Hero Cosmetics Acquisition, Valuation, Funding & Investors

Helen Of Troy Ltd is a consumer products company offering creative products and solutions for its customers through a diversified portfolio of brands. It has two operating segments: Home and Outdoor segment provides a broad range of consumer products for home activities such as food preparation, cooking, cleaning, and organization; as well as products for outdoor and on-the-go activities such as hydration, food storage, backpacks, and travel gear, and The Beauty and Wellness segment provides beauty and wellness products including mass and prestige market beauty appliances, prestige market liquid-based hair and personal care products, and wellness devices including thermometers, water and air filtration systems, humidifiers, and fans.

Alkaloid AD Skopje is engaged in producing and selling pharmaceutical, chemical and cosmetic products, as well as goods from the herbal origin. Its segments are Pharmaceuticals, Chemicals, Cosmetics and Botanicals. It derives maximum revenue from Pharmaceuticals products segment.

Betterware de Mexico SAPI de CV is a direct-to-consumer selling company. The company operates through two business segments: the home organization products (Betterware segment or BWM segment) and the beauty and personal care products (B and PC) (JAFRA segment). The Betterware’s segment is divided in seven categories of the home organization: Kitchen and food preservation, Home solutions, Bedroom, Bathroom, Laundry & Cleaning, Tech & mobility and wellness. The JAFRA’s segment is divided into four categories beauty and personal care: fragrance, color (cosmetics), skin care and toiletries. The company generates a majority of its revenue from the Beauty and personal care (B&PC) (JAFRA segment). Geographically, key revenue for the company is derived from Mexico.

Sunmax Biotechnology Co Ltd is a biomedical company in Taiwan. It is engaged in the development, manufacturing, and commercialization of Sunmax medical devices and bio-surgical products. Additionally, it also researches, develops, manufactures and sales biomedical material grade collagen and related products. The company's products include medical products, biomedical materials, and porcine collagen skin care products.

Madison Reed is a San Francisco-based hair-color brand, founded in 2014 by Amy Errett, that sells at-home hair color products directly to consumers alongside a network of company-run Hair Color Bars offering in-person color application. Its products also reach shoppers through wholesale partners such as Ulta Beauty and Target and through its own e-commerce and Amazon channels. The company combines subscription-style repeat purchasing of at-home kits with higher-margin in-person salon services.

The Honest Co Inc is a digitally-native consumer products company to makes purpose-driven consumer products designed for all people. It is an omnichannel brand, ensuring its products are available wherever its consumers shop through the company's Retail and Digital channels. It has three product categories namely; Diapers and Wipes, Skin and Personal Care, and Household and Wellness, out of which the majority of its revenue is generated from the sale of diapers and wipes. The company operates only in the United States.

JSW Paints is an Indian decorative and industrial paints company launched around 2019 within the Sajjan Jindal-led JSW Group. The company produces paints and coatings for the Indian market and has pursued acquisitions to expand its position, including a 2025 agreement to acquire a majority stake in Akzo Nobel India, owner of the Dulux brand, adding expertise in vehicle-refinish and marine coatings alongside its existing decorative and industrial paints business.

PT Tempo Scan Pacific Tbk operates in the pharmaceutical business in Indonesia. It is engaged in the production of tablet/caplets, effervescent powders, liquid/syrup, cream and ointment, and capsule dosage forms, and markets body care products. It operates through the following segments: The Pharmaceuticals segment, the Consumer Products and Cosmetics segment, and the Distribution Services segment. The company caters to both Indonesian and international markets.

PZ Cussons PLC is a household and personal-care company. Its main business categories are personal care and beauty, home care, food and nutrition, and electricals. The principal activities of the Group are the manufacture and distribution of soaps, detergents, toiletries, beauty products, pharmaceuticals, electrical goods, edible oils, fats and spreads, and nutritional products. The geographical segments of the company are Europe and the Americas, Asia Pacific, Africa, and the Central regions. The company derives its maximum revenue from Europe and the Americas.

BENOW is a South Korea-based beauty conglomerate that markets skincare, hair care, and cosmetics under brands such as Numbuzin, Fwee, FLASKIN, and RIAH. The company distributes products worldwide through e-commerce channels and partnerships in Asia, North America, and Europe.

Evolus Inc is a performance beauty company with a customer-centric approach to delivering breakthrough products in the self-pay aesthetic market. The company's first commercial product is Jeuveau, a proprietary 900 kilodalton, purified botulinum toxin type A formulation indicated for the temporary improvement in the appearance of moderate to severe glabellar lines, also known as frown lines, in adults. Its primary market is the cash-pay aesthetic market, which includes medical products purchased by physicians and other customers that are then sold to consumers or used in procedures for aesthetic indications. It generates product revenue from the sale of Jeuveau in the United States and Europe, and service revenue from distribution partners in Canada.

Synsam AB is a lifestyle company in optics and eye health in the Nordic region. The company offers various products and services in physical and digital stores such as eye examinations, spectacles, sunglasses, sports spectacles, contact lenses, and accessories in optical retail as well as spectacles subscriptions and related services under the name Synsam Lifestyle. Its stores are operated under the Synsam brand in Sweden, Norway, and Finland and under the Profil Optik brand in Denmark and Iceland. The company comprises four segments: Sweden which generates key revenue, Denmark, Norway, and Finland.

HealthKart retails fitness supplements, nutrition products, vegan wellness items, and gear tailored for kids and women through its e-commerce site and mobile app. The platform stocks protein powders, vitamins, gym equipment, and sports nutrition from brands like MuscleBlaze and GNC. HealthKart enables direct purchases with personalized recommendations based on fitness goals. Gurgaon-headquartered since 2011, it dominates India's online health retail market with nationwide delivery.

Safilo Group SpA makes sunglasses and prescription eyewear. It is engaged in design, production, and wholesale distribution of its products through a network of independent distributors and commercial subsidiaries. Its products are sold through the Carrera, Smith, Polaroid and Oxydo brands, as well as a range of other licensed brands. The company operates solely through the wholesale segment channels and divides itself into the following four geographical segments: Italy, Europe, America, and Asia. The company earns the majority of its revenue from the American business segment.

The Beauty Tech Group PLC operates in the at-home beauty technology market. The company includes three beauty technology brands - CurrentBody Skin, ZIIP Beauty and Tria Laser. It develops, manufactures, and sells beauty devices designed for home use, incorporating technologies such as LED light, radiofrequency, microcurrent, and laser-based treatments. The company distributes its products in the UK and internationally through direct-to-consumer e-commerce channels and selected retail partners.

ipsy is a beauty subscription service that delivers personalized makeup and skincare samples chosen through user quizzes and AI-driven recommendations, working closely with beauty influencers for product discovery and promotion. Founded in 2011 by Michelle Phan, the company built its business around a large subscriber community and hosted events such as Generation Beauty to connect influencers with fans. In 2020, ipsy acquired rival subscription service BoxyCharm to form Beauty For All Industries, combining the two beauty-sampling businesses while keeping the BoxyCharm brand running independently.