Demandbase Funding, Investors & Competitors

Demandbase has raised $125M across 4 funding rounds, most recently a $65M Series H in May 2017.

Last Demandbase funding round

$65M

Series H · May 2017

Cumulative funding Demandbase raised

$125M

across 4 funding rounds

Key investors in Demandbase

  • Altos Ventures
  • Scale Venture Partners
  • Adobe
  • Costanoa Ventures
  • Greenspring Associates
  • Sageview Capital
  • Sigma Partners
  • Salesforce Ventures

Demandbase Overview

About Demandbase

Demandbase is an account-based marketing platform for B2B revenue teams. San Francisco-headquartered Demandbase combines first-party data, AI intent signals, and firmographics to prioritize high-value accounts. The Advertising Cloud targets decision-makers via display, social, and connected TV channels. Launched in 2006, it integrates with Salesforce and Marketo, powering ABM orchestration for enterprises like SAP and Dell.


Founded

2007

HQ

United StatesSan Francisco, CA

Status

Privately held

Customer focus

B2B

Revenue model

Subscription, Advertising

Demandbase Funding History

Demandbase has raised a total of $125M across 4 funding rounds.

Demandbase's first fundraising round was a $15M Series D in March 2013. The most recent completed round was a $65M Series H in May 2017.

Demandbase funding rounds

Demandbase funding rounds
DateStageInvestorsRaisedDeal Summary
May 2017Series HSageview Capital (lead); Silver Lake Waterman (lead); Greenspring Associates; Scale Venture Partners; Sigma Partners; Split Rock Partners; Altos Ventures; Adobe$65MDemandbase, the leader in Account-Based Marketing (ABM), closed a $65 million funding round on May 25, 2017, led by existing investor Sageview Capital and new investor Silver Lake Waterman, Silver Lake's late-stage growth capital fund. Existing investors including Adobe Systems, Altos Ventures, Greenspring Associates, Scale Venture Partners, Sigma Partners, and Split Rock Partners also participated, bringing the company's total funding to over $150 million. The funds were intended to fuel growth in artificial intelligence and machine-learning technologies, following acquisitions of Spiderbook in 2016 for AI capabilities and WhoToo in 2015 for data intelligence. Demandbase's ABM platform enables B2B companies to identify target customers, advertise across the internet, engage with personalized content, and drive sales activity and revenue. The company reported more than quadrupling its revenue over the past three years leading up to the round, positioning itself as the pioneer and market leader in the rapidly growing ABM category. ABM adoption doubled in 2016 over 2015 according to SiriusDecisions, with 91% of respondents noting improved close rates and nearly one in four seeing over 50% conversion increases. Gartner highlighted surging interest in ABM as of March 2017, exceeding all of 2016 inquiries, due to strong ROI potential as a transformative go-to-market strategy for technology service providers. Demandbase serves large technology, manufacturing, healthcare, and financial services companies. The investment reflected strong inbound interest from the investment community amid expanding ABM leadership.
Jul 2015Series GSageview Capital (lead); Greenspring Associates; Jackson Square Ventures; Scale Venture Partners; Altos Ventures; Costanoa Ventures; Adobe$30MDemandbase, a leader in account-based marketing (ABM), raised $30 million in growth equity financing on July 15, 2015, led by Sageview Capital, with participation from existing investors including Adobe Systems, Altos Ventures, Costanoa Venture Capital, Greenspring Associates, Salesforce.com Ventures, Scale Venture Partners, and Sigma West. This round brought the company's total funding to more than $90 million. Ned Gilhuly, founding partner of Sageview Capital, joined the Demandbase board of directors. The funds were intended to accelerate growth, expand operations globally into Europe and Asia, and potentially support acquisitions to enhance data services and real-time analytics. Demandbase's platform enables B2B marketers to connect advertising exchanges, content management, marketing automation, and CRM systems at scale for thousands of target accounts, personalizing outreach to produce better-qualified prospects. In the first half of 2015, the company reported revenue growth exceeding 80 percent and retention rates above 120 percent, reflecting strong customer satisfaction and attraction of new multi-billion dollar clients in biotech, manufacturing, hi-tech, and telecommunications sectors. Investors highlighted Demandbase's leadership in the expanding ABM category, blue-chip enterprise customers, and best-in-class growth and retention metrics. The investment validated the potential of ABM as B2B marketing shifted toward scalable account-based strategies, with reports indicating over 60% of businesses planning to increase account development budgets amid an estimated $35 billion annual spend on B2B digital marketing. Demandbase positioned itself to capitalize on innovations allowing ABM to scale from dozens to thousands of accounts. Later rounds, such as the $65 million financing in 2017 led by Sageview Capital and Silver Lake Waterman, brought total funding to over $150 million, focusing on AI, machine learning, and global ABM expansion following acquisitions like Spiderbook and WhoToo.
Oct 2014Series EGreenspring Associates (lead); Salesforce Ventures; Scale Venture Partners; Altos Ventures; Costanoa Ventures; Adobe$15MDemandbase, a B2B targeting and personalization company, closed a $15 million equity financing round on March 24, 2014, led by Greenspring Associates with participation from Scale Venture Partners, SigmaWest, Altos Ventures, Costanoa Ventures, and Adobe Systems. The funds aimed to accelerate growth of its advertising solutions and innovations planned for 2014. In 2013, Demandbase's cloud-based platform managed over 10 billion web interactions, nearly tripling from prior volume, via integrations with over 30 marketing solutions including Adobe, Salesforce, Oracle, and Marketo. Its proprietary Demand Side Platform for B2B advertising scaled to over five billion impressions per day across exchanges like Google, Microsoft, and Facebook.
Mar 2013Series DScale Venture Partners (lead); Sutter Hill Ventures; Sigma Partners; Altos Ventures; Costanoa Ventures; Adobe$15MDemandbase, a B2B targeting and personalization company, closed a $15 million equity financing round on approximately March 28, 2013, led by Scale Venture Partners with participation from existing investors Adobe Systems, Altos Ventures, Costanoa Ventures, Sigma Partners, and Sutter Hill Ventures. The funds were intended to support innovation in Demandbase’s patented technologies and accelerate adoption by enterprises in the U.S. and Europe. Stacey Bishop from Scale Venture Partners joined the Demandbase board as part of the investment.

