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- Demandbase
Demandbase Funding, Investors & Competitors
Demandbase has raised $125M across 4 funding rounds, most recently a $65M Series H in May 2017.
Last Demandbase funding round
$65M
Series H · May 2017
Cumulative funding Demandbase raised
$125M
across 4 funding rounds
Key investors in Demandbase
Altos Ventures
Scale Venture Partners
Adobe
Costanoa Ventures
Greenspring Associates
Sageview Capital
Sigma Partners
Salesforce Ventures
About Demandbase
Demandbase is an account-based marketing platform for B2B revenue teams. San Francisco-headquartered Demandbase combines first-party data, AI intent signals, and firmographics to prioritize high-value accounts. The Advertising Cloud targets decision-makers via display, social, and connected TV channels. Launched in 2006, it integrates with Salesforce and Marketo, powering ABM orchestration for enterprises like SAP and Dell.
Founded
2007
HQ
Website
Status
Privately held
Customer focus
B2B
Revenue model
Subscription, Advertising
Demandbase Funding History
Demandbase has raised a total of $125M across 4 funding rounds.
Demandbase's first fundraising round was a $15M Series D in March 2013. The most recent completed round was a $65M Series H in May 2017.
Demandbase funding rounds
| Date | Stage | Investors | Raised | Deal Summary |
|---|---|---|---|---|
| May 2017 | Series H | Sageview Capital (lead); Silver Lake Waterman (lead); Greenspring Associates; Scale Venture Partners; Sigma Partners; Split Rock Partners; Altos Ventures; Adobe | $65M | Demandbase, the leader in Account-Based Marketing (ABM), closed a $65 million funding round on May 25, 2017, led by existing investor Sageview Capital and new investor Silver Lake Waterman, Silver Lake's late-stage growth capital fund. Existing investors including Adobe Systems, Altos Ventures, Greenspring Associates, Scale Venture Partners, Sigma Partners, and Split Rock Partners also participated, bringing the company's total funding to over $150 million. The funds were intended to fuel growth in artificial intelligence and machine-learning technologies, following acquisitions of Spiderbook in 2016 for AI capabilities and WhoToo in 2015 for data intelligence. Demandbase's ABM platform enables B2B companies to identify target customers, advertise across the internet, engage with personalized content, and drive sales activity and revenue. The company reported more than quadrupling its revenue over the past three years leading up to the round, positioning itself as the pioneer and market leader in the rapidly growing ABM category. ABM adoption doubled in 2016 over 2015 according to SiriusDecisions, with 91% of respondents noting improved close rates and nearly one in four seeing over 50% conversion increases. Gartner highlighted surging interest in ABM as of March 2017, exceeding all of 2016 inquiries, due to strong ROI potential as a transformative go-to-market strategy for technology service providers. Demandbase serves large technology, manufacturing, healthcare, and financial services companies. The investment reflected strong inbound interest from the investment community amid expanding ABM leadership. |
| Jul 2015 | Series G | Sageview Capital (lead); Greenspring Associates; Jackson Square Ventures; Scale Venture Partners; Altos Ventures; Costanoa Ventures; Adobe | $30M | Demandbase, a leader in account-based marketing (ABM), raised $30 million in growth equity financing on July 15, 2015, led by Sageview Capital, with participation from existing investors including Adobe Systems, Altos Ventures, Costanoa Venture Capital, Greenspring Associates, Salesforce.com Ventures, Scale Venture Partners, and Sigma West. This round brought the company's total funding to more than $90 million. Ned Gilhuly, founding partner of Sageview Capital, joined the Demandbase board of directors. The funds were intended to accelerate growth, expand operations globally into Europe and Asia, and potentially support