% | XXX | XXX | XXX |
| Bessemer Rule of X | — | XXX | 27% | XXX | XXX | XXX |
| Revenue per Employee | — | XXX | $0.7M | XXX | XXX | XXX |
| Opex per Employee | — | XXX | $0.3M | XXX | XXX | XXX |
| S&M Expenses to Revenue | 18% | XXX | 18% | XXX | XXX | XXX |
| Opex to Revenue | — | XXX | 39% | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Diageo Public Comps
See public comps and valuation multiples for other Alcohol comps.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| LTM | 2026E | 2027E | LTM | 2026E | 2027E | |
| Ambev | XXX | XXX | XXX | XXX | XXX | XXX |
| Heineken | XXX | XXX | XXX | XXX | XXX | XXX |
| Wuliangye | XXX | XXX | XXX | XXX | XXX | XXX |
| Backus | XXX | XXX | XXX | XXX | XXX | XXX |
| Xinghuacun Fenjiu | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
Diageo M&A Activity
Diageo acquired XXX companies to date.
Last acquisition by Diageo was on XXXXXXXX, XXXXX. Diageo acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Acquisitions by Diageo
| Acquired Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialDiageo Investment Activity
Diageo invested in XXX companies to date.
Diageo made its latest investment on XXXXXXXX, XXXXX. Diageo invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Investments by Diageo
| Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialAbout Diageo
| When was Diageo founded? | Diageo was founded in 1886. |
| Where is Diageo headquartered? | Diageo is headquartered in United Kingdom. |
| How many employees does Diageo have? | As of today, Diageo has over 29K employees. |
| Who is the CEO of Diageo? | Diageo's CEO is Sir Dave J. Lewis. |
| Is Diageo publicly listed? | Yes, Diageo is a public company listed on London Stock Exchange. |
| What is the stock symbol of Diageo? | Diageo trades under DGE ticker. |
| When did Diageo go public? | Diageo went public in 1952. |
| Who are competitors of Diageo? | Diageo main competitors are Ambev, Heineken, Wuliangye, Backus. |
| What is the current market cap of Diageo? | Diageo's current market cap is $47B. |
| What is the current revenue of Diageo? | Diageo's last 12 months revenue is $20B. |
| What is the current revenue growth of Diageo? | Diageo revenue growth (NTM/LTM) is (1%). |
| What is the current EV/Revenue multiple of Diageo? | Current revenue multiple of Diageo is 3.4x. |
| Is Diageo profitable? | Yes, Diageo is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of Diageo? | Diageo's last 12 months EBITDA is $6B. |
| What is Diageo's EBITDA margin? | Diageo's last 12 months EBITDA margin is 33%. |
| What is the current EV/EBITDA multiple of Diageo? | Current EBITDA multiple of Diageo is 10.5x. |
| What is the current FCF of Diageo? | Diageo's last 12 months FCF is $3B. |
| What is Diageo's FCF margin? | Diageo's last 12 months FCF margin is 15%. |
| What is the current EV/FCF multiple of Diageo? | Current FCF multiple of Diageo is 22.8x. |
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