Sensors Data Funding, Investors & Competitors

Sensors Data has raised $290M across 6 funding rounds, most recently a $200M Series D in May 2022.

Last Sensors Data funding round

$200M

Series D · May 2022

Cumulative funding Sensors Data raised

$290M

across 6 funding rounds

Key investors in Sensors Data

  • HSG
  • FutureCap
  • Linear Venture
  • DCM Ventures
  • Warburg Pincus
  • 5Y Capital
  • Xianghe Capital
  • Charles Xue

Sensors Data Overview

About Sensors Data

Sensors Data is a Beijing-based analytics firm founded in 2015. It supplies big data platforms to clients including Ofo bike-sharing, Keep fitness app, and Miaopai video service, enabling user behavior analysis and product optimization.


Founded

2015

HQ

ChinaBeijing

Status

Privately held

Customer focus

B2B

Revenue model

Subscription

Sensors Data Funding History

Sensors Data has raised a total of $290M across 6 funding rounds.

Sensors Data's first fundraising round was a $4M Series A in April 2015. The most recent completed round was a $200M Series D in May 2022.

Sensors Data funding rounds

Sensors Data funding rounds
DateStageInvestorsRaisedDeal Summary
May 2022Series DCarlyle Group (lead); Tiger Global (lead)$200MSensors Data is a Beijing-based big data analytics and marketing technology company founded in 2015. The company provides MarTech solutions including Sensors Analytics, Sensors Personas, Sensors Focus, Sensors Recommender, and Sensors Journey products for customer management, business analysis, and marketing across distribution channels. In July 2022, Sensors Data secured $200 million in Series D financing co-led by global investment firm Carlyle and Tiger Global, with the capital designated for increased R&D investment and expansion of its MarTech product pipeline. The company serves over 1,000 paid customers including major Chinese enterprises such as China UnionPay, China Telecom, Baidu Video, PingAn Group, and others.
May 2020Series CXianghe Capital (lead); FutureCap; Warburg Pincus; 5Y Capital; Linear Venture; DCM Ventures; HSG$30M-
Apr 2018Series CWarburg Pincus (lead); Xianghe Capital; FutureCap; 5Y Capital; Linear Venture; DCM Ventures; HSG$44MSensors Data is China's leading user behavior analysis and data analytics platform provider, founded in April 2015 by a group of ex-BAT founders with over 11 years of experience in big data analytics. The company offers a data collection, modeling, and analytics platform called Sensor Analytics, which provides enterprises with user behavior insights and a flexible PaaS solution for customized development. By the time of its Series C round, Sensors Data served over 2,000 enterprise clients across verticals including finance, e-commerce, and technology sectors, with customers including Guangfa Securities, Jumei.com, Qudian, Lianjia, and Keep. The company closed its Series C financing on April 13, 2018, raising $44 million in a round led by Warburg Pincus with participation from Sequoia Capital China, DCM Ventures, Xiang He Capital, Morningside Venture Capital, Linear Venture, and Future Capital. Sensors Data became the first Chinese big data company in the user behavior analytics vertical to complete Series C financing. Proceeds were earmarked for product R&D, market scaling, and professional services expansion. The company had previously raised $4 million in Series A (April 2016) and $11 million in Series B (March 2017).
Mar 2017Series BDCM Ventures (lead); HSG$11MSensors Data, China’s leading user behavior analysis and solutions provider, raised $11 million in its Series B financing round in March 2017, led by DCM Ventures with Sequoia Capital China co-investing. The company previously completed a Series A financing of $4 million in April 2016 led by Sequoia Capital China, with participation from angel investors including Linear Venture, Future Capital, and individual investor Manzi Xue. An angel round was raised in March 2015. Sensors Data advanced to a Series C financing of $44 million in April 2018, led by an affiliate of Warburg Pincus, with co-investors including Sequoia Capital China, DCM Ventures, Xiang He Capital, Morningside Venture Capital, Linear Venture, and Future Capital. This made Sensors Data the first Chinese big data company in the user behavior analytics vertical to receive Series C financing. The new funds supported investments in product R&D, market scaling, and professional services. Sensors Data’s customers showed high stickiness, with over 40 percent using Sensors Analytics in multiple departments daily.
Nov 2015AngelFutureCap; Charles Xue; Linear Venture$900K-
Apr 2015Series AHSG (lead); FutureCap; Charles Xue; Linear Venture$4M-

Who has invested in Sensors Data?

