Poppi Acquisition, Valuation, Funding & Investors

Poppi was acquired by PepsiCo for $1.6B in March 2025, a 3.3x multiple on $500M of revenue.

See full Poppi profile

Poppi acquisition price

$1.6B

Acquired by PepsiCo · Mar 2025

Poppi revenue at acquisition

$500M

Last twelve months · Mar 2025

Poppi revenue multiple at acquisition

3.3x

EV/Revenue · Mar 2025

Cumulative funding Poppi raised

$39M

across 3 funding rounds

Poppi Overview

About Poppi

Poppi is an Austin-based beverage company producing prebiotic soda in flavors including Strawberry Lemon, Peach, Cherry Limeade, Cream Soda, and Cola, each containing apple cider vinegar for gut health. The low-sugar, vegan drinks come in 12-ounce cans distributed nationwide through retailers like Target, Whole Foods, and Kroger. Seasonal offerings such as Watermelon and limited editions rotate periodically, with the brand expanding into grocery chains across North America since its 2018 founding.


Founded

2015

HQ

United StatesAustin, TX

Status

Acquired

Customer focus

B2B

Revenue model

Product sales

Revenue

$500M (Mar 2025)

Valuation

$1.6B (acquired Mar 2025)

Poppi Acquisition

Poppi was acquired by PepsiCo for $1.6B on 17 March 2025.

The acquisition price implies a 3.3x revenue multiple on $500M of revenue.

Before the acquisition Poppi had raised $39M across 3 funding rounds.

Poppi acquisition details
AcquirerDateTypePriceEV/Revenue
17 Mar 2025Strategic M&A$1.6B3.3x

Poppi Funding History

Poppi has raised a total of $39M across 3 funding rounds.

Poppi's first fundraising round was a $400K pre-seed round in January 2018. The most recent completed round was a $25M Series B in October 2022.

Poppi funding rounds

Poppi funding rounds
DateStageInvestorsRaisedDeal Summary
Oct 2022Series BCAVU Consumer Partners (lead); Rocana Venture Partners$25MPoppi is an Austin, Texas-based prebiotic soda brand offering flavored sparkling probiotic drinks as low-sugar, vegan-friendly alternatives to traditional sodas. The company announced a $25 million Series B funding round in October 2022 led by CAVU Consumer Partners, with participation from Rocana Venture Partners and others including celebrities like Russell Westbrook and Halsey. This followed prior rounds including a $13.5 million Series A in 2021, also led by CAVU, bringing total funding raised by that point to around $52.3 million across multiple rounds. The investment aimed to accelerate growth, enhance production capabilities, build out the executive team, expand omnichannel retail presence to over 30,000 doors by end-2023, and boost sales, marketing, and innovation. In the year leading up to the October 2022 round, Poppi reported a 148% increase in overall revenue and 250% growth in online sales, with revenue reaching $65 million for 2022. The brand had nearly doubled its retail distribution to more than 20,000 doors nationwide and achieved top rankings on Amazon (Top 10 in grocery during Prime Early Access) and Instacart (fourth fastest-growing beverage brand). These metrics underscored strong demand for its functional, better-for-you beverages amid health trends. Poppi operated in the competitive prebiotic and healthy soda market, positioning against rivals like Olipop. CAVU Consumer Partners, a firm focused on high-growth consumer brands in health, wellness, and food & beverage, continued its support from earlier investments. The company's trajectory culminated in a PepsiCo acquisition for $1.95 billion in March 2025, reflecting its scaled success with $500 million revenue in 2024 and 19% market share in prebiotic soda.
Aug 2021Series ACAVU Consumer Partners (lead)$14MPoppi is an Austin-based beverage company founded by Allison and Stephen Ellsworth, specializing in prebiotic sodas made with apple cider vinegar, fruit juice, and sparkling water as a healthier, low-sugar alternative to traditional sodas. The product originated from Allison's home experiments to address her health issues and gained traction at local farmers markets before rebranding and securing a Shark Tank investment. Poppi positions itself as the modern functional soda for the next generation, with popular flavors including strawberry-lemonade, raspberry rose, orange, and watermelon. In August 2021, Poppi closed a $13.5 million Series A2 funding round led by CAVU Consumer Partners, with participation from celebrities such as Russell Westbrook, the Chainsmokers, Halsey, and others. The round followed a prior $13.8 million venture round in July 2021, also led by CAVU. Proceeds supported expansion of distribution to retailers like Whole Foods, Target, Kroger, and Walmart, scaling the team from 50 employees, and major marketing efforts. The company reported 550% year-over-year growth and led the functional soda category in sales velocity per SPINS data ending June 2021. Poppi continued fundraising with a $25 million Series B in October 2022 led by CAVU, reaching total funding of $52.3 million before its acquisition by PepsiCo for $2 billion.
Jan 2018Pre-seedRohan Oza (lead)$400K-

