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Citizens Valuation Multiples

Discover revenue and EBITDA valuation multiples for Citizens and similar public comparables like Challenger, NN Group, and ASR Nederland.

Citizens Overview

About Citizens

Citizens Inc is an insurance holding company serving the life insurance needs of individuals in the United States. The company provides insurance benefits to residents in thirty two U.S. states and more than seventy countries through its insurance subsidiaries. The company operates in two business segments namely the Life Insurance segment and the Home Service Insurance segment. The company majority generates revenues from Life Insurance segment. Company operates in USA, Columbia, Taiwan, Venezuela, Ecuador, Argentina, and Others.


Founded

1969

HQ

United States of America
Employees

250

Website

citizensinc.com

Financials

LTM Revenue $248M

LTM EBITDA n/a

EV

$180M

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Citizens Financials

Citizens has a last 12-month revenue of $248M and a last 12-month EBITDA of n/a.

In the most recent fiscal year, Citizens achieved revenue of $245M and an EBITDA of n/a.

Citizens expects next 12-month revenue of  XXX    and NTM EBITDA of  XXX

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Citizens P&L

FY 2023 FY 2024 FY 2025 LTM NTM
Revenue $241M $245M XXX XXX XXX
Gross Profit n/a n/a XXX XXX XXX
Gross Margin NaN% NaN% XXX XXX XXX
EBITDA n/a n/a XXX XXX XXX
EBITDA Margin NaN% NaN% XXX XXX XXX
Net Profit -$6.6M $24.4M XXX XXX XXX
Net Margin -3% 10% XXX XXX XXX
Net Debt n/a n/a XXX XXX XXX

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Citizens Stock Performance

As of April 15, 2025, Citizens's stock price is $4.

Citizens has current market cap of $210M, and EV of $180M.

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Citizens Stock Data

EV Market Cap Price 1D Price 1M Price 3M Price 12M EPS
$180M $210M XXX XXX XXX XXX $0.29

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Citizens Valuation Multiples

As of April 15, 2025, Citizens has market cap of $210M and EV of $180M.

Citizens's trades at 0.7x LTM EV/Revenue multiple, and n/a LTM EBITDA.

Analysts estimate Citizens's 2025E EV/Revenue multiple at  XXX and 2025E EV/EBITDA multiple at  XXX

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Citizens Financial Valuation Multiples

FY 2024 FY 2025E FY 2026E FY 2027E
EV $180M XXX XXX XXX
EV/Revenue 0.7x XXX XXX XXX
EV/EBITDA n/a XXX XXX XXX
P/E 14.1x XXX XXX XXX
P/E/Growth 1.0x XXX XXX XXX
EV/FCF 5.8x XXX XXX XXX

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Citizens Valuation Multiples

Citizens's NTM/LTM revenue growth is 5%

Citizens's revenue per employee for the last fiscal year averaged $1.0M, while opex per employee averaged n/a for the same period.

Over next 12 months, Citizens's ratio of sales and marketing spend to revenue is estimated to be  XXX , while its R&D spend to revenue to be  XXX .

Analysts estimate Citizens's 2025E EV/Revenue multiple at  XXX and 2025E EV/EBITDA multiple at  XXX

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Citizens Operational Valuation Multiples

FY 2024 NTM FY 2025E FY 2026E FY 2027E
Revenue Growth 2% XXX XXX XXX XXX
EBITDA Margin n/a XXX XXX XXX XXX
EBITDA Growth n/a XXX XXX XXX XXX
Rule of 40 (SaaS-only) n/a XXX XXX XXX XXX
Revenue per Employee $1.0M XXX XXX XXX XXX
Opex per Employee n/a XXX XXX XXX XXX
S&M Expenses to Revenue n/a XXX XXX XXX XXX
G&A Expenses to Revenue 21% XXX XXX XXX XXX
R&D Expenses to Revenue n/a XXX XXX XXX XXX
Opex to Revenue n/a XXX XXX XXX XXX

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Citizens Public Comps

See public comps and valuation multiples for Insurance Carriers comps
EV/Revenue EV/EBITDA
2025E 2026E 2027E 2025E 2026E 2027E
ADNIC XXX XXX XXX XXX XXX XXX
Aegon XXX XXX XXX XXX XXX XXX
ASR Nederland XXX XXX XXX XXX XXX XXX
NN Group XXX XXX XXX XXX XXX XXX
Challenger XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX
XXXXXXXX XXX XXX XXX XXX XXX XXX

Valuation data powered by FactSet, Inc.

Citizens M&A and Investment Activity

Citizens acquired  XXX companies to date.

Last acquisition by Citizens was  XXXXXXXX, XXXXX XXXXX XXXXXX . Citizens acquired  XXXXXXXX for  XXX (EV/Revenue multiple of  XXX ).

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Latest Acquisitions by Citizens

Acquired Company EV EV/Revenue EV/EBITDA
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX
XXXXXXXXX XXX XXX XXX

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About Citizens

When was Citizens founded? Citizens was founded in 1969.
Where is Citizens headquartered? Citizens is headquartered in United States of America.
How many employees does Citizens have? As of today, Citizens has 250 employees.
Who is the CEO of Citizens? Citizens's CEO is Mr. Jon Stenberg.
Is Citizens publicy listed? Yes, Citizens is a public company listed on NYS.
What is the stock symbol of Citizens? Citizens trades under CIA ticker.
When did Citizens go public? Citizens went public in 1988.
Who are competitors of Citizens? Similar companies to Citizens include e.g. ADNIC, Aegon, ASR Nederland, NN Group.
What is the current market cap of Citizens? Citizens's current market cap is $210M
What is the current revenue of Citizens? Citizens's last 12-month revenue is $248M.
What is the current EV/Revenue multiple of Citizens? Current revenue multiple of Citizens is 0.7x.
What is the current revenue growth of Citizens? Citizens revenue growth between 2023 and 2024 was 2%.
Is Citizens profitable? Yes, Citizens is EBITDA-positive (as of the last 12 months).

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