MARI Funding, Investors & Competitors

MARI has raised $2B across 2 funding rounds, most recently a undisclosed-stage round in June 2026.

See full MARI profile

Last MARI funding round

Undisclosed stage

Amount undisclosed · Jun 2026

Cumulative funding MARI raised

$2B

across 2 funding rounds

Key investors in MARI

MARI Overview

About MARI

MARI is a London-headquartered firm that creates and manages premium live events in sports, arts, culture, and entertainment. The company owns Taste Festivals held in cities including London, Toronto, and New York, alongside VIP hospitality at the Hong Kong Rugby Sevens and Wimbledon Championships. MARI partners with Art Basel for exclusive viewing rooms and operates The Artists Company for luxury art experiences at Frieze Art Fair. Established in 1996, it maintains offices in London, Hong Kong, and North America to deliver bespoke experiences worldwide.


Founded

2025

HQ

United KingdomLondon

Status

Privately held

Customer focus

B2C

Revenue model

Services

Sectors

MARI Funding History

MARI has raised a total of $2B across 2 funding rounds.

MARI's first fundraising round was a $2B undisclosed-stage round in October 2025. The most recent completed round was a undisclosed-stage round in June 2026.

MARI funding rounds

MARI funding rounds
DateStageInvestorsRaisedDeal Summary
Jun 2026Undisclosed stageTouch Ventures-Touch Ventures completed a US$3.6 million (A$5.0 million) follow-on equity investment in MARI, upsizing what was already its largest holding after what it described as a window of opportunity to increase the position. The firm cited MARI's organic momentum and its run of acquisitions, including TodayTix, Bucket Listers and Collect-A-Con, as the basis for adding capital. Settlement completed in June 2026 and lifted the MARI position to roughly a quarter of Touch Ventures' net tangible assets.
Oct 2025Undisclosed stageGannet Capital; Patrick Soon-Shiong; Qatar Investment Authority; Apollo Global Management; Touch Ventures; Main Street Advisors; Andreessen Horowitz; RedBird Capital Partners; Causeway Media Partners; Ares Management; HSG$2BTouch Ventures acquired a US$10 million investment interest in AE EventsCo Holdings, which trades as MARI, the global events and experiences company launched by Ariel Emanuel with an enterprise value above US$2 billion. The stake was taken in partnership with Gannet Capital, Touch Ventures' largest shareholder and manager, through a special purpose vehicle that Gannet established and manages without charging Touch Ventures management or performance fees. MARI had just been formed around IMG's international tennis portfolio, including the Miami Open and Mutua Madrid Open, the art platform Frieze and a majority interest in Barrett-Jackson, and the holding became Touch Ventures' single largest position.

Who has invested in MARI?

11 investors have backed MARI across its funding rounds, including Touch Ventures, Andreessen Horowitz, HSG, Apollo Global Management, Qatar Investment Authority and Ares Management.


MARI Investors

Investors in MARI by funding rounds participated
InvestorHQRoundsRoleFirst check
Touch VenturesAustraliaSydney2ParticipantOct 2025
Gannet CapitalAustraliaSydney1ParticipantOct 2025
Patrick Soon-ShiongUnited StatesLos Angeles, CA1ParticipantOct 2025
Qatar Investment AuthorityQatarDoha1ParticipantOct 2025
Apollo Global ManagementUnited StatesNew York City, NY1ParticipantOct 2025
Main Street AdvisorsUnited StatesLos Angeles, CA1ParticipantOct 2025
Andreessen HorowitzUnited StatesSan Francisco, CA1ParticipantOct 2025
RedBird Capital PartnersUnited StatesNew York City, NY1ParticipantOct 2025
Causeway Media PartnersUnited StatesBoston, MA1ParticipantOct 2025

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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

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Acquisitions by MARI

MARI has acquired 4 companies to date.

Last acquisition by MARI was on August 11th 2026. MARI acquired ATG Entertainment for $6.1B.


