Xoxoday Funding, Investors & Competitors

TON Strategy Co is a leader in interactive video-based sales applications, transforms how businesses attract and engage customers. The company's Software-as-a-Service platform, based on its proprietary interactive video technology, comprises a suite of easy-to-use, subscription-based sales enablement software products. The segments of the company are MARKET.live and Go Fund Yourself, and it derives maximum revenue from MARKET.live segment.

Founded in Germany in 1972 by former IBM employees, SAP is the world’s largest provider of enterprise application software. Known as the leader in enterprise resource planning software, SAP’s portfolio also includes software for supply chain management, procurement, travel and expense management, and customer relationship management, among others. The company operates in more than 180 countries and has more than 400,000 customers, approximately 80% of which are small to medium-size enterprises.

Salesforce provides enterprise cloud computing solutions. The company offers customer relationship management technology that brings companies and customers together. Its Customer 360 platform helps the group deliver a single source of truth, connecting customer data across systems, apps, and devices to help companies sell, service, market, and conduct commerce. It also offers Service Cloud for customer support, Marketing Cloud for digital marketing campaigns, Commerce Cloud as an e-commerce engine, the Salesforce Platform, which allows enterprises to build applications, and other solutions, such as MuleSoft for data integration.

Workday is a software company that offers human capital management, financial management, and business planning solutions for enterprises. Known for being a cloud-only software provider, Workday was founded in 2005 and is headquartered in Pleasanton, California.

Paychex is a technology company providing human capital management solutions, enabling clients to better implement payroll, talent, time, tax, and benefits administration. It has a diverse set of product offerings addressing client needs. Aside from its traditional cloud-based payroll and HCM software offering, which accounts for close to half of total revenue, the company provides outsourcing options. Paychex's administrative service organization and professional employer organization accounts generate over 40% of sales. The balance of revenue is generated through retirement services, insurance solutions, and other products. In fiscal 2025, the company had 800,000 clients and almost 2.5 million worksite employees across its ASO and PEO.

Deel is a San Francisco-headquartered global workforce management platform handling payroll, compliance, HR, and payments for employees and contractors in over 150 countries. The service includes Employer of Record and Contractor of Record options, automated invoicing, multi-currency transfers, and integrations with HRIS systems like Workday and BambooHR, ensuring local tax and benefits adherence.

Rippling is a San Francisco-headquartered workforce management platform that integrates HR, payroll, IT, and finance in one system. Founded in 2016, the company automates onboarding, benefits, device management, expense tracking, and compliance for global teams at over 100,000 organizations including Shopify and DoorDash. Its API ecosystem connects with 500-plus apps for seamless operations.

HubSpot provides a cloud-based marketing, sales, and customer service software platform referred to as the growth platform. The applications are available ala carte or packaged together. HubSpot’s mission is to help companies grow better and has expanded from its initial focus on inbound marketing to embrace marketing, sales, and service more broadly. The company was founded in 2006, completed its initial public offering in 2014, and is headquartered in Cambridge, Massachusetts.

Founded in 1998, Paycom is a human capital management software-as-a-service provider addressing customer requirements surrounding payroll, talent acquisition, talent management, human resources management, and time and labor. The company primarily generates revenue through the sale of subscriptions providing access to its HCM platform. To a lesser extent, the company also generates revenue from implementation services provided to customers as well as interest income generated from customer funds.

Talkdesk is a San Francisco-headquartered cloud contact center platform integrating AI for customer service across sales, support, and operations. The company deploys Industry Experience Clouds for verticals like retail and healthcare, enhanced by generative AI for agent empowerment and personalization. Talkdesk serves global enterprises with pre-built solutions deployed in multiple languages.

Gusto is a Denver-headquartered SaaS company founded in 2011 specializing in human capital management for small and medium-sized businesses. The platform handles payroll processing across all 50 US states, plus the United Kingdom and Canada, alongside benefits administration, time and attendance tracking, and employee onboarding workflows. Gusto integrates with QuickBooks, Xero, and banking systems to automate tax filings, compliance, and financial reporting for streamlined workforce management.

Personio is a comprehensive HR platform designed for small and medium-sized businesses throughout Europe. Founded in 2015 and headquartered in Munich, Germany, the company delivers integrated tools for recruiting, payroll processing, performance reviews, time tracking, and employee onboarding. It supports localized compliance in countries including Germany, France, the United Kingdom, Spain, the Netherlands, Austria, Switzerland, and Ireland. Personio connects with applications such as Microsoft Teams, Slack, and Google Workspace to streamline workflows. The platform processes payroll for over 1 million employees monthly and maintains ISO 27001 certification for data security.

Founded in 1997, Paylocity is a cloud-based human capital management and payroll platform servicing midmarket customers. The company’s average client size is around 150 employees. Its products help with recruiting and onboarding, payroll, time and labor, human resources, benefits, learning, and performance and compensation workflows. In fiscal 2025, the company generated over $1.5 billion in revenue across more than 41,000 customers.

Zeta Global Holdings Corp is an omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software. It serves enterprise customers across multiple industries, including financial services, insurance, telecommunications, automotive, travel and hospitality, and retail. Its Zeta Marketing Platform, or ZMP, is an omnichannel marketing platform with identity data at its core. The ZMP can analyze billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated machine learning algorithms and the industry's opted-in data set for omnichannel marketing. The company operates in U.S, where it generates maximum revenue and Internationally as well.

Gong is a revenue intelligence platform that records, transcribes, and analyzes sales calls and customer meetings across phone, video, and email channels. The company delivers actionable insights on conversation patterns, deal risks, and coaching opportunities. Serving technology, finance, healthcare, and other sectors, Gong integrates with CRM systems like Salesforce. Tel Aviv-headquartered with US operations, it processes millions of interactions annually for enterprise clients including HubSpot and LinkedIn.

Clay is a San Francisco-headquartered platform for go-to-market teams, integrating data from over 100 providers for contacts, firmographics, and intent signals. Launched in 2022, it features AI-powered research agents, workflow automation, and enrichment tools used by sales organizations worldwide.

Attentive is a New York-headquartered conversational commerce platform specializing in SMS marketing for retail and e-commerce brands. The service enables personalized messaging campaigns compliant with TCPA regulations, integrating with Shopify and Klaviyo. Serving over 2,000 brands like CB2 and Pura Vida, Attentive processes billions of messages annually to drive customer retention and sales.

Founded in 1983, Pegasystems provides a suite of solutions for customer engagement and business process management. The company’s key offering is the Pega Infinity platform, which combines business process management with customer relationship management applications. The company focuses on enterprise-size customers in the financial, insurance, and healthcare industries.