Redefine Meat Funding, Investors & Competitors

Redefine Meat has raised $170M across 3 funding rounds, most recently a $135M undisclosed-stage round in January 2022.

Last Redefine Meat funding round

$135M

Undisclosed stage · Jan 2022

Cumulative funding Redefine Meat raised

$170M

across 3 funding rounds

Key investors in Redefine Meat

  • Hanaco Venture Capital
  • CPT Capital
  • K3 Ventures
  • Happiness Capital
  • Sake Bosch
  • Synthesis Capital
  • Rafi Gidron
  • PHW Group

Redefine Meat Overview

About Redefine Meat

Redefine Meat is a Tel Aviv-headquartered food technology company founded in 2018 that produces plant-based meats using 3D printing and proprietary formulations. Its products replicate beef, chicken, and lamb with identical texture and taste from pea protein and fats, served in restaurants across Europe including UK chains like Leon and Honest Burgers. Redefine supplies to hospitality sectors in Israel and the Netherlands.


Founded

2018

HQ

IsraelTel Aviv

Status

Privately held

Customer focus

B2B

Revenue model

Product sales

Redefine Meat Funding History

Redefine Meat has raised a total of $170M across 3 funding rounds.

Redefine Meat's first fundraising round was a $6M seed round in September 2019. The most recent completed round was a $135M undisclosed-stage round in January 2022.

Redefine Meat funding rounds

Redefine Meat funding rounds
DateStageInvestorsRaisedDeal Summary
Jan 2022Undisclosed stageHanaco Venture Capital (lead); Synthesis Capital (lead)$135MRedefine Meat, an Israeli startup founded in 2018, develops 3D-printed plant-based steak and other meat products aimed at meat-lovers, duplicating the texture, taste, and culinary experience of beef using solely plant-based ingredients. The company's products were available in 200 restaurants in Israel, including Ruti Broudo's R2M chain, and supplied to canteens of tech giants like Facebook, Google, and Apple, as well as restaurants in the UK, Germany, and the Netherlands, such as those of Michelin chef Marco Pierre White, Ron Blau, and Joachim Gruner. In January 2022, Redefine Meat completed a $135 million Series B funding round led by Hanaco Ventures and Synthesis Capital, with participation from existing investors like Tnuva, Hochland, OurCrowd, and fresh.fund, plus new investors including Bloom8, Precision Capital, CPT Capital, Eat Just, and Yofix. This round brought the company's total funding to $180 million. The funds were earmarked for setting up a production line in Israel, establishing a product plant in the Netherlands, and expanding collaborations with restaurant chains globally. At the time, Redefine Meat had grown its workforce by 320% to 150 employees in the prior year and anticipated similar growth ahead. The company had previously raised $29 million and launched beef and lamb cuts in Israel and Europe in 2021, with a 2022 distribution deal expanding its product range and reach. This financing marked one of the largest rounds for an alternative meat company in Israel and the top food industry venture deal globally in January 2022, amid a broader trend where top alternative protein startups raised $1.3 billion that year, down from $2.3 billion in 2021.
Feb 2021Series AHanaco Venture Capital (lead); Happiness Capital (lead); CPT Capital; Losa Group; Sake Bosch; K3 Ventures$29MRedefine Meat is an Israeli food tech startup founded in 2018, specializing in animal-free meat alternatives produced using proprietary industrial 3D printing technology, digital meat modeling, and advanced food formulations to replicate the taste, texture, and appearance of whole-muscle beef cuts like steak. The company raised $29 million in a Series A funding round on February 16, 2021, led by Happiness Capital and Hanaco Ventures, with participation from CPT Capital, K3 Ventures, Losa Group, and Sake Bosch. Funds were allocated to complete a large-scale production facility for industrial alt-meat 3D printers, support commercial launch in Europe starting with a pilot line, and enable expansion into North America and Asia. The round coincided with strategic developments, including a distribution agreement with Israeli premium meat distributor Best Meister for commercial rollout to restaurants and butchers in the first half of 2021. Redefine Meat's products achieved over 90% acceptance among meat-eaters in blind taste tests for taste, texture, and mouthfeel, positioning them for global carnivore markets. The company aimed to become the world's biggest alternative meat producer by 2030, leveraging patented technology for scalable, cost-effective production. Post-round traction included the July 2021 commercial launch of its 'New-Meat' product range in Israel. Later developments featured a $135M Series B in January 2022 led by Synthesis Capital, bringing total funding to $170M across multiple rounds, and partnerships like with Giraudi Meats in 2022 for European expansion and Greene King for UK restaurant distribution.
Sep 2019SeedCPT Capital (lead); Rafi Gidron; PHW Group; Hanaco Venture Capital$6MRedefine Meat, an Israeli startup founded in 2018, raised a $6 million seed round on September 11, 2019, led by CPT Capital with participation from Hanaco Ventures, PHW Group, and Israeli angel investors including Rafi Gidron. The company develops a proprietary semi-industrial 3D printing platform, 3D meat modeling system, and plant-based formulations to produce alternative meat products indistinguishable from animal meat in taste, texture, and mouthfeel. The funding supports finalizing development of its 3D alt-meat printer for release in 2020, targeting sales to meat processing partners and restaurants. Products use simple ingredients like plant proteins, fat, and water, focusing initially on beef with plans to expand to tuna and pork. Machines cost about $100,000 each and require the company's recurring protein packs.

