Yellowbrick Data Funding, Investors & Competitors

Yellowbrick Data has raised $248M across 4 funding rounds, most recently a $75M Series C in November 2021.

Last Yellowbrick Data funding round

$75M

Series C · Nov 2021

Cumulative funding Yellowbrick Data raised

$248M

across 4 funding rounds

Key investors in Yellowbrick Data

  • Menlo Ventures
  • GV
  • Threshold
  • N47
  • DFJ Growth
  • Third Point Ventures
  • IVP
  • Samsung Ventures

Yellowbrick Data Overview

About Yellowbrick Data

Yellowbrick Data is a Mountain View-headquartered data warehousing company founded in 2014 that delivers high-performance analytics platforms for hybrid cloud environments. The Yellowbrick Data Warehouse handles complex SQL workloads, supports massive scalability, and accommodates thousands of concurrent users across enterprises in finance, retail, and healthcare. Deployable on-premises or in public clouds like AWS and Azure, it processes petabyte-scale datasets with flash-optimized storage and decoupled compute for rapid query responses.


Founded

2014

HQ

United StatesSan Francisco, CA

Status

Privately held

Customer focus

B2B

Revenue model

Subscription

Yellowbrick Data Funding History

Yellowbrick Data has raised a total of $248M across 4 funding rounds.

Yellowbrick Data's first fundraising round was a $44M Series A in August 2018. The most recent completed round was a $75M Series C in November 2021.

Yellowbrick Data funding rounds

Yellowbrick Data funding rounds
DateStageInvestorsRaisedDeal Summary
Nov 2021Series CMenlo Ventures; IVP; N47; GV; DFJ Growth; Threshold; Third Point Ventures; Citadel$75MYellowbrick Data, a Palo Alto-based provider of modern cloud-native data warehousing technology, raised $75 million in a Series C1 funding round in November 2021 from investors including Citadel, Third Point Ventures, Menlo Ventures, Next47 (N47), DFJ Growth, Threshold Ventures, GV, and IVP. The company offers a massively parallel processing (MPP) analytic database platform deployable on-premises, in the cloud, or hybrid environments, competing with Snowflake and Google BigQuery by emphasizing flexible pricing models over consumption-based billing and claiming superior query performance. The funding aims to accelerate sales growth of its cloud data warehouse, amid reports of adding large customers in financial services, hedge funds, insurance, telecom, healthcare, retail, and manufacturing. Yellowbrick stated it was on track to more than double its ending annual recurring revenue (ARR) with that year's bookings and achieve a net customer retention rate approaching 150%, alongside a net promoter score of 91. It had previously raised $81 million in Series C in June 2019 and $44 million earlier, bringing total funding to $248 million post-Series C1. Positioned as a high-performance, Kubernetes-based solution for real-time analytics in distributed cloud architectures, Yellowbrick targets enterprises seeking cost-effective alternatives to legacy systems like Netezza and cloud giants. Analyst endorsements highlight its innovation in hybrid/multi-cloud data warehousing, with recognitions such as a Forrester Wave Contender and GigaOm Outperformer. No specific post-money valuation, exact ARR/revenue numbers, EBITDA, or valuation multiples were disclosed in announcements.
Jun 2019Series CBMW i Ventures (lead); DFJ Growth (lead); IVP (lead); Menlo Ventures; N47; GV; Samsung Ventures; Threshold; Third Point Ventures$81MYellowbrick Data, a provider of a high-performance SQL data warehouse platform deployable on-premises, in public clouds, or hybrid environments, raised $81 million in Series C funding on June 5, 2019, led by DFJ Growth with participation from new investors IVP and BMW i Ventures, alongside Next47, Third Point Ventures, Menlo Ventures, GV, Threshold Ventures, and Samsung Ventures. This brought total funding to $173 million. The platform targets enterprise analytics needs, offering predictable fixed pricing to contrast with consumption-based cloud models, and supports massive data workloads with improved performance and cost efficiency. Customers at the time included major players across industries such as the world's largest insurance company, a top 5 credit card company, top 5 North American telecom, top 5 global shipping, leading risk and legal analytics firm, electronic health records leader, and top 10 hospitality operator. These deployments demonstrated dramatic analytic performance gains and cost reductions. The company positioned itself for hybrid deployments amid growing enterprise needs for flexibility between on-premises and cloud analytics. Investors highlighted Yellowbrick's momentum and technological edge in modern data warehousing over legacy solutions.
Oct 2018Series BN47 (lead); Menlo Ventures; DFJ Growth$48MYellowbrick Data, a Palo Alto-based company founded in 2014, develops the Yellowbrick Data Warehouse, an integrated software and hardware analytic solution designed for hybrid cloud environments, supporting on-premises, private cloud, co-location, edge computing, and public cloud deployments. The platform targets enterprises needing high-performance analytics, claiming up to 140 times faster query results than existing data warehouses while using 30 times less space. It emerged from stealth in 2017-2018, with general availability of the product in September 2017, and serves customers across major verticals including finance, healthcare, hospitality, insurance, logistics, retail, e-commerce, and telecommunications. On October 23, 2018, Yellowbrick Data announced a $48 million Series B funding round led by Next47 (Siemens-backed), with participation from new investor DFJ Growth and existing investors including Menlo Ventures. This brought total funding to $92 million, following a $44 million Series A from DFJ, GV, Menlo Ventures, Samsung Ventures, and Third Point Ventures. The new capital aimed to accelerate enterprise adoption of its analytic solutions amid growing customer base expansion into all major verticals. Subsequent rounds included an $81 million Series C in June 2019 led by DFJ Growth with IVP and BMW i Ventures, raising total funding to $173 million, and a $75 million Series C1 later, with investors like Citadel joining. The company reported strong traction post-Series B, including customers like Symphony RetailAI and TEOCO, and later additions in finance, telecom, and insurance. Yellowbrick positions itself against legacy systems like Netezza and cloud competitors like Snowflake and Google BigQuery, emphasizing fixed pricing, performance, and cost efficiency.
Aug 2018Series AMenlo Ventures (lead); GV; Samsung Ventures; Threshold; Third Point Ventures$44MYellowbrick Data, founded in 2014 by veterans from Fusion-io, Netezza, Google, Microsoft, Intel, Snowflake, IBM, and Informix, emerged from stealth in July 2018 with its Yellowbrick Data Warehouse, an all-flash analytic database appliance for hybrid cloud environments. The platform supports high-volume data ingestion and mixed workloads including ad hoc queries, batch processing, reports, ETL, and ODBC inserts, claiming up to 140x faster performance and 30x smaller footprint than traditional data warehouses. It targets enterprise analytics in sectors like finance, healthcare, retail, and telecom, positioning against incumbents such as Teradata, Oracle, IBM, Snowflake, and AWS Redshift. The company announced a $44 million Series A funding round on July 31, 2018, from DFJ, GV (Google Ventures), Menlo Ventures, Samsung Ventures, and Third Point Ventures. This funding supported go-to-market expansion, sales operations, and channel partnerships similar to Nutanix and Cohesity. Production customers at launch included Overstock.com, Symphony RetailAI, and TEOCO Corporation, which praised its performance and cost efficiency, replacing larger legacy setups with minimal Yellowbrick hardware. A follow-on $48 million Series B was raised in October 2018, led by Next47 with DFJ Growth and existing investors, bringing total funding to $92 million by then. The product became generally available in September 2017. Later rounds increased total funding to over $250 million from additional investors like BMW i Ventures, In-Q-Tel, IVP, and Citadel Securities.