Who has invested in Demandbase?

12 investors have backed Demandbase across its funding rounds, including Altos Ventures, Scale Venture Partners, Adobe, Costanoa Ventures, Greenspring Associates and Sageview Capital.

Lead investors include Sageview Capital, Silver Lake Waterman, Greenspring Associates and Scale Venture Partners.


Demandbase Investors

Investors in Demandbase by funding rounds participated
InvestorHQRoundsRoleFirst check
Scale Venture PartnersUnited StatesSan Francisco, CA4LeadMar 2013
Altos VenturesUnited StatesSan Francisco, CA4ParticipantMar 2013
AdobeUnited StatesSan Jose, CA4ParticipantMar 2013
Greenspring AssociatesUnited StatesBaltimore, MD3LeadOct 2014
Costanoa VenturesUnited StatesSan Francisco, CA3ParticipantMar 2013
Sigma PartnersUnited StatesBoston, MA2ParticipantMar 2013
Sageview CapitalUnited StatesSan Francisco, CA2LeadJul 2015
Salesforce VenturesUnited StatesSan Francisco, CA1ParticipantOct 2014
Jackson Square VenturesUnited StatesSan Francisco, CA1ParticipantJul 2015
Sutter Hill VenturesUnited StatesSan Francisco, CA1ParticipantMar 2013

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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

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Acquisitions by Demandbase

Demandbase has acquired 5 companies to date.

Last acquisition by Demandbase was on May 4th 2021. Demandbase acquired InsideView for undisclosed valuation.


