Landing Valuation, Funding & Investors
Landing is valued at $425M as of August 2022.
Last Landing valuation
$425M
Series C · Aug 2022
Last Landing funding round
$75M
Series C · Aug 2022
Cumulative funding Landing raised
$145M
across 4 funding rounds
Key investors in Landing
Greycroft
SWS Venture Capital
Foundry Group
Maveron
Abstract
Delta-v Capital
About Landing
Landing is a subscription-based network revolutionizing apartment rentals across more than 80 U.S. markets. Members access furnished homes for flexible stays from one month to several years, along with services like cleaning, utilities, parking, moving help, and pet accommodations.
Founded
2019
HQ
United StatesWebsite
Status
Privately held
Customer focus
B2C
Revenue model
Subscription
Valuation
$425M (Aug 2022)
Landing Valuation
Landing is currently valued at $425M, based on its Series C in August 2022.
The $75M round was led by Delta-v Capital, with participation from Greycroft, Foundry Group and SWS Venture Capital.
Landing valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Aug 2022 | Series C | $425M |
Landing Funding History
Landing has raised a total of $145M across 4 funding rounds.
Landing's first fundraising round was a $5M seed round in March 2019. The most recent completed round was a $75M Series C in August 2022.
Landing funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Aug 2022 | Series C | Delta-v Capital (lead); Greycroft; Foundry Group; SWS Venture Capital | $75M | $425M | Landing is a Birmingham, Alabama-based proptech company offering a subscription-based flexible apartment rental model, providing move-in ready apartments with monthly leases that allow members to relocate across its nationwide network of over 20,000 listings in more than 375 U.S. cities. Founded in 2019 by Bill Smith, formerly of Shipt, the platform addresses frustrations with traditional short-term rentals by enabling seamless moves within its inventory. The company raised a $75 million venture funding round in August 2022 at a $475 million valuation, led by Delta-v Capital with participation from Greycroft and Foundry Group, as reported by Forbes. This equity portion was part of a larger $125 million Series C that included both debt and equity to fuel national expansion. The round marked one of the largest venture investments in Alabama history, following a $45 million Series B in January 2021, bringing total funding to $237 million. Traction metrics highlighted strong growth: membership surged 380% in the prior year, and reservations booked in the network that year already exceeded all of 2021. Forbes noted Landing projecting $200 million in revenue for the funding year, underscoring its scaling momentum. By then, Landing had established itself as a leader in flexible living amid rising demand for nomadic lifestyles post-pandemic. The funding positioned Landing to accelerate apartment network growth and enhance its member experience, redefining urban living with subscription flexibility. Investors like Delta-v Capital, known for real estate tech bets, backed its potential to disrupt traditional leasing. |
| Jan 2021 | Series B | Foundry Group (lead); Maveron; Greycroft; SWS Venture Capital | $45M | - | Landing is a membership-based platform offering flexible, long-term living in furnished apartments across multiple US cities. In January 2021, it announced $100M in new funding, comprising a $45M Series B equity round led by Foundry Group with participation from Greycroft and Maveron, alongside a $55M debt facility. This followed a $20M Series A in February 2020 and prior debt financing, bringing total funding since 2019 to $180M. The capital supported operational costs, expansion into new markets, and scaling its apartment network. The Series B investors, including returning participants from the Series A, provided expertise in consumer brands and were key to Landing's growth strategy. Foundry Group's Chris Moody highlighted the opportunity in nimble living solutions amid market shifts. At the time, Landing operated in 75 cities with a rapidly growing membership base, positioning itself as an alternative to traditional rigid renting. Post-round traction included expansion into 33 new markets in 2021 and significant increases in reservations and member demand, with a 230% year-over-year rise in direct platform bookings. By early 2022, reservations exceeded all of 2021, and members had spent over 2.4 million nights in Landing apartments since inception. The company claimed the largest network of flexible furnished apartments in the US, with over 20,000 listings across 375+ cities. Subsequent developments included a $125M Series C in 2022 led by Delta-v Capital with Greycroft and Foundry participation, plus additional debt rounds, pushing total funding over $300M then and later to $530M by 2025. |
| Dec 2019 | Series A | Greycroft (lead); Maveron; Abstract; SWS Venture Capital | $20M | - | Landing is a San Francisco-based flexible rental startup founded in 2019 by Bill Smith, former CEO of Shipt, offering a membership-based model for furnished apartments with flexible lease terms of 30 days or more. Members can move within its network of approximately 300 units across nine cities with short notice, addressing issues in traditional leasing for young professionals and short-term residents. The company launched in six cities in November 2019 and planned expansion to 30 cities and 1,000 units by end of 2020, employing over 100 hosts. In December 2019, Landing raised $20 million in a Series A equity round led by Greycroft, with participation from Maveron and Abstract Ventures (also called SWS Venture Capital in some contexts), alongside a $10 million debt facility, bringing total funding to $45 million including a prior $5 million seed and $15 million from the founder. This followed a March 2019 seed round led by Bill Smith. The funds were intended to expand the furnished apartment network and enhance the platform, supporting operational costs and growth. The model positions Landing in the emerging 'Living as a Service' category amid shifting renter needs for flexibility. Subsequent developments included a Series C in August 2022 raising $125 million ($75 million equity led by Delta-v Capital, $50 million debt) with Greycroft participation, growing to over 20,000 listings, 380% membership increase, and reservation surges, totaling $530 million raised by 2022. Greycroft highlighted Landing's unique flexible membership meeting demands for balanced living options. |
| Mar 2019 | Seed | Bill Smith (lead) | $5M | - | - |
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Who has invested in Landing?
