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Formed in 1997 through the merger of Grand Metropolitan and Guinness, Diageo is the largest distiller globally by sales. Diageo acquired some of the Seagram assets in 2001, which gave it brands such as Captain Morgan rum and Crown Royal Canadian whisky. Since then, mergers and acquisitions have mostly been bolt-on in nature, plugging gaps in the company’s product and geographic portfolio. The firm has also shed noncore brands over the years, including the majority of its wine assets in 2015.
1886
29.8K+
LTM Revenue $15.2B
LTM EBITDA $5.1B
$76.9B
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As of August 2025, Diageo reported last 12-month revenue of $15.2B and EBITDA of $5.1B.
In the same period, Diageo generated $9.2B in LTM gross profit and $2.7B in net income.
See Diageo valuation multiples based on analyst estimatesIn the most recent fiscal year, Diageo reported revenue of $27.3B and EBITDA of $8.6B.
Diageo expects next 12-month revenue of XXX and NTM EBITDA of XXX
See Diageo valuation multiples based on analyst estimates| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Revenue | $15.2B | XXX | $27.3B | XXX | XXX | XXX |
| Gross Profit | $9.2B | XXX | $16.4B | XXX | XXX | XXX |
| Gross Margin | 61% | XXX | 60% | XXX | XXX | XXX |
| EBITDA | $5.1B | XXX | $8.6B | XXX | XXX | XXX |
| EBITDA Margin | 34% | XXX | 31% | XXX | XXX | XXX |
| EBIT | $4.3B | XXX | $5.9B | XXX | XXX | XXX |
| EBIT Margin | 28% | XXX | 21% | XXX | XXX | XXX |
| Net Profit | $2.7B | XXX | $3.2B | XXX | XXX | XXX |
| Net Margin | 18% | XXX | 12% | XXX | XXX | XXX |
| Net Debt | XXX | XXX | $29.1B | XXX | XXX | XXX |
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Diageo has current market cap of GBP 40.9B (or $55.3B), and EV of GBP 56.9B (or $76.9B).
As of September 18, 2025, Diageo's stock price is GBP 18 (or $25).
See Diageo trading valuation data| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $76.9B | $55.3B | XXX | XXX | XXX | XXX | $1.67 |
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Start Free TrialDiageo's trades at 2.8x EV/Revenue multiple, and 8.5x EV/EBITDA.
See valuation multiples for Diageo and 15K+ public compsAs of September 18, 2025, Diageo has market cap of $55.3B and EV of $76.9B.
Equity research analysts estimate Diageo's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
Diageo has a P/E ratio of 14.9x.
| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $55.3B | XXX | $55.3B | XXX | XXX | XXX |
| EV (current) | $76.9B | XXX | $76.9B | XXX | XXX | XXX |
| EV/Revenue | 3.8x | XXX | 2.8x | XXX | XXX | XXX |
| EV/EBITDA | 11.2x | XXX | 8.5x | XXX | XXX | XXX |
| EV/EBIT | 13.2x | XXX | 11.0x | XXX | XXX | XXX |
| EV/Gross Profit | 6.2x | XXX | n/a | XXX | XXX | XXX |
| P/E | 14.9x | XXX | 13.1x | XXX | XXX | XXX |
| EV/FCF | 26.9x | XXX | 21.6x | XXX | XXX | XXX |
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Access all public comps and forward-looking valuation multiples like EV/Revenue in 2025, based on equity research analyst estimates.
Start Free TrialDiageo's last 12 month revenue growth is -1%
Diageo's revenue per employee in the last FY averaged $0.9M, while opex per employee averaged $0.4M for the same period.
Diageo's rule of 40 is 32% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Diageo's rule of X is 31% (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
See operational valuation multiples for Diageo and other 15K+ public comps| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Revenue Growth | -1% | XXX | -14% | XXX | XXX | XXX |
| EBITDA Margin | 34% | XXX | 33% | XXX | XXX | XXX |
| EBITDA Growth | -3% | XXX | -14% | XXX | XXX | XXX |
| Rule of 40 | 32% | XXX | 32% | XXX | XXX | XXX |
| Bessemer Rule of X | XXX | XXX | 31% | XXX | XXX | XXX |
| Revenue per Employee | XXX | XXX | $0.9M | XXX | XXX | XXX |
| Opex per Employee | XXX | XXX | $0.4M | XXX | XXX | XXX |
| S&M Expenses to Revenue | XXX | XXX | 18% | XXX | XXX | XXX |
| G&A Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| R&D Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| Opex to Revenue | XXX | XXX | 39% | XXX | XXX | XXX |
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Benchmark public comps and private revenue and EBITDA valuation multiples across GRC software, cloud infrastructure, DevOps, online marketplaces and so much more!
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| 2025E | 2026E | 2027E | 2025E | 2026E | 2027E | |
| Heineken | XXX | XXX | XXX | XXX | XXX | XXX |
| Heineken Holding | XXX | XXX | XXX | XXX | XXX | XXX |
| Shepherd Neame | XXX | XXX | XXX | XXX | XXX | XXX |
| Endeavour Group | XXX | XXX | XXX | XXX | XXX | XXX |
| Treasury Wine Estates | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
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Diageo acquired XXX companies to date.
Last acquisition by Diageo was XXXXXXXX, XXXXX XXXXX XXXXXX . Diageo acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX ).
See M&A valuation multiples| Acquired Company | EV | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
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Start Free Trial| When was Diageo founded? | Diageo was founded in 1886. |
| Where is Diageo headquartered? | Diageo is headquartered in United Kingdom of Great Britain and Northern Ireland. |
| How many employees does Diageo have? | As of today, Diageo has 29.8K+ employees. |
| Who is the CEO of Diageo? | Diageo's CEO is Ms. Debra A. Crew. |
| Is Diageo publicy listed? | Yes, Diageo is a public company listed on LON. |
| What is the stock symbol of Diageo? | Diageo trades under DGE ticker. |
| When did Diageo go public? | Diageo went public in 1952. |
| Who are competitors of Diageo? | Similar companies to Diageo include e.g. Heineken, Heineken Holding, Shepherd Neame, Endeavour Group. |
| What is the current market cap of Diageo? | Diageo's current market cap is $55.3B |
| What is the current revenue of Diageo? | Diageo's last 12 months revenue is $15.2B. |
| What is the current revenue growth of Diageo? | Diageo revenue growth (NTM/LTM) is -1%. |
| What is the current EV/Revenue multiple of Diageo? | Current revenue multiple of Diageo is 3.8x. |
| Is Diageo profitable? | Yes, Diageo is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of Diageo? | Diageo's last 12 months EBITDA is $5.1B. |
| What is Diageo's EBITDA margin? | Diageo's last 12 months EBITDA margin is 34%. |
| What is the current EV/EBITDA multiple of Diageo? | Current EBITDA multiple of Diageo is 11.2x. |
| What is the current FCF of Diageo? | Diageo's last 12 months FCF is $2.1B. |
| What is Diageo's FCF margin? | Diageo's last 12 months FCF margin is 14%. |
| What is the current EV/FCF multiple of Diageo? | Current FCF multiple of Diageo is 26.9x. |
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