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Formed in 1997 through the merger of Grand Metropolitan and Guinness, Diageo is the largest distiller globally by sales. Diageo acquired some of the Seagram assets in 2001, which gave it brands such as Captain Morgan rum and Crown Royal Canadian whisky. Since then, mergers and acquisitions have mostly been bolt-on in nature, plugging gaps in the company’s product and geographic portfolio. The firm has also shed noncore brands over the years, including the majority of its wine assets in 2015.
1886
30.4K+
LTM Revenue $15.0B
LTM EBITDA $4.7B
$79.9B
Benchmark forward-looking revenue and EBITDA valuation multiples across generative AI, climate tech, semiconductors, online marketplaces, vertical SaaS and 220 more verticals.
Diageo has a last 12-month revenue (LTM) of $15.0B and a last 12-month EBITDA of $4.7B.
In the most recent fiscal year, Diageo achieved revenue of $27.2B and an EBITDA of $9.5B.
Diageo expects next 12-month revenue of XXX and NTM EBITDA of XXX
See Diageo valuation multiples based on analyst estimates| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Revenue | $15.0B | XXX | $27.2B | XXX | XXX | XXX |
| Gross Profit | $9.2B | XXX | $16.4B | XXX | XXX | XXX |
| Gross Margin | 61% | XXX | 60% | XXX | XXX | XXX |
| EBITDA | $4.7B | XXX | $9.5B | XXX | XXX | XXX |
| EBITDA Margin | 32% | XXX | 35% | XXX | XXX | XXX |
| EBIT | $4.2B | XXX | $8.1B | XXX | XXX | XXX |
| EBIT Margin | 28% | XXX | 30% | XXX | XXX | XXX |
| Net Profit | $2.7B | XXX | $5.2B | XXX | XXX | XXX |
| Net Margin | 18% | XXX | 19% | XXX | XXX | XXX |
| Net Debt | XXX | XXX | $27.4B | XXX | XXX | XXX |
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As of May 30, 2025, Diageo's stock price is GBP 20 (or $27).
Diageo has current market cap of GBP 44.8B (or $60.2B), and EV of GBP 59.5B (or $79.9B).
See Diageo trading valuation data| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $79.9B | $60.2B | XXX | XXX | XXX | XXX | $1.62 |
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Start Free TrialAs of May 30, 2025, Diageo has market cap of $60.2B and EV of $79.9B.
Diageo's trades at 3.4x EV/Revenue multiple, and 10.1x EV/EBITDA.
Equity research analysts estimate Diageo's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
Diageo has a P/E ratio of 16.7x.
See valuation multiples for Diageo and 12K+ public comps| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $60.2B | XXX | $60.2B | XXX | XXX | XXX |
| EV (current) | $79.9B | XXX | $79.9B | XXX | XXX | XXX |
| EV/Revenue | 4.0x | XXX | 3.4x | XXX | XXX | XXX |
| EV/EBITDA | 12.5x | XXX | 10.1x | XXX | XXX | XXX |
| EV/EBIT | 14.1x | XXX | 11.7x | XXX | XXX | XXX |
| EV/Gross Profit | 6.5x | XXX | n/a | XXX | XXX | XXX |
| P/E | 16.7x | XXX | 13.8x | XXX | XXX | XXX |
| EV/FCF | 31.3x | XXX | 26.6x | XXX | XXX | XXX |
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Access all public comps and forward-looking valuation multiples like EV/Revenue in 2025, based on equity research analyst estimates.
Start Free TrialDiageo's last 12 month revenue growth is 2%
Diageo's revenue per employee in the last FY averaged $0.9M, while opex per employee averaged $0.3M for the same period.
Diageo's rule of 40 is 39% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Diageo's rule of X is 36% (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
See operational valuation multiples for Diageo and other 12K+ public comps| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 2% | XXX | -6% | XXX | XXX | XXX |
| EBITDA Margin | 32% | XXX | 33% | XXX | XXX | XXX |
| EBITDA Growth | 3% | XXX | -21% | XXX | XXX | XXX |
| Rule of 40 | 39% | XXX | 35% | XXX | XXX | XXX |
| Bessemer Rule of X | XXX | XXX | 36% | XXX | XXX | XXX |
| Revenue per Employee | XXX | XXX | $0.9M | XXX | XXX | XXX |
| Opex per Employee | XXX | XXX | $0.3M | XXX | XXX | XXX |
| S&M Expenses to Revenue | XXX | XXX | 18% | XXX | XXX | XXX |
| G&A Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| R&D Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| Opex to Revenue | XXX | XXX | 31% | XXX | XXX | XXX |
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Benchmark public comps and private revenue and EBITDA valuation multiples across GRC software, cloud infrastructure, DevOps, online marketplaces and so much more!
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| 2025E | 2026E | 2027E | 2025E | 2026E | 2027E | |
| Heineken | XXX | XXX | XXX | XXX | XXX | XXX |
| Endeavour Group | XXX | XXX | XXX | XXX | XXX | XXX |
| Treasury Wine Estates | XXX | XXX | XXX | XXX | XXX | XXX |
| Domain Costa Lazaridi | XXX | XXX | XXX | XXX | XXX | XXX |
| United Spirits | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
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Diageo acquired XXX companies to date.
Last acquisition by Diageo was XXXXXXXX, XXXXX XXXXX XXXXXX . Diageo acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX ).
See M&A valuation multiples| Acquired Company | EV | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
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Start Free Trial| When was Diageo founded? | Diageo was founded in 1886. |
| Where is Diageo headquartered? | Diageo is headquartered in United Kingdom of Great Britain and Northern Ireland. |
| How many employees does Diageo have? | As of today, Diageo has 30.4K+ employees. |
| Who is the CEO of Diageo? | Diageo's CEO is Ms. Debra A. Crew. |
| Is Diageo publicy listed? | Yes, Diageo is a public company listed on LON. |
| What is the stock symbol of Diageo? | Diageo trades under DGE ticker. |
| When did Diageo go public? | Diageo went public in 1952. |
| Who are competitors of Diageo? | Similar companies to Diageo include e.g. Heineken, Endeavour Group, Treasury Wine Estates, Domain Costa Lazaridi. |
| What is the current market cap of Diageo? | Diageo's current market cap is $60.2B |
| What is the current revenue of Diageo? | Diageo's last 12 months revenue is $15.0B. |
| What is the current revenue growth of Diageo? | Diageo revenue growth (NTM/LTM) is 2%. |
| What is the current EV/Revenue multiple of Diageo? | Current revenue multiple of Diageo is 4.0x. |
| Is Diageo profitable? | Yes, Diageo is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of Diageo? | Diageo's last 12 months EBITDA is $4.7B. |
| What is Diageo's EBITDA margin? | Diageo's last 12 months EBITDA margin is 32%. |
| What is the current EV/EBITDA multiple of Diageo? | Current EBITDA multiple of Diageo is 12.5x. |
| What is the current FCF of Diageo? | Diageo's last 12 months FCF is $1.9B. |
| What is Diageo's FCF margin? | Diageo's last 12 months FCF margin is 13%. |
| What is the current EV/FCF multiple of Diageo? | Current FCF multiple of Diageo is 31.3x. |
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