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Lamar Advertising Valuation Multiples
Discover revenue and EBITDA valuation multiples for Lamar Advertising and similar public comparables like Gaming and Leisure Properties, Modon Holding, Scentre Group, Segro and more.
Lamar Advertising Overview
About Lamar Advertising
Lamar Advertising Co is an outdoor advertising company that operates as a real estate investment trust. It is engaged in the outdoor advertising business, operating outdoor advertising displays and logo signs mainly near highway exits, delivering brand-name information on available gas, food, lodging, and camping services. Included in the company's logo sign business are tourism signing contracts. It also provides transit advertising services in airport terminals, on bus shelters, benches, and buses. The company manages its operations through three operating segments: Billboard, which generates maximum revenue, Logo, and Transit Advertising. Geographically, it operates in the United States and Canada.
Founded
1902
HQ
Employees
3.5K
Website
Sectors
Financials (LTM)
EV
$19B
Lamar Advertising Financials
Lamar Advertising reported last 12-month revenue of $2B and EBITDA of $1B.
In the same LTM period, Lamar Advertising generated $2B in gross profit, $1B in EBITDA, and $585M in net income.
Revenue (LTM)
Lamar Advertising P&L
In the most recent fiscal year, Lamar Advertising reported revenue of $2B and EBITDA of $1B.
Lamar Advertising expects next 12-month revenue of XXX and NTM EBITDA of XXX
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue | $2B | XXX | $2B | XXX | XXX | XXX |
| Gross Profit | $2B | XXX | $2B | XXX | XXX | XXX |
| Gross Margin | 68% | XXX | 67% | XXX | XXX | XXX |
| EBITDA | $1B | XXX | $1B | XXX | XXX | XXX |
| EBITDA Margin | 47% | XXX | 49% | XXX | XXX | XXX |
| EBIT Margin | 33% | XXX | 34% | XXX | XXX | XXX |
| Net Profit | $585M | XXX | $587M | XXX | XXX | XXX |
| Net Margin | 25% | XXX | 26% | XXX | XXX | XXX |
| Net Debt | — | — | $3B | XXX | XXX | XXX |
Financial data powered by Morningstar, Inc.
Lamar Advertising Stock Performance
Lamar Advertising has current market cap of $14B, and enterprise value of $19B.
Market Cap Evolution
Lamar Advertising's stock price is $135.04.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $19B | $14B | 0.0% | XXX | XXX | XXX | $5.79 |
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Start Free TrialLamar Advertising Valuation Multiples
Lamar Advertising trades at 8.1x EV/Revenue multiple, and 17.2x EV/EBITDA.
EV / Revenue (LTM)
Lamar Advertising Financial Valuation Multiples
As of April 20, 2026, Lamar Advertising has market cap of $14B and EV of $19B.
Equity research analysts estimate Lamar Advertising's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
Lamar Advertising has a P/E ratio of 23.4x.
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $14B | XXX | $14B | XXX | XXX | XXX |
| EV (current) | $19B | XXX | $19B | XXX | XXX | XXX |
| EV/Revenue | 8.1x | XXX | 8.2x | XXX | XXX | XXX |
| EV/EBITDA | 17.2x | XXX | 16.8x | XXX | XXX | XXX |
| EV/EBIT | 24.2x | XXX | 24.2x | XXX | XXX | XXX |
| EV/Gross Profit | 11.8x | XXX | 12.2x | XXX | XXX | XXX |
| P/E | 23.4x | XXX | 23.3x | XXX | XXX | XXX |
| EV/FCF | 29.9x | XXX | 27.2x | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified Lamar Advertising Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.
Lamar Advertising Margins & Growth Rates
Lamar Advertising's revenue in the last 12 month grew by 4%.
Lamar Advertising's revenue per employee in the last FY averaged $0.6M, while opex per employee averaged $0.2M for the same period.
