Motiv Electric Trucks Funding, Investors & Competitors

Motiv Electric Trucks has raised $292M across 8 funding rounds, most recently a $75M undisclosed-stage round in March 2025.

Last Motiv Electric Trucks funding round

$75M

Undisclosed stage · Mar 2025

Cumulative funding Motiv Electric Trucks raised

$292M

across 8 funding rounds

Key investors in Motiv Electric Trucks

  • GMAG Holdings
  • Crescent Cove Advisors
  • New Frontier Renewable Energy
  • Blackhorn Ventures
  • 3Lines
  • Winnebago Industries
  • Jason Haider

Motiv Electric Trucks Overview

About Motiv Electric Trucks

Motiv Power Systems is a San Francisco Bay Area-headquartered manufacturer of medium-duty zero-emission electric trucks and buses. Established in 2009, it produces step vans, shuttle buses, box trucks, and work trucks that cut tailpipe CO2 and particulates while meeting emissions standards and sustainability goals.


Founded

2009

HQ

United StatesSan Francisco, CA

Status

Privately held

Customer focus

B2B

Revenue model

Product sales

Motiv Electric Trucks Funding History

Motiv Electric Trucks has raised a total of $292M across 8 funding rounds.

Motiv Electric Trucks' first fundraising round was a $7M seed round in June 2014. The most recent completed round was a $75M undisclosed-stage round in March 2025.

