Hudl Funding, Investors & Competitors

Hudl has raised $223M across 3 funding rounds, most recently a $120M Series F in May 2020.

See full Hudl profile

Last Hudl funding round

$120M

Series F · May 2020

Cumulative funding Hudl raised

$223M

across 3 funding rounds

Key investors in Hudl

  • Accel
  • Nelnet
  • Jeff Raikes
  • Bain Capital
  • Tricia Raikes

Hudl Overview

About Hudl

Hudl supplies video analysis and performance software to sports teams globally. Coaches upload game footage for tagging, annotations, playlists, and athlete feedback via web and mobile apps. Lincoln, Nebraska-headquartered since 2006, Hudl supports soccer, American football, basketball, and volleyball at youth, high school, college, and pro levels with tools like Hudl Focus for automated capture.


Founded

2006

HQ

United StatesLincoln, NE

Website

hudl.com

Status

Privately held

Customer focus

B2B

Revenue model

Subscription

Hudl Funding History

Hudl has raised a total of $223M across 3 funding rounds.

Hudl's first fundraising round was a $73M Series C in April 2015. The most recent completed round was a $120M Series F in May 2020.

Hudl funding rounds

Hudl funding rounds
DateStageInvestorsRaisedDeal Summary
May 2020Series FBain Capital (lead)$120MHudl is the industry-leading sports performance analysis platform that provides tools for teams to record, share, and analyze sports video, serving over six million coaches and athletes in 139 countries across 35 sports with a media library exceeding one billion videos. The investment supports advancements in machine learning for automated data and player tracking, smart camera technology for quick game film access and live-streaming, and enhanced analytics for coaches and athletes. Bain Capital representatives highlighted Hudl's strong market position, customer engagement among coaches, players, and recruiters, and track record in product development and acquisitions. The 2020 Bain investment added Philip Meicler to the board, leveraging expertise in vertical market software, amid rising online sports engagement boosted by COVID-19. Hudl has pursued aggressive growth through acquisitions, including FastModel Sports in 2025, Balltime in 2025, and StatsBomb in 2024, building on its core video analysis and scouting software.
Jul 2017Series DNelnet; Jeff Raikes; Tricia Raikes; Accel$30MHudl is a Lincoln, Nebraska-based sports technology company founded in 2006, specializing in video analysis software for coaches and athletes across sports like football, basketball, baseball, volleyball, hockey, soccer, and golf. The platform equips over 325,000 teams globally with tools for performance analysis, film review, recruiting, scouting, data analytics, livestreaming, and fan engagement. Hudl raised $30 million in a Series D round on July 2017 from investors including Nelnet, Accel, Jeff Raikes, and Tricia Raikes, following prior rounds such as Series C $72.5M in April 2015 and earlier funding totaling over $235M across 10 rounds by 2020. Subsequent developments include a $120M Series E in May 2020 and acquisitions like StatsBomb in 2024 and FastModel Sports in 2025 to enhance professional sports analytics. Hudl has grown to over 3,200 employees across 17 countries, serving 6 million users with hardware like smart cameras and software ecosystems.
Apr 2015Series CAccel (lead); Nelnet; Jeff Raikes$73MHudl is a Nebraska-based sports technology company founded in 2006, providing a platform for video recording, editing, distribution, and analysis used by coaches, athletes, and recruiters worldwide. By early 2015, it had amassed over 3.5 million users across 40 countries and cataloged 1 billion video clips, serving professional, college, and amateur sports teams. The company had been bootstrapped and profitable prior to institutional funding, with prior angel raises of about $3 million in 2008 or $2.6 million between 2007-2010. On April 2, 2015, Hudl closed a $72.5 million funding round, described variably as Series A, Series C, or first major institutional investment, led by Accel Partners and Nelnet, with participation from Jeff Raikes, former Microsoft Business president and Bill & Melinda Gates Foundation CEO. The funds were earmarked for aggressive product investment, team expansion in locations including Lincoln, Omaha, Boston, and London, and pursuing acquisitions to enhance tools, following recent buys like UberSense for individual athletes and ReplayAnalysis for English football clubs. Hudl reported 100,000 sports teams spent $30 million the prior year (2014) on its services to review game tape on mobile, indicating strong revenue traction. It competed with players like XOS (NFL), Sportstec (NBA), and Krossover (high school), leveraging mobile video to grow. The investment validated Hudl's model amid rising VC interest in digital sports, with Accel highlighting its global platform potential and network effects. CEO David Graff emphasized Nebraska's business-friendly environment and the funding's role in scaling.

Who has invested in Hudl?

5 investors have backed Hudl across its funding rounds, including Accel, Nelnet, Jeff Raikes, Bain Capital and Tricia Raikes.

