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- Applecart
Applecart Acquisition, Valuation, Funding & Investors
Applecart was acquired by Blackstone for $700M in December 2025.
Cumulative funding Applecart raised
$5M
across 2 funding rounds
Key investors in Applecart
Pareto Holdings
Edward Lando
About Applecart
Applecart is a strategic communications platform used by Fortune 500 companies, advertising agencies, trade associations, and governments. New York-headquartered, it connects C-suite executives with decision-makers via targeted content distribution across email, social media, and display networks. Clients apply it for public affairs, investor relations, brand marketing, and employee communications campaigns.
Founded
2013
HQ
Website
Status
Acquired
Customer focus
B2B & B2G
Revenue model
Subscription
Valuation
$700M (acquired Dec 2025)
Applecart Acquisition
Applecart was acquired by Blackstone for $700M on 29 December 2025.
Before the acquisition Applecart had raised $5M across 2 funding rounds.
Applecart, founded in 2013 and headquartered in New York City, develops marketing technology software that enables senior executives at large corporates, communications agencies, and non-profits to identify and engage key business, media, and policy stakeholders for brand marketing, investor relations, and public affairs. Blackstone, the world’s largest alternative asset manager, led a $100 million Series C minority growth equity investment in Applecart in late 2025, valuing the company at approximately $700 million post-money. The deal was announced in January 2026, with Blackstone’s growth equity business providing the funding to accelerate expansion and innovation in data-led stakeholder engagement platforms. Vishal Amin, Senior Managing Director at Blackstone, highlighted the platform’s role as a trusted partner for addressing critical business priorities, backed by strong client feedback. Applecart co-CEOs and co-founders Matt Kalmans and Sacha Samotin emphasized Blackstone’s status as a gold-standard investor and partner to leading tech firms like OpenAI and Snowflake. The updated board includes Blackstone representative, founder and CEO Risa Heller, Kalmans, Samotin, and Ari Emanuel, who led the 2018 Series A as CEO of Endeavor and remains as TKO Group Executive Chairman and WME Group Executive Chairman. Canaccord Genuity advised Applecart financially, with Cozen O’Connor as legal counsel, while Simpson Thacher & Bartlett represented Blackstone. The investment underscores private equity appetite for enterprise software combining proprietary data and recurring revenue amid selective growth funding, positioning Applecart to compete in B2B martech, public affairs, and targeted influence technologies.
| Acquirer | Date | Type | Price |
|---|---|---|---|
| 29 Dec 2025 | PE buyout | $700M |
Applecart Funding History
Applecart has raised a total of $5M across 2 funding rounds.
Applecart's first fundraising round was a $1M seed round in September 2017. The most recent completed round was a $4M seed round in July 2018.
Applecart funding rounds
| Date | Stage | Investors | Raised |
|---|---|---|---|
| Jul 2018 | Seed | - | $4M |
| Sep 2017 | Seed | Edward Lando; Pareto Holdings | $1M |
Who has invested in Applecart?
2 investors have backed Applecart across its funding rounds, including Pareto Holdings and Edward Lando.
Applecart Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
This data is available for Pro users. Sign up to see all 2 Applecart investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialApplecart Competitors
Applecart competitors include listed companies like Sprout Social and Rezolve AI, and private ones like Datami, Yeahmobi, Gradial and Scaled Cognition.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | - | - | $700M | - | ||
| Private | - | - | $715M | - | ||
| Private | - | - | $675M | - | ||
| Publicly listed | $458M | ($31M) | $656M | 1.2x | ||
| Private | - | - | $750M | - | ||
| Publicly listed | $47M | ($109M) | $950M | 4.0x |
Applecart Public Comps
Applecart is no longer listed, but its public comps include Sprout Social, Vector, Roma Green Finance, Alexforbes, Mastek, Bouvet, Happiest Minds Technologies, GlobalData, Lincoln International and Rezolve AI.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $458M | ($31M) | 1.3x | 1.2x | (18.6x) | 8.1x | |||
| $410M | $67M | 1.3x | 1.2x | 7.9x | 7.5x | |||
| $1M | ($4M) | 454.5x | - | (145.4x) | - | |||
| $386M | $79M | - | - | - | - | |||
| $385M | $63M | 1.2x | 1.2x | 7.6x | 7.4x | |||
| $417M | $61M | 1.3x | 1.3x | 8.8x | 9.2x | |||
| $241M | $43M | 2.0x | 1.9x | 11.5x | 10.7x | |||
| $433M | $140M | 1.7x | 1.7x | 5.3x | 5.0x | |||
This data is available for Pro users. Sign up to see all Applecart competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Applecart
| When was Applecart founded? | Applecart was founded in 2013. |
| Where is Applecart headquartered? | Applecart is headquartered in New York City, NY, United States. |
| Is Applecart publicly listed? | No, Applecart was acquired by Blackstone in December 2025. |
| Who acquired Applecart? | Applecart was acquired by Blackstone in December 2025. |
| How much was Applecart acquired for? | Applecart was acquired for $700M in December 2025. |
| How much funding has Applecart raised? | Applecart has raised $5M across 2 funding rounds. |
| What was Applecart's last funding round? | Applecart's last funding round was a $4M seed round in July 2018. |
| Who are Applecart's investors? | Applecart's investors include Edward Lando and Pareto Holdings. |
| Which companies are comparable to Applecart? | Companies comparable to Applecart include Datami, Yeahmobi, Gradial, Sprout Social, Scaled Cognition and Rezolve AI. |
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