Latest Acquisitions by MARI

ATG Entertainment
Collect-A-Con
Bucket Listers
TodayTix Group
Description
ATG Entertainment is a live theatre company that owns, operates and programmes venues, produces and co-produces shows, and runs a ticketing business. It was formerly known as The Ambassador Theatre Group and was founded in the United Kingdom in 1992 by Howard Panter and Rosemary Squire. The group's venues stand in London's West End, UK regional cities, on Broadway, in other United States cities and in several German cities, and it entered Spain through the purchase of a Madrid theatre producer. Its ticketing platforms include ATG Tickets, LOVEtheatre and Group Line, which sell tickets for musicals, plays, concerts and comedy. The company earns money from ticket sales and booking fees, venue hire and hospitality, and from its share of show revenues as a producer and presenter. Its head office is in Woking, Surrey, with further offices in London, New York, Madrid and Germany. Growth has come through acquisitions of theatre owners, venue operators and touring presenters, backed by private equity owners.
Collect-A-Con is a US convention promoter that runs trading card, anime, gaming and pop culture shows. Founded in 2021, it stages around 24 touring events a year across the United States and draws more than 500,000 attendees, skewing heavily to visitors aged 18 to 34. It earns revenue from ticket sales, exhibitor and dealer booth fees and sponsorship.
Bucket Listers is a discovery platform curating personalized recommendations for live events, unique experiences, and bucket-list adventures worldwide. Users access insider tips on concerts, festivals, and hidden gems through an intuitive app, connecting explorers with unforgettable moments across major cities.
TodayTix Group is a New York-headquartered digital ticketing marketplace partnering with over 20,000 theaters, producers, and institutions globally for Broadway, West End, opera, dance, and immersive events. Its technology suite includes APIs, white-label apps, and widgets enabling purchases in under 30 seconds.
HQ CountryUnited KingdomUnited StatesUnited StatesUnited States
HQ City
Woking
-
-
New York City, NY
Deal Date11 Aug 202621 Apr 20264 Feb 202620 Oct 2025
Valuation$6.1Bundisclosedundisclosedundisclosed
EV/Revenue
EV/EBITDA

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MARI Competitors

MARI competitors include listed companies like Live Nation, Liberty Media, Informa and Liberty Live Holdings, and private ones like PGA TOUR Enterprises and BSE Global.

Public and private companies comparable to MARI
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Live NationUnited StatesUnited StatesPublicly listed$25B$1.8B$41B1.7x
Liberty MediaUnited StatesUnited StatesPublicly listed$4.5B$1.4B$27B6.5x
InformaUnited KingdomUnited KingdomPublicly listed$5.4B$702M$15B3.7x
PGA TOUR EnterprisesUnited StatesPonte Vedra BeachPrivate--$12B-
Liberty Live HoldingsUnited StatesUnited StatesPublicly listed$382M($45M)$9.7B26.5x
BSE GlobalUnited StatesNew York City, NYPrivate$367M-$6B16.3x

MARI Public Comps

MARI is still privately-owned, but its public comps include Live Nation, Liberty Media, Informa, Liberty Live Holdings, CTS Eventim, Sphere Entertainment, MSG Entertainment, Songcheng Performance, PVR INOX and Pursuit.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Live Nation$25B$1.8B1.9x1.7x25.5x17.9x
Liberty Media$4.5B$1.4B6.9x6.5x22.4x25.9x
Informa$5.4B$702M3.9x3.7x29.9x12.2x
Liberty Live Holdings$382M($45M)29.2x26.5x(250.3x)(840.4x)
CTS Eventim$3.5B$606M1.5x1.5x8.8x7.8x
Sphere Entertainment$1.2B$451M3.9x3.6x10.5x16.4x
MSG Entertainment$1.1B$197M4.4x4.3x23.5x17.2x
Songcheng Performance$339M$205M5.0x5.7x8.3x9.3x

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Common questions about MARI

When was MARI founded?MARI was founded in 2025.
Where is MARI headquartered?MARI is headquartered in London, United Kingdom.
Is MARI publicly listed?No, MARI is a private, VC-backed company.
How much funding has MARI raised?MARI has raised $2B across 2 funding rounds.
What was MARI's last funding round?MARI's last funding round was a undisclosed-stage round in June 2026.
Who are MARI's investors?MARI's investors include Touch Ventures, Gannet Capital, Patrick Soon-Shiong, Qatar Investment Authority, Apollo Global Management, Main Street Advisors, Andreessen Horowitz, RedBird Capital Partners, Causeway Media Partners, Ares Management and 1 other.
Which companies are comparable to MARI?Companies comparable to MARI include Live Nation, Liberty Media, Informa, PGA TOUR Enterprises, Liberty Live Holdings and BSE Global.
How many companies has MARI acquired?MARI has acquired 4 companies, including ATG Entertainment, Collect-A-Con, Bucket Listers and TodayTix Group.
What was the largest acquisition by MARI?The $6.1B acquisition of ATG Entertainment in August 2026 is the largest acquisition MARI has made to date.

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