Seegrid Valuation, Funding & Investors
Seegrid is valued at $400M as of March 2020.
Last Seegrid valuation
$400M
Series B · Mar 2020
Last Seegrid funding round
$50M
Series D · Sep 2024
Cumulative funding Seegrid raised
$189M
across 5 funding rounds
Key investors in Seegrid
G2 Venture Partners
Giant Eagle
Northwood Ventures
Principia Growth
About Seegrid
Seegrid is a Pittsburgh-headquartered supplier of autonomous mobile robots for warehouse material handling. The company's Palion series includes lift trucks, pallet trucks, and tow tractors equipped with 3D vision navigation for pallet transport in dynamic environments. Seegrid deploys systems in facilities for Ford, Whirlpool, and GE, boosting throughput by automating repetitive tasks. Its enterprise software provides fleet management, simulation, and analytics for supply chain optimization across North America.
Founded
2003
HQ
Pittsburgh, PAWebsite
Status
Privately held
Customer focus
B2B
Revenue model
Product sales, Subscription
Valuation
$400M (Mar 2020)
Seegrid Valuation
Seegrid is currently valued at $400M, based on its Series B in March 2020.
The $52M round was led by G2 Venture Partners, with participation from Principia Growth.
Seegrid valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Mar 2020 | Series B | $400M |
Seegrid Funding History
Seegrid has raised a total of $189M across 5 funding rounds.
Seegrid's first fundraising round was a $25M undisclosed-stage round in August 2016. The most recent completed round was a $50M Series D in September 2024.
Seegrid funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Sep 2024 | Series D | G2 Venture Partners (lead); Giant Eagle (lead) | $50M | - | Seegrid Corporation, a Pittsburgh-based provider of autonomous mobile robots (AMRs) for pallet material handling, closed a $50 million Series D investment round led by existing investors Giant Eagle Incorporated and G2 Venture Partners, with additional backing from other existing shareholders. The company specializes in autonomous lift trucks and tow tractors equipped with camera-based navigation systems and proprietary machine learning algorithms that enable vehicles to operate autonomously in industrial environments such as manufacturing facilities, warehouses, and logistics centers. Seegrid pioneered the autonomous tow tractor market and is now expanding into autonomous lift truck solutions, with the CR1 model capable of lifting heavy payloads to heights of up to 15 feet. The broader autonomous mobile robot market for material handling is projected to reach nearly $3.5 billion by 2027, with adoption accelerating due to labor shortages, wage inflation, and increasing consumer demand for automation. Seegrid stated that its autonomous lift truck initiatives were generating growth exceeding expectations at the time of the announcement. |
| Jul 2023 | Undisclosed stage | Northwood Ventures | $32M | - | Seegrid is an autonomous mobile robotics company developing vision-guided robotic solutions for material handling in warehouses and manufacturing. A Series D funding round occurred on July 6, 2023, raising $31.55 million from G2 Ventures, Giant Eagle, and undisclosed investors. The company has raised a total of $226.73 million across 23 funding rounds as of the latest data. Later, Seegrid raised a Series D - II of $50 million on September 5, 2024. |
| Jul 2022 | Series C | - | $30M | - | Seegrid Corporation is a leader in autonomous mobile robots (AMRs) for material handling and warehouse automation. The company specializes in autonomous lift trucks and tow tractors that enable safe, efficient pallet handling in manufacturing, warehousing, and logistics operations. As of October 2025, Seegrid reported over 14 million autonomous production miles driven to date, with more than 2,000 AMRs deployed across 200+ customer sites serving over 50 global brands. The company combines proprietary vision-guided vehicle technology, enterprise software, and services to deliver complete automated workflows. Seegrid has received significant investor backing throughout its history, closing a $52 million growth equity financing in September 2020 that brought total funding to more than $150 million, with lead investor G2VP participating in the oversubscribed round. In a more recent Series D round, the company secured an additional $50 million from existing lead investors Giant Eagle Incorporated and G2 Venture Partners to accelerate its autonomous lift truck market initiatives. Most recently, in October 2025, Seegrid announced a $25 million equity financing round from its existing investors, reflecting continued confidence in its market leadership and technology innovations. The autonomous material handling market continues to expand, with the lift truck segment experiencing stronger-than-expected growth in a projected $3.5 billion AMR market by 2027. |