Motiv Electric Trucks funding rounds

Motiv Electric Trucks funding rounds
DateStageInvestorsRaisedDeal Summary
Mar 2025Undisclosed stage-$75MMotiv Electric Trucks (Motiv Power Systems), based in Foster City, California, specializes in electric powertrain control systems (ePCS) for commercial trucks and buses, enabling builders to create all-electric versions of box trucks, school buses, delivery vehicles, and more by leveraging existing chassis designs. The company raised $60 million in a Series B round led by GMAG Holdings Inc. (formerly Magness Investment Group) with participation from Winnebago Industries, leaving it debt-free; prior funding included $7 million in equity and $20 million in grants. An earlier $7.3 million growth capital round occurred in June 2014 to support sales and production expansion. In 2025, Workhorse Group pursued a merger with Motiv, securing approximately $25 million in bridge funding from Motiv's controlling investor, including a $20 million sale-leaseback and $5 million convertible note, as reported in Q3 2025 results. The merger completed on December 15, 2025, forming a combined entity named Workhorse (trading as WKHS on Nasdaq), positioned to target the ~$23 billion North American medium-duty EV market with scalable manufacturing at a 436,000 sq. ft. facility capable of 5,200 vehicles annually. Post-merger, Motiv's legacy investor provided up to $50 million in debt financing ($10 million revolving credit, $40 million for supply-chain costs on new orders) to enhance liquidity, reduce order-to-delivery times, and fund growth. The deal leveraged Workhorse's public market access and Motiv's proven products and fleet partnerships with ten major North American commercial truck fleets.
Oct 2024Undisclosed stage-$60MMotiv Electric Trucks, also known as Motiv Power Systems, is a Foster City, California-based company specializing in electric powertrain systems for medium-duty electric trucks and buses. It provides modular electric powertrain control systems (ePCS) that can be integrated into existing chassis from truck and bus builders, enabling electrification with commercially available batteries and motors. Major customers include Aramark, Bimbo Bakeries USA, and Purolator. The company has delivered around 100 vehicles in the field as of 2020 and secured repeat orders signaling fleet adoption. In October 2019, Motiv raised $60 million in a Series B funding round led by GMAG Holdings Inc., with participation from Winnebago Industries, leaving the company debt-free with a strong balance sheet. This followed earlier raises including $7.3 million in 2014 from Magness Investment Group and about $7 million in prior investment funding plus $20 million in grants. Later, in 2020, it accessed up to $15 million in convertible notes from GMAG for working capital and production ramp-up amid pandemic delays, as part of an ongoing Series C. Total funding across rounds is reported variably as $108.42M over 8-9 rounds up to 2020 or $344.4M including later activity, with a $75M later-stage VC round in April 2025. The company has recently merged with Workhorse Group, creating a battery-electric medium-duty vehicle manufacturer with scalable production and partnerships with ten major North American fleets, supported by up to $50 million in new debt financing including a $10 million revolving credit facility.
Mar 2022Series C-$30MMotiv Power Systems, also referred to as Motiv Electric Trucks, is a Foster City, California-based company specializing in all-electric medium-duty chassis for commercial trucks and buses, including box trucks, school buses, delivery vehicles, and refuse trucks. The company provides electric powertrain control systems that enable truck and bus builders to create electric versions of existing models with minimal modifications. Customers include Aramark, USPS, the City of Mountain View, and numerous school districts, with vehicles accumulating over 750,000 real-world miles as of the $60 million funding announcement. In a Series B funding round around October 2022, Motiv raised $60 million in equity investment led by Colorado-based GMAG Holdings Inc., with participation from Winnebago Industries. This followed prior funding of about $7 million in investments and $20 million in grants, primarily from California air quality regulators. The funds were intended to support overall growth, including opening a new engineering and manufacturing facility in Detroit and expanding in the large-fleet customer segment, leaving the company debt-free with a strong balance sheet. Subsequent funding included a $30 million Series C round on March 8, 2022, and later rounds such as $60.25 million in Series Unknown on October 13, 2024, and $75 million in February 2025, contributing to total funding exceeding $215 million across multiple rounds and grants.
Jul 2021Series CCrescent Cove Advisors (lead); GMAG Holdings$40MMotiv Power Systems is a sustainable technology company founded in 2009 and headquartered in Foster City, California, specializing in all-electric chassis for medium-duty trucks and buses. The company's EPIC product line is built on Ford-approved platforms including the F-59, E-450, and F-53, serving configurations such as step vans, box trucks, work trucks, shuttle buses, school buses, and trolleys. The final stage of vehicle assembly is performed by industry-leading OEMs including Collins Bus Corp., a unit of REV Group Inc. In December 2020, Motiv secured $20 million in debt financing from Crescent Cove Advisors, LP, with the announcement made in January 2021. The transaction was part of a broader capital raise strategy, with additional funding expected from Motiv's Series C round. This came on the heels of $15 million secured from GMAG Holdings Corp. in 2020. The funding was designated to accelerate manufacturing capacity expansion, new product development, and operational scaling to meet customer demand. Motiv achieved significant commercial traction during this period. The company had record customer orders on its books in 2020 and was transitioning pilot projects into full-scale deployments. Bimbo Bakeries USA, the nation's largest bakery company, exemplified this trajectory by expanding from an initial five-truck pilot to an order of 23 additional vehicles with 100 more expected in 2021. The company was also in the final stages of validating its fifth-generation Ford E-450 chassis, particularly important for its school bus segment.
Dec 2020Undisclosed stageCrescent Cove Advisors (lead)$20MMotiv Power Systems (also referred to as Motiv Electric Trucks), founded in 2009 and based in the San Francisco Bay Area, develops electric truck and bus chassis along with charging infrastructure, targeting medium-duty fleet electrification with products like the EPIC line built on Ford eQVM-approved platforms such as F-59, E-450, and F-53 for applications including step vans, box trucks, work trucks, shuttle buses, school buses, trolleys, and specialty vehicles. The company uses high-performance BMW batteries and achieves over 98% uptime, partnering with body builders for final vehicle assembly to ease fleet transitions from fossil fuels. In December 2020, Motiv secured an initial $20 million debt financing tranche from Crescent Cove Advisors, LP, a San Francisco-based investment firm led by Jun Hong Heng, with additional funding anticipated upon closing its ongoing Series C equity round. This followed a $15 million raise from GMAG Holdings Corp. earlier in 2020 amid record customer orders from major North American fleets. Crescent Cove's investment aims to accelerate manufacturing capacity expansion, operational scaling, new product development, and high-touch customer support to meet surging demand for Motiv's proven electrification technology. CEO Matt O’Leary highlighted 2021 as a breakout year for production ramp-up, with the funding enabling growth in medium-duty EV chassis amid industry momentum toward electrification. The company was also exploring SPAC merger options around this period.
Oct 2019Series BGMAG Holdings (lead)$13MMotiv Power Systems (also referred to as Motiv Electric Trucks) raised $60 million in a Series B funding round on October 15, 2019, led by GMAG Holdings Corp. and Winnebago Industries. The funds supported overall growth, including opening a new engineering and manufacturing facility in Detroit and expanding in the large-fleet customer segment. Vehicles powered by Motiv’s EPIC chassis had accumulated more than 750,000 real-world miles with customers such as Aramark, USPS, the City of Mountain View, and over a dozen school districts.
Sep 2019Series AGMAG Holdings (lead); Winnebago Industries (lead); Jason Haider; New Frontier Renewable Energy; Blackhorn Ventures; 3Lines$47MMotiv Power Systems (also known as Motiv Electric Trucks), founded in 2009 and based in Foster City, California, specializes in all-electric medium-duty chassis (EPIC system) for trucks and buses, converting gasoline chassis to zero-emission electric powertrains. The company serves customers including Aramark, USPS, school districts, and Winnebago, with vehicles accumulating over 750,000 real-world miles by 2019. Motiv's technology focused on Class 5-7 medium-duty applications across fragmented verticals like pickup-and-delivery, lacking purpose-built electric options at the time. The company had also received about $20 million in grants, mainly from California air quality regulators, supporting electric truck development. In October 2019, Motiv secured a $60 million Series B equity funding round led by GMAG Holdings Corp. and Winnebago Industries, with prior involvement from these investors in an earlier $7 million raise approximately five years prior. The funds enabled Motiv to become debt-free, strengthen its balance sheet, open a new engineering and manufacturing facility in Detroit, and expand sales to larger fleets. In a much later development (December 2025), Motiv merged with Workhorse Group to form a leading North American medium-duty electric truck OEM, gaining up to $50 million in debt financing and leveraging combined electrification experience with over 1,000 delivered vehicles.
Jun 2014SeedGMAG Holdings (lead); New Frontier Renewable Energy$7MMotiv Electric Trucks, operating as Motiv Power Systems, develops software and controllers for converting medium-duty trucks to electric vehicles. The company raised $7.3 million in growth capital around June 30, 2014, from investors including GMAG Holdings. GMAG Holdings participated as an early backer in this initial financing effort.

