Vini Cosmetic Acquisition, Valuation, Funding & Investors

Vini Cosmetic was acquired by KKR for $1.1B in July 2021, a 7.8x multiple on $147M of revenue.

Vini Cosmetic acquisition price

$1.1B

Acquired by KKR · Jul 2021

Vini Cosmetic revenue at acquisition

$147M

Last twelve months · Jul 2021

Vini Cosmetic revenue multiple at acquisition

7.8x

EV/Revenue · Jul 2021

Vini Cosmetic EBITDA multiple at acquisition

30.7x

EV/EBITDA · Jul 2021

Vini Cosmetic Overview

About Vini Cosmetic

Ahmedabad-based Vini Cosmetic manufactures and markets men's grooming products including Fogg deodorants, 18+ body sprays, and White Tone talcum powders distributed across India through modern trade and pharmacies.


Founded

2009

HQ

IndiaAhmedabad

Status

Acquired

Customer focus

B2C

Revenue model

Product sales

Revenue

$147M (Jul 2021)

Valuation

$1.1B (acquired Jul 2021)

Vini Cosmetic Acquisition

Vini Cosmetic was acquired by KKR for $1.1B on 15 July 2021.

The acquisition price implies a 7.8x revenue and 30.7x EBITDA multiple on $147M of revenue.

Before the acquisition Vini Cosmetic had raised $157M across 2 funding rounds.

Vini Cosmetic acquisition details
AcquirerDateTypePriceEV/RevenueEV/EBITDA
15 Jul 2021PE buyout$1.1B7.8x30.7x

Vini Cosmetic Funding History

Vini Cosmetic has raised a total of $157M across 2 funding rounds, plus 1 secondary share sale.

Vini Cosmetic's first fundraising round was a $18M undisclosed-stage round in October 2013. The most recent completed round was a $140M undisclosed-stage round in September 2017.

Vini Cosmetic funding rounds

Vini Cosmetic funding rounds
DateStageInvestorsRaisedDeal Summary
Sep 2017SecondaryPeak XV Partners (lead)$140M-
Sep 2017Undisclosed stagePeak XV Partners (lead); Westbridge Capital (lead); Sequoia Capital$140MVini Cosmetics Private Limited, founded in 2009 by Darshan Patel in Ahmedabad, Gujarat, India, operates in the cosmetics manufacturing and ecommerce sector, employing around 559-651 people with a focus on chemical products. The company is classified under CIN U24246GJ2009PTC058957, with authorized share capital of ₹50 Cr and paid-up capital of ₹48.84 Cr as of recent filings, and its last AGM was on 28 Sep 2024 with balance sheet filed for 31 Mar 2024. It has raised total funding exceeding $173.64M, with the last noted funding in 04/09/2017 listed as secondary market stage. In June 2021, Vini Cosmetics underwent an Acq - Fin for $625M.
Oct 2013Undisclosed stagePeak XV Partners$18MVini Cosmetics, founded in 2010 by Darshan Patel and his brothers after leaving Paras Pharmaceuticals, manufactures personal care products including Fogg and 18+ deodorants and White Tone Talc. In 2013, the company was in advanced talks with Sequoia Capital (now Peak XV Partners) to raise Rs 100 crore for expanding into hair and skin care products and widening distribution. Promoters sought a valuation of 3.5-4 times the company's turnover of Rs 200 crore. The capital was intended to support scaling operations toward profitability under professional PE management for a potential future exit similar to Paras Pharmaceuticals.

Who has invested in Vini Cosmetic?

3 investors have backed Vini Cosmetic across its funding rounds, including Peak XV Partners, Sequoia Capital and Westbridge Capital.

Lead investors include Peak XV Partners and Westbridge Capital.


Vini Cosmetic Investors

Investors in Vini Cosmetic by funding rounds participated
InvestorHQRoundsRoleFirst check
Peak XV PartnersIndiaBangalore3LeadOct 2013

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Vini Cosmetic Competitors

Vini Cosmetic competitors include listed companies like Chicmax Cosmetic, Edgewell and Cosmecca Korea, and private ones like AG1, The Good Glamm Group and Pharmapacks.

Public and private companies comparable to Vini Cosmetic
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
AG1United StatesUnited StatesPrivate$150M-$1.2B8.0x
The Good Glamm GroupIndiaNew DelhiPrivate$120M-$1.2B10.0x
PharmapacksUnited StatesNew York City, NYPrivate$250M-$1.1B4.4x
Chicmax CosmeticChinaChinaPublicly listed$1.4B$235M$1.1B0.8x
EdgewellUnited StatesUnited StatesPublicly listed$2.2B$186M$1.3B1.1x
Cosmecca KoreaSouth KoreaSouth KoreaPublicly listed$467M$71M$1B2.1x

Vini Cosmetic Public Comps

Vini Cosmetic is no longer listed, but its public comps include Chicmax Cosmetic, Edgewell, Cosmecca Korea, Jamieson Wellness, Intercos, Procter & Gamble Health, Mega Lifesciences, T Hasegawa, Sarantis Group and ODDITY Tech.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Chicmax Cosmetic$1.4B$235M0.8x0.8x4.5x7.3x
Edgewell$2.2B$186M1.0x1.1x11.5x8.5x
Cosmecca Korea$467M$71M2.5x2.1x16.5x12.9x
Jamieson Wellness$589M$95M2.9x2.6x17.8x13.5x
Intercos$1.2B$159M1.2x1.2x9.4x8.0x
Procter & Gamble Health$144M$48M6.4x6.0x19.1x18.3x
Mega Lifesciences$425M$82M2.0x1.9x10.2x8.4x
T Hasegawa$472M$96M1.5x1.4x7.2x-

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Common questions about Vini Cosmetic

When was Vini Cosmetic founded?Vini Cosmetic was founded in 2009.
Where is Vini Cosmetic headquartered?Vini Cosmetic is headquartered in Ahmedabad, India.
Is Vini Cosmetic publicly listed?No, Vini Cosmetic was acquired by KKR in July 2021.
Who acquired Vini Cosmetic?Vini Cosmetic was acquired by KKR in July 2021.
How much was Vini Cosmetic acquired for?Vini Cosmetic was acquired for $1.1B in July 2021, a 7.8x revenue multiple.
How much funding has Vini Cosmetic raised?Vini Cosmetic has raised $157M across 2 funding rounds.
What was Vini Cosmetic's last funding round?Vini Cosmetic's last funding round was a $140M undisclosed-stage round in September 2017, led by Peak XV Partners and Westbridge Capital.
Who are Vini Cosmetic's investors?Vini Cosmetic's investors include Peak XV Partners, Sequoia Capital and Westbridge Capital.
Which companies are comparable to Vini Cosmetic?Companies comparable to Vini Cosmetic include AG1, The Good Glamm Group, Pharmapacks, Chicmax Cosmetic, Edgewell and Cosmecca Korea.

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