Who has invested in Yellowbrick Data?

10 investors have backed Yellowbrick Data across its funding rounds, including Menlo Ventures, GV, Threshold, N47, DFJ Growth and Third Point Ventures.

Lead investors include BMW i Ventures, DFJ Growth, IVP, N47 and Menlo Ventures.


Yellowbrick Data Investors

Investors in Yellowbrick Data by funding rounds participated
InvestorHQRoundsRoleFirst check
Menlo VenturesUnited StatesSan Francisco, CA4LeadAug 2018
N47United StatesSan Francisco, CA3LeadOct 2018
GVUnited StatesSan Francisco, CA3ParticipantAug 2018
DFJ GrowthUnited StatesSan Francisco, CA3LeadOct 2018
ThresholdUnited StatesSan Francisco, CA3ParticipantAug 2018
Third Point VenturesUnited StatesNew York City, NY3ParticipantAug 2018
IVPUnited StatesSan Francisco, CA2LeadJun 2019
Samsung VenturesSouth KoreaSouth Korea2ParticipantAug 2018

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Yellowbrick Data Competitors

Yellowbrick Data competitors include listed companies like Datadog and Dynatrace, and private ones like ClickHouse, Dataiku, Starburst and PingCAP.

Public and private companies comparable to Yellowbrick Data
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
DatadogUnited StatesUnited StatesPublicly listed$3.4B($588K)$85B19.4x
DynatraceUnited StatesUnited StatesPublicly listed$2B$276M$16B7.0x
ClickHouseUnited StatesSan Francisco, CAPrivate$160M-$15B93.8x
DataikuUnited StatesNew York City, NYPrivate$150M-$3.7B24.7x
StarburstUnited StatesBoston, MAPrivate$100M-$3.4B-
PingCAPUnited StatesSan Francisco, CAPrivate--$3B-

Yellowbrick Data Public Comps

Yellowbrick Data is still privately-owned, but its public comps include Oracle, Palantir, ServiceNow, Snowflake, Datadog, RELX, Strategy, MongoDB, Verisk Analytics and Fair Isaac.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Oracle$67B$33B8.6x7.8x17.7x13.9x
Palantir$4.5B$1.5B92.6x58.1x285.0x97.4x
ServiceNow$13B$2.6B11.1x9.6x57.2x25.0x
Snowflake$4.7B($1.3B)25.6x21.0x(94.1x)121.7x
Datadog$3.4B($588K)23.6x19.4x(137813.0x)77.6x
RELX$13B$4.9B5.5x5.3x14.4x13.2x
Strategy$477M($5.4B)149.4x144.4x(13.1x)(12.3x)
MongoDB$2.5B($104M)11.9x10.4x(282.5x)49.6x

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Common questions about Yellowbrick Data

When was Yellowbrick Data founded?Yellowbrick Data was founded in 2014.
Where is Yellowbrick Data headquartered?Yellowbrick Data is headquartered in San Francisco, CA, United States.
Is Yellowbrick Data publicly listed?No, Yellowbrick Data is a private, VC-backed company.
How much funding has Yellowbrick Data raised?Yellowbrick Data has raised $248M across 4 funding rounds.
What was Yellowbrick Data's last funding round?Yellowbrick Data's last funding round was a $75M Series C in November 2021.
Who are Yellowbrick Data's investors?Yellowbrick Data's investors include Menlo Ventures, N47, GV, DFJ Growth, Threshold, Third Point Ventures, IVP, Samsung Ventures, BMW i Ventures and Citadel.
Which companies are comparable to Yellowbrick Data?Companies comparable to Yellowbrick Data include Datadog, Dynatrace, ClickHouse, Dataiku, Starburst and PingCAP.

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