NewStore Funding, Investors & Competitors

commercetools is a cloud-native, composable commerce platform enabling B2B and B2C enterprises to build scalable omnichannel experiences across web, mobile, tablet, and POS. Munich-headquartered and recognized as a market leader, the company serves brands like Audi, Danone, Eurostar, NBCUniversal, Sephora, and Volkswagen Group. Launched a decade ago, its API-first architecture supports rapid adaptation to trends without infrastructure constraints.

Swiftly is a vertical SaaS platform transforming grocery retail into digital media businesses. Its Swiftly Stack unifies POS, loyalty, e-commerce, and mobile data for identity resolution, audience targeting, and attribution. Retailers including independents and chains monetize inventory through self-serve campaigns for CPG brands like Procter & Gamble and Unilever.

Lightspeed Commerce Inc provides an omni-channel commerce-enabling SaaS platform. Its software platform provides customers with the functionality it needs to engage with consumers, manage their operations, accept payments, and grow their businesses. The company sells its platform through a direct sales force in the United States, Canada, United Kingdom, Australia, and other countries. It derives a majority of its revenue from the United States.

Replit is a browser-based development environment for building and deploying full-stack applications without local setup. Users generate code from natural language prompts, integrate databases, and launch via one-click hosting. Replit supports collaborative coding for prototypes, APIs, and internal tools across technical skill levels. San Francisco-headquartered Replit powers instant app creation from ideation to production.

TravelPerk is a Barcelona-headquartered business travel management platform that combines booking for flights, hotels, and car rentals with policy compliance, expense reporting, and 24/7 support. The all-in-one tool serves corporate teams across Europe and beyond, integrating with expense systems for streamlined operations.

Cart.com is an Austin-headquartered provider of end-to-end commerce and logistics solutions unifying operations for B2C and B2B brands across sales channels. The platform supports multichannel fulfillment through a nationwide network of warehouses, AI-powered optimization, and data science teams serving thousands of mid-market and enterprise customers spanning consumer goods and industrial sectors.

fabric is a composable commerce platform enabling retailers to integrate best-of-breed tools without replatforming from Shopify or Salesforce. It accelerates digital revenue growth through APIs for payments, inventory, and personalization. Headquartered in Seattle, Washington, fabric serves clients like BuildDirect and GNC across North America and Europe. Backed by SoftBank and Norwest, it launched in 2017 with modular storefronts.

ShipBob is a cloud-based logistics and fulfillment platform built for small and medium-sized e-commerce businesses, offering inventory management, order tracking, and analytics alongside a global network of fulfillment centers. Founded in 2014 through Y Combinator and based in Chicago, the company expanded from 10 to more than 24 facilities across the U.S., Canada, U.K., Ireland, and Australia, giving merchants a unified view of orders, inventory, and shipments across sales channels. It supports omnichannel offerings such as two-day shipping on marketplaces including Walmart Marketplace.

Shiprocket Ltd operates an API-led technology platform that enables e-commerce transactions for micro, small and medium-sized enterprises (MSMEs) and large retailers in India. Its platform provides logistics, checkout, payments, fulfilment, and cross-border trade services, supporting merchants that sell directly to consumers through websites, mobile applications, and social media channels. The company serves small businesses, retail brands, direct-to-consumer merchants, and social commerce retailers. It also facilitates financing arrangements between non-banking financial companies (NBFCs), lending partners, and merchants to support access to credit.

SendCloud is a Netherlands-based all-in-one shipping platform for e-commerce retailers. The Eindhoven-headquartered service integrates with carriers like PostNL, DHL, and UPS, enabling quick connections in about five minutes. It automates label generation, tracking, returns, and analytics, serving over 20,000 webshops across Europe to reduce shipping costs and improve delivery experiences.

Khatabook is a Bengaluru-headquartered SaaS platform digitizing accounting for micro, small, and medium enterprises in India. Launched in 2018, it supports ledger management, payments, and invoicing in 11 Indian languages through its Android app used by merchants nationwide. The platform received the Best Innovative Mobile App award at India Digital Awards in 2020.

Homebase is a workforce management software platform offering scheduling, time tracking, team messaging, and performance analytics for small businesses. Managers create shift templates, forecast labor needs, and integrate with payroll systems like Gusto and QuickBooks. Available on iOS and Android, the platform serves over 100,000 locations including restaurants and retail chains in the United States. San Francisco-headquartered Homebase was founded in 2014.

Shopify offers an e-commerce platform primarily to small and medium-size businesses. The firm has two segments. The subscription solutions segment allows Shopify merchants to conduct e-commerce on a variety of platforms, including the company’s website, physical stores, pop-up stores, kiosks, social networks (Facebook), and Amazon. The merchant solutions segment offers add-on products for the platform that facilitate e-commerce and include Shopify Payments, Shopify Shipping, and Shopify Capital.

Toast Inc is a cloud-based, all-in-one digital technology platform purpose-built for the restaurant community. The company provides a comprehensive platform of software-as-a-service (SaaS) products and financial technology solutions, including integrated payment processing, restaurant-grade hardware, and a broad ecosystem of third-party partners. It serves as a restaurant operating system, connecting front of house and back of house operations across service models such as dine-in, takeout, and delivery. It operates through one reportable segment consisting of its SaaS products, financial technology solutions, integrated payments, hardware, and partner ecosystem.

THG Ingenuity is the technology division of THG plc powering the parent company's e-commerce ecosystem. Manchester-headquartered, it supplies a proprietary cloud platform handling site management, personalization, logistics, and payments for brands including Myprotein, Lookfantastic, and Dermstore. The service supports peak traffic exceeding one million orders daily across 160 countries, enabling scalable online retail operations.

Automattic is a San Francisco-headquartered technology company powering the open-source WordPress ecosystem. It operates WordPress.com hosting millions of sites, WooCommerce for online stores serving Shopify alternatives, and Tumblr following its 2019 acquisition. Additional products include Jetpack security plugins and Day One journaling app. Founded in 2005, Automattic supports a global network of plugins and themes.

Chowbus is a Chicago-headquartered restaurant technology provider offering a SaaS-based point-of-sale system for U.S. eateries, particularly Asian restaurants. The cloud platform manages orders, payments, inventory, and analytics, with automatic updates included in subscription fees. It serves thousands of locations nationwide through web and mobile interfaces.