Yipin Fresh Valuation, Funding & Investors

Yipin Fresh is valued at $3B as of March 2019.

Last Yipin Fresh valuation

$3B

Series B · Mar 2019

Last Yipin Fresh funding round

$361M

Series C · Aug 2020

Cumulative funding Yipin Fresh raised

$659M

across 2 funding rounds

Key investors in Yipin Fresh

  • Tencent
  • Eastern Bell Capital
  • Capital Today
  • Longzhu Capital

Yipin Fresh Overview

About Yipin Fresh

Yipin Fresh is a China-based chain of discount supermarkets specializing in fresh produce and daily essentials. It operates multiple stores providing affordable groceries to local communities.


Founded

2013

HQ

ChinaNanan

Status

Privately held

Customer focus

B2C

Revenue model

Product sales

Valuation

$3B (Mar 2019)

Yipin Fresh Valuation

Yipin Fresh is currently valued at $3B, based on its Series B in March 2019.

The $298M round was led by Tencent, with participation from Longzhu Capital, Capital Today and Eastern Bell Capital.

Yipin Fresh valuation by funding round

Yipin Fresh valuation by funding round
DateStageValuation
Mar 2019Series B$3B

Yipin Fresh Funding History

Yipin Fresh has raised a total of $659M across 2 funding rounds.

Yipin Fresh's first fundraising round was a $298M Series B in March 2019. The most recent completed round was a $361M Series C in August 2020.

Yipin Fresh funding rounds

Yipin Fresh funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Aug 2020Series CCapital Today (lead); Tencent (lead); Eastern Bell Capital$361M-Yipin Fresh (Yipin Shengxian), a Chinese grocery retailer founded in 2013 in Hefei, Anhui province, operates nearly 900 fresh-food neighborhood supermarkets across 17 cities, alongside an app and WeChat mini program called Yipin Daojia for online ordering and next-day delivery. The company raised RMB 2.5 billion (USD 359-360 million) in its Series C round around May 2020, led by Tencent and Capital Today (also known as Today Capital), with participation from Eastern Bell Capital. Proceeds are earmarked for business expansion, R&D, and logistics network development. This follows a RMB 2 billion (USD 298 million) Series B in March 2019, also led by Tencent with Capital Today and Eastern Bell Venture Capital, aimed at expanding to over 1,000 stores by end-2019, plus Series A from Capital Today in 2018. Tencent provides smart retail tech, big data, and AI to enhance operations, efficiency, and supply chain. The funding aligns with rising investor interest in China's fresh food sector amid consolidations like Tongcheng Shenghuo and FamilyOne merger.
Mar 2019Series BTencent (lead); Longzhu Capital; Capital Today; Eastern Bell Capital$298M$3BYipin Fresh (Yipin Shengxian), founded in 2013 in Hefei, Anhui province, China, operates nearly 900 fresh-food neighborhood supermarkets across 17 cities, focusing on high-quality, low-priced fresh products like produce. The company integrates offline stores with online channels via its Yipin Daojia app and WeChat mini-program for ordering and next-day delivery, emphasizing a secure supply chain and store-centered partner model to achieve cost performance and profitability amid industry challenges in 2019. In March 2019, Yipin Fresh raised RMB 2 billion (approximately USD 298 million) in a Series B round led by Tencent, with participation from Longzhu Capital (Meituan Dianping affiliate), Capital Today, and Eastern Bell Venture Capital. Funds were allocated to expand its offline store network to over 1,000 outlets by year-end, enhance smart retail technology, operational efficiency via Tencent's big data and AI for supply chain, and customer experience. A later Series C round in 2020 raised RMB 2.5 billion (USD 359 million), again led by Tencent and Capital Today (Today Capital), with Eastern Bell Capital, for business expansion, R&D, and logistics network buildup as investor interest grew in China's fresh food sector. Yipin entered South China in July 2020, with its Guangzhou store outperforming competitor Qdama on opening day sales (CNY 380,000 vs. CNY 200,000), though trailing in store count. The fresh food e-commerce track faced closures in 2019, positioning Yipin as resilient via supply chain strengths.

Who has invested in Yipin Fresh?

4 investors have backed Yipin Fresh across its funding rounds, including Tencent, Eastern Bell Capital, Capital Today and Longzhu Capital.

Lead investors include Capital Today and Tencent.


Yipin Fresh Investors

Investors in Yipin Fresh by funding rounds participated
InvestorHQRoundsRoleFirst check
TencentChinaShenzhen2LeadMar 2019
Capital TodayChinaShanghai2LeadMar 2019

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Yipin Fresh Competitors

Yipin Fresh competitors include listed companies like METRO, Alfamart, Grupo Dia and Shufersal, and private ones like VinCommerce and Sonae MC.

Public and private companies comparable to Yipin Fresh
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
METROGermanyGermanyPublicly listed$37B$1.1B$3B-
AlfamartIndonesiaIndonesiaPublicly listed$7.1B$500M$3.1B0.4x
Grupo DiaSpainSpainPublicly listed$6.6B$538M$2.9B0.5x
ShufersalIsraelIsraelPublicly listed$4.8B$690M$3.2B-
VinCommerceVietnamHanoiPrivate--$2.5B-
Sonae MCPortugalMatosinhosPrivate--$4.8B-

Yipin Fresh Public Comps

Yipin Fresh is still privately-owned, but its public comps include METRO, Alfamart, Grupo Dia, Shufersal, Assaí Atacadista, Sheng Siong, H2O Retailing, Woolworths Holdings, Yonghui Superstores and Migros.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
METRO$37B$1.1B0.2x-6.7x-
Alfamart$7.1B$500M0.4x0.4x6.1x6.5x
Grupo Dia$6.6B$538M0.5x0.5x6.7x7.2x
Shufersal$4.8B$690M1.0x-6.7x-
Assaí Atacadista$15B$949M0.5x0.5x7.4x6.0x
Sheng Siong$1.2B$188M2.9x2.7x19.3x19.1x
H2O Retailing$4.4B$399M0.7x0.6x7.1x-
Woolworths Holdings$5.1B$512M0.6x0.6x5.9x6.3x

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Common questions about Yipin Fresh

When was Yipin Fresh founded?Yipin Fresh was founded in 2013.
Where is Yipin Fresh headquartered?Yipin Fresh is headquartered in Nanan, China.
Is Yipin Fresh publicly listed?No, Yipin Fresh is a private, VC-backed company.
What is Yipin Fresh's valuation?Yipin Fresh was last valued at $3B in its Series B in March 2019.
How much funding has Yipin Fresh raised?Yipin Fresh has raised $659M across 2 funding rounds.
What was Yipin Fresh's last funding round?Yipin Fresh's last funding round was a $361M Series C in August 2020, led by Capital Today and Tencent.
Who are Yipin Fresh's investors?Yipin Fresh's investors include Tencent, Capital Today, Eastern Bell Capital and Longzhu Capital.
Which companies are comparable to Yipin Fresh?Companies comparable to Yipin Fresh include METRO, Alfamart, Grupo Dia, Shufersal, VinCommerce and Sonae MC.

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