Lead investors include Bain Capital and Accel.


Hudl Investors

Investors in Hudl by funding rounds participated
InvestorHQRoundsRoleFirst check
NelnetUnited StatesLincoln, NE2ParticipantApr 2015
Jeff RaikesUnited StatesSeattle, WA2ParticipantApr 2015
AccelUnited StatesPalo Alto, CA2LeadApr 2015

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Acquisitions by Hudl

Hudl has acquired 11 companies to date.

Last acquisition by Hudl was on July 7th 2026. Hudl acquired Teamup for undisclosed valuation.


Latest Acquisitions by Hudl

Teamup
Athletic Data Innovations
TITAN Sports
FastModel Sports
Description
Teamup is an online service that provides game-based fundraising solutions targeted at school and club sports initiatives.
Athletic Data Innovations is a Tel Aviv-based provider of AI-driven sports analytics software tracking athlete movements in soccer, basketball, and American football. The platform processes video feeds to deliver metrics on distance covered, sprints, and tactical positioning for coaches at clubs like Maccabi Tel Aviv FC. Athletic Data Innovations integrates with existing cameras without hardware upgrades. Founded in 2021, it serves European and Middle Eastern teams with cloud dashboards.
Integrated Bionics is a Texas-based developer of sports technology, including the HeadsUp Sport System with micro-sensors for performance and safety monitoring. The company integrates data exports to Excel and Google Sheets for analytics used by coaches and athletes. Its 18-person team focuses on wearable tech for professional and amateur sports.
FastModel Sports is a developer of basketball coaching software, mobile apps, and training content used by NBA, NCAA, and high school teams. Chicago-based since 2005, its FastDraw platform enables play diagramming, video analysis, and shared libraries with over 30,000 plays from coaches like Mike Krzyzewski. The company serves more than 100,000 users worldwide through web, iOS, and Android applications.
HQ CountryUnited StatesNew ZealandUnited StatesUnited States
HQ City
Fargo, ND
Wanaka
Houston, TX
Chicago, IL
Deal Date7 Jul 202621 Oct 20253 Jun 202511 Mar 2025
Valuationundisclosedundisclosedundisclosedundisclosed
EV/Revenue
EV/EBITDA

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Hudl Competitors

Hudl competitors include listed companies like Constellation Software and Tyler Technologies, and private ones like Suning Sports, Pixellot, eyes3 and ElevenLabs.

Public and private companies comparable to Hudl
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Suning SportsChinaNanjingPrivate--$2.6B-
PixellotIsraelPetah TikvaPrivate$50M-$500M10.0x
eyes3Hong KongHong KongPrivate--$102M-
Constellation SoftwareCanadaCanadaPublicly listed$12B$2.5B$43B3.5x
Tyler TechnologiesUnited StatesUnited StatesPublicly listed$2.3B$543M$14B5.8x
ElevenLabsPolandWarsawPrivate$500M-$11B22.0x

Hudl Public Comps

Hudl is still privately-owned, but its public comps include Autodesk, Constellation Software, Unity, Tyler Technologies, Topicus, IPE Universal, Stride, East Buy, Blackbaud and Alef Education.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Autodesk$7.2B$1.8B6.3x5.7x25.6x14.1x
Constellation Software$12B$2.5B4.0x3.5x18.5x12.9x
Unity$1.8B($18M)10.0x8.8x(1025.6x)30.5x
Tyler Technologies$2.3B$543M6.2x5.8x26.6x20.4x
Topicus$1.8B$393M3.4x3.0x15.3x10.6x
IPE Universal$15M$3M236.1x-1350.5x-
Stride$2.5B$580M1.2x1.2x5.1x4.8x
East Buy$850M$98M3.0x2.8x26.3x22.4x

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Common questions about Hudl

When was Hudl founded?Hudl was founded in 2006.
Where is Hudl headquartered?Hudl is headquartered in Lincoln, NE, United States.
Is Hudl publicly listed?No, Hudl is a private, VC-backed company.
How much funding has Hudl raised?Hudl has raised $223M across 3 funding rounds.
What was Hudl's last funding round?Hudl's last funding round was a $120M Series F in May 2020, led by Bain Capital.
Who are Hudl's investors?Hudl's investors include Nelnet, Jeff Raikes, Accel, Tricia Raikes and Bain Capital.
Which companies are comparable to Hudl?Companies comparable to Hudl include Suning Sports, Pixellot, eyes3, Constellation Software, Tyler Technologies and ElevenLabs.
How many companies has Hudl acquired?Hudl has acquired 11 companies, including Teamup, Athletic Data Innovations, TITAN Sports, FastModel Sports and Balltime.

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