T11 Food Market Funding, Investors & Competitors

T11 Food Market has raised $129M across 3 funding rounds, most recently a $100M Series B in December 2021.

Last T11 Food Market funding round

$100M

Series B · Dec 2021

Cumulative funding T11 Food Market raised

$129M

across 3 funding rounds

Key investors in T11 Food Market

T11 Food Market Overview

About T11 Food Market

T11 Food Market is a grocery chain operating supermarkets in Taiwan. The Taipei-headquartered retailer stocks fresh produce, meats, seafood, imported goods, and household essentials across 50+ stores in northern Taiwan. It emphasizes private-label organics and daily discounts for local consumers.


Founded

2018

HQ

ChinaBeijing

Website

myt11.com

Status

Privately held

Customer focus

B2C

Revenue model

Product sales

T11 Food Market Funding History

T11 Food Market has raised a total of $129M across 3 funding rounds.

T11 Food Market's first fundraising round was a $15M angel round in October 2018. The most recent completed round was a $100M Series B in December 2021.

T11 Food Market funding rounds

T11 Food Market funding rounds
DateStageInvestorsRaisedDeal Summary
Dec 2021Series BAlibaba Group (lead); Redview Capital; MSA Capital$100MT11 Food Market is a Chinese fresh grocery supermarket brand founded in 2018 by Du Yong, former founder of JD.com's 7FRESH, targeting premium fresh food and general merchandise in first-tier cities like Beijing, Shanghai, and Wuhan. It operates a 'fresh + catering' model similar to Alibaba's Freshippo (Hema Fresh), with integration of online and offline channels, where e-commerce accounts for 30-40% of total sales. By late 2021, T11 had expanded to eight stores: five in Beijing, two in Shanghai, and one in Wuhan. In December 2021, T11 raised approximately $100 million (or CNY 100 million per some reports) in a Series B funding round led by Alibaba Group, with participation from Redview Capital (also referred to as Review Capital or Redview Capital) and existing investor MSA Capital. The funds are designated for upgrading core self-operated retail business, developing retail technology, supply chain capabilities, e-commerce platforms, and empowering physical stores. Hina Group served as the financial advisor. This follows prior rounds: an angel round of over CNY 100 million led by IDG Capital and Everbright Holdings New Economy, and a Series A of tens of millions of dollars led by MSA Capital in April 2020. T11 emphasizes technology-driven fresh produce offerings including fruits, vegetables, and baked goods, with 7,000 global premium fresh SKUs. Operational metrics include an average customer transaction value above 180 yuan, fresh food sales over 65% of total, nearly 150,000 active users within a 3km radius per store, and the first Beijing store achieving monthly profitability after one year.
Apr 2020Series AMSA Capital (lead); iVision Ventures; IDG Capital; Gome Holdings Group; China Everbright$14MT11 Food Market is a Chinese fresh grocery supermarket brand operating a new retail model with distributed e-commerce, supply chain systems, and retail technology exploration. The company provides high-quality global fresh products through stores, applets, and APP channels, with fresh food sales exceeding 65% of total sales and nearly 7,000 global preferred fresh SKUs. In April 2020, T11 completed a Series A financing round worth tens of millions of dollars, exclusively led by MSA Capital, with prior angel investment jointly led by IDG Capital and Everbright Holdings New Economy, followed by Gome Holdings Group and iVision Ventures. Funds from the Series A were allocated to store network expansion, supply chain and logistics development, and strategic investments in retail technology. By 2020, T11 had accumulated over 135,000 active users per store within a 3 km radius since its 2019 pilot, with plans to open 5 to 7 standard stores in Beijing that year. The first Beijing store achieved monthly profitability after one year, averaging customer transactions above 180 yuan.
Oct 2018AngelIDG Capital (lead); iVision Ventures; Gome Holdings Group; China Everbright$15MT11 Food Market is a Chinese fresh grocery supermarket brand established in 2018, targeting upgraded consumption needs in first-tier cities with global premium fresh food and general food business in a 'fresh + catering' model. Founder Du Yong previously founded 7FRESH. The company raised over 100 million yuan in its first phase of angel investment, jointly led by IDG Capital and Everbright Holdings New Economy, with participation from GOME, iVision Ventures, and Yisan Capital. This matches the investors (Everbright, Gome Holdings Group, IDG Capital, iVision Ventures) and lead investor (IDG Capital) around early 2018, equivalent to approximately USD15.7 million. Later, T11 completed an A round in April 2020 led by MSA Capital for tens of millions of dollars and a Series B in 2021 led by Alibaba for CNY100 million (USD100 million).