| Mar 2020 | Series B | G2 Venture Partners (lead); Principia Growth | $52M | $400M | Seegrid Corporation develops self-driving industrial vehicles, including autonomous tow tractors, pallet trucks, and vision-guided vehicles for material handling in factories, warehouses, and distribution centers. The company's proprietary navigation technology uses cameras, algorithms, and machine learning to enable safe navigation in dynamic environments, with customers logging over 3 million autonomous miles. Seegrid also offers fleet management software like Seegrid Supervisor. In March 2020, G2 Venture Partners (G2VP) led with a $25 million growth equity investment, later closing at $52 million in September 2020 after an oversubscribed round topped off with additional investors including Giant Eagle and others in technology and robotics. Principia Growth is not mentioned in connection with this round. The funding supports workforce expansion, accelerating new product development and introductions originally planned for 2021-2022, meeting customer demand, and potential strategic acquisitions. G2VP's David Mount joined the board; UBS advised financially. CEO Jim Rock highlighted record-breaking revenue in 2019 and expectations to double revenues in 2020 despite COVID-19, with orders ensuring growth. The investment valued Seegrid at a multi-hundred million dollar or nine-figure level, though exact post-money valuation undisclosed. Total funding post-round exceeded $150 million. Prior financing included Giant Eagle's investments converting debt to 40% equity in 2015 and $12 million in 2016 plus $13 million growth financing. Seegrid positions as a leader in automated guided vehicles (AGVs) and autonomous mobile robots (AMRs), disrupting manufacturing, logistics, and warehousing with flexible, reliable automation amid rising industry demand accelerated by the pandemic. |
| Aug 2016 | Undisclosed stage | Giant Eagle (lead) | $25M | - | Seegrid, a Findlay, Pennsylvania-based developer of vision-guided autonomous industrial vehicles such as tow tractors and pallet trucks for factories and warehouses, raised approximately $12 million in equity capital from Giant Eagle, its majority shareholder, along with other existing and new investors around August 23, 2016. Giant Eagle also committed an additional $13 million in growth financing as needed. The investment followed Seegrid's emergence from bankruptcy in 2015 with $11.1 million in funding, where Giant Eagle converted debt to a 40% equity stake. CEO Jim Rock noted the company was poised to repeat its 100% revenue growth from the prior year, with customers including Whirlpool, Daimler, and Jaguar Land Rover using the vehicles to streamline manufacturing and distribution operations while improving safety. The 2016 investment built on Giant Eagle's position as Seegrid's largest backer, with prior total funding of $32.6 million in debt and equity before the 2014 bankruptcy. Seegrid's technology relies on cameras, proprietary algorithms, and machine learning for navigation without relying on lasers or other external infrastructure. The company continued expanding, landing later investments like $25 million from G2VP to accelerate product introductions and hiring amid strong 2019 revenue performance. |
Who has invested in Seegrid?
4 investors have backed Seegrid across its funding rounds, including G2 Venture Partners, Giant Eagle, Northwood Ventures and Principia Growth.
Lead investors include G2 Venture Partners and Giant Eagle.
Seegrid Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| San Francisco, CA | 2 | Lead | Mar 2020 | |
| United States | 2 | Lead | Aug 2016 | |
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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialAcquisitions by Seegrid
Seegrid has acquired 1 company to date.
Last acquisition by Seegrid was on October 6th 2020. Seegrid acquired Box Robotics for undisclosed valuation.
Latest Acquisitions by Seegrid
| Description | - |
| HQ Country | |
| HQ City | Pittsburgh, PA |
| Deal Date | 6 Oct 2020 |
| Valuation | undisclosed |
| EV/Revenue | |
| EV/EBITDA | |
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Seegrid Competitors
Seegrid competitors include listed companies like Systems Engineering and Kernex Microsystems, and private ones like VisionNav Robotics, Kingsware, Leapwork and Emergen.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Atlanta, GA | Private | $31M | - | $500M | 16.1x | |
 Zhuhai | Private | - | - | $502M | - | |
 Copenhagen | Private | - | - | $312M | - | |
| Yuyao | Private | $50M | - | $300M | 6.0x | |
 Japan | Publicly listed | $72M | $14M | $205M | 2.2x | |
 India | Publicly listed | $45M | $15M | $302M | - |
Seegrid Public Comps
Seegrid is still privately-owned, but its public comps include Rand Worldwide, Zhengzhou Jiean Hi-tech, Kenmec, ispace, Richtech Robotics, Hanyang Eng, Anhui Wantong Technology, Datalogic, Shanghai Information2 and Hebei Gongda Keya Technology Group.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $222M | $19M | 1.8x | - | 21.8x | - | |||
| $54M | $9M | 7.2x | 6.6x | 42.9x | - | |||
| $105M | $1M | 4.5x | 4.3x | 369.6x | 166.9x | |||
| $21M | ($40M) | 19.6x | 19.6x | (10.4x) | (5.3x) | |||
| $5M | ($48M) | 9.2x | 8.5x | (1.0x) | (2.0x) | |||
| $814M | $45M | 0.3x | - | 5.1x | - | |||
| $200M | ($39M) | 1.9x | - | (9.9x) | - | |||
| $576M | $55M | 0.7x | 0.7x | 7.1x | 6.3x | |||
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Common questions about Seegrid
| When was Seegrid founded? | Seegrid was founded in 2003. |
| Where is Seegrid headquartered? | Seegrid is headquartered in Pittsburgh, PA, United States. |
| Is Seegrid publicly listed? | No, Seegrid is a private, VC-backed company. |
| What is Seegrid's valuation? | Seegrid was last valued at $400M in its Series B in March 2020. |
| How much funding has Seegrid raised? | Seegrid has raised $189M across 5 funding rounds. |
| What was Seegrid's last funding round? | Seegrid's last funding round was a $50M Series D in September 2024, led by G2 Venture Partners and Giant Eagle. |
| Who are Seegrid's investors? | Seegrid's investors include G2 Venture Partners, Giant Eagle, Northwood Ventures and Principia Growth. |
| Which companies are comparable to Seegrid? | Companies comparable to Seegrid include VisionNav Robotics, Kingsware, Leapwork, Emergen, Systems Engineering and Kernex Microsystems. |
| How many companies has Seegrid acquired? | Seegrid has acquired 1 company, including Box Robotics. |
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