Vini Cosmetic Acquisition, Valuation, Funding & Investors

Shangmei, formally Shanghai Chicmax Cosmetic Co., Ltd., is a Chinese multi-brand beauty and personal care group registered in Xuhui District, Shanghai, and listed on the Hong Kong stock exchange since December 2022 under code 2145. Founded in 2002, it operates a portfolio of skincare, mother-and-baby care, personal care, makeup and dermocosmetics brands including Kans, Red Elephant and One Leaf, and has pursued a multi-brand strategy since its establishment. It sells mainly through online channels such as Tmall and Douyin as well as retail. Revenue for 2025 was RMB 9,177.8 million, up 35.1 percent on 2024, with profit for the year of RMB 1,154.2 million. In 2026 it formed a joint venture to operate the Israeli brand Ahava in China, its first overseas beauty brand, and signed a cooperation agreement with Korean regenerative medicine company PharmaResearch.

AG1 (formerly Athletic Greens) is a daily foundational nutrition powder that combines a multivitamin, probiotics, adaptogens, and superfoods into a single daily drink. It is designed to bridge nutrient gaps, support gut health, and boost sustained energy. Originally a pure-play DTC e-commerce brand, the company now offers products through premium brick-and-mortar retail (like Costco) and Amazon. After reaching roughly $160 million in revenue and raising $115 million at a $1.2 billion valuation in 2022, the company achieved $600 million in profitable annual revenue.

The Good Glamm Group is a Pune-based aggregator of beauty and personal care brands including skincare, haircare, and feminine hygiene lines. Founded in 2019, it invests in direct-to-consumer labels like Sirona and The Moms Co., distributing through platforms with over 100 million monthly users. Operations span India with expansion into Southeast Asia.

Pharmapacks is a New York-headquartered e-commerce platform specializing in logistics, fulfillment, marketing, and sales for health and beauty brands. Islandia-based since its founding in 2010 as a brick-and-mortar pharmacy, the company sells direct-to-consumer via Pharmapacks.com and through marketplaces like Amazon, Walmart.com, and eBay. It acts as a launchpad for emerging brands by integrating them into its proprietary tech platform and consumer base, handling end-to-end operations for over-the-counter products.

Edgewell Personal Care Co is a personal-care company. The operating segments of the company include Wet Shave, Sun and Skin Care and Feminine Care. Wet Shave products include razor handles and refillable blades, disposable shave products, and shaving gels and creams. Sun and Skin Care consists of sun care products, men’s and women’s grooming products, Billie women’s grooming products and personal wipe products. Feminine Care products include tampons, pads and liners. Some of the brands offered by the company include Edge, Skintimate, Personna, Schick, Carefree, Playtex, Banana Boat and Hawaiian Tropic. It derives a majority of its revenue from the United States.

Natura Cosmeticos SA is operating mainly in the cosmetics, fragrance, and personal hygiene segments, through the development, manufacture, distribution, and commercialization of its products. The brands managed by the company include the following: Natura, The Body Shop, Avon, and Aesop. In addition to using the retail market, e-commerce, business-to-business (B2B), and franchises as sales channels for the products, the company and its subsidiaries highlight the performance of the direct sales channel carried out by Natura and The Body Shop brands' consultants. Geographically, the group operates in Brazil and also maintains a presence in international markets.

Silicon2 Co Ltd is engaged in the sale of beauty and skin products through its brand Style Korean. The products of the company consist of Water Sleeping Mask, Ginseng Essence Water, and Hydrum Watery Toner among others.

Chando is a Shanghai-based skincare brand that creates facial masks, serums, and creams using Himalayan glacial water, peony extracts, and biotechnology processes adapted for Chinese skin concerns like sensitivity and pigmentation.

Haydon is a Shanghai-based distributor of luxury skincare, makeup, and fragrance counters under the Black Hole brand. It supplies high-end products from brands like La Mer, Dior, and Chanel to department stores across mainland China. Established in 2012, Haydon manages synchronized inventory systems and merchandising for over 500 retail locations, focusing on premium beauty segments with data analytics for sales optimization.

Mamaearth is a Gurugram-based personal care brand offering toxin-free products for babies, mothers, and skincare. The portfolio includes shampoos, lotions, and diaper rash creams formulated with natural ingredients like oatmeal, aloe vera, and calendula. Certified by Made Safe, Mamaearth sells through e-commerce platforms Flipkart and Amazon India, as well as physical stores nationwide. Part of Honasa Consumer Ltd., listed on Indian stock exchanges since 2023.

vVardis is a Switzerland-based oral care brand offering professional CURODONT dental repair products and consumer lines powered by CUROLOX and WX technologies. The range includes toothpaste, mouthwashes, and enamel repair kits distributed globally through dental clinics and pharmacies, targeting remineralization without fluoride.

GP Club is a cosmetics manufacturer and distributor specializing in K-Beauty products such as creams, lipsticks, cleansers, and mask packs under the JM Solution brand. The company offers over 500 product lines, including sheet masks that have achieved more than one billion units sold globally. Originating from game distribution operations launched in 2003, GP Club entered cosmetics in 2016, first gaining traction in the Chinese market before expanding domestically in South Korea. Headquartered in South Korea, it provides total beauty solutions emphasizing product quality and healthy lifestyle values, with worldwide marketing reach.

Jamieson Wellness Inc is engaged in the manufacturing, development, distribution, and marketing of branded natural health products, including vitamins, minerals, and supplements. The company operates in two segments: The Jamieson brands and The Strategic Partners. The majority of its revenue comes from the Jamieson brand segment. Some of its brands are Jamieson, Youtheory, Progressive, Precision, Smart Solutions, and Iron Vegan. Geographically, the majority of its revenue is derived from the domestic market.

Procter & Gamble Health Ltd is an India based pharmaceutical company engaged in manufacturing and selling of healthcare products, viz., vitamins, minerals and supplements. Patients are end consumers of the products. The Company’s distribution channels (direct & indirect), inter alia, include distributors, health care professionals, pharmacies and chemists. Cosome, Evion, Neurobion, Nasivion, Polybion, Livogen and Seven Seas are some of the brands of the company. The geographical segments include sales in India and exports.

Grupo Cimed is a São Paulo-based pharmaceutical company producing vitamins, nutritional supplements, beauty, hygiene, and dermo-cosmetic products alongside generic medicines. It operates factories in Goiânia and distributes through pharmacies nationwide under brands like Redutor and Citoneurin. Founded in 1977, the group holds leadership in Brazil's OTC segment.

ODDITY Tech Ltd offers a consumer tech platform that is built to transform the beauty and wellness market. The ODDITY platform is designed to support a portfolio of brands and services that innovate and disrupt the expansive beauty and wellness market. It consumes user data to develop physical beauty and wellness products that deliver performance and functionality. Its brands include SpoiledChild and IL Makiage.