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Citizens Valuation Multiples

Discover revenue and EBITDA valuation multiples for Citizens and similar public comparables like Challenger, ASR Nederland, and Aegon.

Citizens Overview

About Citizens

Citizens Inc is an insurance holding company serving the life insurance needs of individuals in the United States. The company provides insurance benefits to residents in thirty two U.S. states and more than seventy countries through its insurance subsidiaries. The company operates in two business segments namely the Life Insurance segment and the Home Service Insurance segment. The company majority generates revenues from Life Insurance segment. Company operates in USA, Columbia, Taiwan, Venezuela, Ecuador, Argentina, and Others.


Founded

1969

HQ

United States of America
Employees

250

Website

citizensinc.com

Financials

LTM Revenue $248M

Last FY EBITDA n/a

EV

$166M

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Citizens Financials

Citizens has a last 12-month revenue (LTM) of $248M and a last 12-month EBITDA of n/a.

In the most recent fiscal year, Citizens achieved revenue of $245M and an EBITDA of n/a.

Citizens expects next 12-month revenue of  XXX    and NTM EBITDA of  XXX

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Citizens P&L

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Revenue $248M XXX $245M XXX XXX XXX
Gross Profit $248M XXX n/a XXX XXX XXX
Gross Margin 100% XXX n/a XXX XXX XXX
EBITDA n/a XXX n/a XXX XXX XXX
EBITDA Margin n/a XXX n/a XXX XXX XXX
EBIT n/a XXX n/a XXX XXX XXX
EBIT Margin n/a XXX n/a XXX XXX XXX
Net Profit $13.3M XXX $14.9M XXX XXX XXX
Net Margin 5% XXX 6% XXX XXX XXX
Net Debt XXX XXX n/a XXX XXX XXX

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Citizens Stock Performance

As of May 30, 2025, Citizens's stock price is $4.

Citizens has current market cap of $185M, and EV of $166M.

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Citizens Stock Data

EV Market Cap Price 1D Price 1M Price 3M Price 12M EPS
$166M $185M XXX XXX XXX XXX $0.26

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Citizens Valuation Multiples

As of May 30, 2025, Citizens has market cap of $185M and EV of $166M.

Citizens's trades at 0.7x EV/Revenue multiple, and n/a EV/EBITDA.

Equity research analysts estimate Citizens's 2025E EV/Revenue multiple at  XXX and 2025E EV/EBITDA multiple at  XXX

Citizens has a P/E ratio of 13.9x.

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Citizens Financial Valuation Multiples

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Market cap (current) $185M XXX $185M XXX XXX XXX
EV (current) $166M XXX $166M XXX XXX XXX
EV/Revenue 0.7x XXX 0.7x XXX XXX XXX
EV/EBITDA n/a XXX n/a XXX XXX XXX
EV/EBIT n/a XXX n/a XXX XXX XXX
EV/Gross Profit 0.7x XXX n/a XXX XXX XXX
P/E 13.9x XXX 12.4x XXX XXX XXX
EV/FCF 7.1x XXX 5.3x XXX XXX XXX

Valuation data powered by FactSet, Inc. and Morningstar, Inc.

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Citizens Margins & Growth Rates

Citizens's last 12 month revenue growth is 4%

Citizens's revenue per employee in the last FY averaged $1.0M, while opex per employee averaged n/a for the same period.

Citizens's rule of 40 is unknown (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Citizens's rule of X is unknown (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

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Citizens Operational Valuation Multiples

LTM NTM Last FY FY 2025 FY 2026 FY 2027
Revenue Growth 4% XXX 4% XXX XXX XXX
EBITDA Margin n/a XXX n/a XXX XXX XXX
EBITDA Growth n/a XXX n/a XXX XXX XXX
Rule of 40 n/a XXX n/a XXX XXX XXX
Bessemer Rule of X XXX XXX n/a XXX XXX XXX
Revenue per Employee XXX XXX $1.0M XXX XXX XXX
Opex per Employee XXX XXX n/a XXX XXX XXX
S&M Expenses to Revenue XXX XXX n/a XXX XXX XXX
G&A Expenses to Revenue XXX XXX n/a XXX XXX XXX
R&D Expenses to Revenue XXX XXX n/a XXX XXX XXX
Opex to Revenue XXX XXX n/a XXX XXX XXX

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Citizens Public Comps

See public comps and valuation multiples for Insurance Carriers comps
EV/Revenue EV/EBITDA
2025E 2026E 2027E 2025E 2026E 2027E
ADNIC XXX XXX XXX XXX XXX XXX
Aegon XXX XXX XXX XXX XXX XXX
ASR Nederland XXX XXX XXX XXX XXX XXX
NN Group XXX XXX XXX XXX XXX XXX
Challenger XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX

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Citizens M&A and Investment Activity

Citizens acquired  XXX companies to date.

Last acquisition by Citizens was  XXXXXXXX, XXXXX XXXXX XXXXXX . Citizens acquired  XXXXXXXX for  XXX (EV/Revenue multiple of  XXX ).

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Latest Acquisitions by Citizens

Acquired Company EV EV/Revenue EV/EBITDA
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX

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About Citizens

When was Citizens founded? Citizens was founded in 1969.
Where is Citizens headquartered? Citizens is headquartered in United States of America.
How many employees does Citizens have? As of today, Citizens has 250 employees.
Who is the CEO of Citizens? Citizens's CEO is Mr. Jon Stenberg.
Is Citizens publicy listed? Yes, Citizens is a public company listed on NYS.
What is the stock symbol of Citizens? Citizens trades under CIA ticker.
When did Citizens go public? Citizens went public in 1988.
Who are competitors of Citizens? Similar companies to Citizens include e.g. ADNIC, Aegon, ASR Nederland, NN Group.
What is the current market cap of Citizens? Citizens's current market cap is $185M
What is the current revenue of Citizens? Citizens's last 12 months revenue is $248M.
What is the current revenue growth of Citizens? Citizens revenue growth (NTM/LTM) is 4%.
What is the current EV/Revenue multiple of Citizens? Current revenue multiple of Citizens is 0.7x.
Is Citizens profitable? Yes, Citizens is EBITDA-positive (as of the last 12 months).
What is the current FCF of Citizens? Citizens's last 12 months FCF is $23.3M.
What is Citizens's FCF margin? Citizens's last 12 months FCF margin is 9%.
What is the current EV/FCF multiple of Citizens? Current FCF multiple of Citizens is 7.1x.

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