May 2026
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Largest Advertising & Marketing Public Companies in the UK
Benchmark revenue and EBITDA valuation multiples for public comps like
WPP, 4imprint, Next 15 Group, S4 Capital and M&C Saatchi.
 | Headquartered in the United Kingdom, WPP is the world’s largest ad holding company based on annual revenue. Its services, which include traditional and digital advertising, public relations, and consulting, are provided worldwide, with over 70% of its revenue coming from more developed regions such as North America, the UK, and Western Europe. WPP is the largest media buying entity in the world. | $3 | -56% | $4B | $9B | 0.5x | 4.1x | ||
| 4imprint Group PLC is engaged in the sale and distribution of promotional products. The company operates in two geographical segments; North America and the United Kingdom and Ireland, Out of which a majority of its revenue is derived from the North American segment. Its products comprise apparel, stationery, technology, and food products among others. The company's plan of action involves achieving organic growth. This implies the use of data-driven, offline, and online direct marketing techniques thereby capturing large and fragmented promotional product markets. | $48 | +2% | $1B | $1B | 0.9x | 7.9x | ||
| Next 15 Group PLC is a digital marketing company in the United Kingdom. The company segments include Customer Engage; Customer Delivery; Customer Insight and Business Transformation. It generates maximum of its revenue from the Customer Engage segment. | $4 | +2% | $379M | $446M | 0.5x | 3.2x | ||
| S4 Capital PLC is a company whose principal business activities are focused on the provision of new age/new era digital advertising and marketing services. It builds a purely digital advertising and marketing services business for multinational, regional, and local clients and millennial-driven influencer brands. The company integrates businesses in three practice areas: First-Party Data, Content, and Programmatic. The company operates in three reportable segments: Content, Data & Digital Media, and Technology Services. The company generates the majority of its revenue from the Content segment. Geographically, the company generates the majority of its revenue from the Americas, followed by Europe, the Middle East & Africa, and then Asia Pacific. | $1 | +43% | $356M | $510M | 0.5x | 4.7x | ||
| M&C Saatchi PLC is an advertising and marketing group. Activities carried out by the group include research agency services, direct marketing, digital advertising, mobile marketing, branding, corporate PR, TV production, and sports sponsorship, among others. The group operated under two segments: Advertising and High Growth Specialisms, excluding Group Central Costs. The group's business has its presence in the United Kingdom, Europe, the Middle East and Africa, Asia and Australia, and the Americas. It derives the majority of its revenue from the United Kingdom. | $2 | -18% | $225M | $258M | 0.6x | 6.0x | ||
| Pebble Group PLC is a provider of products, services and technology to the promotional merchandise industry. The Group has two segments, Brand Addition which derives key revenue, and Facilisgroup. The company is engaged in the design, sourcing, and delivery of creative promotional merchandise and branded products to blue-chip clients for corporate and consumer marketing activity, through Brand Addition; and the provision of digital commerce, consolidated buying power, and community learning and networking events to SME promotional product distributors in North America through subscription-based services, in its Facilisgroup segment. The company generates a majority of its revenue from Europe and the rest from United Kingdom, the United States, and the rest of the world. | $1 | +36% | $109M | $103M | 0.6x | 4.9x | ||
| Mission Group PLC is a UK-based marketing communication company. It provides marketing, advertising, and business communication services to national and international clients. The company's segments are Business & Corporate, Consumer & Lifestyle, Health & Wellness, Property, Sports & Entertainment, Technology & Mobility, Mission Advantage & Central, and Investments. The Business and corporate segment collects the majority of the company's revenue. Geographically, the company generates maximum revenue from the UK and also has operations in Asia, the USA, and the Rest of Europe. | $0 | -56% | $17M | $49M | 0.2x | 4.2x | ||
| Dianomi PLC is a provider of native digital advertising services to its clients in the financial services, technology, corporate, and lifestyle sectors. It enables premium brands to deliver native advertisements to a targeted audience on desktop and mobile websites, mobile and tablet applications, and Apple News feeds of premium publishers. | $0 | -31% | $8M | $336K | 0.0x | 0.4x | ||
| Silver Bullet Data Services Group PLC is engaged in the provision of data and digital transformation services and tools that seek to deliver future-proofed solutions for the privacy-first, post-cookie era for marketing and advertising purposes. It has two operating segments; Customer experience services, and 4D Advanced contextual targeting and Insights outcomes engine. It derives the majority of its revenue from the United Kingdom. | $0 | -37% | $5M | $11M | 0.9x | (5.3x) | ||
| Median | $1 | -18% | $225M | $258M | 0.5x | 4.2x |
Financial data powered by FactSet and Morningstar. Valuation multiples as of current fiscal year. For more data, start your free trial here.
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