May 2026
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Largest Clothing & Accessories Public Companies in Germany
Benchmark revenue and EBITDA valuation multiples for public comps like
adidas, Puma, Hugo Boss, Bijou Brigitte and elumeo.
 | Adidas designs, develops, produces, and markets athletic and leisure apparel, footwear, accessories, and sports equipment. Under its eponymous brand, it produces apparel for competitive athletics, casual activewear, and casual fashion. Adidas sells its products in more than 160 countries through about 1,900 owned retail stores, 15,000 Adidas-branded franchise stores (including about 7,500 in China), 150,000 wholesale doors, and an owned e-commerce site that is available in 67 countries. The company was founded in 1949 in Germany. | $192 | -16% | $34B | $39B | 1.4x | 10.6x | ||
| Puma designs and markets footwear, apparel, and accessories under its own name and golf clubs and golf accessories under the Cobra Golf name. Footwear (53% of 2024 sales) is its largest category, followed by apparel (32%) and accessories (14%). Puma also licenses its name for fragrances, eyewear, and watches. Most (73% in 2024) of its sales are through wholesale partners, with the rest through approximately 1,000 owned retail and outlet stores and online channels. The company's products are sold in Europe, the Middle East, and Africa (39% of 2024 sales), the Americas (40%), and Asia-Pacific (21%). | $32 | +21% | $5B | $8B | 0.9x | 78.0x | ||
| Hugo Boss is a German menswear brand operating in the premium segment under its two brands, Boss and Hugo. The brand was founded in 1924 and initially focused on uniforms. After World War II and the death of its eponymous founder, the company shifted its focus to men's suits. The company is globally present, with 61% of revenue generated in the European market, 24% in the Americas, 13% in the Asia-Pacific, and less than 3% from licenses. It generates over 50% of its sales through its own retail operations. | $41 | -9% | $3B | $3B | 0.7x | 3.8x | ||
| Bijou Brigitte Modische Accessoires AG is a Hamburg-based company which operates fashion jewelry chains in Europe. The product range covers everything from fashion and exclusive jewelry to fashion accessories and men's and children's jewelry. Geographical segments include Germany, Spain, Italy, and Portugal. It derives a majority of revenue from Germany. | $63 | +38% | $469M | $453M | 1.2x | 4.2x | ||
| elumeo SE along with its subsidiaries engages in designing, producing and selling jewelry articles, precious gemstones, and related products. Its brand portfolio comprises Juwelo, Rocks and Co., New York Gemstones, and AMAYANI brands. The company markets its products via the internet, catalogs, television, retail and other electronic distribution channels. The Group operates home shopping television stations in Germany and Italy as well as web shops in Germany, the UK, Italy, France, the Netherlands, Spain and Belgium. | $2 | -21% | $12M | $14M | 0.3x | (4.6x) | ||
| Median | $41 | -9% | $3B | $3B | 0.9x | 4.2x |
Financial data powered by FactSet and Morningstar. Valuation multiples as of current fiscal year. For more data, start your free trial here.
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