Lamar Advertising's rule of 40 is 51% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Lamar Advertising's rule of X is 58% (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
Lamar Advertising Operational Valuation Multiples
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 4% | XXX | 4% | XXX | XXX | XXX |
| EBITDA Margin | 47% | XXX | 49% | XXX | XXX | XXX |
| EBITDA Growth | 5% | XXX | 1% | XXX | XXX | XXX |
| Rule of 40 | — | XXX | 51% | XXX | XXX | XXX |
| Bessemer Rule of X | — | XXX | 58% | XXX | XXX | XXX |
| Revenue per Employee | — | XXX | $0.6M | XXX | XXX | XXX |
| Opex per Employee | — | XXX | $0.2M | XXX | XXX | XXX |
| S&M Expenses to Revenue | 33% | XXX | 33% | XXX | XXX | XXX |
| G&A Expenses to Revenue | 15% | XXX | 16% | XXX | XXX | XXX |
| Opex to Revenue | — | XXX | 36% | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Lamar Advertising Public Comps
See public comps and valuation multiples for other Buildings & Property comps.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| LTM | 2026E | 2027E | LTM | 2026E | 2027E | |
| Lamar Advertising | XXX | XXX | XXX | XXX | XXX | XXX |
| Gaming and Leisure Properties | XXX | XXX | XXX | XXX | XXX | XXX |
| Modon Holding | XXX | XXX | XXX | XXX | XXX | XXX |
| Scentre Group | XXX | XXX | XXX | XXX | XXX | XXX |
| Segro | XXX | XXX | XXX | XXX | XXX | XXX |
| Host Hotels & Resorts | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
Lamar Advertising M&A Activity
Lamar Advertising acquired XXX companies to date.
Last acquisition by Lamar Advertising was on XXXXXXXX, XXXXX. Lamar Advertising acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Acquisitions by Lamar Advertising
| Acquired Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialLamar Advertising Investment Activity
Lamar Advertising invested in XXX companies to date.
Lamar Advertising made its latest investment on XXXXXXXX, XXXXX. Lamar Advertising invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Investments by Lamar Advertising
| Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialAbout Lamar Advertising
| When was Lamar Advertising founded? | Lamar Advertising was founded in 1902. |
| Where is Lamar Advertising headquartered? | Lamar Advertising is headquartered in United States. |
| How many employees does Lamar Advertising have? | As of today, Lamar Advertising has over 3K employees. |
| Who is the CEO of Lamar Advertising? | Lamar Advertising's CEO is Sean E. Reilly. |
| Is Lamar Advertising publicly listed? | Yes, Lamar Advertising is a public company listed on Nasdaq. |
| What is the stock symbol of Lamar Advertising? | Lamar Advertising trades under LAMR ticker. |
| When did Lamar Advertising go public? | Lamar Advertising went public in 1996. |
| Who are competitors of Lamar Advertising? | Lamar Advertising main competitors are Gaming and Leisure Properties, Modon Holding, Scentre Group, Segro. |
| What is the current market cap of Lamar Advertising? | Lamar Advertising's current market cap is $14B. |
| What is the current revenue of Lamar Advertising? | Lamar Advertising's last 12 months revenue is $2B. |
| What is the current revenue growth of Lamar Advertising? | Lamar Advertising revenue growth (NTM/LTM) is 4%. |
| What is the current EV/Revenue multiple of Lamar Advertising? | Current revenue multiple of Lamar Advertising is 8.1x. |
| Is Lamar Advertising profitable? | Yes, Lamar Advertising is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of Lamar Advertising? | Lamar Advertising's last 12 months EBITDA is $1B. |
| What is Lamar Advertising's EBITDA margin? | Lamar Advertising's last 12 months EBITDA margin is 47%. |
| What is the current EV/EBITDA multiple of Lamar Advertising? | Current EBITDA multiple of Lamar Advertising is 17.2x. |
| What is the current FCF of Lamar Advertising? | Lamar Advertising's last 12 months FCF is $621M. |
| What is Lamar Advertising's FCF margin? | Lamar Advertising's last 12 months FCF margin is 27%. |
| What is the current EV/FCF multiple of Lamar Advertising? | Current FCF multiple of Lamar Advertising is 29.9x. |
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