Who has invested in Motiv Electric Trucks?

7 investors have backed Motiv Electric Trucks across its funding rounds, including GMAG Holdings, Crescent Cove Advisors, New Frontier Renewable Energy, Blackhorn Ventures, 3Lines and Winnebago Industries.

Lead investors include Crescent Cove Advisors, GMAG Holdings and Winnebago Industries.


Motiv Electric Trucks Investors

Investors in Motiv Electric Trucks by funding rounds participated
InvestorHQRoundsRoleFirst check
GMAG HoldingsUnited StatesDenver, CO4LeadJun 2014
New Frontier Renewable EnergyUnited StatesDenver, CO2ParticipantJun 2014
Crescent Cove AdvisorsUnited StatesSan Francisco, CA2LeadDec 2020
Jason HaiderUnited StatesCincinnati, OH1ParticipantSep 2019
Blackhorn VenturesUnited StatesDenver, CO1ParticipantSep 2019

This data is available for Pro users. Sign up to see all 7 Motiv Electric Trucks investors.

Start Free Trial

Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.

Start Free Trial

Acquisitions by Motiv Electric Trucks

Motiv Electric Trucks has acquired 1 company to date.

Last acquisition by Motiv Electric Trucks was on August 15th 2025. Motiv Electric Trucks acquired Workhorse for $105M.