acquisitions to enhance data services and real-time analytics. Demandbase's platform enables B2B marketers to connect advertising exchanges, content management, marketing automation, and CRM systems at scale for thousands of target accounts, personalizing outreach to produce better-qualified prospects. In the first half of 2015, the company reported revenue growth exceeding 80 percent and retention rates above 120 percent, reflecting strong customer satisfaction and attraction of new multi-billion dollar clients in biotech, manufacturing, hi-tech, and telecommunications sectors. Investors highlighted Demandbase's leadership in the expanding ABM category, blue-chip enterprise customers, and best-in-class growth and retention metrics. The investment validated the potential of ABM as B2B marketing shifted toward scalable account-based strategies, with reports indicating over 60% of businesses planning to increase account development budgets amid an estimated $35 billion annual spend on B2B digital marketing. Demandbase positioned itself to capitalize on innovations allowing ABM to scale from dozens to thousands of accounts. Later rounds, such as the $65 million financing in 2017 led by Sageview Capital and Silver Lake Waterman, brought total funding to over $150 million, focusing on AI, machine learning, and global ABM expansion following acquisitions like Spiderbook and WhoToo. |
| Oct 2014 | Series E | Greenspring Associates (lead); Salesforce Ventures; Scale Venture Partners; Altos Ventures; Costanoa Ventures; Adobe | $15M | Demandbase, a B2B targeting and personalization company, closed a $15 million equity financing round on March 24, 2014, led by Greenspring Associates with participation from Scale Venture Partners, SigmaWest, Altos Ventures, Costanoa Ventures, and Adobe Systems. The funds aimed to accelerate growth of its advertising solutions and innovations planned for 2014. In 2013, Demandbase's cloud-based platform managed over 10 billion web interactions, nearly tripling from prior volume, via integrations with over 30 marketing solutions including Adobe, Salesforce, Oracle, and Marketo. Its proprietary Demand Side Platform for B2B advertising scaled to over five billion impressions per day across exchanges like Google, Microsoft, and Facebook. |
| Mar 2013 | Series D | Scale Venture Partners (lead); Sutter Hill Ventures; Sigma Partners; Altos Ventures; Costanoa Ventures; Adobe | $15M | Demandbase, a B2B targeting and personalization company, closed a $15 million equity financing round on approximately March 28, 2013, led by Scale Venture Partners with participation from existing investors Adobe Systems, Altos Ventures, Costanoa Ventures, Sigma Partners, and Sutter Hill Ventures. The funds were intended to support innovation in Demandbase’s patented technologies and accelerate adoption by enterprises in the U.S. and Europe. Stacey Bishop from Scale Venture Partners joined the Demandbase board as part of the investment. |
Who has invested in Demandbase?
12 investors have backed Demandbase across its funding rounds, including Altos Ventures, Scale Venture Partners, Adobe, Costanoa Ventures, Greenspring Associates and Sageview Capital.
Lead investors include Sageview Capital, Silver Lake Waterman, Greenspring Associates and Scale Venture Partners.
Demandbase Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 4 | Lead | Mar 2013 | ||
| 4 | Participant | Mar 2013 | ||
| 4 | Participant | Mar 2013 | ||
| 3 | Lead | Oct 2014 | ||
| 3 | Participant | Mar 2013 | ||
| 2 | Participant | Mar 2013 | ||
| 2 | Lead | Jul 2015 | ||
| 1 | Participant | Oct 2014 | ||
| 1 | Participant | Jul 2015 | ||
| 1 | Participant | Mar 2013 | ||
This data is available for Pro users. Sign up to see all 12 Demandbase investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialAcquisitions by Demandbase
Demandbase has acquired 5 companies to date.
Last acquisition by Demandbase was on May 4th 2021. Demandbase acquired InsideView for undisclosed valuation.
