Hudl Funding, Investors & Competitors

Hudl has raised $223M across 3 funding rounds, most recently a $120M undisclosed-stage round in May 2020.

See full Hudl profile

Last Hudl funding round

$120M

Undisclosed stage · May 2020

Cumulative funding Hudl raised

$223M

across 3 funding rounds

Key investors in Hudl

  • Accel
  • Nelnet
  • Jeff Raikes
  • Bain Capital
  • Tricia Raikes

Hudl Overview

About Hudl

Hudl is an American sports technology company based in Lincoln, Nebraska, that provides video and data tools for coaches, athletes and teams. Founded in 2006 and originally operated by Agile Sports Technologies, it first served college and professional American football teams and now supports youth, high school, college and professional teams in football, soccer, basketball, volleyball, ice hockey and other sports. Its products include the core Hudl video-review platform, AI-powered Focus cameras for automatic filming and live streaming, Sportscode performance analysis, Wyscout football scouting, StatsBomb data, Volleymetrics, Instat, Hudl IQ and wearable trackers from WIMU and Titan. Teams, schools and clubs pay subscription fees, and Hudl also sells advertising on its fan platforms. The company has grown by acquiring competitors, including Digital Sports Video (2011), Ubersense (2014), Sportstec (2015), VolleyMetrics (2017), Krossover and Wyscout (2019), Realtrack Systems (2022) and Titan Sports (2025). It raised US$72.5 million from Accel in 2015, a further US$30 million in 2017 led by Accel, Jeff and Tricia Raikes and Nelnet, and funding from Bain Capital in 2020. Besides its Haymarket headquarters it has offices in London and Sydney.


Founded

2006

HQ

United StatesLincoln, NE

Website

hudl.com

Status

Privately held

Customer focus

B2B

Revenue model

Subscription

Hudl Funding History

Hudl has raised a total of $223M across 3 funding rounds.

Hudl's first fundraising round was a $73M Series A in April 2015. The most recent completed round was a $120M undisclosed-stage round in May 2020.

Hudl funding rounds

Hudl funding rounds
DateStageInvestorsRaisedDeal Summary
May 2020Undisclosed stageBain Capital (lead)$120MHudl is the industry-leading sports performance analysis platform that provides tools for teams to record, share, and analyze sports video, serving over six million coaches and athletes in 139 countries across 35 sports with a media library exceeding one billion videos. The investment supports advancements in machine learning for automated data and player tracking, smart camera technology for quick game film access and live-streaming, and enhanced analytics for coaches and athletes. Bain Capital representatives highlighted Hudl's strong market position, customer engagement among coaches, players, and recruiters, and track record in product development and acquisitions. The 2020 Bain investment added Philip Meicler to the board, leveraging expertise in vertical market software, amid rising online sports engagement boosted by COVID-19. Hudl has pursued aggressive growth through acquisitions, including FastModel Sports in 2025, Balltime in 2025, and StatsBomb in 2024, building on its core video analysis and scouting software.
Jul 2017Undisclosed stageNelnet; Jeff Raikes; Tricia Raikes; Accel$30MHudl is a Lincoln, Nebraska-based sports technology company founded in 2006, specializing in video analysis software for coaches and athletes across sports like football, basketball, baseball, volleyball, hockey, soccer, and golf. The platform equips over 325,000 teams globally with tools for performance analysis, film review, recruiting, scouting, data analytics, livestreaming, and fan engagement. Hudl raised $30 million in a Series D round on July 2017 from investors including Nelnet, Accel, Jeff Raikes, and Tricia Raikes, following prior rounds such as Series C $72.5M in April 2015 and earlier funding totaling over $235M across 10 rounds by 2020. Subsequent developments include a $120M Series E in May 2020 and acquisitions like StatsBomb in 2024 and FastModel Sports in 2025 to enhance professional sports analytics. Hudl has grown to over 3,200 employees across 17 countries, serving 6 million users with hardware like smart cameras and software ecosystems.
Apr 2015Series AAccel (lead); Nelnet; Jeff Raikes$73MHudl is a Nebraska-based sports technology company founded in 2006, providing a platform for video recording, editing, distribution, and analysis used by coaches, athletes, and recruiters worldwide. By early 2015, it had amassed over 3.5 million users across 40 countries and cataloged 1 billion video clips, serving professional, college, and amateur sports teams. The company had been bootstrapped and profitable prior to institutional funding, with prior angel raises of about $3 million in 2008 or $2.6 million between 2007-2010. On April 2, 2015, Hudl closed a $72.5 million funding round, described variably as Series A, Series C, or first major institutional investment, led by Accel Partners and Nelnet, with participation from Jeff Raikes, former Microsoft Business president and Bill & Melinda Gates Foundation CEO. The funds were earmarked for aggressive product investment, team expansion in locations including Lincoln, Omaha, Boston, and London, and pursuing acquisitions to enhance tools, following recent buys like UberSense for individual athletes and ReplayAnalysis for English football clubs. Hudl reported 100,000 sports teams spent $30 million the prior year (2014) on its services to review game tape on mobile, indicating strong revenue traction. It competed with players like XOS (NFL), Sportstec (NBA), and Krossover (high school), leveraging mobile video to grow. The investment validated Hudl's model amid rising VC interest in digital sports, with Accel highlighting its global platform potential and network effects. CEO David Graff emphasized Nebraska's business-friendly environment and the funding's role in scaling.

