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Lamar Advertising Valuation Multiples
Discover revenue and EBITDA valuation multiples for Lamar Advertising and similar public comparables like Sun Communities, HSI Renda Imobiliária, Mid-America Apartment, Host Hotels & Resorts and more.
Lamar Advertising Overview
About Lamar Advertising
Lamar Advertising Co is an outdoor advertising company that operates as a real estate investment trust. It is engaged in the outdoor advertising business, operating outdoor advertising displays and logo signs mainly near highway exits, delivering brand-name information on available gas, food, lodging, and camping services. Included in the company's logo sign business are tourism signing contracts. It also provides transit advertising services in airport terminals, on bus shelters, benches, and buses. The company manages its operations through three operating segments: Billboard, which generates maximum revenue, Logo, and Transit Advertising. Geographically, it operates in the United States and Canada.
Founded
1902
HQ

Employees
3.5K
Website
Sectors
Financials (LTM)
EV
$20B
Valuation Multiples
Start free trialLamar Advertising Financials
Lamar Advertising reported last 12-month revenue of $2B and EBITDA of $1B.
In the same LTM period, Lamar Advertising generated $2B in gross profit, $1B in EBITDA, and $593M in net income.
Revenue (LTM)
Lamar Advertising P&L
In the most recent fiscal year, Lamar Advertising reported revenue of $2B and EBITDA of $1B.
Lamar Advertising is profitable as of last fiscal year, with gross margin of 67%, EBITDA margin of 49%, and net margin of 26%.
Financial data powered by Morningstar, Inc.
Lamar Advertising Stock Performance
Lamar Advertising has current market cap of $15B, and enterprise value of $20B.
Market Cap Evolution
Lamar Advertising's stock price is $149.34.
Lamar Advertising share price increased by 8.4% in the last 30 days, and by 23.9% in the last year.
Lamar Advertising has an EPS (earnings per share) of $5.79.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $20B | $15B | 1.3% | 8.4% | 8.4% | 23.9% | $5.79 |
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Start Free TrialLamar Advertising Valuation Multiples
Lamar Advertising trades at 8.7x EV/Revenue multiple, and 18.4x EV/EBITDA.
EV / Revenue (LTM)
Lamar Advertising Financial Valuation Multiples
As of May 20, 2026, Lamar Advertising has market cap of $15B and EV of $20B.
Lamar Advertising has a P/E ratio of 25.6x.
Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified Lamar Advertising Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.


Lamar Advertising Margins & Growth Rates
Lamar Advertising grew revenue by 5% and EBITDA by 3% in the last fiscal year.
In the most recent fiscal year, Lamar Advertising reported gross margin of 67%, EBITDA margin of 49%, and net margin of 26%.
Lamar Advertising Margins
Lamar Advertising Growth Rates
Data powered by FactSet, Inc. and Morningstar, Inc.
Lamar Advertising Operational KPIs
Lamar Advertising's revenue per employee in the last FY averaged $0.6M, while opex per employee averaged $0.2M for the same period.
Lamar Advertising's Rule of 40 is 52% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Lamar Advertising's Rule of X is 60% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
Data powered by FactSet, Inc. and Morningstar, Inc.
Lamar Advertising Competitors
Lamar Advertising competitors include Sun Communities, HSI Renda Imobiliária, Mid-America Apartment, Host Hotels & Resorts, Kimco Realty, Regency Centers, W.P. Carey, Scentre Group, Gaming and Leisure Properties and Healthpeak Properties.
Most Lamar Advertising public comparables operate across Buildings & Property.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| 8.1x | 8.1x | 18.9x | 18.7x | |||
| 1027.2x | — | 1388.0x | — | |||
| 9.3x | 9.2x | 16.2x | 16.5x | |||
| 3.1x | 3.1x | 10.2x | 10.7x | |||
| 11.2x | 11.1x | 16.0x | 15.8x | |||
| 12.4x | 12.2x | 17.2x | 17.7x | |||
| 14.6x | 14.3x | 18.4x | 17.4x | |||
| 12.5x | 16.1x | 13.6x | 16.5x | |||
This data is available for Pro users. Sign up to see all Lamar Advertising competitors and their valuation data. Start Free Trial | ||||||
Lamar Advertising M&A Activity
Lamar Advertising has acquired 8 companies to date.
Last acquisition by Lamar Advertising was on February 2nd 2026. Lamar Advertising acquired Cleveland Outdoor Advertising for undisclosed valuation.