7 investors have backed Landing across its funding rounds, including Greycroft, SWS Venture Capital, Foundry Group, Maveron, Abstract and Delta-v Capital.
Lead investors include Delta-v Capital, Foundry Group, Greycroft and Bill Smith.
Landing Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| New York City, NY | 3 | Lead | Dec 2019 | |
| Los Angeles, CA | 3 | Participant | Dec 2019 | |
| San Francisco, CA | 2 | Participant | Dec 2019 | |
| Boulder, CO | 2 | Lead | Jan 2021 | |
| Boulder, CO | 1 | Lead | Aug 2022 | |
This data is available for Pro users. Sign up to see all 7 Landing investors. Start Free Trial | ||||
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Start Free TrialAcquisitions by Landing
Landing has acquired 1 company to date.
Last acquisition by Landing was on March 28th 2024. Landing acquired Barsala for $30M.
Latest Acquisitions by Landing
| Description | Barsala is a Portland, Oregon-headquartered short-term rental platform founded in 2015, offering bookings for hand-picked homes in walkable urban neighborhoods with hotel-like services and VIP concierge support for dining and local recommendations. |
| HQ Country | |
| HQ City | Portland, OR |
| Deal Date | 28 Mar 2024 |
| Valuation | $30M |
| EV/Revenue | |
| EV/EBITDA | |
This data is available for Pro users. Sign up to see all Landing acquisitions and their M&A valuation multiples. Start Free Trial | |
Landing Competitors
Landing competitors include listed companies like Addcn Technology and Adventure, and private ones like Holiday Swap, Gathern, Jia.com and Kickstarter.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
 London | Private | - | - | $400M | - | |
 Riyadh | Private | - | - | $267M | - | |
 Shanghai | Private | - | - | $855M | - | |
| New York City, NY | Private | - | - | $400M | - | |
 Taiwan | Publicly listed | $73M | $34M | $281M | 3.3x | |
 Italy | Publicly listed | $19M | $4M | $266M | - |
Landing Public Comps
Landing is still privately-owned, but its public comps include Tsogo Sun, Mahindra Holidays, ZKH Group, Gloo, trivago, Stitch Fix, Bloomberry Resorts, Wirtualna Polska, Preatoni Group and Risma.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $667M | $193M | 1.2x | 1.2x | 4.2x | 3.9x | |||
| $297M | $60M | 2.5x | 4.6x | 12.3x | 15.1x | |||
| $1.3B | ($19M) | 0.2x | 0.2x | (13.6x) | 33.7x | |||
| $95M | ($136M) | 5.0x | 3.0x | (3.5x) | (11.4x) | |||
| $632M | $13M | 0.5x | 0.5x | 24.3x | 10.9x | |||
| $1.3B | ($11M) | 0.2x | 0.2x | (25.2x) | 5.4x | |||
| $834M | $202M | 2.0x | 1.9x | 8.5x | 9.0x | |||
| $585M | $102M | 1.4x | 1.3x | 8.1x | 5.6x | |||
This data is available for Pro users. Sign up to see all Landing competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Landing
| When was Landing founded? | Landing was founded in 2019. |
| Where is Landing headquartered? | Landing is headquartered in United States. |
| Is Landing publicly listed? | No, Landing is a private, VC-backed company. |
| What is Landing's valuation? | Landing was last valued at $425M in its Series C in August 2022. |
| How much funding has Landing raised? | Landing has raised $145M across 4 funding rounds. |
| What was Landing's last funding round? | Landing's last funding round was a $75M Series C in August 2022, led by Delta-v Capital. |
| Who are Landing's investors? | Landing's investors include Greycroft, SWS Venture Capital, Maveron, Foundry Group, Delta-v Capital, Abstract and Bill Smith. |
| Which companies are comparable to Landing? | Companies comparable to Landing include Holiday Swap, Gathern, Jia.com, Kickstarter, Addcn Technology and Adventure. |
| How many companies has Landing acquired? | Landing has acquired 1 company, including Barsala. |
| What was the largest acquisition by Landing? | The $30M acquisition of Barsala in March 2024 is the largest acquisition Landing has made to date. |
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