Playlist Acquisition, Valuation, Funding & Investors

Playlist was acquired by EGYM for $7.5B in January 2026, a 9.4x multiple on $800M of revenue.

Playlist acquisition price

$7.5B

Acquired by EGYM · Jan 2026

Playlist revenue at acquisition

$800M

Last twelve months · Jan 2026

Playlist revenue multiple at acquisition

9.4x

EV/Revenue · Jan 2026

Cumulative funding Playlist raised

$785M

across 1 funding round

Playlist Overview

About Playlist

Playlist is a comprehensive platform integrating Mindbody, Booker, and ClassPass to equip fitness, wellness, and lifestyle businesses with AI-enhanced SaaS tools for discovery and booking.


Founded

2026

HQ

United StatesUnited States

Status

Acquired

Customer focus

B2B

Revenue model

Subscription

Revenue

$800M (Jan 2026)

Valuation

$7.5B (Jan 2026)

Playlist Acquisition

Playlist was acquired by EGYM for $7.5B on 15 January 2026.

The acquisition price implies a 9.4x revenue multiple on $800M of revenue.

Before the acquisition Playlist had raised $785M across 1 funding round.

Playlist acquisition details
AcquirerDateTypePriceEV/Revenue
15 Jan 2026Strategic M&A$7.5B9.4x

Playlist Valuation

Playlist is currently valued at $7.5B, based on its undisclosed-stage round in January 2026.

The $785M round was led by Affinity Partners, with participation from Temasek, Vista Equity Partners and L Catterton.

Playlist valuation by funding round

Playlist valuation by funding round
DateStageValuationRevenue Multiple
Jan 2026Undisclosed stage$7.5B9.4x

Playlist Revenue

Playlist's latest recorded revenue is $800M, as of its undisclosed-stage round in January 2026. At a $7.5B valuation, that implies a 9.4x revenue multiple.

Playlist revenue by funding round

Playlist revenue and valuation multiple by funding round
DateRevenue *ValuationRevenue MultipleStage
Jan 2026$800M$7.5B9.4xUndisclosed stage

* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.

Playlist Funding History

Playlist has raised a total of $785M across 1 funding round.

Playlist funding rounds

Playlist funding rounds
DateStageInvestorsRaisedValuation
Jan 2026Undisclosed stageAffinity Partners (lead); Temasek; Vista Equity Partners; L Catterton$785M$7.5B

Who has invested in Playlist?

4 investors have backed Playlist across its funding rounds, including Temasek, L Catterton, Vista Equity Partners and Affinity Partners.

Lead investors include Affinity Partners.


Playlist Investors

Investors in Playlist by funding rounds participated
InvestorHQRoundsRoleFirst check
TemasekSingaporeSingapore1ParticipantJan 2026
Affinity PartnersUnited StatesMiami, FL1LeadJan 2026

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Acquisitions by Playlist

Playlist has acquired 1 company to date.

Last acquisition by Playlist was on January 15th 2026. Playlist acquired EGYM for undisclosed valuation.


Latest Acquisitions by Playlist

EGYM
Description
EGYM is a Munich-headquartered global fitness technology company founded in 2012. It equips gyms with connected strength training machines, cardio equipment, and cloud-based software for personalized workout programs. Available in over 20 countries, EGYM integrates wearables and apps to track progress, serving chains like Fitness First and David Lloyd Clubs while analyzing member data for retention strategies.
HQ CountryGermany
HQ City
Munich
Deal Date15 Jan 2026
Valuationundisclosed
EV/Revenue
EV/EBITDA

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Playlist Competitors

Playlist competitors include listed companies like Swiggy, Talabat, Zillow and BOSS Zhipin, and private ones like Zepto and Ziroom.

Public and private companies comparable to Playlist
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
SwiggyIndiaIndiaPublicly listed$2.4B($322M)$7.6B2.4x
TalabatUAEUAEPublicly listed$1.7B$323M$7.3B1.5x
ZeptoIndiaMumbaiPrivate$1.2B-$7B5.9x
ZillowUnited StatesUnited StatesPublicly listed$2.6B$315M$6.8B2.3x
ZiroomChinaBeijingPrivate--$6.6B-
BOSS ZhipinChinaChinaPublicly listed$1.2B$493M$6.6B2.6x

Playlist Public Comps

Playlist is no longer listed, but its public comps include Swiggy, Talabat, Zillow, Etsy, BOSS Zhipin, carsales.com, Info Edge, CTS Eventim, Scout24 and Lyft.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Swiggy$2.4B($322M)2.8x2.4x(20.6x)(23.7x)
Talabat$1.7B$323M3.9x1.5x20.4x11.6x
Zillow$2.6B$315M2.6x2.3x21.2x9.4x
Etsy$2.9B$323M3.0x3.0x26.6x10.6x
BOSS Zhipin$1.2B$493M2.8x2.6x7.1x5.7x
carsales.com$892M$475M8.3x8.2x15.6x14.7x
Info Edge$342M$208M24.4x24.7x40.1x59.0x
CTS Eventim$3.5B$622M1.4x1.3x7.9x7.1x

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Common questions about Playlist

When was Playlist founded?Playlist was founded in 2026.
Where is Playlist headquartered?Playlist is headquartered in United States.
Is Playlist publicly listed?No, Playlist was acquired by EGYM in January 2026.
Who acquired Playlist?Playlist was acquired by EGYM in January 2026.
How much was Playlist acquired for?Playlist was acquired for $7.5B in January 2026, a 9.4x revenue multiple.
What is Playlist's valuation?Playlist was last valued at $7.5B in its undisclosed-stage round in January 2026.
How much funding has Playlist raised?Playlist has raised $785M across 1 funding round.
What was Playlist's last funding round?Playlist's last funding round was a $785M undisclosed-stage round in January 2026, led by Affinity Partners.
Who are Playlist's investors?Playlist's investors include Temasek, Affinity Partners, Vista Equity Partners and L Catterton.
What is Playlist's revenue?Playlist's latest recorded revenue is $800M (January 2026).
What is Playlist's revenue multiple?Playlist's latest valuation implies a 9.4x revenue multiple ($7.5B valuation on $800M of revenue).
Which companies are comparable to Playlist?Companies comparable to Playlist include Swiggy, Talabat, Zepto, Zillow, Ziroom and BOSS Zhipin.
How many companies has Playlist acquired?Playlist has acquired 1 company, including EGYM.

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