Latest Acquisitions by Demandbase

InsideView
DemandMatrix
Engagio
Spiderbook
Description
InsideView is a sales intelligence platform that aggregates data from public web sources, social media, and partnerships to help revenue teams target accounts and engage prospects. Acquired by Demandbase in 2019, it integrates with CRM systems like Salesforce and Microsoft Dynamics to provide firmographics, technographics, and buying signals. San Francisco-headquartered, InsideView supports over 2,000 enterprises including Adobe and Cisco in refining go-to-market strategies through account-based insights.
DemandMatrix is a strategic intelligence platform based in San Francisco, California. It analyzes over a billion documents monthly from public sources to catalog and score 12,473 hardware and software products used by 13,716,365 companies in 236 countries. The platform employs machine learning to identify technologies both inside and outside corporate firewalls, enabling sales teams to prioritize high-probability accounts. DemandMatrix supports B2B go-to-market strategies for enterprise software providers by delivering account insights on product adoption and buying signals.
Engagio is a San Francisco-headquartered provider of account-based marketing orchestration software. The platform enables revenue teams to engage high-value accounts through multi-channel campaigns, real-time analytics, and sales intelligence. Launched in 2013, Engagio supported enterprises in North America and Europe with tools for personalized outreach via email, ads, and direct mail. In 2021, 6sense acquired the company to integrate its capabilities into a unified ABM solution serving over 500 customers worldwide.
Spiderbook is a sales intelligence platform that employs data science, natural language processing, and graph algorithms to generate leads from a global network of company relationships, suppliers, partners, customers, and executives. The San Francisco-based service crawls billions of documents to map business connections, enabling prospecting and social selling with conversion rates superior to traditional sources for enterprise sales teams.
HQ CountryUnited StatesUnited StatesUnited StatesUnited States
HQ City
San Francisco, CA
San Jose, CA
San Francisco, CA
San Francisco, CA
Deal Date4 May 20214 May 202116 Jun 202024 Apr 2016
Valuationundisclosedundisclosedundisclosedundisclosed
EV/Revenue
EV/EBITDA

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Demandbase Competitors

Demandbase competitors include listed companies like SoundHound, Rezolve AI, Salesforce and Appier Group, and private ones like Clay and Seismic.

Public and private companies comparable to Demandbase
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
ClayUnited StatesNew York City, NYPrivate$200M-$7.1B35.5x
SeismicUnited StatesSan Diego, CAPrivate$250M-$3B12.0x
SoundHoundUnited StatesUnited StatesPublicly listed$169M$19M$2.7B11.3x
Rezolve AIUnited KingdomUnited KingdomPublicly listed$47M($109M)$950M4.0x
SalesforceUnited StatesUnited StatesPublicly listed$42B$13B$200B5.2x
Appier GroupJapanJapanPublicly listed$281M$44M$1B2.9x

Demandbase Public Comps

Demandbase is still privately-owned, but its public comps include CrowdStrike, SAP, Salesforce, ServiceNow, Snowflake, Adobe, Datadog, Moody's, Nebius Group and Workday.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
CrowdStrike$4.8B($12M)51.4x44.5x(19816.2x)151.0x
SAP$42B$13B5.8x5.4x18.4x17.1x
Salesforce$42B$13B5.5x5.2x17.8x12.2x
ServiceNow$13B$2.6B11.1x9.6x57.2x25.0x
Snowflake$4.7B($1.3B)25.6x21.0x(94.1x)121.7x
Adobe$24B$9.3B4.3x3.9x10.9x8.2x
Datadog$3.4B($588K)23.6x19.4x(137813.0x)77.6x
Moody's$7.7B$3.8B11.2x10.6x22.5x20.1x

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Common questions about Demandbase

When was Demandbase founded?Demandbase was founded in 2007.
Where is Demandbase headquartered?Demandbase is headquartered in San Francisco, CA, United States.
Is Demandbase publicly listed?No, Demandbase is a private, VC-backed company.
How much funding has Demandbase raised?Demandbase has raised $125M across 4 funding rounds.
What was Demandbase's last funding round?Demandbase's last funding round was a $65M Series H in May 2017, led by Sageview Capital and Silver Lake Waterman.
Who are Demandbase's investors?Demandbase's investors include Scale Venture Partners, Altos Ventures, Adobe, Greenspring Associates, Costanoa Ventures, Sigma Partners, Sageview Capital, Salesforce Ventures, Jackson Square Ventures, Sutter Hill Ventures and 2 others.
Which companies are comparable to Demandbase?Companies comparable to Demandbase include Clay, Seismic, SoundHound, Rezolve AI, Salesforce and Appier Group.
How many companies has Demandbase acquired?Demandbase has acquired 5 companies, including InsideView, DemandMatrix, Engagio, Spiderbook and WhoToo.

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