Who has invested in Poppi?

3 investors have backed Poppi across its funding rounds, including CAVU Consumer Partners, Rocana Venture Partners and Rohan Oza.

Lead investors include CAVU Consumer Partners and Rohan Oza.


Poppi Investors

Investors in Poppi by funding rounds participated
InvestorHQRoundsRoleFirst check
CAVU Consumer PartnersUnited StatesNew York City, NY2LeadAug 2021

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Poppi Competitors

Poppi competitors include listed companies like Spadel, Carabao Group, Yankershop Food Co and AVI, and private ones like Promasidor and Carlsberg Marston's.

Public and private companies comparable to Poppi
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
SpadelBelgiumBelgiumPublicly listed$460M$100M$1.6B-
Carabao GroupThailandThailandPublicly listed$662M$117M$1.7B2.3x
Yankershop Food CoChinaChinaPublicly listed$859M$164M$1.7B2.0x
AVISouth AfricaSouth AfricaPublicly listed$999M$229M$1.7B1.8x
PromasidorSouth AfricaJohannesburgPrivate$673M-$1.6B2.4x
Carlsberg Marston'sUnited KingdomWolverhamptonPrivate-$118M$1.7B-

Poppi Public Comps

Poppi is no longer listed, but its public comps include Spadel, Carabao Group, Yankershop Food Co, AVI, Nestle Nigeria, Honasa Consumer, SADAFCO, Cloetta, Bell Food Group and LT Foods.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Spadel$460M$100M3.2x-14.5x-
Carabao Group$662M$117M2.5x2.3x14.2x12.3x
Yankershop Food Co$859M$164M2.1x2.0x11.1x10.3x
AVI$999M$229M1.8x1.8x7.8x6.6x
Nestle Nigeria$908M$229M2.3x2.0x9.0x8.7x
Honasa Consumer$249M$33M6.1x5.6x46.5x50.4x
SADAFCO$800M$161M2.0x1.9x10.0x12.4x
Cloetta$870M$137M1.9x1.8x12.2x11.6x

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Common questions about Poppi

When was Poppi founded?Poppi was founded in 2015.
Where is Poppi headquartered?Poppi is headquartered in Austin, TX, United States.
Is Poppi publicly listed?No, Poppi was acquired by PepsiCo in March 2025.
Who acquired Poppi?Poppi was acquired by PepsiCo in March 2025.
How much was Poppi acquired for?Poppi was acquired for $1.6B in March 2025, a 3.3x revenue multiple.
How much funding has Poppi raised?Poppi has raised $39M across 3 funding rounds.
What was Poppi's last funding round?Poppi's last funding round was a $25M Series B in October 2022, led by CAVU Consumer Partners.
Who are Poppi's investors?Poppi's investors include CAVU Consumer Partners, Rohan Oza and Rocana Venture Partners.
Which companies are comparable to Poppi?Companies comparable to Poppi include Spadel, Carabao Group, Yankershop Food Co, AVI, Promasidor and Carlsberg Marston's.

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