Who has invested in Hudl?

5 investors have backed Hudl across its funding rounds, including Accel, Nelnet, Jeff Raikes, Bain Capital and Tricia Raikes.

Lead investors include Bain Capital and Accel.


Hudl Investors

Investors in Hudl by funding rounds participated
InvestorHQRoundsRoleFirst check
NelnetUnited StatesLincoln, NE2ParticipantApr 2015
Jeff RaikesUnited StatesSeattle, WA2ParticipantApr 2015
AccelUnited StatesPalo Alto, CA2LeadApr 2015

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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

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Acquisitions by Hudl

Hudl has acquired 11 companies to date.

Last acquisition by Hudl was on July 7th 2026. Hudl acquired Teamup for undisclosed valuation.


Latest Acquisitions by Hudl

Teamup
Athletic Data Innovations
TITAN Sports
FastModel Sports
Description
Teamup is an online service that provides game-based fundraising solutions targeted at school and club sports initiatives.
Athletic Data Innovations (ADI) is a New Zealand sports science software company that analyses athlete movement in multidirectional team sports. It was developed by founder Andrew Gray, a sports scientist and performance coach with a background in rugby. Its platform ingests raw data from any GPS or local positioning system wearable and from optical tracking systems, and converts it into mechanical power and load metrics that capture the cost of sprints, cuts, curves and decelerations rather than only distance and speed. For more than 15 years it has supplied these analytics to professional football, rugby and American football organisations, which pay for access to the software. On October 21, 2025, Hudl, the Lincoln, Nebraska-based sports video and analytics company, announced the acquisition of ADI's technology and intellectual property as its 18th acquisition, with Gray joining Hudl. ADI's analysis has since been integrated into Hudl Signal, Hudl's cloud-based athlete monitoring platform launched in April 2024, and is sold as part of Hudl's athlete performance product line alongside its WIMU and Titan wearables.
TITAN Sports is an American sports technology company, originally called Integrated Bionics, based in Houston, Texas, that makes affordable GPS wearables and performance-tracking software for high school, club and college teams. It was founded by brothers Stephane Smith, its chief executive and a former Intel engineer, and Yves Smith, and after several attempts at a sports device it launched the Titan Sensor in 2017, pre-selling it to three teams before it was built and syncing GPS with video at an attainable price; early customers were mostly collegiate soccer teams in countries from Zimbabwe and Israel to Brazil and Mexico, and it raised funding from Houston-based Work America Capital. Titan's trackers feed software that turns GPS data into more than 150 metrics, such as top speed, total distance and workload, shown to coaches through dashboards, heat maps and leaderboards with sport-specific features for American football, soccer and other sports. Revenue comes from sales of the hardware and software to teams. On June 3, 2025 Hudl, the Lincoln, Nebraska sports video and data company, completed the acquisition of Titan Sports alongside volleyball analytics firm Balltime, and Titan now sits in Hudl's wearables line next to the elite-level WIMU system.
FastModel Sports is an American coaching-software company based in Chicago, Illinois, now part of Hudl. Its products are FastDraw, a play-diagramming and playbook tool widely used in basketball; FastScout, a platform for scouting reports, practice planning and opponent analysis with automated stats and video integration; and FastRecruit, a recruiting management tool. It also runs Playbank, a library of plays and drills. The software serves basketball and ice hockey coaches at youth, high school, college, international and professional levels, and is sold on subscription. FastModel was founded in 2004, had 26 employees before its sale and was led by CEO Jim Corelis; by 2013 its customers already included more than 500 NCAA Division I programs, the year it released FastDraw Basketball Pro for iPad. In March 2025 Hudl, the Lincoln, Nebraska-based sports video and data company, completed its acquisition of FastModel Sports to add its play design, scouting and recruiting tools to Hudl's basketball and hockey suite; Full Court Capital Securities advised on the deal. FastModel's products now use Hudl account logins.
HQ CountryUnited StatesNew ZealandUnited StatesUnited States
HQ City
Fargo, ND
Wanaka
Houston, TX
Chicago, IL
Deal Date7 Jul 202621 Oct 20253 Jun 202511 Mar 2025
Valuationundisclosedundisclosedundisclosedundisclosed
EV/Revenue
EV/EBITDA

