Trader Interactive Acquisition & Valuation

Trader Interactive was acquired by carsales.com for $1.6B in June 2022, a 12.9x multiple on $125M of revenue.

Trader Interactive acquisition price

$1.6B

Acquired by carsales.com · Jun 2022

Trader Interactive revenue at acquisition

$125M

Last twelve months · Jun 2022

Trader Interactive revenue multiple at acquisition

12.9x

EV/Revenue · Jun 2022

Trader Interactive EBITDA multiple at acquisition

23.3x

EV/EBITDA · Jun 2022

Trader Interactive Overview

About Trader Interactive

Trader Interactive is a Virginia-based leader in digital marketplaces for powersports, RVs, commercial trucks, and equipment, powering sites like CycleTrader.com, RVTrader.com, CommercialTruckTrader.com, and EquipmentTrader.com. Reaching 13 million monthly unique visitors, it supports 20,000 dealers with website hosting via Trader Interactive Web Services and marketing tools. Acquired by Cox Automotive in 2021, the company processes millions in listings and enhances dealer operations across North America.


Founded

2017

HQ

United StatesNorfolk, VA

Status

Acquired

Customer focus

B2B & B2C

Revenue model

Advertising, Subscription

Revenue

$151M (May 2021)

Valuation

$1.6B (May 2021)

Trader Interactive Acquisition

Trader Interactive was acquired by carsales.com for $1.6B on 27 June 2022.

The acquisition price implies a 12.9x revenue and 23.3x EBITDA multiple on $125M of revenue.

Trader Interactive acquisition details
AcquirerDateTypePriceEV/RevenueEV/EBITDA
27 Jun 2022Strategic M&A$1.6B12.9x23.3x

Trader Interactive Valuation

Trader Interactive is currently valued at $1.6B, based on its secondary sale in May 2021.

The $624M round was led by carsales.com.

Trader Interactive valuation by funding round

Trader Interactive valuation by funding round
DateStageValuationRevenue Multiple
May 2021Secondary$1.6B10.8x

Trader Interactive Revenue

Trader Interactive's latest recorded revenue is $151M, as of its secondary sale in May 2021. At a $1.6B valuation, that implies a 10.8x revenue multiple.

Trader Interactive revenue by funding round

Trader Interactive revenue and valuation multiple by funding round
DateRevenue *ValuationRevenue MultipleStage
May 2021$151M$1.6B10.8xSecondary

* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.

Trader Interactive Funding History

Trader Interactive has 1 recorded secondary share sale and no primary funding rounds.

Trader Interactive funding rounds

Trader Interactive funding rounds
DateStageInvestorsRaisedValuationDeal Summary
May 2021Secondarycarsales.com (lead)$624M$1.6BTrader Interactive operates leading US digital marketplaces for powersports, recreational vehicles, aircraft, marine, commercial vehicles, and heavy equipment through brands like Cycle Trader, RV Trader, and Equipment Trader, connecting over 13 million monthly users with more than 9,500 dealers. On May 12, 2021, carsales announced the acquisition of a 49% stake in Trader Interactive for US$624 million (post-adjustments), implying a 100% enterprise value of US$1.625 billion or A$2.074 billion equivalent, at a CY20 EV/EBITDA multiple of 26.5x. The deal included a call option for carsales to acquire the remaining stake and was funded via an A$600 million equity raise combined with debt. The transaction provided carsales exposure to US verticals outside automotive, leveraging its marketplace expertise from Australia and other regions to support Trader Interactive's growth. carsales completed the initial 49% purchase in August 2021.

Who has invested in Trader Interactive?

1 investor has backed Trader Interactive across its funding rounds, including carsales.com.

Lead investors include carsales.com.


Trader Interactive Investors

Investors in Trader Interactive by funding rounds participated
InvestorHQRoundsRoleFirst check

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Acquisitions by Trader Interactive

Trader Interactive has acquired 1 company to date.

Last acquisition by Trader Interactive was on February 12th 2020. Trader Interactive acquired Cosby Harrison Company for undisclosed valuation.


Latest Acquisitions by Trader Interactive

Cosby Harrison Company
Description
Cosby Harrison Company is a marketing firm connecting buyers and sellers in aviation, heavy construction, oil and gas, and trucking via tabloids, websites, signage, and trade show displays. Based in Dallas, Texas, since 1978, it publishes Aviation Trader and Oilfield Trader reaching 100,000 readers monthly. Services include SEO and social media campaigns for equipment dealers.
HQ CountryUnited States
HQ City
Crossville, TN
Deal Date12 Feb 2020
Valuationundisclosed
EV/Revenue
EV/EBITDA

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Trader Interactive Competitors

Trader Interactive competitors include listed companies like Visual China Group, Sanoma, Webtoon and Alma Media, and private ones like Nook Media and RIDI.

Public and private companies comparable to Trader Interactive
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Visual China GroupChinaChinaPublicly listed$116M$21M$1.7B14.6x
Nook MediaUnited StatesNew York City, NYPrivate--$1.8B-
SanomaFinlandFinlandPublicly listed$1.5B$293M$1.8B1.2x
WebtoonUnited StatesUnited StatesPublicly listed$1.4B($373M)$1.4B0.6x
RIDISouth KoreaSeoulPrivate$157M-$1.3B8.3x
Alma MediaFinlandFinlandPublicly listed$377M$110M$1.3B3.7x

Trader Interactive Public Comps

Trader Interactive is no longer listed, but its public comps include Visual China Group, Webtoon, Sanoma, Alma Media, New Guomai Digital, Inmyshow Digital, Xinhuanet, Ziff Davis, TX Group and Trustpilot Group.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Visual China Group$116M$21M13.9x14.6x75.6x38.9x
Webtoon$1.4B($373M)0.6x0.6x(2.4x)37.6x
Sanoma$1.5B$293M1.2x1.2x6.4x4.2x
Alma Media$377M$110M3.8x3.7x13.1x11.6x
New Guomai Digital$271M$8M4.0x-131.5x-
Inmyshow Digital$582M$22M2.0x1.9x54.7x-
Xinhuanet$333M$66M4.9x5.0x24.8x26.9x
Ziff Davis$1.5B$335M0.9x1.0x3.8x3.3x

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Common questions about Trader Interactive

When was Trader Interactive founded?Trader Interactive was founded in 2017.
Where is Trader Interactive headquartered?Trader Interactive is headquartered in Norfolk, VA, United States.
Is Trader Interactive publicly listed?No, Trader Interactive was acquired by carsales.com in June 2022.
Who acquired Trader Interactive?Trader Interactive was acquired by carsales.com in June 2022.
How much was Trader Interactive acquired for?Trader Interactive was acquired for $1.6B in June 2022, a 12.9x revenue multiple.
What is Trader Interactive's valuation?Trader Interactive was last valued at $1.6B in its secondary sale in May 2021.
Who are Trader Interactive's investors?Trader Interactive's investors include carsales.com.
What is Trader Interactive's revenue?Trader Interactive's latest recorded revenue is $151M (May 2021).
What is Trader Interactive's revenue multiple?Trader Interactive's latest valuation implies a 10.8x revenue multiple ($1.6B valuation on $151M of revenue).
Which companies are comparable to Trader Interactive?Companies comparable to Trader Interactive include Visual China Group, Nook Media, Sanoma, Webtoon, RIDI and Alma Media.
How many companies has Trader Interactive acquired?Trader Interactive has acquired 1 company, including Cosby Harrison Company.

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