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WK Kellogg is the second-largest cereal manufacturer in North America. Its cereal brands include Special K, Frosted Flakes, Raisin Bran, Froot Loops, Frosted Mini-Wheats, Kashi, Corn Flakes, Rice Krispies, Apple Jacks, and Bear Naked. The company was spun off from the former Kellogg business, now known as Kellanova, where the former firm’s global snacks portfolio and international cereal brands are now housed. WK Kellogg, which began trading independently in October 2023, generates the bulk of its sales (about 88% of its fiscal 2024 base) in the US.
2022
3.3K+
LTM Revenue $2.7B
LTM EBITDA $275M
$2.1B
Benchmark forward-looking revenue and EBITDA valuation multiples across generative AI, climate tech, semiconductors, online marketplaces, vertical SaaS and 220 more verticals.
WK Kellogg has a last 12-month revenue (LTM) of $2.7B and a last 12-month EBITDA of $275M.
In the most recent fiscal year, WK Kellogg achieved revenue of $2.7B and an EBITDA of $193M.
WK Kellogg expects next 12-month revenue of XXX and NTM EBITDA of XXX
See WK Kellogg valuation multiples based on analyst estimates| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Revenue | $2.7B | XXX | $2.7B | XXX | XXX | XXX |
| Gross Profit | $803M | XXX | $793M | XXX | XXX | XXX |
| Gross Margin | 30% | XXX | 29% | XXX | XXX | XXX |
| EBITDA | $275M | XXX | $193M | XXX | XXX | XXX |
| EBITDA Margin | 10% | XXX | 7% | XXX | XXX | XXX |
| EBIT | $193M | XXX | $162M | XXX | XXX | XXX |
| EBIT Margin | 7% | XXX | 6% | XXX | XXX | XXX |
| Net Profit | $143M | XXX | $72.0M | XXX | XXX | XXX |
| Net Margin | 5% | XXX | 3% | XXX | XXX | XXX |
| Net Debt | XXX | XXX | $495M | XXX | XXX | XXX |
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As of May 30, 2025, WK Kellogg's stock price is $17.
WK Kellogg has current market cap of $1.5B, and EV of $2.1B.
See WK Kellogg trading valuation data| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $2.1B | $1.5B | XXX | XXX | XXX | XXX | $1.63 |
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Start Free TrialAs of May 30, 2025, WK Kellogg has market cap of $1.5B and EV of $2.1B.
WK Kellogg's trades at 0.8x EV/Revenue multiple, and 11.1x EV/EBITDA.
Equity research analysts estimate WK Kellogg's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
WK Kellogg has a P/E ratio of 10.2x.
See valuation multiples for WK Kellogg and 12K+ public comps| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $1.5B | XXX | $1.5B | XXX | XXX | XXX |
| EV (current) | $2.1B | XXX | $2.1B | XXX | XXX | XXX |
| EV/Revenue | 0.8x | XXX | 0.8x | XXX | XXX | XXX |
| EV/EBITDA | 7.8x | XXX | 11.1x | XXX | XXX | XXX |
| EV/EBIT | 11.1x | XXX | 13.3x | XXX | XXX | XXX |
| EV/Gross Profit | 2.7x | XXX | n/a | XXX | XXX | XXX |
| P/E | 10.2x | XXX | 20.3x | XXX | XXX | XXX |
| EV/FCF | -35.6x | XXX | -74.1x | XXX | XXX | XXX |
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Start Free TrialWK Kellogg's last 12 month revenue growth is -2%
WK Kellogg's revenue per employee in the last FY averaged $0.8M, while opex per employee averaged $0.2M for the same period.
WK Kellogg's rule of 40 is 6% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
WK Kellogg's rule of X is 5% (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
See operational valuation multiples for WK Kellogg and other 12K+ public comps| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Revenue Growth | -2% | XXX | -2% | XXX | XXX | XXX |
| EBITDA Margin | 10% | XXX | 7% | XXX | XXX | XXX |
| EBITDA Growth | 6% | XXX | 11% | XXX | XXX | XXX |
| Rule of 40 | 6% | XXX | 5% | XXX | XXX | XXX |
| Bessemer Rule of X | XXX | XXX | 5% | XXX | XXX | XXX |
| Revenue per Employee | XXX | XXX | $0.8M | XXX | XXX | XXX |
| Opex per Employee | XXX | XXX | $0.2M | XXX | XXX | XXX |
| S&M Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| G&A Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| R&D Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| Opex to Revenue | XXX | XXX | 23% | XXX | XXX | XXX |
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Benchmark public comps and private revenue and EBITDA valuation multiples across GRC software, cloud infrastructure, DevOps, online marketplaces and so much more!
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| 2025E | 2026E | 2027E | 2025E | 2026E | 2027E | |
| Agthia Group | XXX | XXX | XXX | XXX | XXX | XXX |
| Acomo | XXX | XXX | XXX | XXX | XXX | XXX |
| ForFarmers | XXX | XXX | XXX | XXX | XXX | XXX |
| JDE Peets | XXX | XXX | XXX | XXX | XXX | XXX |
| Sligro Food Group | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
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WK Kellogg acquired XXX companies to date.
Last acquisition by WK Kellogg was XXXXXXXX, XXXXX XXXXX XXXXXX . WK Kellogg acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX ).
See M&A valuation multiples| Acquired Company | EV | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
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Start Free Trial| When was WK Kellogg founded? | WK Kellogg was founded in 2022. |
| Where is WK Kellogg headquartered? | WK Kellogg is headquartered in United States of America. |
| How many employees does WK Kellogg have? | As of today, WK Kellogg has 3.3K+ employees. |
| Who is the CEO of WK Kellogg? | WK Kellogg's CEO is Mr. Gary H. Pilnick. |
| Is WK Kellogg publicy listed? | Yes, WK Kellogg is a public company listed on NYS. |
| What is the stock symbol of WK Kellogg? | WK Kellogg trades under KLG ticker. |
| When did WK Kellogg go public? | WK Kellogg went public in 2023. |
| Who are competitors of WK Kellogg? | Similar companies to WK Kellogg include e.g. Agthia Group, Acomo, ForFarmers, JDE Peets. |
| What is the current market cap of WK Kellogg? | WK Kellogg's current market cap is $1.5B |
| What is the current revenue of WK Kellogg? | WK Kellogg's last 12 months revenue is $2.7B. |
| What is the current revenue growth of WK Kellogg? | WK Kellogg revenue growth (NTM/LTM) is -2%. |
| What is the current EV/Revenue multiple of WK Kellogg? | Current revenue multiple of WK Kellogg is 0.8x. |
| Is WK Kellogg profitable? | Yes, WK Kellogg is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of WK Kellogg? | WK Kellogg's last 12 months EBITDA is $275M. |
| What is WK Kellogg's EBITDA margin? | WK Kellogg's last 12 months EBITDA margin is 10%. |
| What is the current EV/EBITDA multiple of WK Kellogg? | Current EBITDA multiple of WK Kellogg is 7.8x. |
| What is the current FCF of WK Kellogg? | WK Kellogg's last 12 months FCF is -$60.4M. |
| What is WK Kellogg's FCF margin? | WK Kellogg's last 12 months FCF margin is -2%. |
| What is the current EV/FCF multiple of WK Kellogg? | Current FCF multiple of WK Kellogg is -35.6x. |
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