Latest Acquisitions by Demandbase
| Description | InsideView is a sales intelligence platform that aggregates data from public web sources, social media, and partnerships to help revenue teams target accounts and engage prospects. Acquired by Demandbase in 2019, it integrates with CRM systems like Salesforce and Microsoft Dynamics to provide firmographics, technographics, and buying signals. San Francisco-headquartered, InsideView supports over 2,000 enterprises including Adobe and Cisco in refining go-to-market strategies through account-based insights. | DemandMatrix is a strategic intelligence platform based in San Francisco, California. It analyzes over a billion documents monthly from public sources to catalog and score 12,473 hardware and software products used by 13,716,365 companies in 236 countries. The platform employs machine learning to identify technologies both inside and outside corporate firewalls, enabling sales teams to prioritize high-probability accounts. DemandMatrix supports B2B go-to-market strategies for enterprise software providers by delivering account insights on product adoption and buying signals. | Engagio is a San Francisco-headquartered provider of account-based marketing orchestration software. The platform enables revenue teams to engage high-value accounts through multi-channel campaigns, real-time analytics, and sales intelligence. Launched in 2013, Engagio supported enterprises in North America and Europe with tools for personalized outreach via email, ads, and direct mail. In 2021, 6sense acquired the company to integrate its capabilities into a unified ABM solution serving over 500 customers worldwide. | Spiderbook is a sales intelligence platform that employs data science, natural language processing, and graph algorithms to generate leads from a global network of company relationships, suppliers, partners, customers, and executives. The San Francisco-based service crawls billions of documents to map business connections, enabling prospecting and social selling with conversion rates superior to traditional sources for enterprise sales teams. | |
| HQ Country | |||||
| HQ City | San Francisco, CA | San Jose, CA | San Francisco, CA | San Francisco, CA | |
| Deal Date | 4 May 2021 | 4 May 2021 | 16 Jun 2020 | 24 Apr 2016 | |
| Valuation | undisclosed | undisclosed | undisclosed | undisclosed | |
| EV/Revenue | |||||
| EV/EBITDA | |||||
This data is available for Pro users. Sign up to see all Demandbase acquisitions and their M&A valuation multiples. Start Free Trial | |||||
Demandbase Competitors
Demandbase competitors include listed companies like SoundHound, Rezolve AI, Salesforce and Appier Group, and private ones like Clay and Seismic.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | $200M | - | $7.1B | 35.5x | ||
| Private | $250M | - | $3B | 12.0x | ||
| Publicly listed | $169M | $19M | $2.7B | 11.3x | ||
| Publicly listed | $47M | ($109M) | $950M | 4.0x | ||
| Publicly listed | $42B | $13B | $200B | 5.2x | ||
| Publicly listed | $281M | $44M | $1B | 2.9x |
Demandbase Public Comps
Demandbase is still privately-owned, but its public comps include CrowdStrike, SAP, Salesforce, ServiceNow, Snowflake, Adobe, Datadog, Moody's, Nebius Group and Workday.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $4.8B | ($12M) | 51.4x | 44.5x | (19816.2x) | 151.0x | |||
| $42B | $13B | 5.8x | 5.4x | 18.4x | 17.1x | |||
| $42B | $13B | 5.5x | 5.2x | 17.8x | 12.2x | |||
| $13B | $2.6B | 11.1x | 9.6x | 57.2x | 25.0x | |||
| $4.7B | ($1.3B) | 25.6x | 21.0x | (94.1x) | 121.7x | |||
| $24B | $9.3B | 4.3x | 3.9x | 10.9x | 8.2x | |||
| $3.4B | ($588K) | 23.6x | 19.4x | (137813.0x) | 77.6x | |||
| $7.7B | $3.8B | 11.2x | 10.6x | 22.5x | 20.1x | |||
This data is available for Pro users. Sign up to see all Demandbase competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Demandbase
| When was Demandbase founded? | Demandbase was founded in 2007. |
| Where is Demandbase headquartered? | Demandbase is headquartered in San Francisco, CA, United States. |
| Is Demandbase publicly listed? | No, Demandbase is a private, VC-backed company. |
| How much funding has Demandbase raised? | Demandbase has raised $125M across 4 funding rounds. |
| What was Demandbase's last funding round? | Demandbase's last funding round was a $65M Series H in May 2017, led by Sageview Capital and Silver Lake Waterman. |
| Who are Demandbase's investors? | Demandbase's investors include Scale Venture Partners, Altos Ventures, Adobe, Greenspring Associates, Costanoa Ventures, Sigma Partners, Sageview Capital, Salesforce Ventures, Jackson Square Ventures, Sutter Hill Ventures and 2 others. |
| Which companies are comparable to Demandbase? | Companies comparable to Demandbase include Clay, Seismic, SoundHound, Rezolve AI, Salesforce and Appier Group. |
| How many companies has Demandbase acquired? | Demandbase has acquired 5 companies, including InsideView, DemandMatrix, Engagio, Spiderbook and WhoToo. |
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