10 investors have backed Sensors Data across its funding rounds, including HSG, FutureCap, Linear Venture, DCM Ventures, Warburg Pincus and 5Y Capital.

Lead investors include Carlyle Group, Tiger Global, Xianghe Capital, Warburg Pincus, DCM Ventures and 1 other investor.


Sensors Data Investors

Investors in Sensors Data by funding rounds participated
InvestorHQRoundsRoleFirst check
FutureCapChinaBeijing4ParticipantApr 2015
Linear VentureChinaShanghai4ParticipantApr 2015
HSGHong KongHong Kong4LeadApr 2015
DCM VenturesUnited StatesSan Francisco, CA3LeadMar 2017
Xianghe CapitalChinaBeijing2LeadApr 2018
Charles XueChinaBeijing2ParticipantApr 2015
Warburg PincusUnited StatesNew York City, NY2LeadApr 2018
5Y CapitalChinaChina2ParticipantApr 2018

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Sensors Data Competitors

Sensors Data competitors include listed companies like Datadog and Dynatrace, and private ones like ClickHouse, Dataiku, Starburst and PingCAP.

Public and private companies comparable to Sensors Data
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
DatadogUnited StatesUnited StatesPublicly listed$3.4B($588K)$85B19.4x
DynatraceUnited StatesUnited StatesPublicly listed$2B$276M$16B7.0x
ClickHouseUnited StatesSan Francisco, CAPrivate$160M-$15B93.8x
DataikuUnited StatesNew York City, NYPrivate$150M-$3.7B24.7x
StarburstUnited StatesBoston, MAPrivate$100M-$3.4B-
PingCAPUnited StatesSan Francisco, CAPrivate--$3B-

Sensors Data Public Comps

Sensors Data is still privately-owned, but its public comps include Oracle, Palantir, ServiceNow, Snowflake, Datadog, RELX, Strategy, MongoDB, Verisk Analytics and Fair Isaac.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Oracle$67B$33B8.6x7.8x17.7x13.9x
Palantir$4.5B$1.5B92.6x58.1x285.0x97.4x
ServiceNow$13B$2.6B11.1x9.6x57.2x25.0x
Snowflake$4.7B($1.3B)25.6x21.0x(94.1x)121.7x
Datadog$3.4B($588K)23.6x19.4x(137813.0x)77.6x
RELX$13B$4.9B5.5x5.3x14.4x13.2x
Strategy$477M($5.4B)149.4x144.4x(13.1x)(12.3x)
MongoDB$2.5B($104M)11.9x10.4x(282.5x)49.6x

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Common questions about Sensors Data

When was Sensors Data founded?Sensors Data was founded in 2015.
Where is Sensors Data headquartered?Sensors Data is headquartered in Beijing, China.
Is Sensors Data publicly listed?No, Sensors Data is a private, VC-backed company.
How much funding has Sensors Data raised?Sensors Data has raised $290M across 6 funding rounds.
What was Sensors Data's last funding round?Sensors Data's last funding round was a $200M Series D in May 2022, led by Carlyle Group and Tiger Global.
Who are Sensors Data's investors?Sensors Data's investors include FutureCap, Linear Venture, HSG, DCM Ventures, Xianghe Capital, Charles Xue, Warburg Pincus, 5Y Capital, Carlyle Group and Tiger Global.
Which companies are comparable to Sensors Data?Companies comparable to Sensors Data include Datadog, Dynatrace, ClickHouse, Dataiku, Starburst and PingCAP.

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