Latest Acquisitions by Motiv Electric Trucks

Workhorse
Description
Workhorse Group Inc is a technology company with a vision to pioneer the transition to zero-emission commercial vehicles. Its focus is to provide sustainable and cost-effective solutions to the commercial transportation sector. It designs and manufactures all-electric delivery trucks and drone systems, including the technology that optimizes the way these vehicles operate. It's focused on a core competency of bringing electric delivery vehicle platforms to serve the last-mile delivery market. Its products are marketed under the Workhorse brand.
HQ CountryUnited States
HQ City
Loveland, CO
Deal Date15 Aug 2025
Valuation$105M
EV/Revenue
EV/EBITDA

This data is available for Pro users. Sign up to see all Motiv Electric Trucks acquisitions and their M&A valuation multiples.

Start Free Trial

Motiv Electric Trucks Competitors

Motiv Electric Trucks competitors include listed companies like Tesla, CATL, LG Energy Solution and Tata Motors, and private ones like SK on and GAC Aion.

Public and private companies comparable to Motiv Electric Trucks
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
TeslaUnited StatesUnited StatesPublicly listed$95B$10B$1.4T13.8x
CATLChinaChinaPublicly listed$63B$16B$214B2.1x
LG Energy SolutionSouth KoreaSouth KoreaPublicly listed$17B$3.4B$62B3.9x
Tata MotorsIndiaIndiaPublicly listed$8.7B$720M$17B1.8x
SK onSouth KoreaSeoulPrivate--$17B-
GAC AionChinaGuangzhouPrivate$2.5B-$15B6.0x

Motiv Electric Trucks Public Comps

Motiv Electric Trucks is still privately-owned, but its public comps include Tesla, CATL, BYD, Volvo, LG Energy Solution, Ford, Rivian, Hyundai Motors India, Tata Motors and Tata Motors Passenger Vehicles.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Tesla$95B$10B15.0x13.8x140.8x97.4x
CATL$63B$16B2.8x2.1x11.0x9.2x
BYD$120B$18B0.9x0.9x6.3x5.8x
Volvo$49B$7.1B1.9x1.7x12.8x11.4x
LG Energy Solution$17B$3.4B4.8x3.9x24.1x22.2x
Ford$187B$2.1B1.0x1.0x86.7x14.5x
Rivian$5.4B($2.9B)4.2x3.3x(7.8x)(11.5x)
Hyundai Motors India$7.2B$938M2.4x2.2x18.4x18.8x

This data is available for Pro users. Sign up to see all Motiv Electric Trucks competitors and their valuation data.

Start Free Trial

Common questions about Motiv Electric Trucks

When was Motiv Electric Trucks founded?Motiv Electric Trucks was founded in 2009.
Where is Motiv Electric Trucks headquartered?Motiv Electric Trucks is headquartered in San Francisco, CA, United States.
Is Motiv Electric Trucks publicly listed?No, Motiv Electric Trucks is a private, VC-backed company.
How much funding has Motiv Electric Trucks raised?Motiv Electric Trucks has raised $292M across 8 funding rounds.
What was Motiv Electric Trucks' last funding round?Motiv Electric Trucks' last funding round was a $75M undisclosed-stage round in March 2025.
Who are Motiv Electric Trucks' investors?Motiv Electric Trucks' investors include GMAG Holdings, New Frontier Renewable Energy, Crescent Cove Advisors, Jason Haider, Blackhorn Ventures, 3Lines and Winnebago Industries.
Which companies are comparable to Motiv Electric Trucks?Companies comparable to Motiv Electric Trucks include Tesla, CATL, LG Energy Solution, Tata Motors, SK on and GAC Aion.
How many companies has Motiv Electric Trucks acquired?Motiv Electric Trucks has acquired 1 company, including Workhorse.
What was the largest acquisition by Motiv Electric Trucks?The $105M acquisition of Workhorse in August 2025 is the largest acquisition Motiv Electric Trucks has made to date.

See companies similar to Motiv Electric Trucks

Start Your
Free Trial Today

Try Multiples for free for 3 days. Got questions or need a demo? Schedule a call with us below.

Start Trial