Latest Acquisitions by Lamar Advertising
| Description | Cleveland Outdoor Advertising is a family-owned out-of-home advertising business in Cleveland, Ohio, founded in 1979, handling billboard operations, sales, and maintenance. | Verde Outdoor is a Nashville-based outdoor advertising provider operating static and digital billboards in the Midwest, Mid-Atlantic, and South-Atlantic US. The company manages inventory in cities including Charleston, Savannah, Louisville, and Richmond, targeting highways with high tourist and commercial traffic. Verde Outdoor partners with agencies for campaigns in automotive, real estate, and retail sectors. Acquired by Lamar Advertising in 2023, it refreshes faces quarterly to maximize client visibility. | Premier Outdoor Media is a Mt. Laurel, New Jersey-headquartered out-of-home advertising firm founded in 2018. The company deploys static billboards and digital signage networks for brands seeking high-visibility placements in urban and suburban locations along major roadways and transit hubs. | Burkhart Advertising is a full-service outdoor advertising agency based in North Carolina placing billboards, digital displays, and transit ads for brands across the Southeast. The company manages inventory along interstates I-40 and I-85 for clients in retail and automotive industries. | |
| HQ Country | |||||
| HQ City | — | Tempe, AZ | Mount Laurel, NJ | South Bend, IN | |
| Deal Date | 2 Feb 2026 | 7 Jul 2025 | 5 May 2025 | 4 May 2022 | |
| Valuation | undisclosed | undisclosed | undisclosed | $130M | |
| EV/Revenue | |||||
| EV/EBITDA | |||||
This data is available for Pro users. Sign up to see all Lamar Advertising acquisitions and their M&A valuation multiples. Start Free Trial | |||||
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Start Free TrialAbout Lamar Advertising
| When was Lamar Advertising founded? | Lamar Advertising was founded in 1902. |
| Where is Lamar Advertising headquartered? | Lamar Advertising is headquartered in United States. |
| How many employees does Lamar Advertising have? | As of today, Lamar Advertising has over 3K employees. |
| Who is the CEO of Lamar Advertising? | Lamar Advertising's CEO is Sean E. Reilly. |
| Is Lamar Advertising publicly listed? | Yes, Lamar Advertising is a public company listed on Nasdaq. |
| What is the stock symbol of Lamar Advertising? | Lamar Advertising trades under LAMR ticker. |
| When did Lamar Advertising go public? | Lamar Advertising went public in 1996. |
| Who are competitors of Lamar Advertising? | Lamar Advertising main competitors include Sun Communities, HSI Renda Imobiliária, Mid-America Apartment, Host Hotels & Resorts, Kimco Realty, Regency Centers, W.P. Carey, Scentre Group, Gaming and Leisure Properties, Healthpeak Properties. |
| What is the current market cap of Lamar Advertising? | Lamar Advertising's current market cap is $15B. |
| What is the current revenue of Lamar Advertising? | Lamar Advertising's last 12 months revenue is $2B. |
| What is the current revenue growth of Lamar Advertising? | Lamar Advertising revenue growth (NTM/LTM) is 4%. |
| What is the current EV/Revenue multiple of Lamar Advertising? | Current revenue multiple of Lamar Advertising is 8.7x. |
| Is Lamar Advertising profitable? | Yes, Lamar Advertising is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of Lamar Advertising? | Lamar Advertising's last 12 months EBITDA is $1B. |
| What is Lamar Advertising's EBITDA margin? | Lamar Advertising's last 12 months EBITDA margin is 47%. |
| What is the current EV/EBITDA multiple of Lamar Advertising? | Current EBITDA multiple of Lamar Advertising is 18.4x. |
| What is the current FCF of Lamar Advertising? | Lamar Advertising's last 12 months FCF is $623M. |
| What is Lamar Advertising's FCF margin? | Lamar Advertising's last 12 months FCF margin is 27%. |
| What is the current EV/FCF multiple of Lamar Advertising? | Current FCF multiple of Lamar Advertising is 32.2x. |
| How many companies Lamar Advertising has acquired to date? | As of May 2026, Lamar Advertising has acquired 8 companies. |
| What was the largest acquisition by Lamar Advertising? | $130M acquisition of Burkhart Advertising on 4th May 2022 was the largest M&A Lamar Advertising has done to date. |
| What companies Lamar Advertising acquired? | Lamar Advertising acquired Burkhart Advertising, Colossal Media, Ashby Street Outdoor, Corey Airport Services, Cleveland Outdoor Advertising, Verde Outdoor, Premier Outdoor Media, and Steen Outdoor Advertising. |
| In how many companies Lamar Advertising has invested to date? | Lamar Advertising hasn't invested in any companies yet (or none have been disclosed publicly). |
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