Who has invested in T11 Food Market?

7 investors have backed T11 Food Market across its funding rounds, including IDG Capital, MSA Capital, China Everbright, iVision Ventures, Gome Holdings Group and Alibaba Group.

Lead investors include Alibaba Group, MSA Capital and IDG Capital.


T11 Food Market Investors

Investors in T11 Food Market by funding rounds participated
InvestorHQRoundsRoleFirst check
iVision VenturesChinaChina2ParticipantOct 2018
IDG CapitalChinaBeijing2LeadOct 2018
Gome Holdings GroupChinaBeijing2ParticipantOct 2018
China EverbrightHong KongHong Kong2ParticipantOct 2018
MSA CapitalChinaBeijing2LeadApr 2020

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T11 Food Market Competitors

T11 Food Market competitors include listed companies like Walmart, Costco, Target and Loblaw Companies, and private ones like Reliance Retail and Sonae MC.

Public and private companies comparable to T11 Food Market
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
WalmartUnited StatesUnited StatesPublicly listed$713B$46B$847B1.2x
CostcoUnited StatesUnited StatesPublicly listed$275B$13B$396B1.3x
Reliance RetailIndiaMumbaiPrivate$28B$3.7B$101B-
TargetUnited StatesUnited StatesPublicly listed$105B$8.3B$73B0.8x
Loblaw CompaniesCanadaCanadaPublicly listed$46B$5.2B$52B1.3x
Sonae MCPortugalMatosinhosPrivate--$4.8B-

T11 Food Market Public Comps

T11 Food Market is still privately-owned, but its public comps include Walmart, Costco, Target, Loblaw Companies, Walmart Mexico, Tesco, Kroger, Woolworths, Ahold Delhaize and Seven & i Holdings Co..

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Walmart$713B$46B1.3x1.2x19.9x19.2x
Costco$275B$13B1.4x1.3x29.8x26.6x
Target$105B$8.3B0.8x0.8x10.3x9.6x
Loblaw Companies$46B$5.2B1.4x1.3x12.2x11.8x
Walmart Mexico$59B$5.9B0.8x0.8x8.2x8.0x
Tesco$99B$6.5B0.6x0.6x8.4x8.1x
Kroger$148B$5.8B0.4x0.4x10.0x7.1x
Woolworths$51B$3.2B0.9x0.9x13.7x10.0x

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Common questions about T11 Food Market

When was T11 Food Market founded?T11 Food Market was founded in 2018.
Where is T11 Food Market headquartered?T11 Food Market is headquartered in Beijing, China.
Is T11 Food Market publicly listed?No, T11 Food Market is a private, VC-backed company.
How much funding has T11 Food Market raised?T11 Food Market has raised $129M across 3 funding rounds.
What was T11 Food Market's last funding round?T11 Food Market's last funding round was a $100M Series B in December 2021, led by Alibaba Group.
Who are T11 Food Market's investors?T11 Food Market's investors include iVision Ventures, IDG Capital, Gome Holdings Group, China Everbright, MSA Capital, Alibaba Group and Redview Capital.
Which companies are comparable to T11 Food Market?Companies comparable to T11 Food Market include Walmart, Costco, Reliance Retail, Target, Loblaw Companies and Sonae MC.

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