Who has invested in Redefine Meat?

9 investors have backed Redefine Meat across its funding rounds, including Hanaco Venture Capital, CPT Capital, K3 Ventures, Happiness Capital, Sake Bosch and Synthesis Capital.

Lead investors include Hanaco Venture Capital, Synthesis Capital, Happiness Capital and CPT Capital.


Redefine Meat Investors

Investors in Redefine Meat by funding rounds participated
InvestorHQRoundsRoleFirst check
Hanaco Venture CapitalIsraelTel Aviv3LeadSep 2019
CPT CapitalUnited KingdomLondon2LeadSep 2019
Rafi GidronIsraelIsrael1ParticipantSep 2019
Synthesis CapitalUnited KingdomLondon1LeadJan 2022
PHW GroupGermanyVisbek1ParticipantSep 2019
Losa GroupCosta RicaSan José1ParticipantFeb 2021
Happiness CapitalHong KongHong Kong1LeadFeb 2021

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Redefine Meat Competitors

Redefine Meat competitors include listed companies like Autodesk, Hebei Yangyuan Zhihui, Ingredion and Xometry, and private ones like Agile Space Industries and Hadrian.

Public and private companies comparable to Redefine Meat
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
AutodeskUnited StatesUnited StatesPublicly listed$7.2B$1.8B$46B5.7x
Hebei Yangyuan ZhihuiChinaChinaPublicly listed$796M$254M$8.1B8.4x
Agile Space IndustriesUnited StatesDurango, COPrivate$28M-$8B285.7x
HadrianUnited StatesNew York City, NYPrivate--$7.9B-
IngredionUnited StatesUnited StatesPublicly listed$7.2B$1.2B$6.2B1.0x
XometryUnited StatesUnited StatesPublicly listed$687M($46M)$5.5B6.2x

Redefine Meat Public Comps

Redefine Meat is still privately-owned, but its public comps include Coca-Cola, Nestlé, PepsiCo, AB InBev, Unilever, Monster Beverage, Mondelez, Nongfu Spring, Hindustan Unilever and Autodesk.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Coca-Cola$48B$18B8.5x8.3x22.8x24.1x
Nestlé$109B$19B2.9x2.8x16.2x14.4x
PepsiCo$94B$16B2.4x2.3x14.5x11.8x
AB InBev$59B$20B3.9x3.6x11.7x10.0x
Unilever$58B$12B2.9x2.8x13.6x12.4x
Monster Beverage$8.3B$2.5B10.1x9.0x33.3x28.9x
Mondelez$39B$4.7B2.6x2.5x21.4x14.9x
Nongfu Spring$7.8B$3.5B6.9x6.3x15.2x14.0x

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Common questions about Redefine Meat

When was Redefine Meat founded?Redefine Meat was founded in 2018.
Where is Redefine Meat headquartered?Redefine Meat is headquartered in Tel Aviv, Israel.
Is Redefine Meat publicly listed?No, Redefine Meat is a private, VC-backed company.
How much funding has Redefine Meat raised?Redefine Meat has raised $170M across 3 funding rounds.
What was Redefine Meat's last funding round?Redefine Meat's last funding round was a $135M undisclosed-stage round in January 2022, led by Hanaco Venture Capital and Synthesis Capital.
Who are Redefine Meat's investors?Redefine Meat's investors include Hanaco Venture Capital, CPT Capital, Rafi Gidron, Synthesis Capital, PHW Group, Losa Group, Happiness Capital, Sake Bosch and K3 Ventures.
Which companies are comparable to Redefine Meat?Companies comparable to Redefine Meat include Autodesk, Hebei Yangyuan Zhihui, Agile Space Industries, Hadrian, Ingredion and Xometry.

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