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Hudl Competitors

Hudl competitors include listed companies like Constellation Software and Tyler Technologies, and private ones like Suning Sports, Pixellot, eyes3 and ElevenLabs.

Public and private companies comparable to Hudl
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Suning SportsChinaNanjingPrivate--$2.6B-
PixellotIsraelPetah TikvaPrivate$50M-$500M10.0x
eyes3Hong KongHong KongPrivate--$102M-
Constellation SoftwareCanadaCanadaPublicly listed$12B$2.5B$53B4.2x
ElevenLabsPolandWarsawPrivate$600M-$22B36.7x
Tyler TechnologiesUnited StatesUnited StatesPublicly listed$2.3B$543M$17B6.9x

Hudl Public Comps

Hudl is still privately-owned, but its public comps include Autodesk, Constellation Software, Unity, Tyler Technologies, Topicus, East Buy, Sportradar, IPE Universal, Stride and Blackbaud.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Autodesk$7.2B$1.8B7.5x6.7x30.7x16.5x
Constellation Software$12B$2.5B4.9x4.2x22.6x15.5x
Unity$1.8B($18M)12.3x10.1x(1254.9x)31.3x
Tyler Technologies$2.3B$543M7.4x6.9x31.8x23.9x
Topicus$1.7B$383M4.0x3.5x18.2x12.2x
East Buy$856M$99M3.9x3.4x33.7x27.7x
Sportradar$1.4B$597M2.7x2.3x6.5x9.8x
IPE Universal$15M$3M236.1x-1350.5x-

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Common questions about Hudl

When was Hudl founded?Hudl was founded in 2006.
Where is Hudl headquartered?Hudl is headquartered in Lincoln, NE, United States.
Is Hudl publicly listed?No, Hudl is a private, VC-backed company.
How much funding has Hudl raised?Hudl has raised $223M across 3 funding rounds.
What was Hudl's last funding round?Hudl's last funding round was a $120M undisclosed-stage round in May 2020, led by Bain Capital.
Who are Hudl's investors?Hudl's investors include Nelnet, Jeff Raikes, Accel, Tricia Raikes and Bain Capital.
Which companies are comparable to Hudl?Companies comparable to Hudl include Suning Sports, Pixellot, eyes3, Constellation Software, ElevenLabs and Tyler Technologies.
How many companies has Hudl acquired?Hudl has acquired 11 companies, including Teamup, Athletic Data Innovations, TITAN Sports, FastModel Sports and Balltime.

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