- Companies
- Trader Interactive
Trader Interactive Acquisition & Valuation
Trader Interactive was acquired by carsales.com for $1.6B in June 2022, a 12.9x multiple on $125M of revenue.
Trader Interactive revenue at acquisition
$125M
Last twelve months · Jun 2022
Trader Interactive revenue multiple at acquisition
12.9x
EV/Revenue · Jun 2022
Trader Interactive EBITDA multiple at acquisition
23.3x
EV/EBITDA · Jun 2022
About Trader Interactive
Trader Interactive is a Virginia-based leader in digital marketplaces for powersports, RVs, commercial trucks, and equipment, powering sites like CycleTrader.com, RVTrader.com, CommercialTruckTrader.com, and EquipmentTrader.com. Reaching 13 million monthly unique visitors, it supports 20,000 dealers with website hosting via Trader Interactive Web Services and marketing tools. Acquired by Cox Automotive in 2021, the company processes millions in listings and enhances dealer operations across North America.
Founded
2017
HQ
Website
Status
Acquired
Customer focus
B2B & B2C
Revenue model
Advertising, Subscription
Revenue
$151M (May 2021)
Valuation
$1.6B (May 2021)
Sectors
Trader Interactive Acquisition
Trader Interactive was acquired by carsales.com for $1.6B on 27 June 2022.
The acquisition price implies a 12.9x revenue and 23.3x EBITDA multiple on $125M of revenue.
| Acquirer | Date | Type | Price | EV/Revenue | EV/EBITDA |
|---|---|---|---|---|---|
| 27 Jun 2022 | Strategic M&A | $1.6B | 12.9x | 23.3x |
Trader Interactive Valuation
Trader Interactive is currently valued at $1.6B, based on its secondary sale in May 2021.
The $624M round was led by carsales.com.
Trader Interactive valuation by funding round
| Date | Stage | Valuation | Revenue Multiple |
|---|---|---|---|
| May 2021 | Secondary | $1.6B | 10.8x |
Trader Interactive Revenue
Trader Interactive's latest recorded revenue is $151M, as of its secondary sale in May 2021. At a $1.6B valuation, that implies a 10.8x revenue multiple.
Trader Interactive revenue by funding round
| Date | Revenue * | Valuation | Revenue Multiple | Stage |
|---|---|---|---|---|
| May 2021 | $151M | $1.6B | 10.8x | Secondary |
* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.
Trader Interactive Funding History
Trader Interactive has 1 recorded secondary share sale and no primary funding rounds.
Trader Interactive funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| May 2021 | Secondary | carsales.com (lead) | $624M | $1.6B | Trader Interactive operates leading US digital marketplaces for powersports, recreational vehicles, aircraft, marine, commercial vehicles, and heavy equipment through brands like Cycle Trader, RV Trader, and Equipment Trader, connecting over 13 million monthly users with more than 9,500 dealers. On May 12, 2021, carsales announced the acquisition of a 49% stake in Trader Interactive for US$624 million (post-adjustments), implying a 100% enterprise value of US$1.625 billion or A$2.074 billion equivalent, at a CY20 EV/EBITDA multiple of 26.5x. The deal included a call option for carsales to acquire the remaining stake and was funded via an A$600 million equity raise combined with debt. The transaction provided carsales exposure to US verticals outside automotive, leveraging its marketplace expertise from Australia and other regions to support Trader Interactive's growth. carsales completed the initial 49% purchase in August 2021. |
Who has invested in Trader Interactive?
1 investor has backed Trader Interactive across its funding rounds, including carsales.com.
Lead investors include carsales.com.
Trader Interactive Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
This data is available for Pro users. Sign up to see all 1 Trader Interactive investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialAcquisitions by Trader Interactive
Trader Interactive has acquired 1 company to date.
Last acquisition by Trader Interactive was on February 12th 2020. Trader Interactive acquired Cosby Harrison Company for undisclosed valuation.
Latest Acquisitions by Trader Interactive
| Description | Cosby Harrison Company is a marketing firm connecting buyers and sellers in aviation, heavy construction, oil and gas, and trucking via tabloids, websites, signage, and trade show displays. Based in Dallas, Texas, since 1978, it publishes Aviation Trader and Oilfield Trader reaching 100,000 readers monthly. Services include SEO and social media campaigns for equipment dealers. |
| HQ Country | |
| HQ City | Crossville, TN |
| Deal Date | 12 Feb 2020 |
| Valuation | undisclosed |
| EV/Revenue | |
| EV/EBITDA | |
This data is available for Pro users. Sign up to see all Trader Interactive acquisitions and their M&A valuation multiples. Start Free Trial | |
Trader Interactive Competitors
Trader Interactive competitors include listed companies like Visual China Group, Sanoma, Webtoon and Alma Media, and private ones like Nook Media and RIDI.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Publicly listed | $116M | $21M | $1.7B | 14.6x | ||
| Private | - | - | $1.8B | - | ||
| Publicly listed | $1.5B | $293M | $1.8B | 1.2x | ||
| Publicly listed | $1.4B | ($373M) | $1.4B | 0.6x | ||
| Private | $157M | - | $1.3B | 8.3x | ||
| Publicly listed | $377M | $110M | $1.3B | 3.7x |
Trader Interactive Public Comps
Trader Interactive is no longer listed, but its public comps include Visual China Group, Webtoon, Sanoma, Alma Media, New Guomai Digital, Inmyshow Digital, Xinhuanet, Ziff Davis, TX Group and Trustpilot Group.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $116M | $21M | 13.9x | 14.6x | 75.6x | 38.9x | |||
| $1.4B | ($373M) | 0.6x | 0.6x | (2.4x) | 37.6x | |||
| $1.5B | $293M | 1.2x | 1.2x | 6.4x | 4.2x | |||
| $377M | $110M | 3.8x | 3.7x | 13.1x | 11.6x | |||
| $271M | $8M | 4.0x | - | 131.5x | - | |||
| $582M | $22M | 2.0x | 1.9x | 54.7x | - | |||
| $333M | $66M | 4.9x | 5.0x | 24.8x | 26.9x | |||
| $1.5B | $335M | 0.9x | 1.0x | 3.8x | 3.3x | |||
This data is available for Pro users. Sign up to see all Trader Interactive competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Trader Interactive
| When was Trader Interactive founded? | Trader Interactive was founded in 2017. |
| Where is Trader Interactive headquartered? | Trader Interactive is headquartered in Norfolk, VA, United States. |
| Is Trader Interactive publicly listed? | No, Trader Interactive was acquired by carsales.com in June 2022. |
| Who acquired Trader Interactive? | Trader Interactive was acquired by carsales.com in June 2022. |
| How much was Trader Interactive acquired for? | Trader Interactive was acquired for $1.6B in June 2022, a 12.9x revenue multiple. |
| What is Trader Interactive's valuation? | Trader Interactive was last valued at $1.6B in its secondary sale in May 2021. |
| Who are Trader Interactive's investors? | Trader Interactive's investors include carsales.com. |
| What is Trader Interactive's revenue? | Trader Interactive's latest recorded revenue is $151M (May 2021). |
| What is Trader Interactive's revenue multiple? | Trader Interactive's latest valuation implies a 10.8x revenue multiple ($1.6B valuation on $151M of revenue). |
| Which companies are comparable to Trader Interactive? | Companies comparable to Trader Interactive include Visual China Group, Nook Media, Sanoma, Webtoon, RIDI and Alma Media. |
| How many companies has Trader Interactive acquired? | Trader Interactive has acquired 1 company, including Cosby Harrison Company. |
See companies similar to Trader Interactive
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